Chapter 1309： Box Office Call

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When the media mentions Evan Bell, they always like to use the adjective "box-office appeal" to highlight Evan Bell's popularity and unparalleled status in the hearts of the audience, "Evan Bell equals movie quality", This kind of equation is still popularized invisibly, from a fresh slogan to the "truth" recognized by people's hearts.

Think about it, "Brokeback Mountain" earned $310 million at the worldwide box office with an investment of $14 million; "Little Sunshine" won $290 million for $8 million The global box office recalls "Sniper Phone Booth", "Pirates of the Caribbean", "Mechanical Enemy", "Adapted Screenplay", "Deadly Identity"... This long list of works, Evan Bell's works are wonderful and never Not to mention the loss, each work can always show surprising ability at the box office. However, it has been nineteen months since Evan Bell's last commercial film "Enemies of the Machine", this time " Whether "Ice Age 2" can continue Evan Bell's success in commercial films, proving that he not only has unrivaled appeal in pornography, has become the focus of all media attention

In March 2002, when "Ice Age" was released, it was a dark horse at the box office, and Ray Romano was the biggest appeal in the film's dubbing lineup; in March 2006, when "Ice Age 2" was released, it had already become The highly anticipated film sequel, and Evan Bell has become the biggest, most talked-about and most appealing star in the movie

I have to say that 20th Century Fox took a big advantage. At the beginning of the "Ice Age", it signed Evan Bell for only $1.5 million, and then Evan Bell was due to work with Blue Sky. The good cooperation with the studio, when receiving the sequel, I didn't think much about it at all, and immediately agreed to the invitation of Chris Wicky, dubbing for the sequel, and last year Evan Bell participated in the dubbing work of "Ice Age 2". Yes, the $30 million salary for "Pirates of the Caribbean 2" made everyone stunned, but Evan Bell only paid $10 million for a second-tier actor, which made 20th Century Fox absolutely happy

This time, 20th Century Fox, like four years ago, still chose to release "Ice Age 2" in a relatively deserted March. It is hoped that this film can once again create the box-office miracle of four years ago. But unexpectedly, the Oscars "Brokeback Mountain" "Achieving a historical breakthrough does not require too much publicity from Twentieth Century Fox. "Ice Age 2" has attracted everyone's attention. Coupled with the attraction of the sequel itself, the box office of this work is indeed expected. Capital

On March 31st, before the opening of the spring season in May, this is a "quiet" period. The cost of "Ice Age 2" of US$80 million is already "Big Mac" level. Warner Bros.'s low-cost production "atl", Universal's suspenseful horror film "Tear Man", and Sharon Stone's "Instinct 2" hyped by various means will all be released simultaneously

Among these works, only the topical work of the year and the return of the sequel "Instinct 2" can attract a little attention, but Sharon Stone, who is 48 years old this year, and how much energy is left in the shoddy "Instinct 2", It is questionable that the only thing that could cause trouble at the box office is last week's box office champion "Insider". This Universal Pictures production won $35 million at the box office last week, which is very good and worth a visit. It is mentioned that "Insider" is a work released by David Greenblatt. Although David Greenblatt did not have a bad time when he left Eleven Studios, but because of the relationship between Eleven Studios and Universal Pictures The grievances or grievances of the two people will cause a burst of media hype every time they meet on a narrow road.

After the release of "Ice Age 2", it easily won the North American box office chart in the last week of March with almost no competitors. "Ice Age 2" not only won the weekend box office championship, but also relied on Evan -Bell's unrivaled box office appeal became the first blockbuster of Spring 2006

The weekend box office result of 81 million US dollars not only achieved an overwhelming victory, detonated the North American box office in one fell swoop, but also became the second largest computer 3D animation in North American film history after "Shrek 2". Its "Finding Nemo" and "Man Commander" belong to the same level and have created a historical record of the North American box office in March and April - the previous box office record in March was maintained by "Ice Age" itself, and now the sequel is Almost a third of the box office numbers shattered the numbers and made 20th Century Fox instantly elated

As we all know, the opening score of 81 million US dollars is enough to make the summer ashamed. Even in the highly competitive summer season, this result is a matter of course to win the weekend box office championship. Now "Ice Age 2" has always been regarded as It was the off-season spring that created such a good result, and the media were all shocked.

