Chapter 920： soaring sales

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William Wood's article is long and divided into three parts. What happened inside the private party is not explained from the angle of the reporter's gossip, but as an outsider in the fashion industry. Satisfied to the general audience's understanding of fashion party parties**. ^//^

However, William Wood has automatically deleted many sensitive links, such as who are the people occupying the locker room. William Wood did not mention a word. Abandon the gossip and present a dreamlike world to everyone. This also makes many people very dissatisfied, because everyone has endless concerns about the most sensitive, exciting and shocking part of gossip. Everyone is guessing who the person in the dressing room is, which has quickly become the hottest discussion on the Internet. topic of.

As a reporter, William Wood responded to the appeal of the majority of netizens, "I was just an ordinary person who attended the party that day, not a reporter. Therefore, I have no obligation to pay attention to these things. Who are they, I have no idea. Open the locker room to explore, how would you know?"

When asked by his peers about "what if you were there as a reporter?" William Wood responded in a rather Evan Bell style, "Then I would join the crowd waiting at the door, expecting someone to tell me what was inside. what happened.". The colleagues were absolutely fooled by William Wood.

Although there is no gossip in William Wood's clear article, but because of its exclusive perspective, "Entertainment Weekly" has won the highest sales of the year, which is even better than the summer war special issue in July. Flagship store unveiling ceremony is concerned.

Other reporters who couldn't get in could only stare at the building in a daze. Even a paparazzi like Nick Garmer couldn't get in. Teddy Bell was determined not to let anyone get into this private party. Everyone can only stand at the door and report some basic information.

For example, which big names attended the unveiling ceremony of the flagship store of "11" men's clothing. This is exactly the part that William Wood's personal experience did not mention - William Wood only mentioned a few artists' names sporadically, which is not comprehensive, and he did not pay special attention to who was present, so this part of the The information has also attracted a lot of attention from other media reporters.

The appearance of Leonardo DiCaprio, Joseph Gordon-Levitt, Ryan Gosling and others is not surprising, but the appearance of Christopher Nolan surprised the media. There is no favor in this situation. //But this time, it's obviously a special trip to attend.

The appearance of Jason Majes, Magic Red and Linkin Park was also expected, and the appearance of Avril Lavigne made the media very excited. Unfortunately, there was no interview session or red carpet time. The media Also unable to interview Avril Lavigne for the first time. Avril Lavigne later stated that she had been invited by her friend Paris Hilton to attend - and Evan Bell apparently sent her an invitation too - and the subtext was that, without Paris Hilton's invitation Invited, she will not go.

The appearance of Victoria Beckham, Rachel McAdams, Anne Hathaway, Natalie Portman, Jessica Alba, Scarlett Johansson and other beauties made the scene very lively. There are several who have had an affair with Evan Bell. What's more, Scarlett Johansson attended with Jake Gyllenhaal, although Evan Bell has denied the feud with Jake Gyllenhaal before, but now Scarlett Johansson is present The existence of Evan Bell and Jake Gyllenhaal on the same occasion and what would have happened. Also, when Anne Hathaway, Natalie Portman, and Jessica Alba gathered together, how would Evan Bell feel?

It's a pity that only William Wood knew what happened inside the private party. The reporters outside could only imagine what happened in their minds. For example, did Evan Bell share a dressing room with one of the beauties, and if so, what did the other beauties think? Media reporters need to imagine, and they can draw countless pictures. It's a pity that they don't have any way to confirm their ideas, and they can only hint a few words in an obscure way to distract from the pursuit of gossip in their hearts.

In addition to the arrival of top celebrities in the fashion industry, the "Eleventh" flagship store also flourished. Karl Lagerfeld was present, Yves Saint-Laurent was present, representatives of the two major Parisian design schools were present, and Anna Wintour was present, as was Karin Lofield, "Fashion The two editors of the magazine appeared Kate Moss, Gisele Bundchen also attended the top female models of the two generations before and after, and the editors-in-chief of the American and French editions of "She (elle also attended, Galeries Lafayette Paris and Saks Fifth Avenue boutiques also sent representatives to participate...

