Chapter 1631： 3 losers

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The situation of head-to-head competition is most likely to lead to two outcomes: a joint blowout or a lose-lose situation.

Back then, the frontal collision between "Enemies of the Machine" and "The Bourne Bourne 2" was the former. The competition between each other stimulated the boom in consumption, making both films glow with dazzling vitality, and the final box office results can be said to be a win-win situation. And this time, the fight between the three competitors, "Spider-Man 3", "Shrek 3", and "Pirates of the Caribbean 3", is the latter.

In fact, the audience groups of the three works of "Spider-Man 3", "Shrek 3" and "Pirates of the Caribbean 3" are roughly the same, and there are many overlapping places. The competition between them will only continue to consume the enthusiasm and wallet of the fans. . After all, the movie market is not something you want. The audience is a fixed market, and their wallets are limited. It is impossible to enter the movie theater endlessly.

Under the situation that the audiences of the three films are roughly the same, people have to make a choice, whether it is "Spider-Man 3", "Shrek 3", or "Pirates of the Caribbean 3". Some people like hero movies, some people prefer cartoons, and some people prefer adventure stories. In this kind of genre film with similar personal favorites, the appeal of the film itself, or the appeal of the actors to the film, has played the most important role. important works. There is no doubt that compared to its competitors, "Pirates of the Caribbean 3", which relies on Evan Bell's powerful energy, easily has the upper hand.

But even so, the pie in the movie market is so big, and the wear and tear between these three movies is still very serious. It can be seen from the weekend box office drop of "Spider-Man 3" and "Shrek 3". The weekend box office drop of "Spider-Man 3" in the past three weeks is 61%, 50% and 50% respectively. 51 percent, while Shrek's weekend box office drop was 56 percent last week.

Such a huge drop is actually unnecessary wear and tear caused by mutual competition. Although part of the reason is also the decline in the quality of the film, the internal friction before the same type of work is the decisive factor. In this situation, "Pirates of the Caribbean 3" joined the competition. It just makes the situation more difficult, and the form of losing all three is unavoidable!

"Pirates of the Caribbean 2" had a 40% weekend box office drop in its second week of release, while "Pirates of the Caribbean 3" had a better weekend box office drop in the second week than its predecessor. of fifty. This can clearly see the seriousness of the internal friction.

Even with the appeal of Evan Bell, it is still unable to resist the consumption of competition from the same type of film. However, taking the 50% drop in the second week of "Pirates of the Caribbean 3" for a horizontal comparison, "Spider-Man 3" is 61%, and "Shrek" is 50% Six, then it can be seen that Evan Bell has made a huge contribution to the box office performance of "Pirates of the Caribbean 3".

In this all-or-nothing situation, "Pirates of the Caribbean 3" earned $78 million over three days in its second weekend. The two-week box office hit $260 million. You must know that the cumulative box office performance of "Pirates of the Caribbean 2" in the same period is 290 million. This data clearly shows that "Pirates of the Caribbean 3" is greatly influenced by the two competitors, and this is still in "Pirates of the Caribbean 3". "It was created when word-of-mouth has won a lot of advantages, and people have to sigh that this positive situation in the film market is really too hurtful.

And compared to "Pirates of the Caribbean 3"'s 50 percent drop, "Spider-Man 3" and "Shrek 3" aren't much better. Both fell by 48 percent, with the former's cumulative box office reaching $318 million and the latter's cumulative box office reaching $255 million.

in front of this data. The form of a lose-lose situation is even more obvious.

You must know that "Spider-Man 2", "Shrek 2" and "Pirates of the Caribbean 2" are the only members of the North American 400 million box office club. It is not a simple matter, which is proud of all three works.

Before the sequels of these three works are released, the media are actually predicting whether these three works can cross the threshold of 400 million box office again. Judging from the box office results of the premiere of the work, the three sequels all surpassed the box office of the second part of the previous work, so logically speaking, the final box office surpassed the previous work again. Crossing the threshold of 400 million is a matter of course.

But looking at the current cumulative box office, aside from "Pirates of the Caribbean 3", which has only been released for two weeks, "Spider-Man 3" and "Shrek 3" have both exhausted their competitiveness in the fierce internal friction. People's predictions have quietly returned from the 400 million club to the 300 million camp. "Voice of the Village" said "Welcome to the ranks of the '400 million return 300 million club'", which made everyone see the negative effects of positive competition.

