Chapter 906： Dingli upstream

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Produced by DreamWorks, with a staggering voice cast, "Shark Tale" was without a doubt the box office champion in the first week of October, grossing $56 million, even in the summer season. Competitiveness, let alone in a deserted October.

"Shark Tale" has achieved an excellent record at the box office and won a good box office. It seems that this cartoon will occupy a strong position in the box office competition in October.

Although the action scene of "Ladder 49" is not good enough, and the storyline has not been recognized, it still relies on the big scene to win the box office of 27 million US dollars in the first week of its release. Story" is a long way off, but the runner-up position is really unquestionable. After all, the box office of the two films that won the championship and runner-up last week did not reach this figure, not to mention that after a week of release, the box office decline is doomed, and it is definitely impossible to surpass this achievement.

"Puzzle" and "Crash" got into a tussle at the box office charts.

As a thriller film, Julianne Moore's acting has been well received. Many film critics believe that the film is indeed qualified to make a breakthrough in the awards season, and Julianne Moore, who has won three Oscar nominations, has Once again let everyone shine, it is indeed a masterpiece.

Not to mention "Crash", the idb's score broke into the top 50, which shows the audience's support for the movie; and the media's controversy has also given the movie enough attention. The performance of the actors in this group drama is not only outstanding, but more importantly, the story itself has attracted the attention of every ordinary person and every class.

As a result, "Crash" won $15 million at the box office, a drop of only 25%; while "Puzzle" dropped even more, reaching 43%, and finally won a At the box office of $14.85 million, it lost out to "Crash" by a narrow margin of $150,000.

In the first week of October, the North American movie box office chart, "Crash" third place. "Supernatural Jigsaw" No. 4.

At this time, the cumulative box office of "Crash" has reached 37 million US dollars, which is very good; the cumulative box office of "Supernatural Puzzle" has reached 41 million US dollars, which makes Sony Columbia Pictures very satisfied.

Starting from the fifth place, the highest-grossing "Sky Captain and Tomorrowland" is only $4.2 million, and the tenth place "One Line Voice" has a score of $2.7 million, that is to say , the gap between the fifth and tenth place is only 1.5 million. Not so much the competition is fierce, it is better to say that this is indeed a low season at the box office. Box office numbers were bleak.

In the face of the strength of "Shark Story" and the containment of competitors such as "Ladder 49" and "Supernatural Puzzle", "Crash" obviously hopes to have a better performance at the box office. Fox Searchlight is lacking Evan- In the case of Bell, intensive publicity was launched across the United States. Anyone familiar with the rules of the show business will find that Fox Searchlight is not just fighting for the box office. As can be seen from the publicity trajectory and density, they have already begun to prepare for awards season.

Indeed, first of all, it was well received at the Toronto Film Festival, and then it won a lot of praise from the media and the audience, and it is also the Oscar's favorite subject of racism, and the plot trend of returning to the mainstream... There is no reason why Fox Searchlight should not Plan further for the "crash".

For "Crash" with an investment of 7 million, the current box office is good enough, and it has given Fox Searchlight and Eleven Studios no worries. So, Fox Searchlight naturally began to think about where "Crash" would be in awards season. For example, which awards should be applied for, and whose name should be submitted; and for example, those public relations activities should be started. It is still October, and there are still two full months before the awards season begins. What should Fox Searchlight do? The operation kept this masterpiece in the eyes of the judges.

Therefore, the intensive publicity of "Crash" is not so much that the box office is striving for the upper hand, but that it is laying the foundation for the awards season two months later.

However, judging from the trajectory of the box office. The publicity of Fox Searchlight is still very effective. Not to mention what the film will do in the awards season, the audience already has enough understanding of the film's good reputation. The potential of "Crash" at the box office is very gratifying.

In the North American box office competition in the second week of October, "Crash" dropped only 15 percent to $12.5 million, allowing "Crash" to once again defeat "Puzzle", in It was No. 5 on the North American box office charts.

This week's championship was re-elected by "Shark Tale," and the sports movie "Lights of Victory" set its sights on America's favorite football. runner-up position. "Ladder 49" slipped to the third place.

