Chapter 889： Initial cooperation

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"Evan, are you interested in cartoons?" Although Steve Jobs was in a period of postoperative fatigue, his keen intuition did not disappear. *.**/*Evan Bell once dubbed "Ice Age", then participated in the creation of Pixar's "Robot Wall-E", and now has a fresh idea for "Ratatouille". What's more, people like Evan Bell and John Lasseter have become good friends. Steve Jobs knows the people at Pixar Studio. They are people who are dedicated to making cartoons. If they don't have a common language, It's hard to be friends. Therefore, Evan Bell's love for cartoons is not difficult to speculate.

Evan Bell moved in his heart and nodded, "Why not? When I went to the Pixar studio last time, I couldn't help but like the childlike working environment." Evan Bell had no plans to talk about it today. When it comes to cartoons, now that I have inadvertently talked about it, Evan Bell intends to try it out. Before in Venice, from the mouths of the Weinstein brothers, Evan Bell learned that Disney is now in a turbulent stage, which is very important. May affect the attitude of Steve Jobs.

"Then you should like Disney very much." Steve Jobs was really sharp, and a seemingly ordinary remark was actually testing Evan Bell, which made Evan Bell burst into laughter.

"Of course, I think it's almost impossible for children of our generation to not be influenced by Disney." Evan Bell knew that if he said he didn't like Disney, it would be too fake. The animated images of Mickey Mouse and Donald Duck are definitely household names, and Evan Bell is no exception. "However, now that Disney is on the decline, this time the 3D computer animation they produced is worrying. Disney is far behind in terms of technology. This is the weapon they used to dominate the animation field. All prospects are not Very optimistic."

Although Evan Bell didn't elaborate, Steve Jobs couldn't understand the remarks.

As a giant in the traditional animation industry, Disney is not only famous all over the world because of a series of classic animation images, but also because they have been leading the transformation of animation technology. The first sound cartoon in 1928, "Steamboat Willie" starring Mickey Mouse, was the first of Disney's technological innovation; in 1932, Disney applied the three-color ribbon dyeing method to "Flowers and Trees" ”; “Old Mill” in 1937 used an animation camera invented by Disney itself, which won the Oscar for Special Technical Contribution, and “Snow White” in the same year was the world’s first animated feature; 1940’s stereo application, The first wide-screen stereo animation film in 1953, the first attempt to combine two-dimensional and three-dimensional animation technology in 1982, and the use of some computer animation in 1985; in 1992, Disney and Pixar jointly designed and developed a computer-aided animation post-production software system. Once again won the Oscar for Special Technical Contribution

It can be said that in Disney's nearly a century of history, technology has always been their proud mastery, which also makes Disney a top performer in the field of animation, and almost no rivals can be found. ^//^ Judging from the historical footprint, the 3D computer technology that is now popular all over the world, in fact, Disney has already tried it as early as the 1980s. Disney is still ahead of many competitors, but what happened in the past 20 years? what happened?

Disney's dominance in the 2D animation market is as stable as Mount Tai. Born in distress and dying in comfort, Disney's research on 3D computer technology has gradually lagged behind its competitors. The rise of DreamWorks and Pixar has begun to gradually eat away the two A marketplace for dimensional hand-drawn animation. Disney keenly took the lead in reaching a cooperation agreement with Pixar, and still has a firm foothold in the 3D animation market. However, the rapid development of Pixar's technology has led to the lag in the development of Disney's internal technology and the lack of the spirit of research and innovation.

Later, Blue Sky Studio was born again. 3D computer animation technology has gradually occupied the mainstream market. The trend of animation in the past three years has proved this. The strength prevailed, which made Disney more and more backward, and their dependence on Pixar became more and more obvious.

In this case, because of the uneven distribution of benefits, the cooperation between Pixar and Disney broke down. This year's "The Incredibles" and "Cars" in production will still be distributed by Disney according to the agreement, but if the contract is negotiated later If not, it would be a disaster for Disney.

When Disney was still immersed in the dominance of the two-dimensional animation market and the three-dimensional computer technology had a heavy reliance on Pixar, Disney's own power thrusters had lost their effectiveness. Now, Disney wants to prove that even without Pixar, the technology is still good, and the dominance of animation is still in their hands. However, in the past two decades, Disney's energy investment in 3D computer technology has been far from keeping up with the current development speed of mainstream technology. You must know that since the "Lion King" in 1994, Disney has never created a creative product. It is a classic work, and now it is obviously not a feasible solution to rely on their deep background of two-dimensional technology to make up for these gaps.

