Chapter 1950： frown

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Strictly speaking, the competition in the record market is not as good as that in the film market, because the performance of a film's premiere basically accounts for about 20% to 30% of a film's total box office, or even a larger proportion. The quality of the premiere box office determines this. The total score of the movie in the future - of course, there are also some anti-sky existences that have shown an upward trend for 15 consecutive weeks after the first box office slump like "Titanic". The trend in record sales is different, especially in the US record market.

The American record market has always been known for its long lines. Simply take Taylor Swift's self-titled debut album as an example. It was released in 2005 and has remained on the charts to this day. Evan Bell's last album "Four" Topping the year-end album sales chart for two consecutive years is also a direct proof of long-term sales. Therefore, the sales in the first week are of course important, but word of mouth and publicity are what really maintain the sales of the album.

But the problem is that Evan Bell's albums are both explosive and durable, and they are a very difficult opponent, which is a headache for major record companies. Otherwise, Evan Bell is just one person, relying on the album of a group of big-name singers to attack, and he can't resist the joint offensive of his opponents.

Starting from the album "Three", this happens every time Evan Bell releases an album. The sales in the first month are staggeringly outstanding, and then relying on strong word of mouth, an infinite wavelength will be oscillated, and the entire The music market is in turmoil. That's the point, Evan Bell's super popularity is the flashpoint, and the album's excellence is durability.

Unless the quality of the album "Five" slumps, causing Evan Bell's fans to be super disappointed and completely hibernated after the end of the first month of the outbreak. However, this hope is unrealistic, because Evan Bell has proved with four albums successively: those who doubt his talent are destined to suffer.

So the problem arises, what should the major record companies do?

Form a head-to-head confrontation and fight against Evan Bell without fear? Or release the album a week or two later than Evan Bell, avoid the limelight, and wait for the opportunity? Or seize the weakness of Evan Bell's lack of enthusiasm for publicity, and rely on a huge publicity offensive to minimize Evan Bell's influence?

Apart from the dominant Warner Music and EMI, which is not interested in the American market, it is said that Universal Music and Sony Records are all helpless.

Speaking of the grievances between Universal Music and Evan Bell, it has long since evaporated. The development of melancholy mood in recent years is naturally not on the same level as Evan Bell, but there is also a world, just an idol singer The biggest worry is the long-term development in the future. When the popularity disappears like a bubble, it is the moment when their artistic career ends. Therefore, most idol singers will seek a way out in the film and television industry when their popularity is at their peak. The same is true of melancholy mood, Ji Ji After Ren Haas broke into fame, the new lead singer Joe Burrows also won a lot of opportunities on the big screen and the small screen, but now encountered the impact of the Jonas Brothers, the melancholy mood is downhill, and the Jonas Brothers are In the rising period, the power balance between the two sides is not optimistic. But after careful investigation, Universal Music actually has no so-called grudges with Evan Bell.

Even so, Universal Music and Evan Bell will not be close partners. They are just direct competitors in the music market. They may be more gunpowder than ordinary competitors, and that's it.

Recently, there are many big-name singers on Universal Music's release schedule. The Guns and Roses band, which was popular all over the world in the 1980s, has been caught in endless infighting since 1993. Now Guns and Roses Only the last member of the original band remains, and the studio album "China Democracy (y, which they have been planning since 1999, has gone through countless difficulties. This album contains many controversial political issues. The problem has been tossing until this year, and the album that has been recorded long ago was officially released.

The release date is set for November 23.

And earlier, on November 19, Kanye West's new album, which dominates the hip-hop world, will also be released. Ni-Spears, as well as the pick-up band who announced their disbandment in 1996 and regrouped in 2005 and re-released their regular studio album after 12 years, will both release an album called "Circus".

The Guns and Roses need not go into details. Although the current band is not what it looked like in the 1980s, they are still the most appealing rock band in the world; The Pickup is the most popular since the Beatles The British band, Jia is amazing, and has not been defeated since its debut; Kanye-West was domineering long before his debut, and quickly reached the peak after releasing the album; as for Britney Spears' this After the release of the album in 1999, Britney became the most watched female singer in the world, and she still has countless records in her name.

