Chapter 1158: 1 message

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The November studio was very busy in September. After the excitement of Venice and Toronto, the fall of American dramas attracted much attention, and a lot of lace news swept in immediately; The release of "Brokeback Mountain" was running around, and Evan Bell decided to start a plan for a global tour, which was a big plan that almost kept the rest of Studio Eleven busy. --/--/

In the midst of this busyness, Evan Bell went back to school to work on his graduation project and graduation thesis. The "perfume" film that was shot in early September is still in the editing room, waiting for post-production. on. Just as Evan Bell was sleeping and eating and designing, another thing occupied Teddy Bell's attention.

Disney's internal dynastic change is complete!

This is definitely a big news that shocked the entire American entertainment industry. Michael Inas, who has been in charge of Disney for more than 20 years, has officially stepped down! At that time, there was no Disney name in the eight major Hollywood film companies. In the early 1980s, Disney was a "small factory" that started making cartoons, but after Michael Inas entered Disney, the tyrant single-handedly Disney has expanded into today's world-renowned cross-media conglomerate, firmly occupying a place among the six major studios. Even when Paramount is windy and Universal is up and down, Disney, although precarious, can always overwhelm these two. Competitors, not in the bottom of the six major film companies. It can be seen that Michael Inas has a profound heritage.

But it was the hero who brought Disney to glory, but he was ousted from office in his 21st year in charge of Disney, three months before he left office. Shamefully ended his last term as Disney's CEO in a tragic manner. It's an insult to Michael Inas and a huge upheaval among Hollywood's Big Six studios.

In fact, Disney's turmoil appeared as early as before and after the turn of the century. The backwardness in the field of computer 3D animation is just a reaction of their conservative Internet strategy. Now Disney's strategic position in the online world has fallen far behind its competitors. Not even as strong as some strong second-tier companies. And now. Disney, a changing dynasty, has no time to clean up its network mess, as revenue from theme parks continues to decline, the company's stock price shows no sign of picking up, senior management is in disarray, and its computer division is seriously lagging. The corporate system is bloated. These are deadly cancers. If we don’t solve them, even if Disney wants to develop in the online world, it will be powerless.

At this critical moment, Michael - Inas stepped down, previously considered to be the most loyal supporter of Michael - Inas Robert - Eagle. But in the end, he "betrayed" the tyrant, succeeded in seizing power, and successfully became the trusted CEO of Disney in turmoil.

After Robert Eagle came to power, he knew he had a long way to go and he had to choose a breakthrough. Disney's problems are stubborn ailments that have accumulated over ten years, and there will be no results if you are too hasty, so Robert Iger chose to start with Disney's old business: animation.

Robert Iger contacted Steve Jobs immediately and brought the Pixar head back to the negotiating table.

As early as 2003, when Michael Inas and Steve Jobs had a standoff, Robert Iger served as a peacemaker for a long time. In 2004, Disney and Pixar officially split in front of the media, with Steve Jobs announcing that "Cars" would be the last film the two would make together. In the battle of Michael Inas and Steve Jobs. Robert Eagle has been unleashing his kindness. So it's not surprising that Robert Iger brought Steve Jobs back to the negotiating table after he took office.

Robert Iger's plan is obvious to anyone with a discerning eye. Disney wants to continue to cooperate with Pixar, but how to distribute the benefits. That's the point of contention. No one has yet guessed what Robert Iger was thinking: Disney wanted to buy Pixar once and for all. Once the acquisition is successful. It's also a shot in the arm for the stock market, while also getting Steve Jobs into management and John Lasseter into animation. Robert Eagle's abacus plays well. If it weren't for Evan Bell's memories of a lifetime, he would have been swallowed to the bone in the business world.

How Robert Eagle and Steve Jobs were talking, no one knows, after all, business is not something that can be successful in a short period of time. The acquisition of DreamWorks by Universal Pictures has been going on for more than half a year, and there is still no letter of approval. Recently, there has been news that Paramount has plans to acquire DreamWorks, which also makes the six major film companies internal. Dark tide surging.

Steve Jobs originally thought that Eleven Studio would come to the door soon, but the endurance of these young guys was surprisingly good, and there was no movement for several days. Steve Jobs thought that Eleven Studios was going to settle down first and see the second contact between Pixar and Disney before appearing, but Teddy Bell appeared at an unexpected point in time.

