Chapter 992： 2 Talk about cooperation

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Steve Jobs and John Lasseter were in the conference room discussing the future direction of Pixar Studios, and the current Pixar-Disney partnership agreement has another work, which is "Cars" in production. .Although the two sides have completely torn their faces now, the agreement is an agreement. Regardless of whether the contract is renewed in the future, "Cars" will be distributed by Disney, and the production costs will be shared according to the agreement, and the proceeds will be shared.

The release time of "Cars" is set for June next year, and there are still sixteen months before and after. Sixteen months sounds like a long period of time, but in fact, it has passed in a blink of an eye, not to mention that the Cold War between Pixar and Disney has lasted for fifteen months. Pixar Studios had to make some adjustments.

"Robot Wall-E" and "Ratatouille" are currently being produced, because of the particularity of the subject matter, if you do not continue to cooperate with Disney, it will not be difficult to find a publisher again, but the distribution of benefits is also a problem that must be faced. In addition to the issue of distribution channels, Steve Jobs was even more jealous of Disney's huge resources. With Evan Bell's reminder, Steve Jobs realized that if he could put Disney's resources on itunes, he would use lease And the way of selling, providing users to download, it is bound to be a whole new revolution.

Imagine, when you want to watch movies, you don't need to go to the DVD store to rent video discs. You only need to pay a little fee on your d, and then you can watch your favorite movies and TV on the d you carry with you. This is for the new generation. Absolutely a better feature. This also means that after the digitalization of music, video has also begun to popularize digital commercialization.

Disney is a big company that has been established for nearly 80 years, and they not only have tens of thousands of film resources. There are also countless TV resources, not to mention the related videos of the vast number of artists under the Disney TV Channel: Britney Spears, Justin Timberlake and other superstars who came out of the Disney Channel, the shows on the Disney Channel in those days still have many fans. provide support. Therefore, this huge resource is the most coveted part of Steve Jobs.

Of course, Steve Jobs also knew that in business negotiations, whoever has the most leverage has the upper hand, so he wouldn't let Disney know what he had in mind. Even if Disney guessed, he couldn't reveal his desire, or Disney could easily have the upper hand.

It wasn't the first time John Lasseter had heard of his old friend's plans, and he knew it too. John Lasseter is also very clear about the pros and cons of working with Disney, but he is still inclined to refuse to cooperate, "Steve, you know. Disney is so deep in the water, after mixing it in, it is difficult for Pixar to maintain where it is. Fuck." John Lasseter was from Disney himself, and he knew it very well. And that statement is not aimed at Disney. But that's true of all the big studios.

The simplest example is the ** label. In fact, each film company has its own ** label. Miramax, owned by Disney, Fox Searchlight, owned by Twentieth Century Fox, etc. But after all, they are all subsidiaries of major movie companies. Although **, it will inevitably be affected by the parent company, which is unavoidable. Just look at the Weinstein brothers' stretched work at Miramax. This phenomenon is difficult to avoid, and the same is true of the major music labels owned by major music companies.

Therefore, when the media is doing statistics now, they will always classify the ** labels of large companies into these giant crocodiles. Only those without any big company background like Eleven Studio are considered real ** labels. .

John Lasseter's words are aimed at this situation. There is still a big difference between the subsidiaries of major film companies and the real ** labels. Now Pixar is able to maintain the relationship because they only have a partnership with Disney, and Disney is responsible for half of the production costs and distribution costs, but Disney is completely non-involved in the work, which allows Pixar to maintain this free style.

Steve Jobs certainly knew what John Lasseter was saying, but he didn't respond. Because everything is like this, there are pros and cons, all he needs to do is to weigh the pros and cons.

Suddenly, the door of the conference room was pushed open, "John, we agreed to have French food, you... come?" Evan Bell appeared at the door, with a gradually stiff face on his face. Smile, "Oops, it seems that I came in at the wrong time." Evan Bell saw Steve Jobs, and the key point was to see the solemn expressions on the faces of the two people, "Sorry, I think your dinner should be considered separately."

After that, Evan Bell was about to close the door and leave. The habit of Pixar studios has always been that there is no knock on the door, there is no distinction between superiors and subordinates, so Evan Bell also took it for granted, but he did not expect Steve Jobs to appear, and he was talking about business with John Lasseter. He couldn't help but scolded secretly, "They didn't even remind me."

