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The long history of the Venice Film Festival, the popularity of the Cannes Film Festival, the professionalism of the Berlin Film Festival, the attention of the three major film festivals in the world has always been detached. Even though the influence pattern of the three major film festivals has changed slightly in recent years, the light on them is still dazzling and original. First release] Since the rise of the Toronto Film Festival in 2004, the world's three major film festivals are quietly changing to the "big four", and this fourth film festival is the Toronto Film Festival.
The rise of the Fourth Film Festival is directly related to the advance of the Oscars, and the relationship between the film festival and the Oscars has to be traced back to a proper noun, "Chong Olympic", which does not mean the impact of the Olympic Games, but The impact of Oscar, "Chong Olympic" is accompanied by the academy's public relations, which is the means of interpersonal communication that made the Weinstein brothers famous.
Academy PR didn't always exist, the word "Chongo" was unheard of, and all of this was accompanied by Miramax's "Shakespeare in Love" victory over Stephen Speer at the 71st Oscars in 1999 Berger's "Saving Private Ryan" feat, Harvey Weinstein tripped the giant over and over again with his eye-catching tactics. Since then, the annual awards season has been sung from December to the second half of the year, and Oscar has changed from a horse race to a marathon. In the awards season, the excellence of the works is the first element, and the public relations of the academy has become one of the essential conditions.
If the Oscars are described as a year-end finals in the film world, the three major European film festivals with outstanding history are undoubtedly the lofty status of the three grand slams, and the rising star Toronto, relying on its scale and influence, is gradually gaining ground in the third A firm foothold in the position of the four major championships.
The biggest feature of the Toronto Film Festival is its capacity, which is the all-encompassing "world film". Nearly 300 films are released every year, 90% of which are North American premieres. In Toronto, audiences are buying not just movie tickets, but a time machine. Because it means being able to see the most important movies in the world half a year or even a year earlier than others. For ordinary British fans, this is like an adventure show, where you can discover treasures that are not yet well-known. Imagine meeting your own Miyazaki, James Cameron, and Steven Spielberg for the first time here. That kind of Bole mentality is enough to make people flutter.
Because there is no formal competition unit and film market, the atmosphere in Toronto is much more relaxed and comfortable than the three major film festivals. The important award "People's Choice Award" is entirely the result of audience voting, which also makes the film's main creators and audiences incomparably close at the Toronto Film Festival. And the Toronto audience. It is precisely the enthusiastic audiences in the world who, with an inclusive heart, have brought the film's main creators to the highest position.
At that time, "Memento" directed by Christopher Nolan was well received by the Sundance Film Festival, but it still did not receive mainstream recognition, after more than half a year. He brought this work to Toronto again. Christopher Nolan recalls the situation, "When I sat in the audience in Toronto and heard them embrace the film in a very mainstream way - there was a very clear and fluid connection between the audience and the story. Communication. In that moment, I felt like you can continue to do things like this on a large scale. You can make a big movie and have people understand it and respond to it.”
Before the Oscars start a month early, most of the Oscar hits will be released in December, because they can earn just three months at the box office and use that money to pay for advertising. Now. The Oscars are a month earlier, which means the release of the film will also be brought forward to November, so the Toronto Film Festival in September is a suitable place for the premiere. The Toronto Film Festival will have countless American media—that’s where Toronto has an edge over Venice—come here, with an average of more than 1,500 journalists, to properly cover the film. Afterwards, the film was arranged to be released in North America and successfully hit the Oscars, which became a matter of course.
It can be seen from the "People's Choice Award", the grand prize after the Toronto Film Festival, that this is a film festival that belongs to the audience.
year 1987. One of the world's leading film critics and Pulitzer Prize winner Roger Ebert reports back from the Toronto Film Festival. The first sentence of the opening is "It is said that Toronto has the highest per capita movie attendance in the world, and after the film festival was held for five days. I began to believe." Ten years ago, he participated in the Cannes Film Festival for the first time, in Carl I made a friend at the hotel. This is a man with a big beard, a cowboy hat and a Cuban cigar who warmly invited Roger Ebert to the Toronto Film Festival that September.
The Dusty Cole, one of the four founders of the Toronto Film Festival, describes himself as a real estate agent, but his real job seems to be making everyone. In Cannes that year, he also invited film critics from several authoritative American media such as "Los Angeles Times", "New York Daily", "Village Voice", etc. These people are his friends. At that time, Canada already had an internationally influential Montreal Film Festival, and the Canadian media responded very coldly to Toronto, and almost no one reported it. Then, Dusty Cole, with the help of his friend, made the Toronto Film Festival have a momentum in the American media from the beginning. Of course, no one at the time could have imagined the size of Toronto today.
