Chapter 1160： Small and big

---------..

Today's second update, please recommend, please subscribe!

In fact, from the overall point of view, Disney's decision-making did not make any mistakes. Delaying the release of "Cars" is indeed to make time for "Four Eyed Chickens", but at the same time, it also gives Disney more time to think about planning. In addition, Disney is also a businessman. No matter whether it can continue to cooperate with Pixar in the future, at least "Cars" is still a work they cooperated with. Disney naturally hopes to make money, so the move to change the schedule is also for the box office.

In the last life, Disney made this decision, and it did not make too much of a basket, and finally successfully acquired Pixar. But in this lifetime, unexpected factors appeared: Eleven Studio, to be precise, Eleven Studio led by the Bell Brothers.

Before that, Teddy Bell had been walking some small information inside Disney, for example, the board of directors was still in turmoil, for example, they were confident in the "Four-eyed Chicken", for example, the board's attitude towards Pixar was ambiguous. These news are all true, and there is no fraudulent element. It is just that Teddy Bell has contributed to the flames a little, and it is at this sensitive moment, so success has occupied a place in Steve Jobs' heart.

Steve Jobs was a businessman, and he had to think about all the reasons and work hard for his own best interests. Therefore, the movement of the Disney board naturally became one of the reference factors for Steve Jobs. When receiving those trivial information, Steve Jobs questioned the sincerity of Robert Iger. And at a critical moment, the delayed release of "Cars" touched Steve Jobs's sensitive sense of being an excellent businessman, so the balance of transactions began to change slightly.

Of course, Steve Jobs didn't impulsively say "Pixar sold to Eleven." Instead, he made a decision that further touched: He and Teddy Bell also reached the negotiating table.

This decision has two effects: on the one hand, it measures Eleven Studio's bargaining chip, and on the other hand, it also looks at Disney's reaction. This will help Steve Jobs make the final decision, or try to win more advantages in the negotiations with Disney.

When Steve Jobs reached out to Teddy Bell and said he wanted to see Eleven's chips. Teddy Bell finally breathed a sigh of relief. He was busy non-stop during this time, just for this call from Steve Jobs. Evan Bell has been staying at Harvard these days, busy with his graduation project and graduation thesis. While also advising Teddy Bell on the phone, the two brothers, plus an Eden Hudson, racked their brains in the intriguing mall, and finally won a chance to bid.

You must know that in many auctions, people who are worth less than 10 billion are not even qualified to enter the venue. An invitation to such a top auction is often worth thousands of dollars. And it is also a representative of a competitive qualification. At Pixar's "Auction", Eleven Studio was originally a competitor without admission qualifications. Now, through hard work, Eleven Studio has not only become a guest of the auction, but also stands with the wealthy Disney. It is very rare to compete on one level.

In fact, Steve Jobs already had a general understanding of Eleven Studio's chips, after all, Evan Bell had already mentioned it in detail in front of him. He is willing to formally start the acquisition negotiation with Eleven Studio, not so much as a negotiation, as a signal to Disney.

But even so. Steve Jobs was still intimidated by Eleven's partnership proposal. The collaboration was hand-written by Evan Bell and then made into a slideshow by Teddy Bell, explaining every detail in detail.

At the very beginning of this cooperation plan, Evan Bell proposed a new plan for smart phones, proposing to make the mobile phone into a small computer, with d's media playback function, as well as a mobile computer operating system, and with the original mobile phone's functions. Function. Evan Bell made a detailed analysis of the creative source of the smartphone and its impact on the future Internet market, which stunned Steve Jobs.

In fact, Steve Jobs has been vaguely thinking about the concept of smartphones for several months, and has a preliminary idea. Later, I heard Evan Bell mention it at Canyon Manor, which aroused the infinite interest of Steve Jobs. Now being able to see Evan Bell's ideas about smartphones in detail through the slides, mirroring his own ideas one by one, makes Steve Jobs very excited.

Steve Jobs could feel if he had a brainstorm with Evan Bell. That's going to be fun, and a smartphone might actually be able to do that.

In addition, Evan Bell also proposed the concept of d-advanced version d.h derived from smartphones, which is also a topic that Apple has been discussing recently. Most importantly, Evan Bell has created a strong marketing plan with smartphones as the core and iTunes as the platform, including apps, music, movies, TV, photos, music videos, novels, etc. Multi-faceted service.

