Chapter 1228： seek common ground

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Today's second update, please recommend, please subscribe! As far as Evan-Bell is concerned, he has a different opinion on being named Time magazine's Person of the Year. First of all, he doesn't think it's an honor, because it's just a summary of the world's trend in the past year, and it doesn't have a special meaning, but the media always like to give it a special meaning.

Secondly, he doesn't think that being elected person of the year represents anything on behalf of Mi. In fact, whether it is Youtube, Facebook, or "Brokeback Mountain", "Little Sunshine" Evan Bell is just a participant rather than a leader leader exists. What's more, the Internet revolution led by Youtube and Facebook has only just begun, and its influence is far less exaggerated than that described by Time magazine. "Brokeback Mountain" can set off a revolution in **** culture, but Evan Bell knows very well that this is a deeply ingrained cultural idea, which cannot be changed by a movie, and it takes time to imperceptibly. The same is true for "Little Sunshine". The success of a pornographic movie does not mean that all pornographic movies can be successful. On the contrary, the originally mixed pornographic movies are bound to usher in a new round of mixed pornography. Qi's participants, whether this is a blessing or a curse for the development of ** film is uncertain. Therefore, Evan Bell was not as excited as the media imagined.

Lastly, and most importantly, Evan Bell thinks the media likes to make a fuss about it. Fortunately, he is currently on tour. Otherwise, the media will definitely disturb the peace of 11 Princes Street. And "Time" magazine's selection of the man of the year is itself a means of attracting 3 attention from the media. Evan Bell really thinks there is no need to be too surprised.

Evan Bell's thoughts belong to him. Not everyone can be as calm as him. In short, the media is frying, and it is completely boiling.

On January 3rd and 4th, Evan Bell's performance in Houston, Texas actually attracted 130 reporters to interview, making the concert scene completely become the 20.5 year summary conference. And at this lively juncture, the launch of the utube channel business has also made the selection of "Time" Weekly's man of the year more and more implemented. For more than half a year of preparations for the channel business, Bishoushan E has been preparing for more than half a year, including the monitoring of video copyrights and the crackdown on piracy, as well as the adjustment of the digital video business business system. With the help of the itunes technical team, Although this process is time-consuming, the results are gratifying. Now it's up to you to see if it can achieve the desired effect after it is put into use.

Among the first channel businesses to land on Youtube include Eleven Channel, Pixar Channel and Apple Channel.

As expected, Robert Eagle lacked decisiveness, just like the legendary scarf. On the establishment of Pixar Channel, after the meeting in Miami, Teddy Bell met Robert Iger twice in Chicago and New York respectively, but still did not get a positive answer from Robert Iger. This is really a Frustrating thing.

In fact, this transaction couldn't be simpler. The five-month copyright of Pixar's seven works is authorized to utube website, and Disney still retains all copyright proceeds of these seven works, and can even get the advertising share of these seven works on utube. In addition, , Eleven Studio also gave Jiang a percentage point in peripheral income. This is a good deal for Disney, but Robert Iger has discussed it three times, hesitated for half a month, and discussed it twice with the board members, but still has not been able to make a final decision. This made the honest and honest Teddy Bell almost collapse.

In the end, Teddy Bell took the peripheral authorization as a threat, and even took back one percentage point of the concession of the peripheral income, forcing Robert Iger to make a quick decision, and the transaction was completed on January 2. Needless to say, Robert Eagle's character is too cautious. After he took the top spot of Disney, he has been walking on thin ice, especially when he made strategic mistakes in the acquisition of Pixar. It made Robert Eagle too cautious.

In fact, in the acquisition of Pixar, Robert Iger's misjudgment in negotiation must be partly responsible, but Disney's board of directors placed too high expectations on the "Four-eyed Chicken", and there was also a mistake in the strength of Eleven Studios. It is estimated that the attention to Pixar has never been mentioned at the highest level, and this is the main responsibility.

But everyone has a habit. When mistakes occur, few people will admit that it is their own mistakes, but will look for a scapegoat. As CEO Robert Iger failed to convince the board with a strong hand, he naturally became the object of the board's blame.

In fact, Robert Iger was originally the initiator and the most staunch supporter and executor of the plan to acquire Pixar. Now he has become the bearer of the board's mistakes. Robert Iger realized that he had to be more careful and meticulous, and the CEO of a large company like Disney is not so simple.

