Chapter 998： 1 trouble

998

a trouble

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"Trouble? Why is it a trouble?" Eden Hudson asked, frowning, and he really didn't know Evan Bell in that regard. (氵 Kun

This is why he brought it up today for Evan Bell to refer to.

Evan Bell searched about utu in his last life

e's information, and then said, "First, what videos do you think users will upload?"

The three people in front of them were silent. They have been looking at the materials of various film companies for the past few days. Everyone's brains are a little slow to respond. Now when they want to think, there is a little delay.

"Your own video?" Sean Mayer said immediately, because this was the most fundamental starting point for Eden Hudson when he mentioned the video sharing website.

Teddy Bell shook his head, "Uploading videos is too troublesome, and making videos yourself is not an easy task. Maybe at first, people will upload it for the sake of freshness, but then, it won't."

Even if he doesn't know much about this field, Teddy Bell's vision has improved by more than one grade, and he still sees these issues very clearly. The truth is, utu

The original definition of e is to "spread yourself", so there are still a lot of homemade videos in the beginning. But then the craze subsided. Think about it, firstly, it is very troublesome to shoot and upload videos; secondly, there are a group of strangers on the Internet. Unless the video is spoofed, thrilling, and explosive, no one will want to watch it. No one wants to watch, and the enthusiasm of the uploaders naturally declines.

After a period of low self-made videos, with the popularity of home handheld cameras, and the most important thing is the emergence of smartphones, uploading videos has become easier. Moreover, with the rise of emerging websites such as "Facebook", the Internet has become a brand-new platform for displaying themselves. Talented people hope to be appreciated through the Internet; spoof, horror, and funny videos are also emerging on the Internet. This has revived the rise of self-made videos, including the new generation of idols such as Justin Bieber.

Sing yourself on e.

"It should still be videos like music videos, TV series, movies." Teddy Bell's tone was a little uncertain, because this is not common now. However, we can see the clues from the initial popularity of digital music. Digital music was first spread on the Internet in this way, and then Evan Bell launched the commercialization of digital music, which made digital music and digital music. There is a juncture between copyrights.

Evan Bell nodded, expressing admiration for Teddy Bell's keenness. If he didn't have the memory of a lifetime, it would be hard enough to come to this conclusion so quickly. "Whether it's music videos, TV series or movies, all of them have copyright issues like digital music. Even now, the piracy problem of digital music has not been completely isolated. In addition to is, there are many digital music businesses. However, piracy still cannot be eliminated. So, what should a video sharing website do when these copyrighted videos appear?”

Early video sharing sites, such as utu

e, just like Napster at the beginning, because it is convenient for the majority of netizens, it can quickly become popular, and it is convenient for people's lives. But it has caused huge loss of profits to the copyright owners, who oppose utu

The emergence of the e will be like against Napster, and the tide will be more turbulent. Come to think of it, Napster is just a piece of music, but utu

The emergence of e has indeed challenged the copyrights of music, TV and movies, and almost the entire entertainment industry will denounce utu

e.

last life utu

e is like this. They have to spend a lot of time dealing with lawyers of various companies. In fact, not only large companies such as Warner, Fox, and Universal, but also many personal videos have copyrights. To put it simply, Eden Hudson made a video, but he registered the copyright with the Copyright Office, and then Sean Mayer got the video and uploaded it without Eden Hudson's permission utu

Eden Hudson has the right to pursue utu no matter if this video gets 10 or 1 billion hits

e's legal liability. Of course, there is room for negotiation as to whether the energy and funds expended in the lawsuit are worth the return, but this right does exist.

This means that utu

e not only has to face the resistance of big companies, but also the entanglement of little devils. In the last life, Google acquired utu

After e, 90% of the time is spent dealing with lawsuits, and there is no other energy to consider profit. At the same time, because of lawsuits and serious copyright issues, this will inevitably affect the impression of advertisers, which is directly linked to profitability.

copyright, became utu

The nightmare of e, there is no way to speed up the pace of development; and advertising has become a drag utu

The first fetter that e cannot move forward.