This is just an internal Apple thing, and into the second part of the slide, Teddy Bell's presentation links iTunes to Eleven Studios. An Internet empire built by iTunes, uTube and Facebook. This involves the music video copyrights that uTube already owns, as well as the movie screening rights under Eleven Studios, as well as the film and television copyrights that have not yet been developed. In the statement, Eleven Studio currently locks Fox TV, CBS TV and TV stations, as well as Warner Bros., 20th Century Fox, Paramount Pictures, etc., as the main objects of film and TV rights, trying to persuade them to convert its Videos are broadcast on uTube's professional channels. And uTube can form cooperation with iTunes and Facebook respectively.

However, Teddy Bell did not give too much introduction to the current development of uTube and Facebook, because Steve Jobs, as an industry insider, already knew enough. But to Steve Jobs's surprise, in the slideshow, Teddy Bell also mentioned a new form of social networking that is different from blogs and Facebook. But when Steve Jobs was keenly aware of and responded to the question, Teddy Bell showed a simple and honest smile "I don't know much about this, Evan is thinking about it, he hopes to build a system that can be used anytime, anywhere. A platform for sharing information, which complements the concept of smartphones.”

Even advanced minds like Steve Jobs are amazed by Evan Bell's whimsy in the online world. In fact, Steve Jobs's real excellence lies in the ability of computers and smartphones to combine the Internet with the real world, and he has an innate keen sense of smell. The key point that Evan Bell can amaze Steve Jobs is that he has a detailed understanding of the tentacles of the entire online world. At present, the development of Eleven Studio on the Internet can be at the forefront of the world. Must not be.

It has to be said that the online world dynasty built by Evan Bell makes Steve Jobs heartbroken. If the entire network resources are really built, let alone Disney's resource pool, the resources of any company in the world are not as powerful as the network world, because it belongs to the world. Eleven Studios currently relies on the lead on Facebook and uTube, and has already taken the lead.

At the end of the whole negotiation, Teddy Bell had only scratched the surface of other advantages of Eleven Studio. For example, the distribution system that has been perfected day by day, Eleven has the ability to show itself on more than 2,000 screens. The works produced, although this number is still too low compared to the 3,000 or 4,000 of large companies, but you must know that the eleventh issue has only been established for three months, and the scale of 2,000 screens is already in the Among the second-tier production companies, it ranks among the top three, keeping pace with the long-established Lionsgate Pictures and Summit Entertainment; for example, Eleven Productions, which has formed its wings, already has mature production teams in the fields of TV, film and music; For another example, Eleven Studios is willing to spend $2.5 billion to acquire Pixar.

Steve Jobs must admit that after reading the entire acquisition plan of Eleven Studios, he was tempted, and even the weakest link of Eleven Studios - funding - also gave him infinite surprises. You know, DreamWorks' acquisition is still stuck at the $800 million barrier, Universal Pictures just won't let it go, and Paramount is willing to pay $900 million, but they also seem to be shaky. So, it's really a surprise that Eleven Studios was able to spend $2.5 billion to complete the acquisition.

Of course, UU Reading Steve Jobs knew that this was just an initial offer from Eleven Studios. What does it mean? It shows that Studio Eleven has prepared at least three billion dollars to come. Three billion US dollars is not a small amount for Disney. It may be all the working capital of Eleven Studio, but Eleven Studio has not been established for five years. It has grown from a small workshop to today's. The location is really staggering.

Steve Jobs was moved, not only because of the network resources, but also because of Eleven's rapidly growing ambitions. Even if Steve Jobs couldn't get a stake in Eleven Studios because they weren't listed at all, Steve Jobs was able to win a long-term partnership for Apple. This is completely different from Disney's acquisition method. Disney estimates that the acquisition is completed by means of stock exchange. If the transaction is successful, then Steve Jobs can become a shareholder of Disney.

However, Eleven Studios and Disney do have their own advantages and disadvantages. Even though Eleven Studios is small and big, it still makes Steve Jobs tempted.

Evan Bell's acquisition of Pixar, which took a year and a half before and after, finally burst out with the greatest energy, standing on the same level as Disney and competing.

---------