Chapter 1978： heading for chaos

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After three consecutive years of turmoil, the awards season, led by Otushka, finally saw a clear picture. The academy should not only vigorously support independent films, but also put the core factor of "movie" into focus. In the most important position, whether it is a large company or a small workshop, it is an act worthy of admiration to take photos with sincerity.

Therefore, it can be expected that entering the awards season in 2008, it must be a smooth ride, and the trend of the whole awards season should be stable. But there are unforeseen circumstances. The screenwriters' strike at the end of last year brought turmoil in the directors and actors' unions, making the direction of the film market unclear throughout the year. The hustle and bustle of the US presidential election seems to have been snatched away by the financial crisis in September. got the limelight.

Originally thought that political films were the most popular, the American people in the economic downturn turned out to be endlessly enthusiastic about positive films, such as "Juno", "Slumdog Millionaire...", "Wrestler" and so on. Positive sunshine works have won the love of countless audiences; works like "Rachel's Wedding" that reflect the current situation of ordinary families have also gained a lot of resonance. Of course, political works such as "Milk", "Life and Death", "Forster Dialogue with Nixon..." and "The Hurt Locker" still have a lot of attention.

In this way, although the taste of the academy led by Oetuska has become clear, the awards season is still chaotic due to these unexpected factors, which is more chaotic than "The Departed" and "Perfume" The leading ZX year is even more confusing.

Since October, the major art theater chains have fallen into a chaotic situation in which a group of heroes are co-existing, and with the advancement of the awards season, it has shown a dazzling trend. On average, three to four award-winning works are released every week. Season is so busy that critics even have the illusion that they don't have enough energy -- which is definitely not a good thing.

Looking at the awards season in 2008, it was like a floating float with a malfunctioning steering wheel and an accelerating accelerator. It was obviously a mess, but there were still countless people who wanted to ride on this float. The walk became even more terrifying. No one knows when this float will crash into a wall and turn into countless fragments, or it will just drive off a cliff and disappear.

Eleven Studios was very ambitious before the awards season. "Juno" returned with honors in Venice and Toronto, becoming the first film in history to be one of the three major film festivals and the Toronto Film Festival at the same time. The main reason is that the aesthetic viewpoints of the three major film festivals are very different from those of the Toronto Film Festival of the Otarska department, so it is not easy to win the recognition of both aspects at the same time. , which also made "Juno" an early seed contestant for this year's awards season: In addition, Evan Bell also kept walking at the two film festivals, before and after "Rachel's Wedding", "Demolition" The small "Slumdog Millionaire..." of the Tumblr team was brought under its banner, and the "Robot Wall-E", which won everyone's favorite during the summer vacation, has undoubtedly become the biggest player in the awards season.

But what is surprising is that after entering the awards season, Eleven Studios kept a low profile, unlike other film companies that jumped up and down as if their butts were on fire, and the progress of the academy's public relations fell into a fog. On the contrary, Eleven Studio is proceeding with the public release of the works in an orderly manner, and the appearance of indifference has made countless people quite astonished. You know, in awards season, calm doesn't lead to anything good either.

On October 3, "Rachel's Wedding" was screened in nine theaters, kicking off the 2008 awards season of Eleven Studios.

After the release of "Rachel's Wedding", the performance far exceeded expectations. The average score of 36 media reached 82 points, and the freshness of Rotten Tomatoes also reached 85%. This is definitely a Very good results, the overall evaluation even reached the height of the much-loved "Iron Man" in the summer. But there is one thing that is in line with Evan Bell's expectations, most of the eyes are focused on Anne Hathaway.

"Hathaway's best performance ever, this is a dark to nuanced character, and her delicate and restrained performance is the biggest highlight of the entire film", "The pale, restrained, torturous detox acting Annie easily pulls the entire The story is alive...", "Annie gave a thick and delicate, rich and complex, tense and restrained performance, which is definitely comparable to Charlize Theron's performance in 'The Devil's Head' enough to win her a performance Oetuska nominated...", "One of the best acting of the year!"...

Compared with Venice, which did not buy it, and Toronto, which responded indifferently, the North American media are obviously more tolerant of "Rachel's Wedding". Most film critics also believe that this is Jonathan Demme after "Silence of the Lambs". After many years of excellent work, the overall evaluation of the work is also very good.