Whether in Toronto, Sundance, Cannes, or an Asian-African-Latin film festival, you can see many people in the American media wearing a special silver cowboy hat - which means they are Dusty- Cole's friend. These people even include the famous Weinstein brothers.
Dusty Cole and his friends founded the Toronto Film Festival in the spirit of sharing, which has made Toronto a paradise for audiences to share their love of cinema.
In 1979, the Toronto People's Choice Award went to "Best Boy (Bst Poy, which eventually won the Oscar for Best Documentary, and this was the first time people noticed the potential of Toronto in exploring films. In 1983, another Toronto People's Choice Award "The Big Chill" became a dark horse at the North American box office. The following year, the Coen brothers turned out in Toronto with "Blood Labyrinth", a film that is considered to mark the arrival of the era of American pornography. However, at the time, it hit a wall all the way until Toronto to find a publisher. At that time, until the second year, Sundance held the first film festival known as the ** film paradise. The Weinstein brothers also haven't ventured into pornography. The 1989 Michael Moore documentary "Roger and Me" won the People's Choice Award in Toronto, sparking a bidding war among the big studios.
In 1992, Quentin Tarantino brought "Reservoir Dogs" to the North American premiere in Toronto and won the film critics Fabisi Award, the first award of Quentin Tarantino's film career. Since then, Hollywood and Europe have gradually turned their attention to Toronto. Domestically, Toronto also has the upper hand in its competition with the Montreal Film Festival. The latter has lost some of its influence due to political constraints and less democratic governance. However, under the spiritual guidance of Dusty Cole. Toronto has been singing until the responsibility of each unit has the freedom to choose films. Hiring experienced filmmakers who take responsibility for their own tastes is the key to Toronto's success. Perhaps, only here can audiences watch films they are not familiar with just by relying on their trust in a certain filmmaker.
From mainstream commercials to **** movies to **** genres, Toronto's tastes are so tolerant, making it a film festival worthy of its name. Due to the limited scale of the New York Film Festival held every October, the taste of the film selection is too refined and close to Europe. Only a giant like Toronto can be called a "popular", and it adds "America" more than any American film festival.
For a film festival that belongs to the people like Toronto, the warm and hospitable people of Canada will welcome guests from all over the world in a polite and warm way.
In 1996, French director Claire Denis' "Unconsciously Falling in Love with You" was screened at the Toronto Film Festival. Fifteen minutes before the opening, a French man walked in with six or seven stylish and beautiful girls, sitting on the reserved VP, and they talked loudly as they walked. After the movie was shown for a while, the group walked out to the aisle and chatted. Ten minutes before the end of the movie. The Frenchman finally returned to his seat, but when the subtitles started to appear on the screen, he spoke loudly again to the man next to him. At this moment, a middle-aged couple sitting behind him couldn't bear it anymore, patted him on the shoulder and said, "Sir, you are so rude." The companions left immediately. At this time. Other viewers in the cinema told the brave man. "It was Godard that you just drove away."
Godard, the representative director of the French Wave. In 1983, he also won the Golden Lion Award for "Fang Name Carmen".
The man's wife joked, "He likes Godard, it's perfect!" The couple were the only ones in the movie theater who didn't recognize Godard.
Toronto audiences have always been known to be warm and polite Almost every film shown at the Toronto Film Festival, good or bad, ends with a round of applause from the audience. This "excessive" politeness has almost become a place where the film festival is criticized.
Canadians are known to have a reputation for being polite, and there's even a joke that a Canadian will say "sorry" right after a sneeze, even in a room with no one else but themselves. Their politeness can be described as head-scratching. So, in Toronto, stars don't have to worry about being overly harassed, because Canadians make their guests feel welcome.
At the same time, Toronto is also one of the most diverse cities in the world, and the contribution of immigrants is fully recognized, which also makes Toronto always favor warm films that reflect cultural diversity and send positive messages. Exotic foreign language films like "Life Is Beautiful", "Amelie" and "Crouching Tiger, Hidden Dragon" always get a warm embrace in Toronto.
All of this has made Toronto a touchstone for the North American market, and it has also become the road to Oscar PR, allowing the Toronto Film Festival to gradually imprint its footprint on the fourth slam position.
Outburst asking for a monthly pass (begging, begging! There will be one more later. To be continued