Chapter 892： Advertising sponsorship

892 advertising sponsorship

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The acquisition of a company involves many issues, such as whether the company is in debt, which will definitely have an impact. Not only is the debt issue, but it also means that there is a problem with the company's operations, which will be considered by the acquirer factors; another example is whether the company is a listed company, which also has a huge impact on the acquisition method. DreamWorks is not a listed company, and Pixar has been listed as early as 1995. Although Steve Jobs already holds 50.1% of Pixar's shares and has the absolute right to speak, the acquisitions are very different. .

All in all, acquisition is a relatively complicated issue, and it is not something that can be solved by spending a lot of money in the past. Evan Bell is a layman. If you want to talk about this aspect, you should let Teddy Bell come, even Eden Hudson knows better than Evan Bell. So, if you want to discuss this further with Steve Jobs, Evan Bell is not the best choice.

However, obviously Steve Jobs did not intend to continue talking, he just said meaningfully, "You really are not a business person." If you really want to buy, bank loans, fundraising, etc. are all ways to prepare funds , In the financial industry, it is not so simple to go straight. That's why Steve Jobs said this.

Evan Bell didn't care at all, and said with a smile, "I remember when we first met, I told you that I didn't understand this. I was just a student of architectural design, psychology, and then to Just ordinary people with hobbies in music and performance.”

Evan Bell has no plans to continue talking. He has said enough today, and it is estimated that Steve Jobs has read his mind through. However, he dared to say so directly because Disney now plans to make its own three-dimensional computer animation, which has brought some subtle changes to the situation.

No one else knows what Steve Jobs was thinking, but Evan Bell does. Steve Jobs is waiting for Michael Inas to step down. The newly appointed head of Disney will surely realize that Pixar has Disney is indispensable, and they will be back at the negotiating table in time. Then Steve Jobs can get the most out of it. In his last life, Steve Jobs was indeed successful, Disney acquired Pixar, and Steve Jobs became Disney's largest shareholder, enjoying the true nature of businessmen seeking profit.

But Steve Jobs doesn't know how things will develop in the future. He has only seen the latest decision from Michael Inas: Disney wants to make its own "Four Eyed Chicken." So, what would Steve Jobs think? On the one hand, he must be watching a good show, because he has enough confidence in Pixar, and he also knows the situation of Disney very well, knowing that Disney is still poor in 3D computer animation; but on the other hand, Steve Jobs Originally, the mood of the leisurely wild crane waiting for Disney to come to the door is bound to be less leisurely. Even if Steve Jobs is tough, he is still a person after all, and now he has just gone through life and death, and his mentality is inevitably fluctuating.

Therefore, Evan Bell proposed another possibility for the development of Pixar at this juncture. Even if Steve Jobs didn't take Eleven Studios as his first choice, he must have his own measure in his heart. Evan Bell knows that the pursuit of Pixar's path cannot be rushed. After he has spoken out his thoughts in secret today, the rest will wait for the time to play a role. Let's see what will happen in the future, whether his little butterfly can impress Steve Jobs and make the historical track deviated from the original track.

"Evan, have you been using social networks lately? I've heard of a website called 'Facebook' that seems to have something to do with you." Steve Jobs diverted the subject. The relationship between Evan Bell and "Facebook" is actually not known to many people, but it is not a secret inside Harvard University. Later, someone keenly discovered that there is an Evan Bell account on "Facebook", and it is still No. 5. You must know that the first four are the founders of Mark Zuckerberg, and Evan- Bell's number is number five, which is enough to explain everything, which made the relationship between Evan Bell and "Facebook" gradually spread.

Evan Bell was not surprised to hear what Steve Jobs said, but he was still very happy. As the CEO of Apple, if Steve Jobs already knew about "Facebook", it would indicate the recent development of the website. Excellent indeed. "Of course, this website is considered a small investment for me. Haha, my roommate built this website."