Except for Kanye-West, the other three groups of singers have actually experienced a certain low ebb, and after returning again, their appeal is unquestionable, and they have absolutely no inferiority in their respective peaks. Vin-Bell's marketability, plus the fact that the release date of their album is not so close to November 3rd, if they delay the release time and avoid Evan-Bell completely, they must wait until 2009. It’s January, even February, so in the end Universal Music’s final decision to struggle, struggle, and toss, is to release their album as originally planned.

As for Kanye-West, he is actually a subsidiary of a subsidiary of Universal Music, and has quite a strong initiative. When Universal Music asked him what he meant, he gave the answer, "I don't care" in From Kanye West's point of view, what about Evan Bell? It's okay to go head to head. And when Universal Music tried to persuade it again, Kanye West refused, "I'm not Arthur or Justin." Usher and Justin Timberlake lay guns.

After having had enough of Evan Bell's suffering from Universal Music, after hesitating this time, there was renewed hope. After all, Guns and Roses, The Pickup Band, Britney Spears, Kanye West, which one would take it? In fact, they all have the appeal that is not inferior to Evan Bell, and their album release time is not a direct confrontation with Evan Bell, so they still have the strength to fight.

As for Sony Records, they have a lot less to worry about. Most of the singers who released records in November and December are juniors. There is only one real big name, and that is Beyonce, November 18th. . But it is precisely for this reason that Sony Records is completely frowning.

After ending the cooperation with Bertelsmann Records, although the strength of Sony Records is somewhat damaged, the overall competitiveness has remained. They are now brewing a huge plan. They hope to be able to develop Sony's own business similar to iTunes. The download software combined with Sony's smartphones, killing two birds with one stone, grabbing the two pieces of cake currently occupied by Apple. This shows Sony's ambitions, and Beyonce's dominance at the end of the year is an important part.

Why did Sony Records choose Beyonce's new album "Double Beyonce" at the end of the year, and did not arrange for other big-name singers to compete, just hope to use the publicity of the entire company to push Beyonce to a peak , to publicize the next plan. But it happened to meet Evan Bell, **** Evan Bell.

"Grass, grass, grass!" Andrew Lack, the deputy general manager of the publicity department at Sony Records, couldn't express the anger in his heart at this time, even more foul language, more frustration, "Damn Evan Bell. "In fact, Evan Bell has been very friendly this time, and revealed it more than a month in advance. The wind gave competitors time to prepare.

However, in the eyes of Sony Records and Universal Music, Warner Records' move is not without the meaning of demonstration. The subtext is "Look, Evan Bell is here, you are all afraid", which makes Sony, one of the four major record companies How can records and Universal Music swallow this breath. But the reality is that if you don't admit defeat, you must admit defeat, because Evan Bell has such power.

Recall that two years ago, Beyonce met Evan Bell. As a result, the last album was far below expectations in terms of sales, word of mouth, and even attention, which made Sony records completely cloudy. shrouded. And this time Beyoncé actually ran into Evan Bell head-on again, and Sony Records naturally got angry.

"Universal thinks it's according to the original plan." Rolf Holtz did not respond to Andrew Lack's anger, he was also angry that he was also irritable but must calm down, because what is maintained here is Sony's plans for the next three months.

"They're really tough." Andrew Yilac sneered, "but they are very ambitious. If a plan is changed, the entire plan must be changed, so they can't move at all." Lack saw through it. It wasn't that Universal Music didn't want to avoid it, but that it avoided everything. Universal Music's plan for the year-end of 2008 can be said to be slow and slow, so they are now riding a tiger.

"It's not the same with us." Holtz woke up Andrew Luck. "Or do we keep the original plan? Maybe this time Evan Bell's new album is not so strong."

Andrew-Lake thought for a while, but shook his head, "Who can guarantee that this time, 'Long live (da) will not appear again?" However, Sony Records' plan cannot be changed. The release time of the album is delayed by a month, try to avoid the peak period of the first month." This is the final conclusion they reached after discussing for nearly half a month.

If it is November 18, then Evan Bell's shadow cannot be escaped; although it is estimated that December 18 will still be shrouded, at least the implication will be weakened a lot.

"Sigh..." Even after making the decision, Andrew Luck couldn't help sighing, "Damn Evan Bell."

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