Chapter 1516： Diamond Certification

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In Los Angeles in February, the awards season was held, and the whole 2006 was awarded one after another. At the same time, there were many happy events in the entertainment industry. On February 10, just two days before the 49th Grammy Awards, a belated honor was finally presented in Los Angeles.

The Recording Industry Association of America will officially award Evan Bell's "Four" album with a diamond certification.

The so-called diamond certification actually comes from a reward program started by the Recording Industry Association of America in 1958. At that time, singles and albums with sales of one million dollars would win the "Gold Award". The plan was changed in 1975 to be based on album sales, with 500,000 sold as gold.

Subsequently, in 1976, the title of platinum album was added, in recognition of the album that sold one million. It wasn't until 1999 that a record with more than 10 million sales was awarded a diamond certification.

At present, there are gold, platinum and diamond records all over the world, but there are differences in each region. For example, the sales volume of platinum records in Japan is 250,000, while in the UK it is 300,000. Adjust accordingly for each market. The United States is still the world's largest record market, and the standard is naturally higher.

In the history of the American recording industry, the greatness of the British music representative The Beatles and the country king Gus-Brook (ks) is unparalleled. They are the only two singers/groups that have won six diamond records. Even if Michael Jackson's "Thriller" has created countless historical records, in front of this number, it is still not as powerful as the Beatles. This is also the reason why Evan Bell can only be said to have entered the hall of greatness and is still a long way from being truly great.

After entering the 21st century, there are currently only three singers who can win the diamond record certification in the American market, Linkin Park, Evan Bell and Usher. Among them, Evan Bell currently owns three diamond records, "two", "three" and "four". Of course, "one" is not too far from the diamond record. After time The precipitation promises to add one more to Evan Bell's Diamond Record number. In terms of sales alone, it is indeed difficult for anyone to keep up with the pace of Evan Bell.

However, out of the five albums of the three singers, "Four" is the only one to complete the Diamond Record feat in one calendar year, to be precise, "Four" is in three months and one week. The efficiency of accomplishing this feat in astonishing time is astonishing. Even in the heyday of the Beatles, Elvis Presley and Michael Jackson, this achievement could have made him one of the top singers.

Therefore, in order to recognize Evan Bell's feat this time, the Recording Industry Association of America specially prepared a commendation conference, not only to award Evan Bell's Diamond Record certification, but also to recognize Evan Bell's contribution to the entire United States in the past year. Great contribution to the recording industry. This is also a special recognition from the Recording Industry Association of America for Evan Bell.

The so-called contribution of the record industry, in fact, is the contribution to sales. As for the musical excellence, or the promotion of independent music, these are too vague, and it still needs to rely on time to show up. . However, the data shown in the sales volume is very clear and can be seen at a glance.

After the record industry experienced an eight-month slump throughout 2006, Evan Bell's "Four" ignited the enthusiasm of the entire record market. You know, in the first half of the year, there were even albums whose sales did not exceed the 100,000 mark and were able to stabilize the number one spot on the Billboard album chart. Such a downturn is really rare in recent years.

The shrinking of the entire music market is inevitable. In August, experts even estimated that the sales of the music market in 2006 would drop by more than 25% compared with the previous year, which is really a terrible data. If the decline continues at this rate, I am afraid that the traditional music market will collapse. This is bad news for the entire record industry. Regardless of the company, as long as the people involved in the record industry are part of it.

But in September, the record industry gradually began to show the scene of a hundred flowers blooming, especially after Evan Bell's "Four" came out, the sales of the entire music market not only stopped losses, but even showed signs of recovery. Driven by the "Four", sales in the fourth quarter began to pick up at an alarming rate. In the end of 2006, the total sales of the music market fell by only five percentage points compared with the previous year, which is really unfortunate. . From this simple data comparison, it can be seen that the fourth quarter had a major impact on the whole year of 2006, and it can also be clearly seen that the sales of the album "Four" over 10 million is definitely a game-changing effect.

In addition, there was a worrying phenomenon in 2006. In the first three quarters, the sales of digital singles fell by 0.5%. Although it was only 0.5%, this was the first time since the commercialization of digital music. For the first time since then, sales have fallen. Therefore, for the first time, everyone realized that the sales of digital music did not necessarily increase gradually with the decline of physical record sales. This also indirectly proves that digital music has little impact on the sales of physical records, and people who are willing to buy albums will still go to record stores.

