Chapter 1738： sturdy to the end

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According to traditional thinking, "The Blood Is Coming" is definitely not a work that can attract a lot of box office, because this is a pure drama, too serious, too depressing, too dark, and even too bloody. So from the very beginning, Eleventh Release only arranged to show the film in the cinemas of the Landmark Company of the Art Theater Line, which was out of this idea. Purely in terms of entertainment, "Blood is Coming" is slightly inferior to "Nowhere to Live".

During the screening period of "Blood Will Come", whether it is two theaters in the first week or fifty theaters in the second week, the reason why the box office of the single hall is so good is mainly because most of the literary and artistic people, drama films The support of fans and professional fans, so it has made great contributions to the single-hall box office performance of "Blood is Coming".

But having said that, the movie "There Will Be Blood" is very attractive to the audience. On the one hand, the comment of "Citizen Kane of the 21st Century" is bound to attract a lot of onlookers. It’s just a kind of curiosity, maybe the audience doesn’t really like works of this theme, maybe the audience doesn’t understand such dark works at all, but out of admiration for works like “Citizen Kane”, they will also go to the cinema to watch; On the other hand, there is no doubt about the appeal of Evan Bell and Leonardo DiCaprio. The former is now Hollywood's well-deserved first box office hit, and the latter has been on the box office since "Titanic". has always had a charisma that no other actor can match; in the end, "Evan Bell's most acclaimed work ever," "Leonardo DiCaprio's best performance ever," titles like How attractive it is to the audience is an area that is elusive in social psychology.

Therefore, if someone says that after the further expansion of "The Blood Is Coming", the box office performance will still be very good, then although everyone's reaction may not agree with it, it may not necessarily be against it. It is estimated that everyone has their own judgments in their hearts. , whispering, no one can be sure what the performance of such an evil and awe-inspiring work "The Blood Will Come" will be. It's like who would have expected "Brokeback Mountain" to have such a strong box office.

Sure enough, in the second week of January, that is, the third week of the release of "The Blood Will Come", the screening was further expanded and limited screenings were held in 130 theaters across the United States. As a result, "There Will Be Blood" handed over a single-house box office of $32,000, and a three-day box office of $4.16 million over the weekend! In addition to achieving an increase in the weekend box office for three consecutive weeks, this result actually ranks in the top ten of the North American box office rankings, ranking ninth!

With such weekend box office results, people really don't know what to say. If the box office results of "There Will Be Blood" continue to rise next week, it doesn't seem to be so surprising. Within three weeks of its release, the cumulative box office of "There Will Be Blood" has reached $8.5 million. With such momentum, no one will be able to meet its future development curve.

In the third week of January, the box office of 400 theaters was 18,000 per venue, the weekend box office was 7.2 million, and the cumulative box office was 16.5 million, ranking eighth; in the fourth week of January, 800 With 90 theaters, the single-house box office was 9,500, the weekend box office was 8.555 million US dollars, and the cumulative box office was 27 million US dollars, continuing to rank eighth.

After five consecutive weeks of box office growth, "The Blood Is Coming" finally broke the shackles of limited screenings and began to be released in full, with simultaneous release in 1,500 theaters across the United States.

In fact, five weeks after the release, the time has come to February of this year. The situation where "The Blood is Coming" and "No Country for Old Men" jointly dominate the awards season has been fully formed, and the good reputation of "The Blood is Coming" has continued all the way. Strong, as of the end of January, although MDB's score has dropped to 8.3 points, it still remains in the top 100 ranks, and the results are indeed very good.

During the screening period, the box office performance of "Blood is Coming" was very sturdy. It ended with a green letter increase for five consecutive weeks, so entering the public screening period, and with the gradual approach of the Oscar ceremony, people's performance of this film Inevitably more attention was also given. In addition, Evan Bell landed on the stage of the Super Bowl halftime performance, which has not been underestimated for the box office boost of "The Blood Is Coming"!

In the first week of February, "Blood Will Come", which entered its sixth week of release, was released in 1,500 theaters. The single-house box office opened an impressive figure of 6,000 US dollars, and the weekend box office was 9 million US dollars. The week ended with an increase. This is the sixth consecutive week of "Blood is Coming". Moreover, this time is different from the performance of any previous week. The screening in 1,500 theaters still maintained such an excellent single venue. At the box office, "There Will Be Blood" has been circling the North American box office charts for six weeks with a terrifying domineering domineering, and climbed to the third place this week with one sentence, which is so bright that all words become pale. .

In the sixth week of the screening, it was able to occupy the third place in the North American box office rankings. "Blood Will Come" completed an almost impossible task. This result actually ranks in the top 30 in the weekend box office of the sixth week of film history. name, ranked twenty-fifth.