"A video sharing website's requirements for broadband and storage, Eden, you should know better than me." Evan Bell's words got Eden Hudson's eyes, he didn't care, he chuckled lightly With a loud voice, "This also means that the funds required by video sites are multiplied compared to 'Facebook', and according to my personal estimate, it should be eight to ten times." Simple conversion, investment "face" book" ten million, then utu

e needs 80 million to 100 million. Of course, this is only the situation in the early stage of development. After the website develops, the situation will improve. Furthermore, this is just an estimate of the "outsider" Evan Bell.

“So where does the money come from? Even if VCs invest, they don’t want nothing, and the profit margin is even bigger. The website needs more revenue to make profit possible. That’s the second question.” Evan Bell simply said, high expenses, low income, this is also utu

e has been unable to achieve the fundamental problem of profitability.

In fact, for websites, advertising placement as a means of profit is basically recognized by the industry. No matter how special "Facebook" is, it still needs the placement of advertisements, but the method is more novel and unique, but in the final analysis, it still relies on advertisers to realize profits. So, for utu

e, is no exception, they must have the support of advertisers.

"The entanglement of copyright issues will lose a large number of top advertisers, making them unwilling to trust video sites, or refusing to advertise on video sites because of their cooperation with film companies and record companies." Evan Bell's idea is very Clear and straightforward, the three people next to him were completely fascinated. If another outsider is here, their reactions are estimated to be in two ways: one is surprise, why do you know so much? One is disdain, what you say is all nonsense, just talk on paper, right? Of course, this is absolutely not the case with the three people in front of them.

"In addition, for high-quality advertisers, what is the most important thing, brand image is the most important, and a little negative news will make their public relations department turn around. And besides the negative impact of copyright issues, what else is there for video sites? There are a lot of them. Homemade videos of grassroots people, which are not attractive to high-quality advertisers.” Evan Bell remembers, utu

The success of e was because it was positioned in all ordinary people, so that everyone had the possibility of "playing themselves". But at the same time, this is also utu

The reason for "pushing away" high-quality advertisers, these mixed videos will not be of any help to the brand image. Therefore, it can be said that Cheng also defeated Xiao He.

"Without high-quality advertisers, there are only second- and third-tier small advertisers. The characteristics of these advertisements are that they make video websites more chaotic and unstable. Maybe they have launched advertisements in the past three months, but the effect is not good. If the expectations are met, they will have no way to wait for the second 'three months'." After Evan Bell finished speaking, he spread his hands and did not explain further. In fact, he explained it very clearly, and the three people in front of him understood it.

It is also entangled in copyright and disliked by advertisers. Video sharing websites are indeed a trouble.

"Why can't video-sharing sites be positioned high-end?" Sean Mayer asked curiously.

"If the positioning is high-end, this means losing the mass base, because the masses have no way to participate, they can only watch. Is there any difference between watching on the Internet and watching on TV? Then why do video sharing sites exist? "?" Evan Bell's series of rhetorical questions made Sean Mayer open his mouth, and finally closed it reluctantly.

After Evan Bell finished speaking, he sat next to him with a glass of water, but Teddy Bell and Eden Hudson were still thinking and didn't give up at all. Although Evan Bell seems to have rejected all possibilities, these two people know that if Evan Bell feels determined not to do it, he will not explain so much at all. If he said "no"~www.novelhall .com~ Neither of these two will think about what utu is

e. But Evan Bell explained a lot, this and that, and the two of them knew that there must be a solution to the problem.

Teddy Bell suddenly thought of something, "Why do we have to distinguish between high-end and low-end? In the same video site, there can be high-end areas and low-end areas. Just like TV, For a TV, we will watch wireless and cable, it’s not a conflict, just choose what you like.”

Teddy Bell's words immediately made Eden Hudson's eyes light up, and he also knew the corners. But soon, Eden Hudson fell into contemplation again, because if you follow this line of thinking, it will definitely not be a small project, and the development plan is much bigger than Eleven Studios wanting to establish a distribution department.

"For a video sharing website to be successful, it must first win the mass base and make netizens realize the convenience of a video sharing website and the uniqueness of being a stage for everyone to show off. Therefore, starting from the low end is the only way to succeed. It's a must." Teddy Bell's head was spinning fast, and he quickly got to the core of the problem.

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