Steve Jobs chuckled, "Evan, why don't you come in and take a seat?" Steve Jobs knew about the working environment here at Pixar, although it didn't match his personal style, Apple Inc. This is impossible in the headquarters, but following the local customs, when he was in the Pixar studio, he was accustomed to the style here.

Evan Bell stopped and leaned his brow slightly in the middle, "Steve, are you serious?"

Steve Jobs laughed, "Do you think I'm that kind of person?"

Evan Bell rolled his eyes and thought for a while, Steve Jobs is indeed not the kind of person with a good sense of humor, imagine the appearance of Steve Jobs telling a bad joke, "Oh, God..." This should be the only one of Evan Bell reacted.

Evan Bell turned around and walked in, "Well, what are you talking about? Could it be about paying my script salary? I don't think I'm a big-name screenwriter, so there shouldn't be a 'meeting to discuss' this cost issue. Level." When Evan Bell went to participate in the discussion just now, he found that his name actually appeared on the screenwriter list of "Robot Wall-E", which surprised him. As for "Ratatouille", of course there is no, because Evan Bell just provided an idea, that's all, he didn't join in the real script creation.

When it comes to adjusting the atmosphere, Evan Bell is indeed a good player, and one sentence made John Lasseter and Steve Jobs chuckle.

"No, we are discussing the issue of continuing to cooperate with Disney. We want to see how much we should get Disney to exchange. This is cost-effective." Steve Jobs said with a smile.

John Lasseter was a little surprised by the reaction to this sentence, because he did not expect that Steve Jobs was willing to talk about this with Evan Bell; and Evan Bell looked at Steve Jobs and saw this The Apple godfather looked calm, as if Evan Bell had never mentioned Eleven Studio's willingness to cooperate with him, but was just asking for a junior's opinion on this matter.

Evan Bell found a chair and sat down by himself, "I think in this matter, no matter how much profit Disney gets in exchange, the ultimate winner is Disney. Pixar can only be regarded as the profitee at best, and we can't talk about it. Whether it is worth it or not, because the loss is doomed."

Evan Bell's words made John Lasseter stunned and began to ponder; on the contrary, Steve Jobs immediately understood the meaning of these words and looked at Evan Bell with interest. The last time he was in the nursing home, Evan Bell's views on the issue were not so sharp, and it was a little vague, but this time he got to the core of the problem. Steve Jobs guessed that it should be Teddy Bell, the current CEO of Eleven Studios.

In fact, Evan Bell's sentence is not difficult to understand. Steve Jobs hopes to continue to cooperate with Disney, seeking distribution channels and works resources. However, if Pixar and Disney continue to reach a cooperation agreement, and Disney's resources also reach an agreement with Apple's itunes, the real benefit is Disney. After careful scrutiny, Disney has won Pixar's animation resources, which can guarantee the financial source of their company's foundation, because all their peripherals revolve around cartoons; secondly, the resources have won the channel of itunes, which is also the promotion of Disney's own works. emerging way. So, once the deal is reached, the ostensible winner will be Steve Jobs, but the real winner is always Disney, and Disney has been the winner from the very beginning of this business. superior. All Steve Jobs can do is to use the chips in his hand to win more interests, that's all.

"So how do you think Pixar's future should develop to ensure our best interests? You know, working with Disney, we can get absolutely nothing." Steve Jobs said meaningfully.

John Lasseter, who was sitting next to him, couldn't help looking at Evan Bell. He seemed to have a clue, but he still couldn't grasp the point of the problem. Indeed, he is not a good operator.

Evan Bell was a little surprised. This was a signal that Steve Jobs was willing to listen to the Eleven Studio cooperation plan. The last time he mentioned it in the nursing home, Steve Jobs was completely tight-lipped. But I didn't expect that today I just came to Pixar to talk about the script, but I got the second opportunity to talk about cooperation.

But Evan Bell didn't panic, only to see him showing a calm smile, "Then it depends, what does Pixar hope to get, distribution channels? Work resources? Or the studio's absolute autonomy, and a long-term stable future. ? Or... all?"

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