Chapter 1461： Word of mouth counterattack

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After the box office statistics for the third week of October came out, it really surprised many people. m

"Perfume", a film with French dialogue, managed to **** $22 million at the box office in the second week of its release with an astonishingly low drop of 20%, successfully winning the North American box office chart. The two-week cumulative box office came to $52 million, a surprising result.

Only two weeks after its release, "Perfume" is still controversial, but its reputation among audiences and film critics is quietly rising. It seems that "Perfume" has a good chance to impact non-English films created by "Crouching Tiger, Hidden Dragon". Box office records, this is indeed a result that no one could have imagined before the movie was released.

The "Deadly Magic" launched by Warner Bros., led by Christopher Nolan, and the combination of Christian Bale, Hugh Jackman, Michael Caine and Scarlett Johansson, is indeed very exciting. But obviously Warner Bros. underestimated the power of this literary and artistic film, which was released in 2,200 theaters, even less than "perfume".

As a result, the results of "Deadly Magic" are very gratifying. In terms of word of mouth, the score on IMDB ranks among the top 100, and the single hall grabs 15 million US dollars for 6,000 US dollars. Such performance results are very good. The most important thing is that the media's evaluation is very good. The vivid magic, the intricate plot, the shining performance, and Christopher Nolan's precise grasp of entertainment elements make people applaud.

"Perfume" won the championship, "Deadly Magic" ranked second, "The Departed" held on to third, and "Father's Banner" quietly came to the fourth place. The box office score of 10,000 US dollars in a single hall made this World War II movie win. It grossed $10 million at the box office and performed very well.

The box office competition in October was relatively dull compared to the intense summer season. The consecutive championship of "Perfume" made the media very lively, but the impact was limited. Everyone's eyes are still focused on the front of the awards season, and the media's comments revolve around the quality of the works.

After the release of "The Banner of the Fathers", it immediately attracted a large number of media onlookers, and more than a dozen professional media came to watch. And a lot of praise was given to the film for "depicting the facts of war realistically and brutally". But soon, a new view emerged strongly, and Clint Eastwood's analysis of human nature was so calm and cruel that it was really criticized.

In the movie, the soldiers in the front fought **** battles, but the people in the back still lived their lives and refused to take money to buy government bonds to support the war. So the heroes in the movie are like big stars raising money for charity, and they go everywhere. This is an emotionally unacceptable fact for most audiences.

The coolness of "Perfume" is an analysis of the character of Jean-Baptiste Grenouille, who sees the world through his world; while the coolness of "The Flag of the Fathers" is different, it is the humanity of the people on the American standpoint Analysis, this kind of serious seriousness, in the opinion of professional critics, is responsible for art, but the audience does not buy it.

the most important is. In order to restore the famous Battle of Iwo Jima, Clint Eastwood shot two works, one is "The Flag of the Fathers" from the perspective of the United States. One is "Letters from Iwo Jima" from a Japanese perspective. Just like Evan Bell's pursuit of truth, Clint Eastwood also used Japanese dialogue when filming "Letters from Iwo Jima". Judging from the plot synopsis and trailer released so far, "Banner of the Fathers" mainly focuses on the bravery of the American people, while "Letter from Iwo Jima" focuses on the warmth and kindness of the Japanese soldiers, and strives to bring this scene from the most objective point of view. Battle presented.

But now, "The Banner of the Fathers" has been released, but American audiences are not satisfied. Especially compared to the setting of "Letter from Iwo Jima", which has caused countless criticisms. This also puts a lot of pressure on DreamWorks.

Soon, the two successively released works, "The Banner of the Fathers" and "Perfume", were put together for discussion. Professional critics generally believe that Clint Eastwood used too much force, which made the whole work impersonal, and instead fell short on the theme. Relatively speaking, the objective calmness of "perfume" was once considered too cold-blooded. Now it seems that it has continued Evan Bell's consistent objective perspective and expressed the essence of the entire story.

Almost in a blink of an eye, the word-of-mouth momentum about "the banner of the fathers" came to an abrupt end, and it was declining at a visible rate. Although professional film reviews were still emerging one after another, there was an endless stream of criticisms about the theme of the film.

On the contrary, the word-of-mouth of "perfume" has shown a trend of ebb and flow. With the advancement of time, many audiences have entered the cinema again, and have seriously examined the moral standard, the focus of the film's controversy. Under the lens of Evan Bell, all murders are shown in the most beautiful way. This cruelty to the extreme is not a compliment, but a sublimation of the final perfume effect of the movie. . The audience's sense of "perfume" has risen little by little with the passage of time, and the discussion of professional reviews has also shown a trend of counterattack.

