Chapter 1711： pop-up promotion

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The music video for "Me" was not difficult to shoot, and Evan Bell and Emma Watson were both very good actors. The whole shooting process lasted for three days, and it was announced that a paragraph. After Evan Bell finished post-production with ease, he handed it over to Clemades.

Warner Music has already been ready, and as soon as it waits for the music video, it will start the launch of "Like the First Time". Since Evan Bell released the two singles "American Secret ( and "Firefly (ea this year, there was no official publicity, and they only attended one performance occasion, so this time "It's like seeing you for the first time." "Evan Bell isn't planning to participate, even though he's actually been free recently.

However, Warner Records is not worried about the sales of singles. On the one hand, it has enough confidence in Evan Bell, and on the other hand, Evan Bell does not need the cumulative promotion of singles to expand its influence. Therefore, Warner Music released "Like the First Time" on December 20.

Although the record company "didn't care about the promotion of the single," in fact, Evan-Bell fans were reluctant to let Evan-Bell's single be buried. Fans still hope that more people can listen to Evan Bell's songs and feel the charm and resonance in the songs.

So, a month ago, when Warner Records announced that it would release the fifth single from Evan Bell's "Four" album at the end of the year, Evan Bell fans were ready and couldn't wait to make a big deal. Show off your skills.

As soon as the release date of "It's Like First Seen" is set, fans all over the world will start activities.

On December 20th, at 9:00 am on Thursday, "Like the First Time" was put on the shelves in the United States. At the same time, the synchronous download service was also launched on IUes. At the same moment, five locations in New York City: Times Square, Washington Square, Brooklyn Bridge, Flushing City Hall, and Hilltop Stadium, there were jaw-dropping flash mob movements.

At 9:05, a hundred people in each of the five iconic New York landmarks, all dressed in neat white T-shirts and jeans, poured from all directions to the center of the square, and then stood there. In the middle of the chalk, a loud chorus began, "Life is so hard, it's going to drive us crazy, but baby please don't give up on me."

This is the last lyric of the chorus "Like the First Time", and it is also the cry of the last paragraph of the whole song. The 100 people sang the lyric in unison, repeating this three times. When the singing was over, everyone scattered again and scattered to all corners of the crowd. The whole process only lasted for thirty seconds, and it came and went quickly, but the effect couldn't be more sensational.

These five locations in New York City are full of people coming and going. Needless to say, Times Square and Washington Square in Manhattan, Flushing City Hall is a landmark building in Queens, and the Hilltop Stadium. Located in the Bronx, it is home to the New York Yankees, and the Brooklyn Bridge is a transportation hub for cars. Flash mob movements occurred in these five regions at the same time, and the scale of a hundred people was really not small, which attracted everyone's attention in an instant.

As for the lyric chosen by the flash mob movement, it is even more meaningful, "Life is so hard, it will drive us crazy, but baby please don't give up on me." The last cry, economic poverty, hard life, and the pressure of fate, always emerge from all directions, and we can only struggle and even be driven crazy. But, "Baby please don't give up on me," because if even love is betrayed, the rest is nothing.

Maybe the singing skills of the guys who participated in the flash mob movement are not superb. When interpreting that lyric, there was a bit of a monk reciting the scriptures, and it didn't reflect the longing and despair in Evan Bell's voice when he sang this song. and sadness, but the message conveyed is clear, and in an instant, the curiosity of the onlookers is firmly grasped.

The video of the flash mob was quickly uploaded to a uTube account called "Evan Bell Flash..." and shared on a Facebook group of the same name. If you can click in and browse, you will find that this group has actually been established for a year.

The inspiration for this group was the way Evan Bell advertised "Hey, Life Girl (aten. Evan Bell was a road trip, every time he arrived in a small town or city, he would perform flash mob performances and sing on the streets. After finishing the song, leave quickly and do not make any stops. At that time, the singing of "Hey Life Girl..." spread all the way from the east coast to the west coast, setting off a road trip frenzy.

And now, Facebook and uTube have set up such groups at the same time, just to show support for Evan Bell. You can see the itinerary of the small group in the uTube account or the Facebook group announcement. They have organized five events in the past year, each of which is grander and grander, all for Evan Bell. Propaganda, but at the same time accumulating experience. This release of "Like the First Time" is the first time the group has made real efforts to promote Evan Bell's single.