In fact, September is not over yet. It has only been half a month since the last time he saw Evan Bell at Canyon Manor. Steve Jobs saw the brother of the Bell brothers, Teddy Bell.

Compared with Evan Bell, Teddy Bell's temperament is much restrained. Not only is he not flamboyant at all, but he is also a little silly and doesn't look like a businessman at all. But Teddy Bell's sharpness made Steve Jobs raise his eyebrows slightly, and he couldn't help wondering whether it was the Bell brothers who were so good, or whether it was Evan Bell who said so.

Teddy Bell talked about the cooperation without any secrecy after the chat, "I wonder what Mr. Jobs thinks about the cooperation in our work?"

"Cooperation is not that simple, especially when it comes to acquisitions, it's a huge plan." Steve Jobs didn't say anything, he was just saying some useless nonsense.

Teddy Bell isn't in a hurry either. The simple and honest smile on his face is like a young boy who has just come out of the society-in fact, Teddy Bell is a student who has not yet graduated. His graduate course is a little faster than that of Evan Bell, but there is still no graduate. "I know that. I just want to know what Mr. Jobs thinks of our Eleventh Studio? You know, many times. The difference in strength is too great, so there is no need to compete, right?" A thirty-year-old admits to bullying a three-year-old child, it is indeed not necessary to fight hard. So, true perseverance, perseverance, upstream. There are certain conditions, otherwise you must learn to give up.

Steve Jobs's expression did not change, and he was still going around in circles, "Eleven Studio is definitely a promising company. Especially your development on the Internet is really impressive." He still did not publish his own. Viewpoint, this compliment is actually the biggest trump card that Evan Bell showed Steve Jobs. So it doesn't count.

Teddy Bell knew that Steve Jobs' tai chi response was actually an attitude: he was waiting for Disney's trump card, and he would never say anything until he saw Disney's first offer. of. This also shows that Steve Jobs is still optimistic about Disney. Eleven Studios is still underperforming.

This result, Teddy Bell is not surprised.

Teddy Bell just smiled and said, "But we are far behind Disney, and we can't match any conditions, let alone the transaction price. It is estimated that Disney's funds are more than ten times ours. , this is very enviable." Listen to Teddy Bell say "envy". As if he was really envious, his simple and honest smile was very convincing, "How does it feel to sell billions of dollars without knowing what to do? I don't think I have the chance to feel it. Mr. Jobs runs such a big business. The company should be able to feel it.”

Steve Jobs smiled, "With great power comes great responsibility. I am not alone in making such a big company, otherwise if it fails, it will be a group of people who lose their jobs."

"That's right, although Studio Eleven is just a small workshop. I feel that way now." Unlike the communication between Evan Bell and Steve Jobs, Teddy Bell's communication method is very businessman. , Since Steve Jobs wants to go around in circles, Teddy Bell is constantly going around in circles, and the way of hiding needles in words is not difficult for him, "It's no wonder that Disney has put all its energy into the 'Four Eyes Sky' this time. Chicken' on, I'm looking forward to this work, after all, we all grew up watching Disney animations. Is that the case with Mr. Jobs?"

The smile on Steve Jobs's face stagnated for a moment, less than half a second, almost imperceptible, "Me too, Donald Duck has always been my favorite."

This conversation ended in a pile of useless nonsense. But in fact Steve Jobs acutely received two messages: First, for a company as big as Disney, any acquisition plan must be approved by the board of directors, and Disney's board of directors There are two huge problems, one is that it is huge and old, and Disney's backwardness on the Internet is mostly responsible for Michael Inas, but there are also big reasons for the composition of the board; one is that many members of the board share the same Husband-Jobs did not deal with them, and they always looked down on Pixar, so it is estimated that Disney will definitely have a short time to determine the cooperation plan. Robert Iger has just taken over Disney now, and it will take time to rectify, and this matter has to be stepped back.

The second is about the "Four-eyed Chicken". Disney has spent countless efforts on this computer 3D animation, and the animation is currently scheduled to be released at the end of the year. If the animation succeeds, Disney will be more arrogant; if the animation fails, their idea of ​​acquiring Pixar will be more eager, but who can tell the board?

Therefore, Teddy Bell's talk today has only one meaning: Disney's sincerity needs to be considered, and time is a bottomless pit. The biggest feature of the future is the unknown. No one is sure what will happen to Disney in the future, but Eleven Studios is very sure: they are going to acquire Pixar.

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