Perhaps, "Twenty-five" does not seem to be a very prominent ranking, but you must know that "The Blood Is Coming" is a noir drama film with only an investment of 25 million, and it can actually have such a long box office stamina. Call it a surprise.

Time continues to move forward, Valentine's Day is approaching, "Blood is Coming" will be further expanded, and the number of theaters will reach 1,700. The box office of the single hall actually gave a surprise again, breaking out a proud $5,500. Numbers, the weekend box office was $9.35 million. Actually, that's right, it has climbed the North American box office charts for the seventh consecutive week, and grabbed the fourth place!

As of the second week of February, "There Will Be Blood" has grossed $45 million at the box office within seven weeks of its release! This achievement has already caught up with "No Country for Old Men" in its 14th week of release. At present, "No Country For Old Men" has accumulated a total of 58 million US dollars at the box office. The gap between the two sides is already a visible distance. The competition between the two is not only heated up during the awards season. , The competition at the box office has also entered the hand-to-hand stage.

The shrewd and savvy 11th release of the distribution strategy will be stabilized in the third week of February, and there will be no further expansion, and "Blood is Coming" will still be screened in 1,700 theaters, because the fourth week of February will follow. The 80th Oscar is about to kick off. Instead of taking the lead before the award ceremony, it is better to wait until the end of the award ceremony and then use the power of Evan Bell and Leonardo DiCaprio to attend the award ceremony. further boost the box office. No matter how "The Blood Is Coming" performs at the Oscars, the box office is bound to pick up.

Sure enough, in the third week of February, "The Blood Will Come" scored $8.5 million at the box office with a single-venue figure of $5,000, a drop of 9%. This is also the first time since the release of "The Blood Will Come". There has been a drop in the box office, but the floating figure of less than 10 percent is almost negligible.

Immediately after the Oscars, "Blood Will Come" was expanded to 1,800 theaters in the fourth week of February, with a single theater of $3,000 and a weekend box office of $5.4 million, a drop of 36 percent. , this is also the most tragic decline since the release of "The Blood Is Coming"-although this drop is really nothing compared to other works, but you must know that "The Blood Is Coming" has seen a green increase for seven consecutive weeks. ! So the media can't help but start to worry, the box office of "The Blood Is Coming" has begun to show a decline, and it may be an impossible task to surpass "No Country for Old Men"!

But soon, "The Blood Is Coming" regrouped. In the last week of February, "The Blood Is Coming" actually expanded its screenings again. The number of theaters reached 2,110, and the single-house box office counterattacked figures of 3,000. The three-hundred-dollar result made him earn $6.9 million over three days over the weekend, an increase of 28%. This result made all the "worried" media shut up again.

Meanwhile, "There Will Be Blood" has also grossed $68 million, just one step away from No Country for Old Men's $69 million. Then in the first week of March, "There Will Be Blood" at the weekend box office of 3 million, "No Country for the Old" 1.5 million, and finally "There Will Be Blood" with a slight advantage of 500,000, the sight of "No Country for the Old" at the box office The go-ahead!

After that, the theaters of "Blood is Coming" began to be gradually withdrawn, and the box office of the single hall has always remained at around one thousand US dollars has continued until the end of May, with the opening of the summer season. The curtain, "Blood is coming" is also officially down. Ultimately, "There Will Be Blood" grossed $85 million in North America, far surpassing "No Country for Old Men"'s $74 million.

In the overseas box office market, the box office performance of "There Will Be Blood" is even better, which is definitely due to the strong appeal of the two actors Evan Bell and Leonardo DiCaprio. "The Blood Will Come" was finally released in 65 countries and regions, grabbing a total of 120 million US dollars at the box office!

In other words, "Blood is Coming", which invested only 25 million US dollars, broke the 200 million threshold at the global box office and reached 205 million US dollars, although it was only trembling. It has only crossed the threshold, but it is still so eye-catching that people "grind their teeth", because the works produced by Eleven Studio are once again profitable, continuing the invincible myth of Eleven Studio.

From the beginning of its release, the box office performance of "Blood is Coming" has increased from the green letter for seven consecutive weeks to the later stage of the Vietnam War. Although the box office in North America failed to exceed 100 million, the box office of 85 million US dollars is still very good. , not to mention the outstanding performance on a global scale, the box office has exceeded 200 million, which is really a result that no one can think of!

"Sturdy to the end", this sentence comes from "Entertainment Weekly"'s concluding comment on "The Blood Is Coming", and it has to be said that it is the most appropriate point of view.

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