Chapter 1462： The box office is against the sky

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The successive releases of "The Departed", "Perfume", "Banner of the Fathers" and "Babel Tower" made the whole October full of a strong prelude to the awards season. Everyone expected the lead of "The Departed", but "Perfume" came from behind but no one thought of it.

In the past two years, Evan Bell has been nominated for the Best Director Award twice for "Mysterious Skin" and "Little Sunshine Beauty", but these two works were both weak and strong, and they made efforts in the future, and finally completed the reversal of the finalists. . But this time, Evan Bell's "perfume" has long been recognized as a classic in the controversy. Although there is an endless debate about the moral standards of the work, professional and authoritative magazines such as "The New York Times" and "Empire" are not interested in "perfume". The positioning of the novel has been generally recognized: this is a classic adapted from the novel!

Classic! Among Evan Bell's several works as a director, "Perfume" is the first work to be crowned "Classic", which is definitely a huge breakthrough.

The Cannes Film Festival's premiere was met with mixed praise and praise. After the cheers of the Toronto audience, although North America was still full of controversy, the reputation of "perfume" has moved forward brazenly, and many media have control over Evan Bell. Full of compliments. This puts "Perfume" in a fierce competition, surpassing Clint Eastwood and Alejandro Gonzalez Inaritu, French dialogue is not a problem, age is not a problem, E It's no surprise that Vin Bell has become Martin Scorsese's biggest competitor so far.

Of course, it's only October, and there are still nearly four months before the Oscars. How did the momentum of Evan Bell and Martin Scorsese go throughout the awards season? What kind of position it will be is really exciting.

In the first week of November, Pedro Almodóvar's "return" followed, and it was clear that the awards season battle was already in the air.

The counter-attack of "Perfume" in word of mouth can be seen to a large extent from the staying power of the box office. In the past two weeks, the box office decline of "Perfume" has always been controlled below 30%. It is very rare data, which also shows that the audience's ability to accept the film "Perfume" is far more tolerant than the mixed media reputation and controversy. Most importantly, judging from the reviews on Rotten Tomatoes, iMDB and other sites, the audience's love for the film far exceeded the expectations of the film critics.

Three weeks after its release, "Perfume"'s box-office decline was still limited to 20 percent, and it made $13 million again, ranking fifth on the North American box-office charts in the first week of November.

The biggest focus of this week is "Borat", which was released in only 800 theaters. With an astonishing figure of $31,000 per theater, the crazy income of 26 million is really an astonishing figure. "Borat", a spoof comedy with an investment of only 18 million US dollars, also created a miracle like "Little Miss Sunshine" last year and won the No. 1 spot in the North American box office chart, which really shocked a lot of film critics.

"Borat" has been called a social phenomenon comparable to "Fahrenheit 9/11". Nineteen's media have given praise, although this theme has nothing to do with the golden man, but "Borat" has quietly become the biggest dark horse of the awards season.

In addition, Disney's new work "Santa Claus 3" and the last work of DreamWorks and Aardman Studios "Wash away the little mouse" ranked second and third respectively.

Another focus of this week is that the cumulative box office of "The Departed" has successfully exceeded the 100 million threshold, and the Oscar prospects are bright.

The box office competition in the following weeks was uneventful. "Borat" has become the biggest box office dark horse in the autumn period, reappearing the miracle of "The Queen Wearing Prada" in the summer period. It performed exceptionally well in the box office battle, refreshing every week The lower limit of people at a time.

The box office decline of "Perfume" has always been in the top 30%, which is evident from the firmness of the box office. In the third week of November, the cumulative box office officially exceeded the threshold of 100 million US dollars, becoming the second non-English-language film in North American film history to exceed 100 million at the box office and less than 30 million from the record of "Crouching Tiger, Hidden Dragon". distance.

After entering December, the number of theaters released by "Perfume" has remained at around 1,000, and the box office decline has remained firm. On the fourth weekend of December, which is the Christmas holiday on December 22 On the 24th, the cumulative box office of "Perfume" officially reached 120 million US dollars. Although it still did not exceed the historical record of "Crouching Tiger, Hidden Dragon", such strong results also allowed "Perfume" to officially catch up. "The Departed" has surpassed Martin Scorsese's masterpiece at the box office.

