Chapter 1431： Crisis PR

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Eleven Studios has developed rapidly in the past two years, and it is already enviable, but big film companies have not taken it to heart, because Eleven Studios has always followed the route of small workshops, which does not threaten their fundamental interests. But this summer, Studio Eleven relied on the movie "The Queen Wears Prada" to win a place in the summer vacation. Coupled with the "High School Musical" at the beginning of the year, this is enough to cheer up all the big film companies. . Not to mention the fact that there is also the uTube channel business, which directly promotes the formation of opposing alliances, which shows that Eleven Studios has become a rival enough to make these big companies daunting - not just paying attention.

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But Eleven Studio is not a simple small workshop, so even if a big film company wants to suppress it, it is not so simple. In the past six years, Eleven Studio has already accumulated enough contacts in the industry. and reputation. But it is different now. Eleven Studio is linked to the sensitive issue of homosexuality. On the one hand, Eleven Studio has achieved a brilliant support position, and on the other hand, it is the insulting remarks of important actors in its series. This contradiction The conflict is enough to make Eleven Studios devastated, so it is not difficult to speculate on the attitudes of major companies.

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Downhill. This term is a good explanation for the attitude of major companies to the scandal of "Grey's Anatomy".

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At this point, the matter was no longer "Isaiah Washington insulted T.R Knight", but "Eleven Studio's crew insulted homosexuality", magnifying both concepts. It becomes an insult of one group to another group, which makes the seriousness of the problem rise a few notches.

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Universal Pictures, Disney, Universal Music, Sony Bertelsmann Records, and EMI Records all contacted the media they knew at the first time, and began to condemn and criticize Eleven Studio's "two-faced" behavior; TV stations were even more direct. In all three programs, he made fun of Studio Eleven, expressing his contempt for the behavior of Studio Eleven.

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In addition to these three, Sony Columbia Pictures, 20th Century Fox, and CBS Television are concerned about the good partnership with Eleven Studios. All of them chose to shut up and not help any party. This kind of strategy is also a very cunning choice. As for Warner Bros., Warner Records, and Fox Television, because of their close ties with Eleven Studios, they had to come forward to express their positions. They all believed that Eleven Studios could not do such a discrepancy. Further investigation is required.

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In the end, all that was left was the TV station, the broadcast TV station of "Grey's Anatomy". The news they gave was that the truth of the incident was still under investigation, and they did not respond immediately.

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It can be seen from the reactions of all parties that even Warner Bros. and Fox TV, their speeches are official rhetoric, and they did not fully support Eleven Studio, and the TV stations have a similar attitude. For these large film companies, Mingzhe is the most suitable choice. They don't want to get involved in it. As for all the interests, they are just interests. Even the interests of the community may face difficulties and go their separate ways, not to mention that they and Eleven Studio are only cooperative.

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so. The attitude of the major companies can draw a result: the attitude of undermining the situation has the absolute upper hand.

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When this attitude was projected onto various media, it became an overwhelming storm of accusations. Almost everyone is denouncing Eleven Studio, everyone regards Isaiah Washington as Eleven Studio, and T.R. Knight has become synonymous with the disadvantaged **** group, which will belong to the "Intern Doctor". The two groups of people in the "Grey" group use the method of stealing concepts to distinguish, which is very effective for the audience, and they are easily affected by emotions.

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So, in the next 24 hours after the fight broke out, things spread in an unstoppable manner.

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This is different from the situation of the Evan Bell slander incident. First, it was a slander incident and the truth is still under investigation, but this time there are countless true and false witnesses; second, it was Evan Bell personally. At that time, he could only be regarded as a rising star of hope. It was just that the media and fans were hyping the topic. The overwhelming pressure mainly came from public opinion. This time, it came from the entire industry's suppression of Studio Eleven. The situation is completely different.

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The spectacle that Studio Eleven is facing now is more thrilling than the slander incident at the beginning. It is the unseen undercurrent. The cooperation between major companies and the media can be said to be shocking every step of the way.

But to everyone's surprise, Studio Eleven and the "Grey's Anatomy" crew were not in a hurry to hold a press conference, explain the truth of the problem, or announce the handling of Isaiah Washington. This seems to make people feel that the crisis public relations of Eleven Studios are not in place, which may make the reputation of Eleven Studios plummet, and the image that was finally accumulated before will be destroyed in one fell swoop.

