Chapter 1502： lighting entertainment

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In 2012, when Evan Bell was reborn, the global animation market was still as strong as a cloud, and the three-legged situation had not changed for many years. Disney, which acquired Pixar, was still the leader. DreamWorks Animation and Blue Sky Studio were still strong. The work, whether it is word of mouth or box office performance, is ahead of other competitors, and it is the absolute first group. However, before Evan Bell was reborn, the distribution agreement between DreamWorks Animation and Paramount ended, and it switched to 20th Century. Fox, then 20th Century Fox will have DreamWorks Animation and Blue Sky Studio since 2013, so it can be predicted that the strength of 20th Century Fox will definitely be on a par with Disney.

In addition to Pixar, DreamWorks Animation, and Blue Sky Studios, among several other major film companies, the Warner Bros. animation department has been declining and no longer as brave as it used to be; Sony Columbia Pictures, which has reached a cooperation agreement with Aardman Studios, is in the process of Gradually recovering, on the contrary, Universal Pictures quietly rose in 2010, only because they signed a cooperation agreement with a full-scale animation studio Lighting Entertainment.

Therefore, before the rebirth of Evan Bell in 2012, Pixar, DreamWorks Animation, and Blue Sky Studio were three-legged, and Lighting Entertainment suddenly emerged as the fourth disruptor. From a company perspective, Disney and 20th Century Fox were rivals. Universal Pictures and Sony Columbia Pictures are catching up, Warner Bros.

The lighting entertainment company, which played a pivotal role in this, was an animation studio established in 2007 and only produced two animations before Evan Bell was reborn, namely "Despicable Me" and "Despicable Me" and "The Story of Old Reis", but these two works took three years before and after the production of Lighting Entertainment Company, adhering to the high quality of Blue Sky Studio's slow work and meticulous work, but achieved unprecedented success. Lighting and Entertainment Company even Won the praise of "inheriting the excellent quality of Pixar" in the industry

Strictly speaking, Lighting Entertainment is actually following the pace of the rise of Blue Sky Studio. Their manpower and resources are not as good as Pixar and DreamWorks Animation, so they focus on making every work the best, Excellent quality to make up for the poor quality in quantity. In addition, the head of Lighting Entertainment, Chris Meredane, has management experience at 20th Century Fox, and then has experience working with Blue Sky Studios, and then has Pixar Jewelry in Therefore, he is very clear about the positioning of the lighting entertainment company. A good story is the most important core strategy.

Therefore, after the "Despicable Me" came out in 2010, it caused an uproar in the industry. The wonderful story, outstanding characters, and sophisticated technology, just like the "Ice Age" launched by Blue Sky Studio, overnight. Let the lighting entertainment company become the focus, the box office of 250 million in North America and 540 million in the world is absolutely brilliant

However, it is a pity that the "Story of Old Reis" launched by Lighting Entertainment in 2012 still encountered a bottleneck in the story. There were no problems in terms of technology and characters, but the most important part of storytelling was lost. A little bit of spirituality Even so, "The Story of Old Reis" is still worth seeing at the box office of 210 million in North America and 350 million in the world, and it is still very good.

Before Evan Bell's rebirth, Lighting Entertainment had only two works, and whether there is enough potential for future development is still unknown, but at least, after Universal Pictures relied on the cooperation with Lighting Entertainment for these two works, it was in the animation market. Rejuvenated, thanks to Chris Meredan

No wonder, no wonder just now Evan Bell always felt that he had forgotten a key point: the lighting entertainment company established by Chris Meledanri will be an important army in the animation field in the next few years. The feeling of embarrassment disappeared in an instant.

Although the situation in this lifetime has undergone earth-shaking changes, Pixar belongs to Eleven Studios, and Disney is still devastated. It has been a year and a year has passed, and there is still no partner to be found. It is conceivable that in 2007, Disney was in animation in 2007. The decline in the market is definitely a fatal blow to Disney, but even so, the potential of the lighting entertainment company is unquestionable, so this studio that has not yet been established has the power to disrupt the game.

