Chapter 1345： comedy box office

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Comedy films have always had the potential to cut a big tree with a small knife. Last year, "Wedding Cracker", which invested only 40 million yuan, won a box office of 290 million US dollars in North America, which can be called a miracle of small-budget comedy films. "High School Musical", which was released at the beginning of this year, won 120 million in North America and 350 million in the global box office with an investment of 5 million, which made everyone fall through the glasses.

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This time, Eleven Studio created "The Queen Wearing Prada", joining the summer competition for the second time in the studio's history - the first time was the release of "The Notebook", obviously after " After the wonderful performances of "High School Musical", "Sunshine Beauty", "Brokeback Mountain" and other works, people also have reason to have more expectations for "The Queen Wearing Prada".

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After the release of "The Devil Wears Prada", the average rating of the media came to 7.2 points, which is a good result. The freshness rate on Rotten Tomatoes was 79%, and the rating on IMDB was 7.3 points, which is OK. It can be seen that the opinions of the media and the audience are still basically the same, and a "good" symbol is given to this work, which is still very beneficial for the film to hit the box office.

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On June 23rd, the latest release is the comedy film "Remote for Life" starring Adam Sandler, produced and distributed by Sony Columbia Pictures, which is also a comedy film, and "The Queen Wears Prada". "A head-on confrontation was formed; in addition, "No Chalk Law" launched by Focus Pictures also held a full public screening in one thousand theaters.

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The box office competition in the summer season has always been fierce, and it can be called a battleground for military strategists.

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It is worth mentioning that, two weeks before the release of "The Queen Wears Prada", Disney finally officially released the last work "Cars" in cooperation with Pixar.

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After the copyright of Pixar's works in Disney's hands officially expired in May, in addition to the box office dividends of "Cars", Disney currently owns only the copyrights of the peripheral production of Pixar's works. After the successive failures of "Four Eyed Chicken" and "Savage Mission", Disney can no longer be hurt, and only hopes to rely on Pixar's signboard and finally recover a little loss in "Cars". At this time, the slump of Disney's animation department in computer 3D animation made Robert Iger anxious. Now Disney and Sony Columbia Pictures are in fierce competition for cooperation and acquisition of Aardman Studios. Unfortunately, The progress has not been too smooth. Aardman Studios is also a British tycoon. They don’t want to be acquired and prefer a cooperation plan. In the promotion of the cooperation plan, Sony Columbia Pictures currently has the upper hand, which really makes Disney anxious.

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In this way, the box office performance of "Cars" is even more important, at least this movie can still bring box office revenue.

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After the premiere of "Cars" on June 9th, it won 83 million in the first week and 10 million in the second Friday, winning the championship for two weeks in a row, which is really timely rain for Disney. But what is depressing is that it seems to have been affected by Pixar's departure from Eleven Studio, and the audience's enthusiasm for "Cars" has also declined, and the box office figures have not been able to break through last year's "The Incredibles" and "Finding Nemo" the year before. Not to mention, the reputation of the film has also suffered a lot. Critics generally felt that Pixar had lost the aura of its previous works on the film, with both media and audience ratings at their lowest point since Pixar's 1998 "A Bug's Life". This is not a good signal.

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However, the good news is that critics all believe that Pixar will definitely be inspired by Evan Bell's creativity after joining Eleven Studios, and it is very hopeful that Pixar will make a comeback in the next work. So Pixar is scheduled to release an animated film about cooking and gourmet next year. This will also be the first work of Pixar after it has been incorporated into Eleven Studios, which immediately became the focus of media attention.

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Unfortunately, this news is not good news for Disney. The only good thing is that "Cars" has grossed $133 million in two weeks of release, which is enough to let Disney breathe a sigh of relief. But behind this "fortunate" is a new round of regret and annoyance for missing out on Pixar.

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"Cars", which has won the championship for two consecutive weeks, will face challenges from works such as "Remote for Life" and "The Queen Wears Prada", and the box office competition this week is bound to be fierce.

From the final box office figures, we can also see the tragic situation of the battle. "The Queen Wearing Prada" won the box office of 58 million US dollars in anticipation. This figure shows the competitiveness that should not be underestimated. . Compared with the film's investment of only 35 million, the box office performance of this premiere is even more surprising.

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"Remote for Life" took in $55.5 million, just half a million behind "The Queen Wears Prada," losing its first-week box office competition in a way that surprised everyone. In the end, "The Queen Wears Prada" successfully won the North American box office championship on the fourth weekend of June!

