Chapter 1425： chips in hand

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Nigel Lesig's face stiffened after just two words from Evan Bell, but his response was still quick, and the change in the expression on his face was not too obvious, "Evan, no no , I think you overlooked the point that the market is always changing faster than you think. Even if you don't bring the 'X factor' to the US market now, there may be a 'y factor', a 'z factor' or something like that talent show, to be a competitor to 'American Idol'. So now that competition is imperative, why don't you choose a strong opponent to work with and keep your edge? 'The X Factor' and 'American Idol' It's your show, and whoever wins is your profit."

I have to say that Nigel Lessig is indeed a very keen producer. Even if he is pressed by Evan Bell step by step, he can always come up with the words to come round, even if this sentence may not be so in place. , but at least it has come round, and if it is not firm enough, it will be replaced by Nigel Lesig in his rhythm. Unfortunately, Nigel Lesig faced the Bell brothers.

Evan Bell laughed, "Nigel, if I didn't know you, I would think you hated 'American Idol' to the bottom of your heart." This sentence made Nigel Lessig a little bit. Sun Ran.

Nigel Lessig also realizes that he is indeed out of line today, and he is constantly making enemies for "American Idol". Even if "X Factor" is a work that belongs to the same Fremantle media in the future, it is bound to be in harmony with it. "American Idol" is a competition, so Nigel Lessig, as a producer, still has to do his best to defeat his opponent, which is tantamount to making trouble for himself, which is really an unwise move, he is a little too urgent .

Evan Bell did not intend to continue to embarrass Nigel Lessig, and after joking, he continued, "I have two things I want to tell you, first, competition is always there. There are so many mini-dramas like this, but none of them threatens the status of 'American Idol', which is why you found me, because you know, the 'X Factor' is competitive enough." The implication, except "X factor", Evan Bell is not worried about the emergence of any other competitors, otherwise Nigel Lessig will not find Evan Bell.

"Second, yes, as you said, no matter who wins 'X Factor' and 'American Idol', it's me who wins. Then I have the initiative, so why should I worry? As for partners, I never Don't worry about it." Evan Bell's sentence is a bit direct, and the subtext is: Fremantle media is too greedy.

Evan Bell's two sentences clarified all the intricate relationships. In fact, the matter is very simple. Evan Bell has the most competitive chip in his hand, so if he operates this chip, it is entirely up to him. Feeling. Even the Fremantle media have to wink at Evan Bell. Therefore, neither Simon Cowell nor Nigel Lessig has the qualifications to negotiate with TV stations. If TV stations want to make a difference in the talent show market, they must find Evan Bell in person and convince them. Evan Bell brought the "X Factor" to the American market and made enemies for "American Idol".

Of course, having said that, Fremantle Media can be so arrogant that they can create a brand new singing talent show. If they can succeed, then Evan Bell is not the only seller's market, so they naturally have the right to compete with TV negotiation. But alas, that's only if.

Evan Bell said that Nigel Lessig had no temper at all. Even with Nigel Lesig, Evan Bell is the only seller's market right now. He has the right to control the market. It's actually pretty simple.

Nigel Lesig suddenly recalled the first time the two met. When the "pop idol" landed in the United States, the Fremantle media once wanted to play tricks. Deborah Johnson took Nigel with him. -Lesger attended the meeting between the Bell Brothers and Fox TV, but at the same time, Deborah Johnson also notified the other three TV stations, and pulled a vote of competitors to come over, hoping to increase the value of the show, and also increase the value of Free Mantel Media's distribution of benefits. This self-righteous approach ended up shooting itself in the foot. Fremantle Media has made a big run in the U.S. market, losing an average of $50 million a year over the past five years.

The current situation reminded Nigel Lessig of the helpless feeling he felt at the time. He seemed to be wise again this time. Nigel Lesig originally thought that "American Idol" has always been friendly and cooperative. Last year, "Dancing Forest Hegemony" agreed to continue to be produced by Fremantle Media without any obstacle to Evan Bell. It should be easy to let go once in a while. But I didn't expect that the fox didn't take a nap.

