Chapter 1390： opposition alliance

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At the beginning of July, after Evan Bell negotiated a deal with , he disappeared. The outside world thought he entered the studio and started to prepare his own album. In fact, the recording of the album "Four" began last year. The second half of the year started one after another. Although the recording has not yet been completed, as far as Evan Bell said, there are only one or two songs left. Therefore, the speculation from the outside world is not too outrageous, but inside the eleventh studio it is You know, Evan Bell quietly left New York because "Wild Survival" officially started

As Evan Bell's long-cherished script for "Wild Survival", he also spent a lot of energy adapting and writing this time. After everything was ready, Evan Bell left New York and went to Alaska to start the movie. filming work

Evan Bell went to Alaska this time, Teddy Bell did not go with him, he and Steve Jobs flew over the United States and were busy for utube

After the launch of utube's channel business, after half a year of development, it has gradually matured. Its charging mechanism and advertising revenue are all obvious evidences, which makes the public opinion on this video website gradually begin to doubt and gradually transition to affirmation. Facebook has grown exponentially in the past six months, and the rise of online power has officially entered the public eye.

Everyone knows that the Internet will definitely join TV, movies, newspapers, magazines, etc., and become one of the future media components, but how to make good use of the power of netizens, Facebook, utube, including itunes, are still in the early stage of development. , There will always be people who are willing to try to live things. TV stations are willing to take the initiative to join utube, which can also be said to be a far-sighted plan.

Taking advantage of this shareholder wind, Teddy Bell and Steve Jobs opened the second phase of Eleven Studio's efforts to continue to increase utube's channel business. Before the end of July, Teddy Bell talked about cbs TV, Sony Columbia, 20th Century Fox, Paramount, Sundance Channel, Discovery Channel; Steve Jobs brings TV, MGM, Lionsgate, and the NBA

In addition, Teddy Bell also successfully signed a contract with the UK, the fourth channel nel.4, and the ** TV station itv. However, they joined utube in stages. In August, a batch of film and television works will be opened first. Copyright, open the second batch at the end of the year, and then decide the timing of the final investment based on the situation

The addition of this series of predators suddenly made the whole summer vacation surging

In this series of member lists, there are not only traditional large-scale media content providers, but also niche channels, as well as a large number of entertainment websites, which together provide utube with news, interviews, talk shows, serials, music, Video programs such as concerts and movies have instantly made the content supply of Youtube reach an astonishing level

At present, utube has more than 100 media content providers, and this number will continue to grow with the recommendation of time. Presumably, utube is not far from becoming the world's number one video website. Of course, these media content providers are also connected with itunes A partnership agreement has been reached, and Apple's partnership with Eleven Studios is now closer than ever

In the development frenzy of this kind of video website, there are four companies that absolutely cannot be ignored, that is, TV stations, Disney, Universal Pictures and Universal Music, as one of the four major TV stations, the second of the six major film companies, One of the four major record companies, the number of works under its umbrella cannot be ignored, but none of these four companies have been able to reach an agreement with utube

TV station, Disney, Universal Pictures and Universal Music are not saying that Teddy Bell and Steve Jobs did not come to the door, but it is a pity that even in the current frenzy of Youtube, these four still righteously refused, The result is unhappy

It goes without saying that Universal Pictures and Universal Music are both under the umbrella of Vivendi Universal Entertainment. In fact, the TV station was acquired by the French Vivendi Company as early as 2004 and became a brother company with Universal Pictures, named Universal Television. Therefore, these three can be said to be on the same front.

But it is a bit surprising that the TV station has just reached a cooperation with Eleven Studio, and turned its head and rejected the cooperation of utube. But if you think about it, it is not an accident, because the cooperation with utube is the copyright of the entire TV station's works. The problem is not that the cooperation between the two works can be compared. At present, the TV station is still in the camp of the Universal Alliance, and the cooperation with Eleven Studio on two works can only be said to be driven by interests.