After Evan Bell figured out the key that he couldn't remember just now, he relaxed, but as soon as he rolled his eyes, he remembered something, "Chris, what do you think about coming to Eleven Studio? Talents are welcomed with raised hands, especially talented and qualified people like you. It is really a treasure." If Chris Meledanre can be brought under the command of Eleven Studio, it will be very important to Pixar Studio. It's definitely good news

Chris Meledandre glanced at Evan Bell and did not answer immediately. Of course, he knew that Studio Eleven advocates freedom and gives enough attention to talents. This is for any talent who wants to show their ambitions. They're all good places to go, but Chris Meredith, the former director of Twentieth Century Fox's animation department, has a different vision.

As an entrepreneur who wants to show his strength in the animation field, in fact, Eleven Studio is not the best choice. First, it is because of Pixar, not to say that Pixar is not good, but to say that Chris Meledandre entered Eleven. After the studio, he must be under the leadership of Pixar. Eleven Studio will not open a separate animation department for him. This is a waste of resources, so Chris Meledany must be integrated into the creative atmosphere of Pixar. Go, it's still not free

Secondly, because Chris Meledandre wanted to have all the autonomy in his hands, he left 20th Century Fox and chose to set up his own studio. Entering Eleven Studios is equivalent to entering another jurisdiction again. , even if the degree of freedom is high, it is not the same as opening a studio by yourself

As far as Chris Meledandre is concerned, he still hopes to establish a studio like Blue Sky Studios and 20th Century Fox. If he wants to enter Eleven Studio, he is actually directly from 20th Century Fox. Entering the Blue Sky Studio is a convenient choice. Therefore, the Eleven Studio is not the best choice for Chris Meredan Rui. This is a matter of personal pursuit.

"Evan, I want to be you, not John Lasseter," Chris Melledanri said with a smile, a simple but very straightforward statement that clearly put his It is clear that John Lasseter is the current director of Pixar and has absolute power under one person and above 10,000 people. In fact, Evan Bell does not interfere very much with John Lasseter's work and gives them absolute freedom; but , John Lasseter was never Evan Bell

Evan Bell was not angry when he heard such a direct and sharp answer. He just thought about it a little, and he could guess what Chris Meledanyi was thinking because Evan Bell himself was such a person, stubborn. He is pursuing his own freedom, and Chris Meledany's answer has blocked almost all of Evan Bell's rhetoric, because this is simply not something that interests such as conditions and treatment can solve.

Evan Bell didn't insist any longer, just said with a smile, "Freedom is priceless, I know." This sentence made Chris Meledanyi laugh along with him. Talking to smart people is always the case. save trouble

"In the future, you have established a company. If you want to seek partners, although the distribution channels of Eleven Studios are not as good as those of big players like Disney, there is still no problem in releasing a movie." Evan Bell thought for a while, or conveyed his kindness

Chris Meledandre is naturally very impressed. He has not even established a company yet. If he can get the favor of Evan Bell, this is definitely a good thing, "Hehe, I can get your appreciation. , I am sure that my road to seeking cooperation in the future will be smooth. Many people don’t know that you are a famous eye, and the works and companies that you fancy have absolute potential, which is a huge affirmation to me.”

This made Evan Bell laugh out loud, "Chris, I can have no golden hand." However, Chris Meledany shrugged his shoulders for Evan Bell's modesty, unsure if he had experienced the glory After 2006, Hollywood is not satisfied with Evan Bell's unique vision, and now Evan Bell's magical light has been fully implemented.

Evan Bell was stunned for a moment when he saw Chris Meledany's expression, but a whim appeared in his mind, and then he smiled brightly gram Reese, when is your company going to start? "

"I'm already recruiting people. I'll register the company in the next two days. In fact, it's almost this time." Chris Meledandre knows whether it is better to be fast than slow, because the production of animation takes a lot of time , after he set up the job, he first had to produce a well-made short film, then find a big company willing to work with them, and at the same time he was working on the script design of the first work, all of which had to be put on the table in an orderly manner. Row

Evan Bell said with a smile, "As far as I am concerned, I am very optimistic about the future development prospects of your company. I hope my 'Golden Hand' can give you some help and let those big companies see it. to your potential"

Chris Meredan Rui also bowed his hands politely, "Bless your eyes to be seen by the major film companies, and then flock to me to ask for cooperation, that would be better."

Evan Bell said meaningfully, "Then wish your dreams come true"

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