Chapter 1928： bystander

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"Evan, are you kidding me?" Thomas Lansing was still the one who took the initiative in discourse. Kurt Laporte and Tey Keith were sitting on the carpet, with various kinds of Various materials, three cans of beer are placed on the glass coffee table next to it.

If the outside world knew that the amazing and unusual distribution plans of Eleven Studio were actually discussed on such a picnic-like occasion, it would be a surprise. "We're getting dizzy with the distribution strategy of these works now, arranging the release of four works in three months, and adjusting our academy PR strategy based on feedback from professional film critics, which is not that simple. thing."

If you want to win at the Oscars, you must do a good job in the academy's public relations. Although in the past few years, the quality of works such as "Brokeback Mountain", "Little Sunshine" and "Perfume" are absolutely excellent, but now In the 21st century, the era when wine is not afraid of deep alleys has long since passed. If you don’t take the initiative to promote it, no matter how good the quality of the work, you will not be able to win at the Oscars in the end. This is social reality.

Although Evan-Bell has never cared about awards, that is his personal position, because if the purpose of shooting works is too strong, it will lead to the work becoming impure. However, from the standpoint of Eleven Studio, its works can win awards in the awards season, even if it is only nominated for nominations, it will be beneficial to the promotion of the work.

Therefore, Evan-Bell shoots his works freely and unrestrainedly, but after the works are completed, the operation of the awards season is completely handed over to Eleventh Issue, which operates according to the rules of Hollywood. "Blood is Coming" can win the best director statue for Evan Bell. Strength is the first factor, and the luck part is determined by the academy's public relations.

Since there is so-called academy public relations, the four works currently in the hands of the eleventh issue must be prioritized, otherwise the resources will be stretched and they will eventually fall short. Judging from the current situation, "Juno" and "Slumdog Millionaire" are estimated to be the main works of the eleventh release, while "The Hurt Locker" and "Rachel's Wedding" will have to wait for feedback after the release. make further planning

"The whole situation of this year is too complicated. A large number of works have been accumulated around November, which is almost dazzling. If you throw 'The Hurt Locker' or 'Rachel's Wedding', it is estimated that you will even watch a bubble. It will disappear in no time." Curt-Laporte took over the conversation and explained Evan-Belle, "But the schedules of October and December are not necessarily so easy, so the three of us are very concerned about The whole issue strategy opinion cannot be unified at all.”

Evan-Bell also sat down directly on the carpet, he pouted, "What schedule and release time are you talking about, I really don't understand." Evan-Bell is telling the truth, "I don't know either. Isn't there a difference between a November release and a December release, isn't it all for the audience?"

In fact, Evan-Bell has a very clear understanding of the awards season, otherwise the reporters in his previous life would have done nothing, but his understanding of the distribution strategy is relatively simple. He only knows that the distribution schedule must be clever, and try to avoid the same type of works. head-on collision. Plus Evan Bell for the awards! Xiang Du is more open-minded, but it's hard to say that he doesn't care much, so he doesn't know much about the college's public relations, so naturally he can't give appropriate opinions.

Evan Bell looked at the pile of materials in front of him. What he got was the schedule list for October, which was densely packed with upcoming works. The part marked with a red color pen immediately caught his attention. .

Oct. 3, "'Blind Flu"; Oct. 10, "Careless" and "Body of Lies"; Oct. 17, "Bush Jr. Biography" and "The Secret Bee Life"; Oct. 20 Four days "Love You For A Long Time", "Suspicious Clouds", "New York Synonyms".

Just seeing this list makes Evan Bell feel a little dizzy The Oscar-nominated director and Tony Award-winning screenwriter are a golden lineup. It's a pity that the work has been poorly received in both Shana and Toronto so far.

"Worry-free" is Mike Lee's work. At the beginning of this year, it was screened in Berlin together with "Blood Will Come". The heroine won the Berlin actress: "The Body of Lies" is a collaboration between Ridley and Scott. Sel-Claw and Leonardo-DiCaprio's Auspicious work, although it is too strong to please Oscar, so that it is self-defeating, but it is still not to be underestimated.

"Mysterious Bee Life" gathers Dakota-Fanning, Quinn-Latifah, Jennifer-Hudson, Alicia-Keys and other popular actors, and won the praise of "excellent group portrait acting" : "Bush Jr." is a political light comedy filmed by Oliver Stone and Josh Brolin. It caters to the boos of this year's election year, plus biographies, it's about the taste of Oscar.