In the fourth week of December, "The Departed" made 2 million at the weekend box office, ranking 27th, with a cumulative box office of 119.7 million; "Perfume" made 5 million at the weekend box office, ranking tenth Nine, with a cumulative box office of 120 million.

If you do a horizontal comparison, you can see that the "Perfume" is an outstanding achievement. "Babel Tower" has accumulated a box office of 18 million at this time; "Father's Banner" has accumulated a box office of 33 million-even last week. It has already been downgraded. This is obviously because the whole public opinion trend is too disappointing. DreamWorks has lost confidence in it. The cumulative box office for "Return" for non-English works was four million.

In the face of such a situation, the box office of "Perfume" actually exceeded the threshold of 100 million, and it surpassed "The Departed" by a slight advantage of 300,000 dollars, which is really a surprise. No wonder the media has been exclaiming that perhaps Evan Bell will become Martin Scorsese's biggest competitor in this year's awards season.

Judging from the current situation, the box office advantage of "Perfume" is undoubtedly huge, but the film itself is not inferior to any rivals in the exploration of themes, even better than "The Departed". "Perfume" tells historical stories first. Small people in the 18th century, although not biographies of real people, are also based on novels, and Evan Bell restores the charm of the entire history, which is definitely one for the academic judges. Great weapon.

In addition, Jean-Baptiste Grenouille, played by Evan Bell, is one of the most favorite types of academics: withdrawn, individual, persistent, psychologically dark... And the way that has become the focus of controversy in the media before The standard of Ude is also the key point of the whole psychological shaping of the characters, which is undoubtedly the successful performance of the film - which is why it has caused such a magnificent controversy. The most important thing is that the whole film is deeply thought-provoking for the excavation of the history before the French Revolution.

In fact, this can be seen from the previous word-of-mouth trend. At the Cannes Film Festival, Evan Bell won the best director in the case of mixed praise; it was the same situation at the Toronto Film Festival, where he won the international film critic The Fabisi Award; from this situation, it can be seen that the so-called "mixed praise" is actually a controversy about the Dowd standard, and now, those disputes have become the arguments of the theme excavation of the film "Perfume" . Instead, it became a complement to the film itself.

However, the awards season has just begun, and everything is uncertain. The weather vane is pointing here today, and maybe it will go in the opposite direction tomorrow.

But aside from the awards season, the performance of "Perfume" at the box office deserves more expectations. For example, can "Perfume" break the box office record of "Crouching Tiger, Hidden Dragon".

Although the box office score of "Perfume" has exceeded 120 million US dollars, it has been released for the seventh week at this time, and the growth rate of the box office is already very weak. . From the box office in the last week of December, it can be seen that the result of only 4 million US dollars, although the decline is still controlled at 20%, but the increase in the cumulative box office has been very small.

Still, "Crouching Tiger, Hidden Dragon"'s $128 million non-English box-office record was smashed by "Perfume" in the second week of January, with the announcement of the Golden Globes nominations. Released in 700 theaters, it earned a weekend box office of $3 million, and the cumulative box office reached $130 million, officially surpassing "Crouching Tiger, Hidden Dragon" and becoming the box office champion of non-English films in North American film history. Although the American ancestry in "perfume" cannot be ignored, the purity of British, German and French ancestry makes this film different from "The Passion of the Christ" and is classified as a foreign language film among.

Under this kind of power, some people even suggested that France could apply for "Perfume" to compete for the Oscar for Best Foreign Language Film. However, it is still controversial as to whether the applicant country should be France or Germany, but these are the inside of the film. From the current point of view, neither France nor Germany has released news. In Germany, there is a work that turned out this year, "Eavesdropping Storm", and the voice of this work's application for the Oscar foreign language film has an overwhelming advantage; the French side is because there is still a dispute over the source of funds for "perfume", whether it is eligible for registration. Eligibility is contested. Of course, that's all for later.

The performance of "Perfume" on the box office charts continued to pick up as the awards season progressed, and its popularity in cinemas stretched until April, and finally the cumulative box office in North America stopped at $150 million. s position. This achievement far exceeded Bernard Isenger's expectations, especially the influence of the French dialogue, which was almost completely ignored. This is really good news.

Compared with the performance of "Perfume" in the US market, the performance of this film in the international market has inspired Bernard Isenger.

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