This immediately interested Steve Jobs. He knew that Evan Bell proposed the commercialization of digital music. He also knew that Evan Bell created the talent show, not to mention the whims of Evan Bell's script. Wonderful idea, and now, Evan Bell has actually participated in the social network that is currently very hotly discussed, and Steve Jobs is also a little more interested in social networks.

There are many social networks at present. "My.e" is currently the fastest growing and the most user-friendly, and "Facebook" can only be regarded as a rising star, but recently it has been suspended due to a lawsuit. Got a lot of attention: negative attention.

"Tell me, is it the same thing as 'Juyou.com'?" As the president of a computer company, Steve Jobs was naturally very concerned about the development of the Internet and technology. , the whole face lit up, and there was no such calm and scheming look just now.

"It can be said that it is the same type of website, but the two are still very different." Evan Bell, as a participant in the creation process of "Facebook", is also a user of "Facebook" and a future social network Witnesses, he speaks from a different angle of course. He is not only from the function of "Facebook", but also from the perspective of the social significance of the social network.

I remember that after the London Olympics in 2012, the media called the Olympics the "Weibo Olympics", because the power of Weibo and Twitter (tter) has become more and more obvious, everyone is a reporter, and everyone is a speech Starting point, everyone can be an opinion leader. To be precise, from the emergence of blogs to 2012, due to the rapid development of social networks, "one-person media" has become a development trend.

"Facebook" is an indispensable part of this development process. Barack Obama also made full use of the power of social networks when he ran for president. After he was successfully elected president, people called it "President". It can be seen that The importance of cyber power in the twenty-first century.

As a pioneer, Steve Jobs had a certain understanding of the energy of social networks, but he was definitely not as thorough as Evan Bell. He couldn't help but be curious, the questions were one after another, and the discussions became more and more heated. At this point, Steve Jobs was not a high-profile Apple president, but an ordinary friend, even a seeker, who was discussing with Evan Bell.

Seeing that Steve Jobs is still a little vague about the power of social networking, Evan Bell said with a smile, "Paramount bought one of our group features a while ago, which is a group of movie fans, and we will Place an ad on the home page to urge users to join the group. The group consists of a discussion board, and in the 'group description' it says, 'Now, everyone sing with me: who lives in a pineapple on the bottom of the sea Inside?' There were a lot of people who thought it was stupid enough, and some even thought it was an insult to the Paramount movie, but there were also a lot of comments from movie fans. The effect of the ad for this group was that there were more than 5,000 people. Users mentioned the movie on their bio pages."

"Five thousand? Are you serious?" This number is not obvious at first glance, but Steve Jobs immediately understood that the real function of this group is to gather movie lovers and rely on them. Spread the ad.

"Of course, if you don't believe it, you can try it. To be honest, I think Apple should really set up a group on our website for all Apple lovers to gather." Evan Bell half-joking and half-serious Speaking of it, but Steve Jobs pondered it carefully and said, "Tell me about it in detail."

So Evan Bell went on to say, "You can sponsor a group, and every time a new user joins the group, you pay us a dollar a month, and the minimum monthly amount is $50,000, in other words In other words, if it’s less than $50,000, you don’t have to pay this month and you just need to pay for the group’s advertising costs.” This new model of advertising is actually Evan -Bell gave Mark Zuckerberg's opinion before, and it has now started operation. If Apple can join in, it is definitely the best news, "This is for you, you can get an influential Forum, so that you can get timely feedback from Apple fans. At the same time, you can also do some activities in the group, such as providing discount coupons or free coupons for itunes music downloads, as well as your company's new product launch promotion activities."

There is no need for Evan Bell to continue to say the following words, Steve Jobs himself has already started to think about it, "This is really... terrific!"

Until Evan Bell left, Steve Jobs was still thinking about "Facebook", he agreed to the advertising sponsorship, and Evan Bell kept Sean Parker's business card. Unexpectedly, I came for a visit, not only talked about Pixar, but also pulled an advertising sponsorship for "Facebook", and it was a big company like Apple.

Steve Jobs picked up the "Reminiscence of the Past" by the bedside, his eyes recovered from the frenzy of social networking, and gradually became deeper, with a thoughtful look.

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