Chapter 1690： Steady and rising

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The release strategy of "Survival in the Wilderness" can be seen from the first three weeks. The eleventh release is now a team that cannot be underestimated in the distribution market. Its summer vacation strategy for the release of "Ratatouille" can be seen. This time, "Wild Survival" started from four theaters, and the pace of the entire expansion has been steadily rising, and it has never been impatient or impatient. This calm and calmness is really too precious. m

Relatively speaking, the "Michael Clayton" released last week, the "Murder of the Giant Tower" and "Lust, Caution", which had been first released before, appeared a little impatient, especially after "Michael Clayton". After the first week of testing, it was officially released in 2,500 theaters in the United States this week. Generally speaking, only the "Lust, Caution" expansion strategy has been successful, and "Murder of the Giant Tower" has dropped one. After the big somersault, the performance diving was very serious, and after the expansion of "Michael Clayton", the box office of the single hall quickly dropped to 4,000 US dollars. It is difficult to say that this result is outstanding.

Under this situation, the calm and stable formulation of the "wilderness survival" strategy by the eleventh issue is even more admirable.

In the second week of October, "Wild Survival" expanded to 145 theaters. The box office of the single theater still maintained an astonishing $9,900, and the weekend box office won $1.45 million. This achievement It is too bright, and it has become one of the best performing works in the dismal autumn season.

It is worth mentioning that this week, Ryan Gosling starring "Bouncy Doll Love" was screened in seven theaters and won praise. The praise for Ryan Gosling in particular can be overwhelming. Ryan Gosling won his first Oscar nomination last year by relying on "Half Nelson". This year, he once again devoted himself to his excellent acting skills. He has become another rising star in acting skills after Evan Bell. And surprisingly. Ryan Gosling is also an actor affiliated with Studio Eleven, which is really amazing.

Subsequently, the expansion of "Wild Survival" remained steady. 500 rooms in the third week of October, 650 rooms in the fourth week; 680 rooms in the first week of November, when the Gotham Awards are announced in the fourth week of this month, the theaters will come to nine hundred and sixty. The final theater line reached its highest point in the third week of December: 1,430 rooms, and remained at this number for two weeks. After entering 2008, it declined again. However, the reduction of the number of theaters is also very slow, and it gradually decreases with the progress of the awards season. After the Oscars ceremony, it rose to 800 screening theaters again.

In the end, "Wild Survival" was shown until May 2008. Although most of it was shown in art theaters in the later period, such a long-term showing still proved the good reputation of this work among the audience.

Although the number of screening theaters of "Wild Survival" is still not very extensive, and the highest threshold of 1,500 theaters has not been purchased, the box office performance of single theaters has always been very good, even if it has five screening theaters. After a hundred rooms. The single-hall performance can still maintain a figure of more than 6,000 US dollars, which is really a good result; and the lowest single-house box office number was created in the second week of December, with a single-hall figure of 1,300 US dollars. It is still very good. On the contrary, when the cinema line reached its peak in the third week of December, the box office of the single hall actually increased slightly.

In general. During the entire screening period, the decline of the box office of "Wild Survival" was always controlled within 15%, and even more than a quarter of the time was an increase trend, so the box office results were indeed impressive.

The record for the highest weekend box office of "Wild Survival" was set in the third week of December when the number of theaters reached the highest number. The box office on the three weekends actually reached 19 million US dollars. This result rushed to the North American box office ranking for the week The runner-up positions on the list are "National Treasure", "I am Legend" and "Mouse Rat Treasure". It was also the highest-grossing North American box-office for "Wild Survival."

In addition, "Wild Survival" stayed in the top ten for four weeks before and after. This result must be a result that no one expected before the movie was released.

The cumulative box office figures of "Wild Survival" have steadily increased with the rhythm of expansion. By the end of October, the cumulative box office has reached 11 million US dollars. You must know that the number of theaters at this time is still at six. The location of one hundred and fifty rooms; after entering November, although "Wild Survival" has been released for six weeks, the box office performance has become more and more brave, especially during the Gotham Awards held in the fourth week of November. There was a small outbreak, and finally the cumulative box office of "Wild Survival" rose instead of falling in November. It actually accumulated 15 million US dollars in a single month. By the end of November, the "Wild Survival" hit The cumulative box office has come to $26 million!

