Chapter 1543： 4 Division Fighting

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When the 49th Grammys came to an end, people could finally understand the context of this award ceremony. Obviously, in order to avoid the previous situation, the entire Grammy has done more detailed work of dividing the cake, and has tried to do its best for the awards of the singers.

Taking Evan Bell as an example, the "Four" album's call for superiority, especially the perfect combination of art and business, makes it impossible for the "Four" album to create more records. Wen Bell achieved a sweep of seven awards again, so the Grammys lost their suspense again, and they are bound to be criticized more. In desperation, Grammy could only make a compromise, kicking Evan Bell out of the competition in various departments, and then rewarding him in the comprehensive category.

But Grammy's move ignores another point. Evan Bell's 100% winning rate in comprehensive awards, compared with the zero income of departmental awards, is more and more ridiculous: being able to win comprehensive awards The album with the grand prize is hard to get the first prize in the category department to which it belongs. In this situation, where do the singers who have won the department award be placed?

When it comes to dividing the cake, the Grammys obviously don't have the Golden Globes old-fashioned way, and they seem to care about one thing and the other. After the Grammys ended, the accompanying accusations did not weaken at all, but intensified. Evan Bell's album is excellent and outstanding, even the Grammys gave recognition to three comprehensive awards, but the Grammys ignored Evan Bell in the departmental awards at the same time. The contradictory approach once again called into question the authority of the Grammys.

The comments about Evan Bell and throwing eggs at the Grammys are overwhelming!

In order to maintain its position in the arena, the current Grammy has obviously lost its original image of authority, impartiality, and dedication to music. Instead, it hopes to find a balance between various awards, singers, and companies. It's disgusting. "This is not a Grammy at all", such accusations are endless. Obviously, under enormous pressure throughout 2006. Made a fatally wrong choice, thankless, that's the situation.

Next year will be Grammy's 50th birthday, so what kind of appearance will she appear in front of the audience? This has also become the focus of discussion in the major media.

In fact, there is a lot of focus in the media. For example, the North Kerry Band, after the band came thousands of miles to participate in the Grammys, received numerous compliments, and their interaction with Evan Bell has aroused the enthusiasm of countless listeners. Surprisingly, It was a surprise that North Kerry's album sales more than doubled in the following month. in addition. Evan Bell also paid enough attention to a band like Northern Kerry that made ethnic music, and even humbly asked for the essence of Indian music. This simple state of mind returning to music once again sounded the alarm for all musicians. Evan Bell only emphasized this point at the press conference of the Diamond Record certification, and now he has demonstrated it with practical actions, which is bound to be a shock to the entire music industry.

For example, Mary Blige, the Southern Chicks, the Red Hot Chili Peppers and others won big in their respective divisions, but they all lost to Evan Bell in the overall category. This is also a great pity. In particular, Mary Blige and the Southern Chicks made a strong comeback to the music scene after many years, and achieved very unfortunate results. But it failed to go further, and it has to be said that it is very embarrassing.

For another example, although the 49th Grammy was overwhelmed by the accusations of the media, it showed a very gratifying momentum in terms of ratings. Last year's Grammys, with just 17 million viewers, was the lowest ever for a Grammys night, but last year's Grammys were scheduled to take place on Wednesday, directly with "American Idol". Crash, this factor cannot be ignored. And this year, Gleigh Aesthetics is smarter and changed the broadcast time to Sunday again. Not only did it follow the example of "American Idol" to hold an online competition to attract audiences, but also invited Evan Bell, who had just won the diamond record certification, to the scene. …,

This is similar to the two years when "Titanic" and "The Lord of the Rings 3" swept the Oscars. The album "Four" sold more than 10 million yuan in less than four months, and it also attracted countless audiences to sit in front of the TV to watch the Grammy results show. Regardless of whether the audience is satisfied with the final result, the Grammy ratings that night reached 25 million people, an increase of nearly 50% over last year. The organizers could not help but breathe a sigh of relief.

25 million viewers. It is the highest peak of the Grammys in the past four years. The ratings of the awards ceremony, which has been declining in recent years, finally stopped the decline this year. Last month, the ratings of the Golden Globe Awards, which were scuffled with heroes, also began to pick up after a long time. It's really good news.