Due to this incident, some media even boldly speculated that the way of cooperation between the TV station and the Eleventh Studio is a buyout, rather than the production and broadcast of the Eleventh Studio. This incident itself has released that the TV station does not want to work with Eleven. Room has further involved information

This is nonsense, and both Mark Bonet and Evan Bell know it's impossible. But surprisingly, it's very marketable. Eleven Studios. So far, apart from the early "American Idol", The cooperation with the TV station is to shoot and broadcast on the TV station by yourself. Why is this time an exception? In addition, the TV station "willingly" spent a lot of money on two plans, and the price was unexpected, which also shows a proof that they have cut off contact... Balabala

No matter what the outside world says, but Evan Bell used two works to try to build a good relationship, and finally the idea of ​​​​pulling them on the utube channel business was in vain, which is really depressing. Fortunately, " The two works "I'm Crazy for Comedy" and "Hero" originally belonged to the TV station, but Evan Bell made a fortune, and Evan Bell didn't lose any money. Anyway, the relationship between Eleven Studio and the TV station was established before It's not good, it's just returning to its original position.

Universal Pictures, Universal Music and TV are one family. As for Disney, their positions are a bit complicated. On the one hand, Disney's TV station has reached a cooperation agreement with utube. In fact, the relationship between TV and Universal Pictures is very close. , the "Lost" that the TV station is broadcasting is produced by Universal Pictures, but the TV station itself has a very good relationship with Eleven Studio; on the other hand, Disney and Eleven Studio still maintain a cooperative relationship, but their music distribution rights It belongs to Universal Music, and their movies have their own distribution system and disdain utube as a development platform

In addition, Robert Iger has stumbled on Evan Bell twice - less than two months after 2006, Robert Iger knew that Evan Bell had worked hard to get The reason for the five-month authorization of the seven works of Pixar is that if the Pixar channel was not established because of Disney’s obstruction, then utube’s road to persuade Warner Bros. and Fox Television will be more bumpy, and utube may eventually develop. It won't be so smooth. Only in the first half of 2006, the digital video business led by utube has developed in a manner of swallowing mountains and rivers.

Therefore, Disney's TV stations and peripheral businesses still maintain cooperation with Eleven Studios, which is still a friendly relationship, but Disney's film, music, and TV businesses have always been reluctant to authorize utube to avoid cooperation with Evan Bell The further contact resulted in Robert Eagle being swallowed alive by Evan Bell.

In the end, Disney also came to the front of the Universal Alliance and formed an alliance of strategic interests with them.

It took a year and a half before and after utube to grow rapidly. It is not surprising. This is the commonality of the Internet age. The development of everything is increased by geometric multiples of traditional industries. Facebook was within three months. The vigorous development of Eleven Studio's grasp of the characteristics of utube, the supervision of details and the play of its advantages have also put the development of utube on the most correct path. The development planning has played an important role. One year of foreshadowing and measurement has allowed utube to strategize in the video website market, and have achieved its dominance with an unstoppable posture.

In July 2006, after utube completed a series of amazing integrations, its momentum reached a peak. At this juncture, Disney and Vivendi Universal Entertainment jointly stood up and announced that they would officially launch a full range of high-quality videos in January 2007. website

In fact, the situation is not difficult to understand. Both Disney and Vivendi Universal Entertainment know that Under the power of utube, their good days are gone forever, and the advent of the era of online video is unstoppable. Here Before, Disney had been lagging behind and beaten in the network field. The painful lessons of computer 3D animation are still **** wounds, and Universal Alliance had missed a lot of opportunities in the digital music era. foundation will have an impact

Therefore, the conclusion is very simple, either they are integrated into utube, or they are independent portals. They can no longer miss the opportunity. They must keep up with the pace of digital video at the first time. If the speed is slower, it is estimated that even these two options have the opportunity. None, they will directly lose their share of the online market. In view of the sensitive relationship between these companies and Eleven Studio, as well as their self-esteem and self-confidence as a large group, they chose the latter

Compared with utube's comprehensive consideration, Disney and Vivendi Universal Entertainment do not actually have many advantages. Whether it is business mode, business model, or mass base, utube dominates the whole line and is established for video sites around the world. an insurmountable benchmark

The opposing alliance formed by Disney, Universal Pictures, Universal Music, and TV stations is a very serious situation.

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