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Now the entire public opinion trend believes that Evan Bell is a liar. In order to let "Brokeback Mountain" win the Oscar statuette, he set up a public relations strategy and finally succeeded in getting the statuette. This is an insult to the academy, an insult to the little golden man, and an act of deceiving all the audience, which is absolutely unforgivable. Some media even began to call for it to think that the Academy should reconsider "Brokeback Mountain"'s qualification for the best picture, which is really dumbfounding.

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However, it can be seen from this trend of public opinion that this is actually an extension of the tug-of-war between homosexuality and Hollywood's unspoken rules, and major companies are still using this to try to slow the progress of Eleven Studios. This also shows from the side that the historical transformation effect caused by "Brokeback Mountain" is still undergoing a strong chemical reaction in Hollywood.

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With the ups and downs of the incident, when the accusation against Eleven Studios reached a high point, "Entertainment Weekly" stood up, and William Wood pulled the incident back to the original point again.

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William Wood restored the truth of the incident and returned the mistake to Isaiah Washington. After all, the insulting words against homosexuality are what Isaiah Washington himself said, and do not represent the position of Eleven Studio. Eleven Studio is a professional workshop, but there are many staff members and actors under it. They can't control everyone's thoughts, just like it's impossible for everyone to change their beliefs, so its staff members The mistakes cannot be blamed on Eleven Studios. So, mistakes made by Isaiah Washington, Eleven Studios are not equivalent.

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"Entertainment Weekly" is worthy of being the official mouthpiece of Eleven Studio. This report quickly changed the direction of the entire public opinion.

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On the one hand, everyone turned their attention back to Isaiah Washington. There was a violent collision between the voices of condemnation of Isaiah Washington and the voices of support from his fans, and the voices of support for homosexuality and against homosexuality also occurred strongly. Chemical effect; on the other hand, those media who condemned Eleven Studio were naturally unwilling to fail. Although the focus was shifted by "Entertainment Weekly", they also quickly figured out a way, thinking that Eleven Studio must be the first time Announce the handling of Isaiah-Washington, an account to all the public.

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The audience has two views on Isaiah-Washington. One thinks that the sin is unforgivable, and the other thinks that this is just a matter of personal opinion, and there is no need to put it on the line. This also determines the audience's treatment plan for Eleven Studio. senses. At the same time, the audience's views on Eleven Studios are also divided into two positions. One is that, as expected by major companies, it has declined rapidly. They believe that Eleven Studios are actually not fundamentally different from large companies, and they are the same raccoon dog; He firmly believes in Evan Bell, and believes that Eleven Studios is not at fault in this matter.

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All kinds of opinions are flying around the Internet, which makes the whole incident become the focus of the society. All kinds of letters expressing opinions on the incident flooded the TV station and Eleven Studio like snowflakes, and the online mailbox was directly exploded. Now, at least more than 500,000 viewers directly participated in this event, not to mention other viewers who discussed it after dinner.

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Shrouded in the cloud of conspiracy theories, the influence of the whole incident has far exceeded the original slander incident, and it can be compared with "Brokeback Mountain" winning the best picture Oscar.

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The addition of "Entertainment Weekly" disturbed the lake and made the whole public opinion fall into a frenzy. This is also considered to be the counterattack horn sounded by Eleven Studio. Subsequently, the "New Yorker" and "New York Times", two media that are generally considered to be inclined towards Eleven Studio, also joined the debate, and they did not hesitate to stand on Eleven Studio's side, believing that The inappropriateness of Isaiah Washington's personal remarks has been elevated to the fault of the entire Eleven Studios, and even involved in Oscar's PR. This is really ridiculous.

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Among them, The New York Times even bluntly pointed out that "now the news is arrogant, deliberately amplifying the negative effects of events to achieve some unknown purposes, which is really damaging the basic quality of news practitioners", which also led to new news. A round of war of words.

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Thirty-six hours after the incident, Studio Eleven issued a separate announcement, "Isaiah- Washington will be expelled from the 'Grey's Anatomy' crew, and Studio Eleven will not tolerate any acts of discrimination and insults against vulnerable groups."

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As soon as this news came out, it immediately set off a storm. Things ended up going the way they had been in a lifetime, the only difference was that instead of waiting for the end of season 3 to renew the actor's contract, this time, Isaiah Washington was at the beginning of the event. He has already been sentenced to death, and there is no possibility of turning over.

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