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"The Queen Wears Prada" successfully won the championship, becoming the first summer championship for a film produced by Eleven Studios, and also proved that "High School Musical" is definitely not a flash in the pan.

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In fact, the impact of "The Queen Wearing Prada" breaking out of the way in the fierce competition in the summer season is definitely not that simple. The independent and niche works launched by Eleven Studio can be in a situation where word of mouth is against the sky. It's one thing to grab a decent box office under the hood; it's another thing for a commercial film produced by Eleven Studio to win the box office in the highly competitive summer season.

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Since the release of "Mission: Impossible 3" on May 5th, opening the curtain of the 2006 summer season, "Mission: Impossible 3" won the two-week championship, "The Da Vinci Code", "X-Men: The Last Stand" ", "Break Up Men and Women" won the championship for a week, "Cars" completed a second consecutive title after taking over, and then it was "The Queen Wearing Prada". Looking at this list, except for "The Queen Wearing Prada" from Eleven Studios, all other works belong to the six major film companies. In the box-office holy land of the summer season, it is necessary to break the cooperation of the six major companies. Monopoly is definitely not an easy thing.

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Before that, the box office results of "Deadly Identity", "Notebook of Love", "Mysterious Skin", "Brokeback Mountain", and "Sunshine Beauty" can only be said to make the big film companies shine. , but now, "The Queen Wearing Prada" has won the box office champion for a week in the big film company's one-acre field-that is, the summer file, which means that it was originally only a second-tier film company. The eleven studios of the characters now have the ability to compete with these big film companies at the box office. Whether this is a one-time flash event, or a brewing event that may form more competitive forces in the future, the big film company's positioning of Eleven Studios is bound to make adjustments.

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"The Queen Who Wears Prada" and "Remote for Life" ranked first and second, followed by "Cars", "Crazy Father", "Fast and Furious 3", "Untouchable Lovers", "Untouchables" Works such as "No Heaven" sit in sequence.

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In the last week of June, the summer season has ushered in the heroic movie "Superman Returns". Warner Bros.' investment of 270 million is a gamble. In fact, the plan for "Superman Returns" was put forward in early 2003. At that time, Warner Bros. came up with a plan of 350 million US dollars, which was almost double the 200 million investment of "King Kong".

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But after that, it took two years of tossing on the bumpy road of changing scripts, directors, and actors, during which the actors experienced Nicolas Cage, Jude Law, Ashton Kutcher, Josh -Harnett, Russell Crowe, Evan Bell and many other big names, except for Russell Crowe and Evan Bell directly refused, others have gone through some negotiations, which also makes The preparatory work for the film was very hard. Until the beginning of 2005, the original director Brian Rayner was still unable to determine the next actor. His nitpicking and troubles made Warner Bros. spent fifty million dollars in vain to promote the film but even a cast. can't see.

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As a result, Brian Rayner was fired, and director candidates from Tim Burton to Michael Bay, Evan Bell, Christopher Nolan, and Brian Singer were finalized. Then, newcomer Brandon 'Roth, who looks exactly like the old version of Superman Christopher Reeve, became a new generation of Superman. In April last year, "Superman Returns" was really invested in the filming and the final remaining investment is now 270 million. Even so, it can be seen that Warner Bros. has invested great enthusiasm and confidence in this film. . After all, the momentum of comic book hero movies in recent years is indeed eye-catching.

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"Superman Returns", which has gone through untold hardships to meet the audience, has undoubtedly won the championship in the last week of June 4,000 theaters have been fully released, and the $87 million The box office results were enough for "Superman Returns" to win the championship in its first week.

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"The Devil Wears Prada" faced a drop of nearly 40 percent and finally took in $36 million at the box office, taking the runner-up spot after "Superman Returns." Continuing the tragedy, "Remote for Life" fell behind by $600,000 and again lost to "The Queen Wears Prada", ranking third; "Cars" took fourth.

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"The Queen Wearing Prada" and "Remote for Life" both belong to the category of comedy. They fought hand-to-hand combat in the fierce competition in the summer season, and finally won the victory with a slight advantage of "The Queen Wearing Prada" for two consecutive weeks. Let professional film critics express their surprises. After all, a purely female movie could perform so well in the summer, no one could have expected it. If the word "unpopular" is placed on the performance of "The Queen Wears Prada" in the first two weeks, there must be an overwhelming majority of those who voted in favor.

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Of course, in addition to explosive power, staying power is an indispensable part of a movie's box office. Meryl Streep, Anne Hathaway led, and Evan Bell blessed, what kind of staying power can such a lineup bring to "The Queen Wearing Prada"?

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