"Rachel's Wedding" was a hit at the box office of $35,000 per theater, and the film in nine theaters earned $315,000 in its first week. After that, the eleventh issue tested the water for two weeks, and expanded the screening in 30 and 70 theaters in a small area. The market gave a good answer. On the level of a dry dollar, the box office results for the two weekends were 510,000 and 770,000 respectively.

It can be seen from this that although the overall film is a little dull, it still touches the hearts of many families. In particular, Anne... Hathaway, a new-generation actress, not only has enough appeal in terms of box office performance, but this time, she gave the most breakthrough performance in her career and became a topic of conversation. Sodan's overall box office performance is still very satisfactory.

After the eleventh issue observed the expansion of "Rachel's Wedding" in the first three weeks, although "The Hurt Locker" was released in the fourth week of October, it was still "Rachel's Wedding". "Developed a corresponding expansion strategy. From 130 in the fourth week, it increased step by step. By the third week of December, it reached the peak of 950 theaters, and stayed at this peak for two weeks. , After entering 2005, the theater chain was reduced very slowly and rhythmically.

In the process, "Rachel's Wedding" had the best performance in November, surpassing $2 million at the weekend box office for three consecutive weeks, making it into the top ten, which also helped the film in the awards season. Occupying a favorable position has made great contributions.

Before the end of the ZX year, "Rachel's Wedding" accumulated a total of 18 million US dollars at the box office, which far exceeded expectations. This is the first time that Eleven Issues has released a work not produced by Eleven Studios. From the results, it is still very gratifying, and it has made a good profit in a dull literary and artistic work. It proves Evan Bell's vision and the ability to release eleven.

Although judging from this box office performance, it is estimated that the competitiveness of "Rachel's Wedding" in awards such as best picture and best director is very slim, but it is still very hopeful to hit individual awards, especially Anne I. Hathaway was nominated for the Best Actress nomination for the second year in a row.

Compared with "Rachel's Wedding", "The Hurt Locker", which was officially released on October 24, ushered in a stronger wave of praise. Suspicion" and "New York allegorical method" are all thrown up a notch from afar.

The comprehensive score of 35 media has reached a height of 91, and the freshness of Rotten Tomatoes has reached 96% of the sky. The achievements made in the critics are almost as good as the current ZX movies. The "Robot Wall-E" and "Batman Prequel Dark Knight..." on the word-of-mouth list are comparable.

All the praise goes to director Kathy Bigelow and leading actor Jeremy Reiner.

"All film elements have reached a perfect state...", "The ultimate form of Iraq war film...", "The keen examination of heroism and complex human nature is unforgettable, there is no absolute conclusion, and there is no vague caution Attitude will surely lead to deep thinking...", "The wonderful camera movement fully outlines the pressure and lurking danger brewing in the unstable air, and the intense action scenes almost burn people and fully convey the pain and pain of war. Devastating...this is without a doubt the highest compliment to Katherine Bigelow.

As for Jeremy Reiner's wonderful performance, there are also comments that the performance is "Ourska actor level", but the overall evaluation is slightly inferior to Catherine Bigelow. The real protagonist of "The Hurt Locker" has always been Katherine Bigelow, who is hidden behind the camera, no doubt about it.

The release time of "The Hurt Locker" chose the most critical moment of the presidential election, which invisibly brought unexpected attention to the film. The first week of screenings was held in four theaters, and the single-house box office of $37,000 was satisfactory, basically on the same level as "Rachel's Wedding", but slightly better. In general, the good reputation of "The Hurt Locker" has been recognized by the audience.

In the following week, the "Bomb Hurt Team" was expanded in 30 theaters, and the next one was 100. From the strategy of the eleventh release, it can be seen that the release of "The Bomb Hurt Team" is aimed at The means are relatively radical, and with the white-hot presidential election, the expansion of the "Bomb Hurt Squad" has become more and more determined. With its excellent reputation, the film's performance at the box office in the single hall was also very gratifying. The single hall results of the second Monday and the third week of $18,000 and the third week of $20,000 made it easy to win 540,000 and 540,000 US dollars respectively. 1.2 million box office.

On November 4, 2008, US time, Bella Obama defeated her rivals and became the 44th President of the United States. The attention from the far side also allowed "The Hurt Locker" to kill a **** path in the chaotic box office of the awards season.

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