A group of media led by "Village Voice", "New York Times", "Film Review", "Time", "Newsweek", "Entertainment Weekly", for Evan Bell's presentation in the film "Perfume" The outstanding level that came out, as well as the deep understanding of the theme of the film, can be called a classic. The voice of critics that Evan Bell is expected to become Martin Scorsese's strongest opponent for the Oscar statuette is rising little by little.

The hot voice of "Father's Flag" is cooling down, and the call of "Perfume" is quietly rising. This situation is beyond everyone's expectations.

At the same time, "Peerless Beauty" also sparked heated discussions in the media. The controversy was even more intense than that of "Perfume". In one aspect, some media also praised it as "the innovation will be carried out to the end without being astonishing and dying". However, compared with the praise for the quality of the "Perfume" movie, the controversy of "Perfume" comes from the movie itself. The general view is that this movie does not have the spirituality of "Lost in Translation" at the beginning, which is quite regrettable.

As for "Survival through the cracks", although there are big names such as Joseph Fiennes, Alec Baldwin, Gwyneth Paltrow, Annette Bening, etc., the word-of-mouth is in a mess, and even some comments can't wait for it. It was labelled a "loser", which is really bad.

The North American film market in the third week of October is really surprising. "Perfume" won the championship again, and launched an impact on "Father's Banner" in word of mouth, gradually catching up, and it is likely to surpass Clint Eastwood, directly. The momentum of chasing the "Infernal Affairs" ahead is definitely something the media did not expect before.

In the last week of October, "Chainsaw 3" met the Halloween schedule. Naturally, there was no competition. The box office score of 33 million US dollars easily won the North American box office chart.

The "Perfume", whose word of mouth has begun to counterattack, is naturally not showing weakness. The 25% box office drop has allowed it to once again score 16.5 million US dollars this week, occupying the runner-up position, with a cumulative box office of 70 million US dollars. , The threshold of 100 million is not far away. It seems that the "perfume" with French dialogue is really going to go against the sky.

In addition to these two works, the following works such as "The Departed", "Deadly Magic" and "The Banner of the Fathers" failed to exceed 100 million at the box office.

It is worth mentioning that the "Babel Tower", which is limited to seven cinemas, has not been able to reproduce the reputation of the Cannes Film Festival. In North America, it has fallen into a situation of mixed praise, even more than "perfume". Oops. Today, the comprehensive media score of "Perfume" has quietly climbed to 80 points, but "Babel Tower" has not even been able to touch the threshold of 70 points.

Judging from the current comments, the controversy over the moral standards of "perfume" has been settled, but the film itself has won wide acclaim for its exploration of human nature and social discussion. This bottle of perfume represents human beings. Desire is the dark side driven by the interests of the whole society. This weight-lifting and profoundness is really memorable under Evan Bell's "heart-throbbing" lens.

The October box-office battle came to an end, and "The Departed" rode to the top of the dust, rushing all the way to the upcoming awards season with a gesture of praise; Criticized, the prospects suddenly became unclear; "Babel Tower" has mixed reputations, and still maintains the hope of impacting the awards season.

Instead, "Perfume boldly moved forward amid the controversy. "Rolling Stone" boldly pressed the title of Best Actor to Evan Bell's head, while "Movie Review" believed that Evan Bell would It is the most favorable contender for the best director. The whole public opinion has developed from mixed praise to praise. Originally, the so-called "mixed praise" is actually just a dispute over moral standards. The quality of the film itself has never been seen by anyone. Questioned, but such a development trend is indeed unexpected.

Under this circumstance, DreamWorks was originally scheduled to release "Letter from Iwo Jima" in February next year. In order to hit the Oscars for Clint Eastwood, it had to advance to December for the release, and only hoped that it could be recovered." The current predicament of "Father's Flag" has given Clint Eastwood a boost.

Originally, after October, everyone thought that the awards season would be the competition between Martin Scorsese and Clint Eastwood, but they didn't expect that Clint Eastwood would fall, but Egypt. Vin Bell was catching up as a dark horse, and now it's a head-to-head competition between Martin Scorsese and Evan Bell, which really puts everyone under their eyes. Could it be that this time Martin Scorsese's biggest sniper to realize his Oscar dream will be Evan Bell?

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