"Love You For A Long Time" is a work from France and is known as this year's "Life of a Rose." Actress Christine Scott Thomas won an Oscar nomination as early as "The English Patient", and this year Menacing; 'Breakthrough' is Clint-Eastwood's highly anticipated work with Angelina-Jolie and John-Malkovich: 'New York Alchemy' is a genius screenwriter Li-Kaufman's directorial debut, invited Philip Seymour-Hoffman, Katherine-Keener, Michelle-Williams and other powerful players to join.

Just by looking at this list, you can imagine how lively the art theater chain in October is, especially the competition in the fourth week of October has become fierce. Although it is different from the head-to-head confrontation of the box office competition, the competition of literary and artistic works of the awards season front under the pen of film critics is indeed turbulent. Once the distribution strategy is pure, the efforts of the previous half a year will be in vain.

This is not like a commercial movie that is trying to make a difference at the box office. There is a problem with the schedule of commercial movies, but you can still control the loss within an acceptable range by relying on long-term screening and the quality of the work itself, including VD distribution, utube line Watching above can save the loss. But a literary film, as long as it goes wrong and fails to break through the siege during the awards season, it will be a complete failure, even if it is released on DV, few people care about it. This is also the reason why the loss rate of literary and artistic films remains high. Don’t underestimate the investment of 10 to 20 million yuan. If it really fails, then the recovered funds will be at most 1 to 2 million yuan. This loss is multiplied by ten times. You can imagine the pressure on the shoulders of independent film companies.

Last year's "Atonement" is a typical example. The first half of the awards season was brilliant, but after entering January 2008, it took a sharp turn, causing the key company of the distribution company to be in a state of rage, and repeatedly made stupid moves in the school's public relations. "Overtake, and even in the evening festival, it is impossible to be overwhelmed by "Diving Bell and Butterfly". As a result, the $30 million investment in "Atonement" brought in 120 million box office revenue worldwide. The VD market was a complete failure. Strictly speaking, after deducting the dividends of the theater and the production company, in fact, " "Atonement" still made money, but it was very small. More importantly, the distribution company Focus Pictures had a good plan. The box office was estimated to be around 160 million, and the DVD revenue could be at least 10 million. In the end, due to a fatal mistake in its own distribution strategy, tens of millions of profits were wiped out.

This is also an important reason why Thomas-Lansing and others are so cautious.

"It's only October, and in November there's 'Midnight Barcelona,' 'The Boy in the Striped Pajamas,' 'Australia's Troubled Times,' 'Foster Talks Nixon,' 'Life and Death,' Milk, 'child abuse suspicions,..." Thomas Lansing took the second piece of grass and handed it to Evan Bell. It was the schedule for November, and the whole weight was almost more than October. Half, "November is the most bloated time. Everyone doesn't want to expose themselves in October in advance, and they don't want to launch an attack in December, so they are almost all concentrated in November."

Evan Yibel shook his head, "Don't show me, your explanation is clear enough."

"This year's entire filming schedule is a complete mess, and this is the schedule we just updated today." Curt-Laporte added, "Maybe it will change again next week, everyone is now Looking at each other's eyes, I think today's level of confusion is estimated to be comparable to that of Xiu Nian." It was the year when "Perfume" fought "The Departed", indeed, the level of confusion was greater than before.

Evan-Bell glanced at Tei-Case, who had been silent for a while How about you? What do you think? "

"Make decisions as soon as possible, divide tasks, focus on your own work first, and gather strength after December to focus on the key points." Tey-Case has never been a talkative person, and he has always been very rigorous in his work. "This is the first time that our eleventh issue has made such a big deal. If it is bigger than greed, it will be easier than the gain."

Tey-Case's point of view is actually very clear. In previous years, Studio Eleven did not have so many works that were expected to hit the awards season. If Studio Eleven is looking ahead, it is easy to miss the opportunity. It is better to divide the tasks first to determine the distribution plan as soon as possible, and then launch the academy public relations activities. After entering December or January, put forward the works with advantages and divide them into a priority and a priority, and the power of the eleventh release can be used. Get focused.

Evan-Bell nodded and praised Tei-Case. Tei-Case hesitated for a moment, and then added, "But the three of us still have no unified idea for this release date." The question returned to the original point.

However, Evan-Bell laughed, "I think you are still too greedy, including you." Evan-Bell looked at Tei-Case, "Actually, the problem is not that complicated at all."

The authorities are fascinated by the bystanders, and in Evan Bell's view, this distribution strategy does not have so many ways at all.

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