So in general, whether digital music or physical records, the real decisive factor is the downturn in the music market. In contrast, Evan Bell once again proved with the album "Four" that as long as it is really good music, there is a market. Especially the confrontation between Evan Bell and Justin Timberlake, Christina Aguilera, Beyonce and other market music-oriented singers, and then look at Evan Bell and Akon, Ludacris The confrontation of these musically speaking singers can clearly see that the former has been greatly suppressed by Evan Bell, and the impact cannot be underestimated; while the negative impact of the latter is minimal.

This also gives a very clear answer to the downturn in the entire music market: returning to music itself is the kingly way.

The slump in the first three seasons of digital music was a wake-up call, and in the fourth quarter, digital singles' quarterly sales rose by a full 10%, led by a batch of music such as "This Is Love (ve and "Long Live Life (da. 2%, which also made the total sales of digital music in 2006 increase by 10% compared with the previous year, still maintaining the momentum of continuous growth.

From this data, we can see Evan Bell's contribution to the entire music market. It is no wonder that the Recording Industry Association of America held a special party to commend Evan Bell.

It's actually a press conference, and then a cocktail party. Most of the people who arrived at the scene were the bigwigs of the Recording Industry Association of America and the management of major record companies. The singers themselves were willing to come. not much.

At first, Evan Bell actually felt that there was no need to work so hard. "Four" can create such a good result in sales. In fact, his credit is not great. He just made the album "Four" just like he made the previous three albums, which really made the sales of "Four" create a miracle. Actually the audience. Moreover, the diamond certification also holds a special commendation meeting, which really makes people feel that the focus is not on the diamond certification, but the music itself, which is the same at all times.

However, Michel Benvo, chairman of the Recording Industry Association of America, persuaded Evan Bell. In fact, in addition to diamond certification, this commendation conference has two real purposes. One is to hope that everyone can see Evan Bell. With a serious attitude towards music, Michel Banwar hopes that Evan Bell will once again convey his ideas at the press conference, which is a good thing for the entire American market; the second is that the campaign against piracy requires Evan - Bell cooperates.

As we all know, piracy has been the type of weeds that can't be burned since its birth. With the commercialization of digital music, piracy was originally limited to physical entities, and the government of each city implemented the crackdown on intelligence, and gradually put the important task of combating piracy into Handed over to the Recording Industry Association of America.

In the audio source of digital music, Apple has developed a tracking technology, which is implanted in the code of the audio source. After the audio source is downloaded to the computer for a fee, any copying and transfer will transfer the included code together. If there is a problem, you can trace the source to the source according to the code inside, and implement a crackdown.

But even so, this tracking process still requires a lot of manpower and material resources and repeated prohibitions. In the past few years, the average annual piracy cases in the United States have been between 15,000 and 20,000. Fluctuations, and the loss of the music market due to piracy is as high as four billion US dollars. This is definitely a huge and head-scratching number.

The Recording Industry Association of America has always been diligent in combating piracy, and this time, it is also hoped to take the opportunity of Evan Bell to get the Diamond Record certification to once again call on all users to support the genuine version. "Four" has just obtained the diamond certification, and the sales of these 10 million are genuine genuine sales. Although the piracy loss of "Four" is relatively higher, at the same time, there are still more people who are willing to support the genuine edition of "Four". Coupled with Evan Bell's unparalleled appeal, his appeal should be more fruitful.

After Michel Benwor finished explaining the ins and outs, Evan Bell agreed to the invitation without a word. Not to mention other things, the mere piracy issue deserves Evan Bell to be there in person. In an environment surrounded by intellectual property such as movies and music, fighting piracy is an obligation for everyone.

Taking all these reasons into consideration, on February 10, at a sensitive time point two days before the Grammy Awards ceremony, the Recording Industry Association of America held a commendation conference for the diamond certification of "Four".

In order to express my apology for the small bug yesterday, and to express my gratitude to everyone for their support, there is an update today, hehe, two more updates will be sent later! (To be continued. If you like this work, you are welcome to come to (m) to vote for recommendation and monthly tickets. Your support is my biggest motivation.)