Chapter 853： fierce fight

853 Fierce Fighting

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When the two armies fight, the brave wins!

If the whole summer vacation is the main theme of the competition between Evan Bell and Usher, then after entering September, these two "new generation" singers who have been popular all summer will take a back seat, because r .Kelly, Green Day Band and u2 are all absolute seniors. Their qualifications, popularity and achievements in the music world are admirable, and these three have joined the competition in the music market. The air of late autumn and early became thunderous. [氵 Kun][氵 Kun][small][said][net][\\\\]

u2 is only releasing singles at the moment, their album is still about two months away; Green Day's album started this week, and R. Kelly's album has been released before, so as soon as the Billboard chart appears, the album chart There is fierce competition.

The Billboard list for the second week of September was officially announced, and the major media were craned their necks in anticipation of the final result.

1st, "Third," Evan Bell; 2nd, "American Stupid," Green Day; 3rd, "Confessions of Love," Usher; 3rd, "Happy Life/Save Me," R. Kelly. This result was met with mixed reactions.

"Oh, god, **** Bell has won again...why don't Green Sun live up to it..."

"There is a lot of stamina, and Bell's album this time is really good."

"The Usher album is a bigger hit than expected."

"Damn, only the fourth..."

These words are just the first reaction of the media, and then they began to check the data of this week's sales, downloads and on-demand, and the results were convincing. Although Green Day's album has achieved sales of 270,000 in the first week of its release, it still has no temper in the face of the "three" sales of 280,000. What's more, another reference data from the billboard: radio on-demand volume Among them, the "Three" album is far ahead. It can be said that Evan Bell's album is well-deserved for the tenth consecutive week's championship.

Although the sales of Usher's "Confessions of Love" have suffered a huge impact, the on-demand volume is still high. "Yeah!" has become Evan Bell's biggest competitor. r. Kelly continued to be sluggish. The sales volume of only 180,000 in the first week not only failed to compete for the championship, but also lost to "Confessions of Love", which has been released for more than three months.

Afterwards, "Three" won the championship for one week on the Billboard album chart again, overcoming the strong counterattack of "American Stupid", and completed the eleven consecutive **** of Evan Bell's third album on the Billboard. / After the full text txt of the "" advertisement was downloaded, it was overtaken by "American Stupid" the next week. Despite this, "Three" still firmly occupied the runner-up position, which made Usher, R. Kelly and others a little temperamental. nothing.

The competition on the album chart is already fierce, and Evan Bell was able to win the championship for two consecutive weeks in a series of challenges. The strong momentum made people call it "incredible". Although Universal Music is reluctant to admit it, it is also relaxed. In one breath, it is fortunate that the release time of u2's album is not head-to-head.

However, it is good news for Warner Records. "Three" has little impact on Green Day's album sales, while Green Day's "American Stupid" has won praise from critics and has also achieved sales results. A very gratifying result, surpassing Sony Bertelsmann Records: Usher and r. Kelly's albums are all released by Sony Bertelsmann Records.

It can be seen that the competition of the major record companies has also entered a fierce competition.

The same intense fight scenes were even more pronounced on the Billboard singles chart. There are four new singles released this week, Evan Bell's "Old Love Is Dead", Green Day's "American Stupid", R. Kelly's "Happy Life" and u2's "Fuck", And the just-released new single is Evan Bell's "Never Give Up (i.y., and such a lively situation also makes the competition on the Billboard singles chart terrifying.

"Old Love Is Dead" is as expected by the media, with a full and even weird style, which is indeed out of tune with the mainstream market, which also prevents the sales of the single from bursting with the energy of the previous two singles. "In the Mood for Love (ung is led by the momentum of the album, "Never Give Up (n't. is promoted by the movie "Love Notebook", and "Old Love Is Dead" is both unhelpful and too specific Solo, the most important thing is that the release time of the single is not only a strong player, but also played against his previous single "Never Give Up", and various negative factors could not make the sales of "Old Love Is Dead" have a good effect. further outbursts.

480,000, this sales is indeed not outstanding, and it is much inferior to the first two singles of the "Three" album. Many "inverted Bells" people are gloating, because the sales of the three singles are all the way down, and one is lower than the other, which makes these opponents feel very happy. Unfortunately, they seem to have forgotten that the sales of 400,000 are only slightly lower than Evan Bell's previous two singles, and this result is already unattainable for other singers. More important Yes, Evan Bell did not participate in any publicity, and only relied on the power of fans to create such a result, which is amazing.

