Chapter 1653： Beans and Beans

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The competition in the summer season is fierce. In fact, you can see the tip of the iceberg from the schedule. Paramount's "Shrek 3" has only been released for less than four weeks, and "Transformers" is about to strike; Warner Bros. "Ten" "Three Arhats" and "Harry Potter and the Order of the Phoenix..." are also just four weeks apart; , they are only two or three weeks apart from each other; 20th Century Fox is the most depressing, "Fantastic Four" and "Die Hard 4, the release time is only twelve days apart...

The works of these big companies are all killing each other. "Why is it too urgent to cook beans and burn bean paste to fry each other...", this is the situation. But it's not that these big companies don't want to arrange their schedules more reasonably. The point is that the competition for summer schedules is too crowded. Just look at the scene of "small three" gathering in May, and avoid "spider crawling and encounter" monster history. Lake 3" was followed by "Pirates of the Caribbean 3", and "Thirteen Arhats", this situation really caused a headache for the distribution departments of major companies.

In this situation, Disney, who has lost the arm of Pixar, is much more relaxed. "Pirates of the Caribbean 3, after completing the task of collecting the box office, they will relax; Eleven Studio, this little shrimp, is a little younger. With the fearless courage, "Ratatouille" did not deliberately avoid blockbusters, but chose a clever schedule, avoiding giant crocodiles such as "Transformers" and "Pirates of the Caribbean 3," and chose "counterfeit" "Tianjin 2", the next-level opponent, immediately went into battle.

In this way, the schedule arranged for "Ratatouille" in the eleventh issue is more intriguing. It has to be said that the three people Thomas Lansing, Kurt Laporte and Tey Keith in terms of distribution are more intriguing. There is a set of strategies.

Why did Eleven Studio choose "Fake Tenjin 2" as an opponent? Of course, it is not because of personal grudges with Universal Pictures, but because the competitors before and after are too powerful. The front is "Thirteen Arhats" and "Fantastic Four". " followed by "Die Hard 4", "Transformers" and "Harry Potter and the Order of the Phoenix..." Relatively speaking, "Fake Tenjin 2, although like "Ratatouille", is a comedy X Works in the family category, but because of the similar themes, such a head-on confrontation is easy to make "Ratatouille" stand out and achieve good results. In a head-on confrontation, either a strong victory or a crushing defeat is as simple as that.

This can be called a new born calf not afraid of tigers, it can also be called seeking wealth and wealth in danger, and of course it can also be called daring to face a bleak life.

"Fake Tenshen 2, from Universal Pictures, it's been a long time since there was a confrontation between Eleven Studios and Universal Pictures again. Looking back three years ago, the battle between "The Mechanical Enemy" and "The Bourne Bourne 2" is still very popular. Le Dao, but unfortunately, this time "The Bourne 3" was scheduled to be released in early August. Universal Pictures avoided direct competition with Eleven Studios and replaced it with "Fake Tenjin 2".

In 2003, "Fake God" starring Jim Carrey landed in the summer file, and fought a **** road between "X-Men 2" and "The Matrix 2", and finally won the global market with an investment of 80 million. The outstanding answer of 480 million US dollars directly gave birth to the idea of ​​Universal Pictures to start shooting a sequel.

But the problem is, Jin Yi-Kerry resigned from the role of "Fake God 2". At this time, Steve Carell, who had guest-starred as an unlucky TV anchor in the first part, appeared in the sight of Universal Pictures. Steve Carell - At this point in time, Carrell ushered in a career peak with "Little Sunshine" and "Forty-Year-Old Virgin", so Universal Pictures righted Steve Tenriel and started " Fake Tenjin 2, the plan.

In other words, Kim Kerry, the soul of the "Fake God" and the box office core, was absent, and Steve Carell took the lead and starred in "Fake God 2", which immediately made this sequel's lethality linear decrease. However, Morgan Freeman will also continue to appear in the sequel, and Steve Carell is also a comedy upstart, so Hollywood professionals generally predict that the film will fetch an estimated $150 million in North America. , at least on paper accounts, the ability to preserve capital and make profits depends on the performance of this work on a global scale.

Therefore, "Fake Tenjin 2, although one size smaller, is still a strong competitor. "Ratatouille" confronts it head-on, and it is really unknown who will kill the deer.

In addition, the "1408 Phantom Fierce Room..." produced by Summit Entertainment has a cost of only 25 million. It is led by John Cusack, the king of small costs, and is adapted from the novel of the same name by the horror master Stephen King. Although the competitiveness is also Very good, but compared to the other two competitors, the strength is still slightly inferior.