These people in the fashion industry, all of them are top-level existences, and now they are all gathered together to participate in the unveiling ceremony of the "11" flagship store. No other brand has been able to achieve such a feat before, and nothing else, but Karl-Lagerfeld and Yves-Saint-Laurent, these two are old rivals who are incompatible, and the two appear at the same time. The number of occasions on one occasion is definitely one of a handful of times, as well as the disjointed Anna Wintour and Karin Lofield. The two people do not like each other, and sometimes they are as close as partners in the media, and sometimes they are each other. Disgusted, the two haven't been on the same occasion since last year when the news broke that Karin Lofield might replace Anna Wintour as editor-in-chief of Vogue America, but this time The Paris Fashion Week broke the deadlock, and now has a second time at the "Eleven" flagship store.

Such a strong lineup is enough to set off a storm in the fashion industry, not to mention that top designers such as Tom Ford and Christopher Bailey have gathered together. When this group of people gathers together, it represents the current trend of fashion. The attention of "Eleven" men's clothing also directly shows: this is the fashion of men's clothing in the world today!

The private party for the unveiling of the "11" flagship store was held on October 31st, and the official unveiling took place the next day, November 1st, Teddy Bell's birthday. of.

On November 1st, the world's first flagship store of the "Eleven" brand officially opened in New York. Due to the Paris Fashion Week in October, the crime victim series has won praise. Now after the opening of the flagship store, next spring's The clothes were the first to be put on the shelves, which quickly set off a panic buying frenzy. In just one day, the flagship store has scooped up more than half a million dollars in sales, a figure that is eye-watering in today's economy.

The sales of the "November" brand are still soaring. The flagship store generated 9 million US dollars in revenue in November, and December ushered in the discount season. The flagship store alone has achieved more than 2,000 sales. The turnover of 10,000 US dollars is not considered the top number on Fifth Avenue. A series of brands such as Chanel, Burberry, Louis Vuitton and so on far exceed this sales volume. One of the most important reasons is that "ten "One" currently only has men's clothing, and now the men's clothing market is just emerging. Compared with women's clothing that has been in business for many years, there is still a gap in the driving force of the discount season. But it squeezed into the top 10 in December sales on competitive Fifth Avenue. The most important thing is that the "Eleventh" flagship store has the highest customer traffic among all the stores on Fifth Avenue. Many people are willing to visit the flagship store even if they can't afford the "Eleventh" men's clothing. One of the famous tourist attractions of the Fifth Avenue.

Since the flagship store of "November" has been opened for two consecutive months, it has achieved gratifying results. It was reported in early December that "November" men's clothing will be stationed in department stores in more cities. The consumption power of big cities for "October" men's clothing, to prepare for future flagship stores, on the other hand, is also to meet the needs of customers in other cities around the world. Of course, the latter is the point.

The first wave of news in early December included eight overseas cities including Berlin, Munich, Milan, Rome, Tokyo, Shanghai, Hong Kong, and Rio de Janeiro. There are already 12 confirmed cities in the United States , Los Angeles, San Francisco, Chicago, Boston, Washington, Miami and these big cities will have the first batch of "Eleven" brand branches. Although there is no flagship store, at least, residents of these cities can buy "Eleven" men's clothing in their own cities, not just the four cities of Paris, London, Vancouver and New York.

In addition, a department store will be added in Paris and London. Although customers in these two cities are calling for the establishment of flagship stores in the "Eleven" cities, Teddy Bell and James Frank have analyzed that the current expansion speed of the "Eleven" brand has reached the upper limit, and it will be tested in department stores. Consumption power is a necessary process and must not be rushed. At present, although the two cities of Paris and London have reached the standard for opening flagship stores, the flagship store in New York has just opened, and the experience is still insufficient.

This is not only due to the consideration of experience and business strategy, but also the necessity of accurately grasping the capital flow of Eleven Studio. At the same time, there will be 22 "November" branches in 20 cities, which means that there will be 20 decoration costs, as well as shopping malls, and clothing processing factories must also increase investment. This is a huge project. The speed of the "Eleven" brand's expansion is already amazing, and there is no need to be too greedy.

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