After Blue Sky Studio became an expensive animation by relying on an "Ice Age" in one fell swoop, the "Robot Adventures" released last year achieved high reviews and a box office of 140 million US dollars, and continued to write its own mythology in 20th Century Fox. When promoting "Ice Age 2", the strategy of "produced by blue sky, it must be a high-quality product" has attracted a large number of audiences.

In addition, the box office miracle of "High School Musical" in January is still talked about by the media, and Evan Bell's figure has also been mentioned by the media many times. Now it's "Ice Age 2", the 23-year-old boy's box office call The power has been fully exerted, even if it is just an animation, even if it is just dubbing, there are still many people who are willing to go to the cinema for Evan Bell

As a result, "Ice Age 2" set an all-time record, illuminating a bleak movie market throughout the spring with $81 million at the Godzilla-level box office.

In the media comments, the comprehensive score of "Ice Age 2" also came to the figure of 80 unceremoniously. It can be seen that the media still praised the film full of praise for the freshness of Rotten Tomatoes with 83%. , the instant score on imdb is also 7.8 points. It is conceivable that with this kind of good reputation, the box office of "Ice Age 2" is bound to be stronger in the future.

Under the situation that "Ice Age 2" dominates the world, all other films are overshadowed

"Instinct 2" starring Sharon Stone, did everything possible to hype it before its release, but it still failed to create a miracle. 1500 theaters held its premiere, and only got three million dollars at the box office Numbers, the box office performance of a single venue is only 2,000 US dollars, which is appalling. Of course, there is no surprise in this result. After all, when Sony Columbia Pictures made the decision to shoot a sequel after 14 years, it has already caused a lot of scolding. The comprehensive rating of the media failed to break through the 50-point blockade, and the audience rating was struggling around 30, which directly sentenced the movie to death.

Under the coercion of "Ice Age 2", the "Insider" dropped by more than 45% and won 18 million, ranking second. It can be described as a heavy loss. The grievance between Blatter, the media will continue to hype for a while

As for other works? The gloomy clouds are bleak and bleak. Except for Warner Bros' "atl", other works have not even crossed the threshold of 10 million, and were directly ignored by the media.

In the first week of April, with Evan Bell back in the media spotlight, whether it's the release of "The Bench," "Leader," "Lucky Number Slevin," or the None of the old works can shake the hegemony of "Ice Age 2". Among them, Josh Hartnett, who was revealed to be in love with Scarlett Johansson, became the focus of attention. The handsome boy who is popular with the public this time starred in "Lucky Number Slavin" with Chinese actress Liu Yuling, which is considered to be a work that has the potential to hit the box office. Unfortunately, the release of "Lucky Number Slevin" Company Sony Columbia Pictures is doomed to disappoint

"Ice Age 2", under the circumstance of 3,900 luxury theater lineup, controlled the decline within 40%, won the box office of 49 million US dollars, and the cumulative box office has reached 10%. With US$300 million, it not only easily won the top spot in the North American box office chart, but also surpassed the 200 million mark, and surpassed the US$228 million achieved by "Ice Age" four years ago. difficult

The much-anticipated "Lucky Number Slevin" only made $9 million, disappointing Sony Columbia Pictures again - their "Instinct 2" released last week is a cup This is The weekly box office fell by more than 60%, and it only received more than one million US dollars at the box office. It was a huge loss.

After "Ice Age 2", "bench players", "leaders", and "insiders" were assigned their seats, but the results were not outstanding. In the cold spring season, only "Ice Age 2" could inspire people.

In the second week of April, although "Ice Age 2" fell to the runner-up position under the impact of "Scream 4", it still won the box office score of 30 million US dollars, and the cumulative box office was a shock. To the position of 170 million US dollars, it has undoubtedly become one of the most eye-catching animations this year.

In addition to the winning "Scream 4", in fact, in the second week of April, what the media really paid attention to was the head-to-head confrontation between two other works: produced by 20th Century Fox and led by Evan Bell, "Ice Age 2" "; and Disney's self-sufficient second computer 3D animation "Savage Mission" This can also be regarded as the second duel between Evan Bell and Disney after last year's "Four Eyed Chicken".

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