Chapter 1791： timing issue

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In fact, about the singing talent show, it has always been the focus of major TV stations. After all, who does not envy the popularity of "American Idol"? In addition to Fox TV, the three major public TV stations, including Disney's own channel, have tried to host their own singing talent shows, but unfortunately, their influence has not reached a certain height, and they have always just entertained themselves.

In 2005, "Dancing Forest Hegemony" landed on Fox TV again - still from the hands of Evan Bell, coupled with the "X Factor" held in full swing in the UK, the TV stations naturally couldn't sit still any longer.

Before that, the TV station had tested Evan Bell's tone twice, and even directly contacted the three judges of "American Idol" and the producer Nigel Leggs, which shows that the competition is fierce. In fact, several other TV stations have also tried more or less, but Evan Bell firmly refused. Indeed, "American Idol" is in the limelight, and Evan Bell naturally does not need to bring the wolf into the house by himself, which is not a wise choice. Therefore, the major TV stations can only go back in vain.

In the past year or two, Evan Bell has not considered singing talent shows as a project, and major TV stations have temporarily lost their minds. But why does this week seem to start to toss again? There are two reasons.

The first and foremost is the sensitive relationship between Eleven Studios and Fox Television. Before that, the relationship between Eleven Studios and Fox TV was the real intimacy. People can understand that Evan Bell neither wanted to tear down the "American Idol" station, nor did he want to destroy the cooperation with Fox TV. relation. Therefore, the matter of opening up a new singing talent show has been suppressed.

But what about now? First "Prison Break" and then the Super Bowl. Although the relationship between Eleven Studios and Fox Television is not a rift, it is certainly not as harmonious as before, which is beyond doubt.

At the end of 2007, the accident of the screenwriter's strike was another important reason. To say that there is really only one person or thing that really profited during the screenwriters strike: reality TV! Because reality shows are programs that do not require scripts at all, coupled with low-cost expenditures and high-efficiency returns, this has made reality shows prosperous in the past three months, winning the unanimous love of major TV stations. .

In addition, there is another factor that cannot be considered a reason strictly, that is, the formation of the gourd net takes a week and a year. Hulu.com was officially launched on March 1 last year. After a year of development, the situation of Hulu.com has basically stabilized.

Not to mention Hulu.com surpassing YauTube, even Google Video has not been able to surpass it. In terms of the share of global video websites, YauTwbe topped the list with 58%, and Google ranked second. Video video is only less than 3%, and after the video upload function is installed on the Facebook page, it also has a share of 1.3%, which can be ranked fifth. Hulu.com has a market share of less than one percent, ranking ninth in this list.

This shows what? It couldn't be simpler, Hulu.com's challenge to Yahoo's dominance has officially failed, and the user's stickiness to Yahoo has far exceeded expectations. Hulu.com has a huge supply of video content, but it has never been able to seize market share from YauTwbe. . Not to mention Google video, even Facebook's video sharing function attracts more traffic than Hulu. It can be said that Hulu was a complete failure.

However, Hulu.com persisted despite a year of challenges, and was not thrown out of the video website market directly. Relying on the huge video content of the opposing alliance, it also occupied a place. At the time of the new year, it can be regarded as a statistic on the frames of Hulu. At present, most of the user traffic of Hulu comes from the diversion of Yahoo, followed by the diversion of search websites, and the users of Hulu itself are very small. .

In terms of profitability, Hulu.com not only failed to make a profit in the first year, but also lost money. Of course, at present, all video video sites except Yahoo are losing money, but what is even more bleak is that Hulu.com’s top advertising sponsorship Businesses are also gradually disappearing. Even with strong connections against the Alliance, advertising sponsors are still the most practical, doing business rather than good deeds.

YauTwb is a leader in the industry at first, and its attractiveness to advertisers is unquestionable.

Therefore, when the gourd net is one week old, people are sighing, and there is also a shake within the opposition alliance. Although the opposition alliance still maintains a good cooperative relationship at present, hoping that Hulu Network can bring profits, but the relationship between the four big bosses has gone through repeated ups and downs, and there is no interest to lubricate, and can only be Back to plain. Television was the first to send Lisa Canning to Evan Bell, and Disney didn't know that was impossible.

The last direct factor is that although the two trials before and after the TV station were conducted in secret, the insiders all knew more or less about their actions. Moreover, it is not a secret in the circle that the TV station and Simon Cowell have always been ambiguous.

