Chapter 1464： Surrounding profiteering

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When Evan Bell was running "American Idol", he learned that the biggest source of income for a program is advertising; later, after Eleven Studios developed to a certain scale, Evan Bell learned that a large-scale film company A major source of income that the company can never ignore is the surrounding area. In short, Disney started from the surrounding area. The biggest animation work is the entire surrounding industry chain, from small things like dolls to giants like theme parks. is a peripheral product.

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Therefore, after Disney lost Pixar, Eleven Studios was still willing to hand over the olive branch of the surrounding area to them.

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However, after knowing it, Evan Bell never knew how exaggerated the so-called "surrounding profiteering" was. But since the release of "Thirteen", Evan Bell has completely understood why these big companies are so rich. In the surrounding industry chain, money is pouring into the copyright owner every moment like a tide. pocket.

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The rapid development of "11" men's clothing is eye-catching. Now, the average monthly operating income of "11" men's clothing exceeds 500 million US dollars without any problem. The average monthly operating income fluctuates around 700 million. Just how much money brands make is an example for Evan Bell. At the year-end statistics of this year, the turnover of "October" men's clothing is very likely to exceed 10 billion US dollars. After all, Christmas at the end of the year is definitely a good time to drive sales. After deducting the cost of each link, the "October" men's clothing one The annual net profit is very considerable, higher than the other parts of Eleven Studio combined.

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But after "Thirteen" came out, Evan Bell's cognition was refreshed instantly. In October and November alone, the net profit of "Thirteen" perfume reached 100 million US dollars. It's pure profit, making more money than the box office of the movie "Perfume". This is why December "Thirteen" is just a bottle of perfume, and it can compete with other perfume series. The fanaticism of fans has made the bottle of "Thirteen" hot, plus With such an exceptionally high price of thirty-nine dollars, it is no wonder that the turnover of "Thirteen" is so appalling.

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In the month of December, the turnover of "Thirteen" reached a new high, and it successfully entered the top ten of the global perfume sales list. The net profit exceeded 80 million US dollars, which made people clearly see The profits of the surrounding industry.

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Imagine that perfume still needs special craftsmanship for chalk making. If the taste is not attractive, it will even fail; but what about dolls, ballpoint pens, cups, throw pillows, fans, etc.? It is enough to just print the characters of the movie. Not to mention the low cost, the production process could not be simpler. No wonder it is said that piracy is rampant, copyright makes money, and the huge profits in the surrounding industry are absolutely jaw-dropping.

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Evan Bell starred in "Pirates of the Caribbean. After more than half a year of filming, under the sun exposure and the raging sea breeze, he was running around with tears and sweat. As a result, he was paid 30 million US dollars and received movie box office dividends. After hard work, I earned tens of millions, and a bottle of "Thirteen" arrived in a month, leaving people speechless.

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After entering January, the sales of "Thirteen" are even more fierce, because "Perfume" has once again reached a peak in the countries where it premiered in the world, and it was released in 23 countries and regions around the world.

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After October, "Perfume" once again won the weekend box office championship in five countries, grabbing a box office of 28 million US dollars. At this time, the accumulated overseas box office has steadily exceeded the threshold of 200 million, and came to the The $207 million location.

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The excellent performance at the box office also made people realize that the controversy of "perfume" is not a poison for the box office, but a panacea, because the controversy surrounding Evan Bell does not make people regress, but makes people curious , I hope to walk into the cinema and confirm with my own eyes what the so-called controversy is.

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The global release of "Perfume" has been increasing intermittently, reaching its peak in mid-February. A total of 36 countries and regions screened the film. After that, various countries and regions began to show Downshifted. However, the screening front of the whole movie was still very long, and it continued slowly until the end of May.

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In the end, "Perfume" won the box office of 100 million and 500 million US dollars in the North American market, and the box office results in overseas regions are obviously much better. The box office champion in overseas regions is Germany, which is indeed Germany, and only one Germany contributed. At the box office of 80 million US dollars, the results are almost catching up with the United States, and the results are outstanding; the United Kingdom followed closely, contributing 50 million US dollars; France's 30 million box office ranked third. Surprisingly, Mexico, Spain, South Korea, Japan and Australia all performed very well at the box office, which was not expected before the film was released

The total box office in overseas regions finally reached an astonishing figure of US$280 million. Although it did not break the threshold of 300 million, it was still a figure that made people smile.