Robert Iger was originally a slow-moving and slow-moving personality, and after a downfall in Eleven Studios, he was bound to become more cautious. Therefore, in the negotiation process on the peripheral authorization, the progress has been very slow, which can be seen in Robert Eagle's plan. In the process, Evan Bell proposed another deal that seemed to be beneficial and harmless to Disney. Even if this was the case, Robert Iger would inevitably doubt the previous circle, which led to the difficulty of the negotiation process. .

In the end, thanks to the help of Steve Jobs, plus Teddy Bell's bottom-up, the agreement was reached.

at 2. . On January 2, 2006, Teddy Bell and Robert Eagle reached a consensus on a deal to license the rights of seven Pixar works to the utube channel business for the next five months. Disney authorized seven Pixar works including "Finding Nemo" to help utube channel business use. Disney will get 10% of the advertising costs of these seven works, and 5% of paid rental and paid download revenue. . At the same time, Disney still enjoys all revenue from the copyright of the seven works in other fields until May 30.

Evan Bell's utube authorization for "Double-Sided Montana" was rejected by Robert Eagle Spring, and Disney Channel will not appear on utube for the time being. In addition, regarding the production and sales of copyrights around Pixar's works, Eleven Studios still authorized Disney, Eleven Studios will receive 35 percent of the revenue, and the remaining 65 percent will belong to Disney. The contract is signed for three years, and Disney still has the priority to renew the contract when it expires.

It can be said that this agreement is a loss for Disney. Teddy Bell felt really surprised. This was the first time he offered benefits to a negotiator with both hands, but he refused because of the opponent's caution. This is a rare phenomenon in the market.

Disney not only did not take advantage of peripheral interests, but also rejected all suggestions from Eleven Studios about the utube channel business, and just cautiously continued to develop on its own one-third of an acre of land. This is Disney under the leadership of Robert Iger, who prioritized sorting out internal chaos, consolidating the interests of the animation department as a priority, and the rest of the development was temporarily stranded. It may not be until three or five years later, when the interests of the Internet have really developed, that Robert Iger realizes how regrettable it is for Disney to miss this opportunity.

No matter what, Eleven Studio has finally completed this cooperation with Disney, which is generally believed by the media. After the acquisition of Feng Mibo by Pixar, Eleven Studio and Disney once again stood at the negotiating table for cooperation. On both sides, this development strategy of seeking common ground while reserving differences prevented Disney from further mired in the quagmire, and also allowed Eleven Studio to step on the brakes on the road of rapid development, so as not to develop too fast and lead to the situation of DreamWorks. After utube’s channel business was launched, the Apple channel is the most simple. Currently, the channel is only used to publish Apple’s own promotional videos. There are less than ten videos before and after, but a large number of loyal Apple fans have joined; the Pixar channel has a total of There are seven works "Toy Story", the first and the second "Insects", "Monster Company", "Finding Nemo", "The Incredibles", "Cars" At present, these seven works are available for free. Watch the business.

The real lively channel of the channel business scarf is Channel 11, which has five episodes of "Naval Criminal Investigative Service", "Grey's Intern", "Doctor House", "Prison Break" and "American Idol"~ www.novelhall.com~ All episodes provide free viewing services to keep pace with TV stations; in addition, Channel 11 also has free viewing services for many works such as "Deadly Identity", "Love Notebook", "Mysterious Skin", etc. Only the currently-released "Brokeback Mountain" and "Little Miss Sunshine" offer paid rentals and paid downloads.

Of course, paired with the utube channel business, itunes also offers paid rentals and downloads of all these videos.

The debut of the channel business has attracted the attention of the entire entertainment industry in the film and television industry, as well as the attention of all advertisers, as well as the focus of the media and the Internet industry. Whether the business of these three channels can be successful and what kind of problems they will face have become the focus that everyone is eager to know.

It is conceivable that if the channel business is successful, utube will have the function of mobile TV, so that all netizens who enjoy the convenience of the Internet can enjoy their own TV functions at any time. Of course, this is a challenge for TV stations and a way to expand their business. opportunity. The commercialization of digital video will also enter a new era.

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