Simon Cowell of "American Idol" has been thinking about starting his own business, and it is estimated that the entire TV world can't understand it any more. Simon Cowell is also a judge on the British version of "The X Factor". He has been planning to bring the "X Factor" to the United States since 2006, but was rejected by Evan Bell, and Fox spent a lot of money. Renewed contract with Simon Cowell, which brought "American Idol" to its seventh season this year. Simon - Cowell, Paula - Abadoo, Randy - Jackson with "American Idol" contracts are until 2008, which is "American Idol" season seven ends. This complicates the situation this year.

Combining the various factors before and after, at the beginning of March 2008, the upsurge of singing talent shows seemed to have a rising trend quietly.

Evan Bell naturally knows nothing more about these situations, so Sam Reid chose to speak out. Instead of secretly testing, it is better to open the skylight and speak out. Anyway, Evan Bell is now the seller. The market has an absolute advantage. In the end, it is estimated that it is still the same as when the "pop idol" landed in the United States, and the one with the highest price wins.

And, it's 2008 now, not 2002 anymore. At the beginning, Evan Bell was at a disadvantage and still won a dazzling contract for "American Idol", and now Evan Bell has the advantage. If Sam Reid continues to choose to play tricks and tug-of-war with Evan Bell, it would be an unwise choice.

Hearing Sam Reid's words, Evan Bell couldn't help laughing, "Why are you always so interested in singing talent shows?"

"Low cost, high return, high attention, simple operation, and low loss. Who wouldn't want to?" Sam Reid spoke very succinctly today. It seems that he should have had a profound discussion with the senior management of CBS TV before setting off. .

Evan Bell pursed his lips and nodded in recognition, "That's right, I don't know much about the inner workings of the TV station, so I didn't think about it." Sam Reid would definitely not buy this polite remark, but he still He smiled and nodded. Evan Bell went on to say, "Give me a reason to be a competitor for 'American Idol.'"

Evan Bell's words immediately made Sam Reid's eyes shine! Here's your chance!

Before that, no matter who went to the door to discuss the new form of singing talent show, Evan Bell always expressed "no interest", but today, Evan Bell finally let go, which naturally made Sam Ray De was excited, but at the same time he forced himself to calm down, because Evan Bell only let go of CBS TV, or let go of the TV station, it is unknown, so the competition has just begun.

"Evan, 'American Idol, this year's ratings have begun to decline, you should know?" Sam Reid said. Evan Bell nodded his understanding.

The seventh season of "American Idol" ended the trend of rising ratings for the past six sessions. The ratings dropped by as much as 25 percent compared to last year when it started airing this year. Of course, last year's premiere featured Evan Bell's. Acting in blessing is rather special, but the ratings of the seventh season of "American Idol" dropped by a full 15 percentage points compared to the first episode of the fifth season, which is not good news.

"Although 'American Idol' is still the overlord of ratings, its ratings are the sum of the second and third places, and almost no one can shake its position." Sam Reid doesn't need Evan Bell to remind , their industry insiders know this themselves, "However, talent shows are different from other types of dramas." American Idol, there are many reasons for such a good result , but the most important is, The decline in the ratings of talent shows means that it loses its appeal to the audience, or, in other words, the freshness is not enough. This is fatal. Unlike other dramas, talent shows can be changed through the efforts of screenwriters to change the decline of freshness. The disadvantage can only be passively creating gimmicks by adjusting the rules and selecting players, which is not a long-term solution."

There is no script, which is the advantage of the talent show, but after the seventh season of "American Idol", it has also become a disadvantage. I think when "Survivor" and "Speed forward" were just broadcast, the ratings were just as incredible, but they returned to mediocrity after all. Although both programs are still alive now, the advantage of these two programs over talent shows is that the location, format and content of their competitions each season are a change.

"Also, Evan, I think you know better than me, 'American Idol, another reason the ratings are so strong is that it has no competition." Sam Reid glanced at Evan Bell, but unfortunately he was not able to be in Egypt. Vin-Bell's face saw any changes, but he wasn't discouraged, just continued, "I think it's really time to build a competitor for 'American Idol.' The interests of American Idol have been After reaching the peak, it is impossible to continue to rise, so the new talent show can become a new source of interest.

This last sentence is the core content of Sam Reid's series of words.

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