The comedy film "Taxi Queen", a remake of the classic French film "Taxi Express" by Luc Besson, beat "Crash" with a score of 15 million dollars and took the fourth place. "Crash" is followed by a "spiritual puzzle" with an obvious downhill at the box office.

It is worth mentioning that Hilary Duff, who became Disney's new favorite with "Cinderella's Glass Phone" in the summer vacation, attacked again and brought the singing-themed campus comedy "Singing Songs". However, this time the results are not as good as the previous works. The premiere only won five million US dollars at the box office, ranking seventh on the list. Although the film investment is only 15 million, Disney's youth card seems to have encountered a challenge bottleneck.

The publicity results of "Crash" really made everyone's eyes shine in the third week of October. This week, the box office of "Crash" rose instead of falling. Although it only increased by five percentage points, it was in the red ranking of the box office decline. On the list, the green "5%" still makes all film companies jealous.

After the three consecutive championships of "Shark Story", the two newly released works "Talking about Love, Dancing" and "American Team: World Police" ranked second and third respectively. "Crash" has a gratifying result, rebounding one place and occupying the fourth place. After "Crash", films such as "Light of Victory", "Ladder 49", "Queen of Taxi", "Supernatural Puzzle" and "Singing Song" were lined up.

In fact, in the box office rankings, compared to the strength of "Shark Story" and the huge potential of "Crash" at the box office, the fiasco of "Sky Captain and Tomorrowland" has attracted more media attention. After all, the performance of this big-name, well-invested work is really disappointing, and it can even be described as a disaster. Paramount Pictures has been losing money for the past two years, and it is about to run out of business. The failure of "Sky Captain and Tomorrowland" this time also made Paramount Pictures almost sentenced to death in 2004. For such a "tragic situation", the media is naturally concerned.

To put it another way, even if "Crash" has potential at the box office, it is unlikely to compete with "Shark Story". Because "Crash" is a film with a slightly heavy theme after all, although the film has many touching moments, and the actors' group scenes make the audience hooked, but Paul Haggis is in the details of the film. Reflecting on society still makes people unhappy. Compared with works such as "Death Illusion" and "Adapted Script", the competitiveness of "Crash" at the box office is already amazing, but this work is finally difficult to be like "The Mechanical Enemy" or "Love Notebook". Showed a sweeping trend at the box office. The theme determines the box office, which cannot be changed.

Therefore, it is understandable that the media did not continue to pay attention to the box office of "Crash".

After an astonishing first month, "Crash"'s stance of striving for the upper reaches of the box office is reflected in the decline. The very small decline every week makes people see the strong stamina of word of mouth, and at the same time makes "Crash" It has been on the box office charts for a long time. "Crash" lingered in the top 10 for another three weeks before it dropped out of the obvious top of the list, but its staggering box office stamina kept "Crash" in theaters for seven months before and after! Seven months, that's enough time to make any film jealous.

"The Notebook" was released in theaters for a year before and after, and the audience's support was surprising; "Crash" was also released for seven months before and after, which indirectly shows that Evan Bell's movies are indeed very attractive. Looking back at Evan Bell's works, from the first "Death Illusion" to last year's "Pirates of the Caribbean", each of which is an enduring work in the DVD rental market Excellent work that will stand the test of time.

The cumulative box office of "Crash" in 2004 finally reached 80 million US dollars This figure is still a long way from 100 million US dollars, and it is not very competitive in the year-end box office rankings. But this achievement made Fox Searchlight's jaws close with laughter.

First of all, the theme of "crash" is destined to not have a big hit at the box office. What's more, Fox Searchlight's positioning for this movie from the beginning is a work that will show great plans in the awards season. A work that makes a difference, to be able to make $80 million at the box office before awards season begins, is a huge affirmation.

Secondly, the investment in "Crash" is only 7 million US dollars, and the 7 million won an income of 80 million US dollars. This profit-to-profit ratio is more than ten times. It continues the law that the products produced by Eleven Studios are high-quality products. I have to marvel at Evan Bell's vision.

Of course, the outstanding performance at the box office has made Fox Searchlight celebrate in advance. As for the performance of "Crash" in this year's awards season, it is natural to wait and see.

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