Evan Bell felt no disgust at the insatiable greed of Nigel Lessig and the Fremantle media. After all, this is a shopping mall, and interests come first, but he is not an idiot, and he will definitely not let it go easily. Eleven Studio is a small workshop, and they have no plans to introduce consortium investment. Even if they make some money now, they are still in a tense situation all the time. He would not be so stupid to give up the interests in his hands. Fremantle Media.

Looking at the embarrassment on Nigel Lessig's face, Evan Bell didn't worry at all, but laughed, "Nigel, I think we should focus on the 'American Idol' cooperation. You know , our cooperation has always been very pleasant. By the way, I heard that this season's 'American Idol' commercial sold for a good price, and the studio is now waiting for dividends to help."

Sure enough, when Nigel Lessig heard Evan Bell's words, the embarrassment on his face disappeared without a trace, as if nothing had happened just now, "Oh, of course, of course. Wen, you are willing to attend the live broadcast stage of the finals, I think the advertising fee can go up a little more, how about it, are you interested in appearing?" Fremantle Media must swallow it even if it is shriveled. During the cooperation between Wen and Bell, they fell behind again and again, which is really not a good signal.

"Besides, I hope I can be sure, but I don't know everything now." Evan Bell said with a smile, "I still have an appointment with my friends, so Teddy and I will leave first."

"No problem, do you need a guard to **** you out? The crowd outside the audition has not left yet, and they are all waiting for you to appear." Nigel Lesig smiled like a spring breeze, and he couldn't be more kind.

"No, no. Teddy and I didn't come in the nanny car today. They probably won't recognize it, so we left first." Evan Bell also said with a smile, and then left with Teddy Bell. Only Nigel Lessig was standing at the door of the lounge, smiling so much as he watched the two disappear around the corner, Nigel Lessig still smiled, but a word came out of his teeth, which was, " fox"!

Returning to the car in the parking lot, Evan Bell thought for a while, "If CBS or CBS comes over and asks about the American version of 'X Factor', you tell them, I have no plans for this at the moment, at least until 2009. "The last time "X Factor" and "Voice of America" ​​landed in the U.S. market was in 2010, and Evan Bell is not sure if that has changed now, so he made a little reservation. "If you come to the door, simply refuse."

Teddy Bell glanced at his brother and smiled, "What's the reason?" Teddy Bell knew that the TV station's recent memorizing actions really annoyed Evan Bell. Wrong, that's the truth.

Evan Bell raised his eyebrows, "Let them see the earnings of 'American Idol' last year, as well as the bidding price of the upcoming sixth season.

"

Evan Bell does not intend to bring the "X Factor" to the United States. The main reason is actually that "American Idol" has a good momentum of development. This is in a process of a virtuous circle. Why should he disrupt the market in order to let the "X Factor" come over? Woolen cloth? After 2010, the talent show has gradually declined. Whether it is "X Factor" or "Voice of America", this new type of talent show has once again attracted the attention of the audience with a new competition system different from that of "American Idol". This is actually a simple question of market supply and demand, and 2010 is the right time for competitors to land.

Of course Teddy Bell knows what Evan Bell meansAmerican Idol's sixth season commercial is $750,000 every 30 seconds, and by the finals week, the price will definitely exceed $1 million For comparison, the second-highest reality TV show is "Survivor" at $250,000 per 30 seconds, while the second-highest of all shows currently is the NFL (Major Football League), with $250,000 per 30 seconds The advertisement is $500,000; the third is "Grey's Anatomy", which is $450,000 every 30 seconds. This shows that "American Idol" is now a dominant player.

In addition, in terms of sponsors, Ford, Coca-Cola, AT&T and iTunes are the four main sponsors of "American Idol", and each company's sponsorship fee is 30 million US dollars. McDonald's and MasterCard are the advertisers for online broadcasting, and six companies including Nestlé, Samsung, and McDonald's are offline promotion partners.

In the fifth season of last year, "American Idol" earned $800 million in advertising, licensing fees, merchandise and record revenue, of which Eleven Studios earned $70 million.

Under this circumstance, it is understandable that other TV stations are jealous, and it is not surprising that Evan Bell is not in a hurry to introduce the "X Factor" to the American market. Now it seems that the smart way of the TV station is to provoke Evan Bell, and their idea of ​​​​relying on the talent show to make a lot of money in the short term is estimated to be stranded.

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