The "Four-Eyed Chicken" that Disney is now fully engaged in the production of, Evan Bell remembers the performance of this work after its release. The global box office of 280 million is not bad, but even with Pixar's lowest box office "Insect". Compared with "Bug Crisis", the gap is still very obvious. You must know that "A Bug Crisis" has a global box office of 360 million, not to mention that it is compared with Pixar's current top-grossing "Finding Nemo" in the world. Therefore, it can be said that Disney's plan to turn around through the "Four-eyed Chicken" and stand upright in front of Pixar is a failure.

Even if Evan Bell does not use the memory of a previous life as a reference, in its current form, Disney is slightly behind the mainstream in terms of technology, and more importantly, has been living on its own and relying on Pixar for many years, which has led to Disney in terms of story. It has not been able to achieve innovation. In the past ten years, Disney has produced works every year, but none of them can be called "bright achievements". The old-fashioned and boring stories have become the focus of constant criticism from the media. Disney-style fairy tales, no audience is willing to buy them now. This also shows that the form of Disney is indeed not optimistic.

Let's take a look at the main creative lineup of "Four-Eyed Chicken", another masterpiece of the original cast of the 2001 cartoon "Becoming a King". This two-dimensional animation costing 100 million US dollars in that year only won 8,990. Millions at the box office, the global box office is only 160 million US dollars; the screenwriter chose Steve Bencic and Ron Friedman, the screenwriters of the 203 cartoon "Legend of the Bear". The world has won a good result of 230 million US dollars. Therefore, in general, the main creative lineup of "Four-eyed Tianji" is not disappointing, but it is not amazing, it can only be said to be stable.

This is not good news for a production that Disney is aiming to open up the 3D computer animation market.

Steve Jobs naturally doesn't know how the box office will be after the release of "Four-Eyed Chicken", and he doesn't even know the main creative lineup, but he can be sure that Disney is not behind in 3D computer technology, but neither is it. Advanced, coupled with their obsession with Disney-style fairy tales, it is indeed very difficult for new works to make breakthroughs. As Evan Bell said, Disney has lost their weapons to dominate the animation field, and now it is more difficult to catch up again.

"If you were the head of Disney, what would you do?" Steve Jobs vaguely captured a little inspiration, Evan Bell was interested in cartoons, and now he is very close to Pixar, and he is very interested in Disney. It doesn't seem to be very satisfactory, and all the clues can be connected to find the answer. But because of the weakness of the body and the lack of a little tension at work, Steve Jobs didn't think of a reason for the time being, so he calmly continued to talk along the topic of Evan Bell just now.

Evan Bell laughed, "I think countless media have already given the answer to this question. I will negotiate with you and bring Pixar back to the negotiating table. It's that simple." Regarding the split between Disney and Pixar, The media has discussed it countless times, and this result has long been no secret. In fact, this is what Steve Jobs thought, and he has been waiting for Disney to call him back to the negotiating table. "Unfortunately, Michael Inas is not me, and Disney is not Eleven Studios."

Steve Jobs couldn't help laughing. Michael Inas and Disney have such dignity and position, even if Michael Inas is willing to talk to Steve Jobs now, Disney will not be in such a hurry, because they must know their bottom line~www.novelhall.com ~If the "Four-eyed Tianji" is successful, then Disney, the overlord of animation, will naturally not be so anxious. If there are other situations, it will be another matter.

"Disney is really not Studio Eleven, they can't do whatever they want with you." Steve Jobs said casually. In fact, there are many reasons why Steve Jobs will look at Evan Bell differently, one of which is that Evan Bell is similar to him in some ways, stubborn, stubborn, and cunning at the same time. Steve Jobs didn't plan to receive guests today, but when he heard that it was Evan v Bell, he thought that it would be a good idea to chat with Evan Bell, who has always been a dynamic young man. It now appears that he made the right decision.

Evan Bell also laughed along with Steve Jobs's words, "In my opinion, Pixar is not really suitable for Disney, maybe it can stand on its own like DreamWorks or Eleven Studio, or it can be as free as we are. It's for Pixar to keep the essence of the studio together."

"Cooperation?" Steve Jobs's brain flashed, and all the clues were connected in series. When he looked at Evan Bell again, his eyes became more meaningful.

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