"It's like seeing a pop-up in New York for the first time..." The video of the event quickly gained attention on uTube. In less than three hours, the hit rate has reached a high of 50,000. It can be said that the speed of the rise is a ride Rocket.

Then at 11:05, five areas including Staples Field, Kodak Theater, Hollywood Bowl, Universal Studios and Disneyland in Los Angeles also appeared at the same time. As in New York, a hundred people in white T-shirts and jeans appeared at the same time, chanting "Life is so hard, it's going to drive us crazy, but baby please don't give up on me."

This lyric ends after thirty seconds and disappears collectively.

Apparently, 5:05 on the hour is a code, indicating that this is the fifth single of Evan Bell's album, and fans are racking their brains to promote "Like the First Time".

Then, at 1:05 p.m. in Chicago, 3:05 p.m. in Seattle, 5:05 p.m. in Washington, 7:05 p.m. in Houston, and 9:05 p.m. in San Francisco. Flash movement. Five landmark areas were selected for each city and performed, and all performance videos were uploaded to uTube and shared among Facebook groups.

In this event, the mobile portable function of E-M showed great power for the first time. Although the current smart phones are still unable to shoot video, almost all the people who participated in the flash mob posted an instant remark on their Facebook, the phrase "I participated in Times Square in New York" was like seeing a flash mob for the first time. '" immediately refreshed the hot spots of major websites. From pop-ups in New York to pop-ups in San Francisco, the top 10 Google search keywords were all occupied by activities related to "like a first sight".

The close connection between Peach ME and the Internet allows people to have direct contact with information from all corners of the world at zero time and zero distance, and can burst out the energy that makes everyone stunned, maximizing the fun of the flash movement. The shocking feeling of the number 100 people at the same time announcing that they were participating in the flash mob event in Times Square was overwhelming.

However, this is not the end. On December 21, in cities such as Denver, Portland, New Orleans, San Diego, and Philadelphia in the United States, the "Like a Flash Mob" campaign is still going on; and The world is also responding to the United States. Toronto and Vancouver in Canada, Sydney and Canberra in Australia, London and Manchester in the United Kingdom have all staged "like a flash mob" on December 21. Activity.

On the 22nd, the flash mob movement escalated again, with European countries such as France, Germany, Italy, Spain, and Switzerland, African countries such as South Africa and Egypt, and South American countries such as Brazil, Chile, and Argentina. , China, Japan, South Korea, the United Arab Emirates and other Asian countries, a total of 36 countries and regions on five continents, all held a flash mob at 05:05 local time, all superimposed , there were more than 150 cities and 500 flash mob movements broke out in full, and the regular and informal videos related to "seeing a flash mob for the first time" on uTubE instantly exploded to more than 3,000, among which "Evan" Bell Flash..." The video posted by this account has nearly 1,000 visible activities, which is lively.

And after all the flash mob movements broke out, the discussion thread on the Internet about "seeing flash for the first time" increased to more than 30,000 overnight, and the number of searches on famous search sites such as Google exceeded 1,000. 10,000 times and has multiplied exponentially.

On uTubE, the click-through rate of related pop-up videos is also very amazing. The one with the highest click-through rate for a single video is undoubtedly the one shot in Times Square in New York in less than 72 hours, and the click-through rate has exceeded 5 million; The superimposed click-through rate of YU has easily exceeded the threshold of 100 million, and it has undoubtedly become the hottest topic of YU Wabe in the past 72 hours.

According to incomplete statistics, the members of the "Evan Bell Flash..." group on Facebook has exceeded the 50,000 mark and is still growing. This is not the "Evan-Bell" group, it's just a special group for the pop-up event, and it has gained such a high following, which shows that people's enthusiasm is high.

Even in today's internet age where publicity means emerge in an endless stream, the pop-up publicity campaign entirely organized by fans, Warner Records did not participate in it at all, and actually created such a sensational publicity effect, which is completely updated again. The evaluation of the power of the network by the major record companies. Even Warner Records itself was taken aback. "Like the First Time" had no such promotional plan at the beginning of its release.

Facing the strong support of the fans, Evan-Bedot, who was writing the script of "Juno" at home, made an official appearance and expressed his gratitude to the fans with practical actions.

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