Of course, no matter how much focus there is, the most important focus is the final list of winners, which still attracts everyone's attention. Among the four comprehensive awards, Evan Bell won the best album of the year, the best production of the year, and the best single of the year three awards, and the best newcomer of the year was won by Carrie Underwood, who was born in "American Idol".

Mary Blige, the biggest hit with eight nominations, won a total of four gramophones in the rhythm and blues department; the Red Hot Chili Peppers dominated the rock department and also had four gramophones; in the pop department, Christina Aguilera, John Mayer , The Black Eyed Peas are three-legged; the Southern Chicks are temporarily ahead in the country department, with a total of two awards in hand, and Carrie Underwood also performed well in this department; Ludacris competes in the rap department. In addition, Bob Dylan, John Legend, Beyonce, Justin Timberlake all have awards.

In the end, in terms of singers, Mary Blige and the Red Hot Chili Peppers each led the entire list of winners with four trophies; Evan Bell and Carrie Underwood followed with three trophies each, and the other two won two trophies. Singers include John Mayer, Southern Chicks, Justin Timberlake, Niles Buckley, Ludacris and others.

In general, this is a very average Grammy, with some differences in weight and weight. Evan Bell dominates the comprehensive awards alone, and each department has its own strong players. This situation is really annoying. Some were dumbfounded. On its 50th birthday next year, Grammys must get back on their feet, especially when the heart of Oscar's reform is resolute to the end, and the Golden Globes always adhere to the core of entertainment and business. If Grammys can't find an accurate center of gravity , the decline of influence in the future is unavoidable.

Leaving aside the singer's position and commenting from the perspective of the four major record companies, there is no doubt that Warner Records relied on Evan Bell's outstanding performance to complete the **** of the entire 2006.

In terms of the overall situation, Warner Music is on a par with Sony Bertelsmann, and Warner Music is slightly better, but Sony Bertelsmann does not give in; Universal Music has slightly declined, but still holds on tight. The gap between EMI records continues to widen and it is unsustainable.

The four major awards in the comprehensive category are all swept by Warner Records. Evan Bell and Carrie Underwood have laid the foundation for the strength of Warner Records. The prize is credited, which gives Warner Records an absolute advantage in the entire Grammy market. The only pity is that James Blunt of Warner Records, James Blunt won five nominations, but in the end got nothing, which is really embarrassing.

John Mayer, who completed the comprehensive sniping of James Blunt, is from Sony Bertelsmann Records. The all-star Sony Bertelsmann Records relied on John Mayer, Christina Aguilera to complete the **** of the pop department, Justin Ting Black, Beyoncé, John Legend, Bob Dylan and others also performed well. Sony Bertelsmann Records also has a regret, that is, Chris Brown's disappointing return in hip-hop, R&B and other departments. …,

Universal Music has only one Mary Blige, which is really a bit shabby. In addition, the Black Eyed Peas won the Best Pop Group Award, which is the most commendable achievement of Universal Music. On the whole, Universal Music has completely lost on this year's Grammys. 2007 has already begun, and their task this year is absolutely severe.

But there are more miserable EMI records than Universal Music. Universal Music also has a strong comeback of Mary Blige, but EMI's Kenny Belle, Katie Tonsdeau, Coldplay, and Paul McCartney all returned empty-handed, which is really only a long sigh .

The competition between these four major record companies also reflects the competition in the current music market to some extent. Warner Records and Sony Bertelsmann are both star-studded The struggle is life and death, and the struggle every year is showing In the white-hot situation, in the past year, Evan Bell's strength has given Warner Records the upper hand. But in 2007, Evan Bell will not release an album, so it will be even more difficult for Warner Records without Evan Bell to stand firm in the impact of Sony Bertelsmann Records.

Universal Music is lagging behind in terms of newcomers, and currently it can only rely on the support of a group of veterans. This shows the profound heritage of Universal Music, but it also makes people realize the importance of cultivating newcomers.

As for EMI, although it is weak in the U.S. market, its position in the European market is very important. After relying on digital music, Warner Music has made a merger agreement with EMI five times before and after. However, it is different from the smooth success of Sony Bertelsmann Records. , Warner Records always missed a little bit on the timing, resulting in the EU member antitrust association has been a difficulty for the two record companies. In the future, presumably Warner Music will continue to work hard to acquire EMI.

The end of a Grammy Awards Ceremony has aroused countless focuses and countless conjectures, and the future of the music market is bound to continue to struggle.

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