With an investment of 10 million dollars, it got 26 million dollars in eight weeks of release. The results of "Survival in the Wilderness" are actually not astonishing, let alone the "High School Musical 2" that is currently being released. Better than Wilderness Survival. But the problem is that "Wild Survival" is not a "mainstream" movie that is fully screened. Its movies have a strong personal style and imprint, and their outlook on life, values, and world outlook have sparked fierce debate. Therefore, it is indeed possible to achieve important results. Man falls out of glasses.

At the 17th Gotham Awards on Nov. 28, Evan Bell was wrapping up "Batman: The Dark Knight" in Chicago and was unable to arrive in New York for the ceremony.

Last year, because "Perfume" was judged to be too high-invested and not in the category of independent films, it was a pity that it was not shortlisted for the Gotham Award, but this year "Wild Survival" is an authentic independent film, and won the favor of the Gotham Award again. He was nominated for Best Picture, Best Breakthrough Director, and Best Breakthrough Actor, and led the nomination list together with the debut of young director Craig Zuber's "The Great Voice". In addition, Nicole Kidman's production and starring "Margot at the Wedding" also won two nominations.

On the 28th, Gotham Town ushered in the annual independent film industry event. In the end, Evan Bell, after "Little Miss Sunshine", once again relied on "Wild Survival" to win the Gotham Award! Won the Best Picture Award! Evan Bell was unable to attend the awards ceremony in person, but Thomas Lansing took the stage to accept the award and expressed his gratitude. In addition, Evan Bell also relied on the excellent performance in "Wild Survival" to win the Best Breakthrough Acting Award of the year, which is also a huge victory.

As for the best breakthrough director, it was won by Craig Zuber of "The Great Voice", and Evan Bell regrettably passed by.

Even so, Evan Bell has won two Best Picture Awards at the Gotham Awards, the most important independent film award in the United States after the Sundance Film Festival, and this year, he also won the Best Breakthrough Acting Award this year. , such a feat also coincides with his line of insisting on independent films. It can be felt that in the independent film industry, Evan Bell's reputation and reputation are indeed second to none!

As we all know, the Gotham Awards held by non-commercial groups have always been hailed as the gateway to the awards season, and the independent works that win attention at the Gotham Awards every year always perform well in the awards season. Last year's "Babel Tower" ", the previous year's "Little Sunshine Beauty", is like this. And this year, "Wild Survival" once again dominates the Gotham Awards, and people can't help but sigh that Evan Bell is bound to convince the judges of the entire awards season again this year.

It was with the promotion of the Gotham Awards that "Wild Survival" ushered in another peak at the box office in November, with the cumulative box office approaching $30 million, which is really good news.

Afterwards, the awards season in December became more and more fascinating, but "Survival in the Wilderness" still adhered to the strategy of steady release before, and did not get carried away or get carried away. In the end, the monthly box office for the third consecutive month completed the task of inverse growth. This small-cost independent film with only an investment of 10 million won 35 million in 31 days in December. The dollar box office brought the cumulative box office of "Wild Survival" to $61 million in one fell swoop.

Looking at this transcript, people can't help but start to predict whether the final box office of "Wild Survival" will exceed 100 million? How will the film fare in awards season?

It is a pity that after entering January, "Wild Survival" was trapped in the subject matter and failed to continue the trend of backgammon in the previous three months, and the box office figures began to slowly fall. In fact, this is perfectly normal. Originally, "Survival in the Wilderness" was not a work that could make waves at the box office. Such a result is a result that everyone can foreseeBefore the Oscars," The cumulative box office of "Wild Survival" swayed through the 80 million US dollar mark, but after a series of awards ceremonies were promoted, it was not able to make "Wild Survival" once again create a miracle like "Little Sunshine". The box office figures Finally, it was fixed at the position of 90 million US dollars!

"Wild Survival" has also become the first work of Eleven Studios since "Mysterious Skin" that has not exceeded 100 million at the North American box office. Despite this, no one will think that "Wild Survival" is a failed work at the box office, not to mention the work's impressive achievements in word of mouth, just say that 10 million investment won the box office of 90 million US dollars, this The numbers make everyone jealous. Taking a literary and artistic work in the awards season, it is actually a victory to cross the threshold of 30 million at the North American box office, and the achievement of "Wild Survival" is far higher than this threshold.

What's more, after "Wild Survival" was released in 36 limited countries around the world, the overseas cumulative box office also received a figure of 70 million US dollars, which made the global box office of "Wild Survival" reach 160 million. , This result really makes it impossible to say any negative words about the box office.

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