In addition to last week's "Fantastic Four", "Thirteen Arhats" two weeks ago, and the previously released "Little Three", the North American box office in the fourth week of June is still a jubilant scene.

"Ratatouille", "Fake Tenjin 2, and "1408 Phantom of the Fierce..." were released as scheduled. How to describe the final result? It is not true to say that it fell below the glasses. Everyone has expectations; but it is as expected. Not only that, but the results were somewhat surprising.

"Ratatouille" received rave reviews, "1408 Phantom Fierce Room..." But it's not lost, "Fake God 2, like falling into the abyss.

"Ratatouille" won unanimous praise from the media, and the wave of pursuit created a new high in the history of Pixar. The comprehensive score of the media reached 95 points. This is not only the well-deserved first place among all the works currently released by Pixar, but also the history of animation films. The record with the highest comprehensive score in the media, almost over 90% of the media believe that "The Otushka Award for Best Animated Feature Film has basically been handed..."

Such a high evaluation swept away the decadence of last year's "Cars" and gave Pixar an unprecedented vitality. "The imagination and humor of the dykes are unstoppable from start to finish." "The impeccable director, lively performances, beautiful scenery, carefully selected comedy elements, hearty storytelling, ingenious visual effects, what? Is it perfection? This is perfection!", "It is clearly focused on the little mouse, but it has a direct touch to the soul!", "Any level, any paragraph can be intercepted directly into a museum and written into a textbook!"... This One after another, the praises almost drowned out the "ratatouille".

In addition, "the meeting between Pixar and Eleven is a perfect match made in heaven. Pixar is full of unprecedented vitality. Evan Bell's spirituality and creativity have given Pixar animation a new vitality. This is the most perfect combination in film history. One!", "Eleven Studio's unpretentiousness and Pixar's warmth and agility collide, making Pixar's work to a higher level, so outstanding that people can't pick it up," Evan Bell and Brad Yibo The cooperation with Dunn is perfect, and computer 3D animation has entered a new era," such praise is also endless.

Twenty-four media outlets, including The New York Times, Los Angeles Times, Village Voice, Rolling Stone, Movie Review, and Entertainment Weekly, all gave full marks and praised them. It was the "premiering" that gave a first-class rating of ninety out of 100, and also gave praise, which is really too rare. Who doesn't know that "Premier" is the nemesis of Eleven Studio, but this time they all fell for "Ratatouille", which made people shudder involuntarily.

The freshness on Rotten Tomatoes has reached 98%, which is almost unanimous praise; and the instant score on JMDB has also reached 9 points, making "Ratatouille" rush to JMDB 200 in one fell swoop The top 30 of the 50 ranking list, the results are really amazing!

"Ratatouille" showed the domineering domineering in word-of-mouth evaluation, and easily attracted everyone's attention; relatively speaking, the evaluation of "Old 98 Phantom Space" was also very good, and the media comprehensive score 64 points, 75% freshness on Rotten Tomatoes. Generally speaking, it is a level of praise, but it does not reach the classic level.

In this situation, "Fake Tenshen 2, in the midst of scolding, strutted towards the Golden Raspberry Award, with a comprehensive media score of 30 and a freshness rating of 20% on Rotten Tomatoes. This score is even bad. It's not enough to describe it This is the worst work since the summer season kicked off in May.

"Extremely boring", "Almost makes you want to throw your drink at the screen...", "Guess what this movie is missing? Jokes!", "Didn't Carell and Freeman read the script? Why do they appear on the screen of such a movie!, "The accusations and scoldings that are connected with the redemption have completely turned into a denunciation meeting, and even people can't see any well-received Jijia.

Twelve mainstream authoritative organizations all gave the lowest score, and the best evaluation was only the second lowest score by the "San Francisco Chronicle". Under this devastating blow, "The Fake God" 2. It has almost been sent to the guillotine. Thinking back, Universal Pictures invested 175 million US dollars. This is indeed a terrifying situation.

It is also a very rare situation for three works that were opened at the same time to be treated differently.

Of course, the impact of media comments on the box office of the premiere is actually very limited, because film critics only write comments after watching the premiere. The real influence of these film reviews is still in the box office of the next week and the staying power of the box office, okay The box office durability of word of mouth is bound to be stronger, very simple.

Therefore, on the North American box office charts in the fourth week of June, "Ratatouille", "Fake Tenjin 2," and "1048 Phantom Space..." are still fighting.

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