Although "Old Love Is Dead" has been affected by many negative factors, it only achieved sales of 480,000, but it still dominates the Billboard singles chart, reaching the top of the list, and this single beat Yes, it is Evan Bell's own single "Never Give Up". It is not the first time that such a cannibalistic situation has appeared, and the media has become accustomed to Evan Bell's indifference. .

Under the excellent box office appeal of "The Notebook", "Never Give Up" held on to the runner-up position and resisted the strong impact of the next singles. The multitude of competitors is not only an impact on Evan Bell, but also a process of chasing each other and influencing each other. Therefore, the entire competition in the singles chart has completely entered a fever.

The u2 band is still strong, and the "**Note" airborne third runner-up, seizing the opportunity in the brutal competition. And the "American Stupid" in the runner-up position is from the Green Sun band, which makes people sigh that Jiang is still old and spicy. "In the Mood for Love" has a lot of stamina. Although it still performs well, it has been released for more than 11 weeks, and it does not meet the mainstream aesthetic standards. Therefore, in the face of the impact of the two old-school bands u2 and Green Day, they were not able to Withstood, only ranked fifth.

As a result, Evan Bell alone has occupied three of the top five spots on the Billboard singles chart this week, which has happened many times in the past two years, but it still makes people sigh Evan. - Bell's unstoppable.

After that, Usher's "Burning" has been squeezed to the sixth place, "Yeah!" still beat a lot of opponents and ranked seventh, and Avril Lavigne's just released single "Happy Ending" climbed slowly , finally entered the top ten, ranked eighth. And r. Kelly's new single "Happy Life" only hangs in the tenth place. Although it is still in the top ten, the result is much better than that of many singers, but it is not a good result for him. .

The fierce competition on the Billboard singles chart is not only reflected in the emergence of many great singles and big-name artists, but also in the entanglement of sales.

In the following, "Old Love Is Dead" won the championship for another week, "Never Give Up" slipped to the fourth place, "Fuck" and "American Stupid" ranked among the top three, and "In the Mood for Love" once again pressed Usher's two singles a week, holding on to the fifth position.

But after that, the style of "Old Love Is Dead" was too weird and lacked in terms of sales, and "**Notes" successfully reached the top, and "Old Love Is Dead" suppressed the "American Stupid" with a slight advantage. "The pursuit, occupy the runner-up position.

Even though "Old Love Is Dead" only won the championship for two weeks, this single has already achieved sales of 1.03 million in three weeks. A very easy task. You must know that after the Grammy Awards ceremony in the first half of the year, major music companies have raised new issues about the balance between music quality and the mainstream of the market. Should they make popular music to cater to the current market, or should they focus on music? A lot of digging outstanding singers in terms of quality.

From the current point of view, music companies are all businessmen, or they choose business over business. They don’t care whether the quality of music can be innovative, they care about the market share of music, the company’s year-end profit statement, and whether sales can recover. . As for the shrinking of the music market, it is related to the economic downturn and the decline of music quality, which is not a problem that music companies can solve in a short time.

But now Evan Bell has put forward a new topic for all music practitioners: "In the Mood for Love" has achieved good results, and the sales of "Old Love Is Dead" are surprising, even now The sales volume is very gratifying "Never Give Up" is actually a new attempt by Evan Bell to the form of music, which is not really mainstream music. Evan Bell proved that music that doesn't conform to the mainstream can still do well, so what should music companies do now?

After "Old Love Is Dead" came down from the championship, it still performed well on the Billboard rankings, and formed a troika with "In the Mood for Love" and "Never Give Up", firmly occupying the top 10 in the top 10. seats, and most of the time they are very high.

The competition between Evan Bell and u2 and Green Day is comparable. Both albums and singles have shown a strong appeal, and even Usher's previous arrogance has been suppressed, which also makes Universal Music clearly recognizes that Evan Bell is no longer an object that can be competed at will. With Evan Bell's current status, even if U2 faces Evan Bell head-on in July, maybe who will win who loses.

This realization also cooled down the Global Alliance's mind against Evan Bell a little.

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