Chapter 972： no losers

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winner? loser? In an awards ceremony, how to measure who wins and who loses, the winner is the winner, and the rest are losers? It's not that simple.

Album of the Year, Evan Bell won, does that mean he won? But listening to Evan Bell's testimonials, in fact, the real winner should be the audience, the audience who enjoyed the beautiful music. Ray Charles, Usher, Kanye West, Green Day, they delivered a classic album for listeners, adding another great set of works to music history, even if the award is Evan -Bell got it, so what? Are the others not great? No, their music won't be bad enough without this one, and Evan Bell's music won't be better because of the accolade, just say, "Three" got "Grammy" The awards for this awards ceremony, but all the candidates, deserve to be praised by the audience. In this competition, there is no loser.

Likewise, at the 47th Grammy Awards, who won and who lost? Ray Charles, who won seven awards, wins? Or did Usher, whose eight nominations were credited with only two phonographs, fail? Or did Brian McKnight, who was shortlisted again and returned empty-handed, lose? In this way, it's all wrong♀ An awards ceremony, there is no winner or loser, some are just awards, that's all.

This is an awards ceremony full of nostalgia. Not only did he get a lot of awards because of Ray Charles, who had passed away, but he also gave some important awards to old men like U2, Velvet Revolver, Green Day, Lord Stewart, and Usher, Nora -Jones, Evan Bell, Alicia Keys, John Mayer and other singers who have won more awards are not newcomers, they can only be said to be relatively young singers. Award-winning newcomers like Magic Red are rare.

The range of winners basically reflects the consistent characteristics of the Grammys. They are nostalgic for the elderly and at the same time encourage young singers who have seats, and there are no exaggerated unpopular appearances in the main awards of this year's Grammys. Before the awards ceremony, everyone worried that the overwhelming victory of black music did not appear, and the four comprehensive awards were completely divided.

This year's awards ceremony has put a lot of effort into humane care. Whether it is to give many awards to Ray Charles, who just passed away. Giving the Singles of the Year Award to John Mayer's family song "Daughters", winning several awards for Music Care Person of the Year Brian Wilson, and setting up a charity section during the ceremony to raise funds for the tsunami-stricken areas in the Indian Ocean. It reflects the human concern of the Recording Academy of America this year.

Led by Bono, lead singer of u2, during a fundraiser for the Indian Ocean tsunami-stricken areas. Velvet Revolver, Steve Wanda, Alicia Keys, Billy Joe Armstrong and many other singers performed the Beatles' classic song "Through the Sky", pushing the human concern of the entire Grammy ceremony. To the peak ▲ Friends can also download this song through itunes. Donate your love.

It is worth mentioning that Evan Bell did not participate in the singing of this song because he did not participate in the rehearsal. But the Grammys also specifically said. Evan Bell performed "Dancing with the Father" exclusively. Just to make up for this regret. Therefore, Evan Bell's live performance at this awards ceremony can also be downloaded on itunes, and all proceeds will be donated to the tsunami-stricken areas. Eleven Studios also announced the day after the Grammys that Evan Bell will release the single "U'ful" and that all proceeds will be donated to the disaster area.

From the perspective of the entire awards ceremony, the four awards in the category of ≯ belong to four singers, and Evan Bell won the highly competitive Album of the Year award. Ray Charles took the all-important Production of the Year award, John Mayer won Single of the Year, and New Artist of the Year went to Magic Red.

This also continued last year's situation. There is no one family in the comprehensive awards, and everyone can get awards. But from the perspective of all awards, although there is no winner or loser, Kanye West and Usher are undoubtedly very disappointed.

Kanye West, who won ten nominations, finally only won three trophies in the rap department, which is indeed not good news for Kanye West, who has achieved great ambitions. And Usher won the attention, sales, and word of mouth all year in 2004, but at the most important Grammy awards ceremony, he came back with only two trophies and two trophies. Each trophy is a collaboration award. The best R&B group group won the chorus with Alicia Keys, and the best rap song collaboration award was won for the rap-infused "Yeah!".