And "Pirates of the Caribbean 3" is also included in the ranks of the phrase "Village Voice". They are obviously not optimistic about "Pirates of the Caribbean 3" breaking through 400 million at the North American box office. This is not to blame the film critics, but the fact that after the fierce internal friction, "Pirates of the Caribbean 3" accumulated a total of 260 million at the box office within two weeks of its release, although it is far better than "Spider-Man 3" and "Monster History". The box office data of "Lake 3" when it was released for two weeks, but looking at the 50% drop in the second week, it is too much to believe that "Pirates of the Caribbean 3" can bottom out and win $400 million at the box office. It's been difficult.

In this situation, even Evan Bell would be hard-pressed to make a comeback.

Of course, this is just a discussion on the negative impact of positive competition, and the box office results of the three third episodes are all backward compared to the second episode, which is also a signal: major film companies, sequels are not omnipotent. In addition, apart from other factors, the box office results of these three third episodes are all very good, and it is not easy to be among the 300 million box office club.

Looking at the "Pirates of the Caribbean 3" two-week performance of 260 million US dollars alone, it ranks third in film history, only behind "Pirates of the Caribbean 2" and "Spider-Man 2". Who can say that this data is not good-looking? Of course no one, film critics are just making a prediction about the future, expressing a concern, that's all.

Even under the strong internal friction situation, "Pirates of the Caribbean 3" still created amazing results, leaving "Spider-Man 3" and "Shrek 3" far behind, and won the first weekend box office championship in June. , and the cumulative box office of 260 million in two weeks is still the work with the most annual box office champion.

Under the pressure of "Pirates of the Caribbean 3", the three works released in the first week of June had mixed results.

"Mr. Brooks" starring Kevin Scottner, William Hurt, Demi Moore and other big names had poor results and only won the box office of 10 million US dollars; the low-cost pseudo-drama documentary "Football Girl" It was reduced to cannon fodder. It was released in 1,110 theaters, and only got a box office of 1.3 million US dollars, which is really disappointing.

The only thing that stands out among the three new works is Universal Pictures' production of "One Night Belly" written and directed by Judd Apatow. After rejecting Anne Hathaway, Recruited Katherine Heigl, who relied on "Grey's Anatomy", and teamed up with the new generation of funny actor Seth Rogen. After winning the incomparable heroic score of 85 points in the comprehensive media score, it was comparable to last year. "Borat" is on the North American box-office charts. The well-received comedy took $30 million at the box office, putting it in runner-up place behind "Pirates of the Caribbean 3."

It is worth mentioning that "Bulky Overnight" is a long-awaited feeling after Universal Pictures and Evan Bell have been playing against each other for many years. This time, the publisher of "Bulky Overnight" It was David Greenblatt, who left Studio Eleven that year. The former manager of Eleven's brokerage, after he arrived at Universal Pictures, worked hard and finally repaid Ron Meyer's appreciation.

Although the $30 million box office of "Big One Night" cannot be compared with the $78 million box office of "Pirates of the Caribbean 3", the box office of "Pirates of the Caribbean 3" is $10,700 in a single hall, which is 10,700 US dollars from the third week of the latter's release. The $17,818 at the box office in a single hall is not too far behind. The most important thing is that the investment of "Big One Night" is only 30 million, which is only one-tenth of the paper cost of "Pirates of the Caribbean 3", so this achievement becomes even more commendable. Moreover, the praise of "big belly overnight" in the media is also a rare statistic that can gain the upper hand in the showdown with Evan Bell.

Therefore, the "big belly overnight" surprise was enough to make Universal Pictures smile.

However, with the attention of "Big Belly Overnight" the media also began to dig the inside story of this work. For example, Judd Apatow and Anne Hathaway did not reach a cooperation at the beginning, for example Katherine Heigl can also be regarded as an actor under half Evan Bell. For example, the relationship between David Greenblatt and Eleven Studios... Anyway, the media hopes to make Universal Pictures and Eleven Studios again Hold it once.

But the media are going to be disappointed. Although the results of "Big Belly" are gratifying, it is not even close to "Pirates of the Caribbean 3"; moreover, Universal Pictures does not have time to fight now, they think the success of the film is more important , not to mention that Hulu.com is still fighting to the death with uTube; also, Universal Pictures has already suffered enough from Evan Bell in the war of words, and they will not go to trouble again. Therefore, no matter how the media provoked, Universal Pictures and Eleven Studios, including Disney, were not fooled, which made the media very depressed.

In the last North American box office charts in the first week of June, "Pirates of the Caribbean 3", "Big Belly" and "Shrek 3" ranked the top three!

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