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In this way, the global cumulative box office of "Perfume" broke through the threshold of 400 million and rushed directly to the position of 430 million US dollars, which really made everyone fall below the glasses. Not to mention breaking the box office record for non-English films in the North American market, it surpassed the $274 million of "Spirited Away" and became the new highest-grossing non-English film in film history -- of course, here, "The Passion of the Christ" is still not included in the calculation because of the issue of ancestry, otherwise it will still dominate the box office of more than 600 million US dollars in the world.

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With a global box office of 430 million US dollars, although it ranks first in the history of non-English-language films, "Perfume" can only rank 73rd among all the movies, and it doesn't even make it to the top. Fifty. It can also be seen from this that the difficulty of non-English-language films to achieve good results makes it even more valuable for "Perfume" to finally win important box office results.

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The investment of 60 million US dollars won the box office of 430 million US dollars. Apart from the cost, this is more than seven times the box office revenue. This result can still be achieved under the test. Through this film, people once again realize that Evan Bell's hard power at the box office and word of mouth, not to mention the unbeaten myth of Evan Bell since his debut, is even more popular. days.

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Driven by a box office of 430 million US dollars, the sales of "Thirteen" reached its peak in January, surpassing all classic fragrances, standing out from the fierce competition and becoming the king of fragrance sales in January . This is really impressive. In just 31 days in January, the net profit of "Thirteen" reached an astonishing 130 million US dollars. This figure really blinded the eyes of all professionals in the industry. .

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More importantly, the fashion trend brought by "Thirteen" as an accessory has actually affected the four major fashion weeks in February, which has inspired countless designers and has become a new accessory that cannot be ignored. part.

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However, "Thirteen" is indeed a model that only has explosive power but no staying power. Whether it is the existence of the film surrounding, or the strong irritating smell itself, it is destined to be unable to do long-term sales. In February, the position of sales champion was re-conceived to Chanel No. 5, and "Thirteen" dropped to fourth place.

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With the "perfume" off the assembly line, Evan Bell also resolutely implemented the original promise, officially announced on May 31 that "Thirteen" was off the shelves, and would never be put into production again. Subsequently, only 100 bottles of the limited chalk commemorative edition were produced, which were placed in the "November" men's clothing flagship stores in major cities around the world as a treasure. Although the price was still US$39, it was Not for sale.

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Although "Thirteen" is a short-term huge profit, in the eight months before and after the sale, the net profit of "Thirteen" finally crossed the threshold of 500 million US dollars, which surprised Catherine Bell, and she absolutely did not expect it. It is really unexpected that a bottle of peripheral perfume that goes on sale with the movie can create such a terrible sales record. Although Catherine Bell has been rolling around in the luxury menswear circle for several years, she still has a long way to go for the establishment of the entire luxury brand.

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Back in October 2006, after the release of "Perfume", and because of the publicity of "Four", Evan Bell was in the publicity period throughout October, running around, and his figure can be seen all over the world. See, it is mainly in line with the schedule for the global release of "Perfume".

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It was not until Evan Bell's twenty-fourth birthday that he returned to No. 11 Prince Street, temporarily ending the month-and-a-half-long publicity campaign, so he could calm down and rest, and Picking up the post-production work on the film "Survival in the Wild".

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As we all know, "Four" has been released, "Wild Survival" has been filmed, and the filming of the TV series is on track. Evan Bell seems to be completely on vacation recently, which also makes those hyenas smell the breath for the first time. . All kinds of script invitations have been handed in. Everyone hopes to set the film appointment for Evan Bell's next movie as soon as possible. Under this situation, Universal Pictures is very calm. They have already agreed with Evan Bell. Vin-Bell hasn't negotiated for a long time, so they won't be tempted; but Disney can't sit still, and Robert Iger has been swaying, still hesitating whether he should rework with Eleven Studio. good old.

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However, Evan Bell made the decision for Robert Iger. He turned down all invitations, and the reason given was that he "needs a period of rest and has no plans to read any script". This has caused most film companies to stop a lot, knowing that they can't be too hasty, they can only make plans slowly.

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But Evan Bell is serious this time, he really wants to have a good rest. In this regard, Katherine Bell and Teddy Bell absolutely agree 100%.

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