Ray Charles became the most mentioned name after the awards ceremony. He won seven trophies before and after, including the Best Production of the Year Award, which also became the last award in the soul singer's life.

Evan Bell also performed well. He won the Best R&B Album Award, the Best R&B Song Award, the Best Rock Male Singer Award, and the Best Album of the Year Award. A total of four trophies were in the bag, which also allowed him to win the championship again. on the Grammy favorite. In fact, Evan Bell and Kanye West have also won ten nominations, and in the end, Evan Bell won one more trophy than Kanye West, but Evan Bell's award exceeded Division, and there is a general category award, it is no wonder that everyone thinks Kanye West is disappointed.

For Evan Bell, the only regret is not that he missed the Best Production of the Year Award, but the "N't. The theme song of "Ring 3" "Go Westward (., "The Lord of the Rings 3" still has a strong momentum of winning the award, and the theme song of "Lian Lian Notebook" can only be defeated.

The same as Evan Bell is Alicia Keys, the female player who shined at the Grammys three years ago, and Evan Bell is very related, and this time he has become a competitor with Evan Bell, And both performed very well. Although there are no comprehensive awards, in the rhythm and blues department, Alicia Keys won four trophies in one go, enough to make everyone look at her.

Nora Jones also has three gramophone entries in his account. It seems that the opponents who competed with Evan Bell at the beginning are still active and are the well-deserved darlings of the Grammys. Of course, the u2 band, the darling of the Grammys, once again showed great strength. All three nominations were awarded, and the 100% winning rate also made people see that the u2 band shined at the Grammys. gesture.

Of course, in this year's Grammys, some of the judges who were out of place in previous years have finally tasted the taste of winning. Britney Spears has repeatedly lost to Christina Aggie at its peak. Laila and other singers, and now that the music career is gradually declining and record sales are falling sharply, they finally got their first taste of the Grammy Awards and won the Best Dance Record Award for "Poisoned (.

Another veteran star, Lord Stewart, can be said to be a blooming iron tree. This year, he got his first gramophone in more than 30 years. In addition, Guns and Roses used to be the most popular rock reading in the world, but they were not able to get Grammy awards at their most glorious time. Now several former core members of the band have reorganized Velvet Revolver. However, he won the Best Hard Rock Performance Award in one fell swoop, which can be said to be a long-cherished wish.

From the awards ceremony itself, there are no losers. But when the ceremony came to an end, the real loser emerged, and that was the ceremony itself. Because after the viewing figures are counted, after the Grammy audience has continued to increase in the past two years, its ratings have dropped to the lowest point since 1995 this year, and this is about to kick off the Oscars. good news. This year, just 19 million viewers watched the Grammys, down a staggering 28 percent from last year's numbers. Of course, the Grammys seem a little "lucky" compared to the 40 percent drop in the Golden Globes.

Although it is a fact that the ratings of the current awards ceremony are in a collective decline can not be ignored. In the past two months, the ratings of the Golden Globes and the American Music Awards have declined, and the ratings of the Grammys are still so poor. It is the most watched ceremony of the awards season so far.

A professional analysis On the one hand, the broadcast TV station bs is in a period of pain in changing personnel, which leads to a messy award ceremony process and affects the audience; Raised, after losing to "Desperate Housewives" at the Golden Globes, the Grammys also lost to The Housewives.

On the other hand, the nostalgia for old singers at the awards ceremony has seriously affected the concern of young viewers. Ray Charles, who won seven trophies at this year's Grammys, had a very strong influence on the 1980s. For young people in the 1990s and 21st century, it does not have too profound meaning.

This can also be seen from the viewing figures. The highest-rated moment of the entire awards ceremony occurred when Evan Bell performed. More than 25 million viewers watched the six-minute performance♀ It shows, Young singers like Evan Bell are what audiences want to see.

Of course, the most important thing is a general environment, not just an award ceremony itself. It seems that the organizers of the awards ceremony are starting to have a headache. How to keep the audience and how to make the ceremony attractive are the issues that everyone needs to gather and discuss.

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