Chapter 1981： Sketch counterattack

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With the strong rise of "Juno", seven theaters made a single-house box office of 90,000 dollars when they were screened, and officially announced that the 2008 awards season had entered an unconventional sketch rhythm.

Above the 80th Oscars, the two works "No Country for Old Men" and "There Will Be Blood" are not traditional Oscar series works, and the more traditional "Atonement" was a complete failure, which made people see Oscar's "abnormal". "; and now that the 81st Academy Awards season has kicked off, the counterattack of the sketch is even more of a sight.

Ridley-Scott, the great director of classic works such as "Alien", "Blade Runner", "Gladiator" and "The End of the Road", joined forces with love general Russell Crowe in order to hit the Oscars again. And Leonardo DiCaprio, who just won the Oscar for Best Actor, concocted "The Body of Lies." This wonderful blockbuster, specially made for the Oscars, was accused of using too much force and flattering the academy after its release. , but lost the charm of the work itself, and the word of mouth plummeted, which is really unexpected.

"Milk", "Foster Talks to Nixon", "Child Abuse Suspect", "Classic Cars", "The Hurt Locker" are expected to win the awards season. In essence, it more or less caters to the aesthetics of the college. Point, even a solid performance during awards season is to be expected.

But this year's awards season presents a strange situation. The two sketches, "Slumdog Millionaire" and "Juno", lack the atmosphere and composure of any Oscar style, but they broke through and won the Countless attention; "Robot Wall-E" as a sub-movie, "Batman Prequel. The Dark Knight" as a commercial blockbuster of comics and vice-heroes, but also ranks among the most powerful Kazuko players with a surprising attitude. This kind of situation is really dumbfounding. Oscar is no longer Oscar-like. It has returned to the work-based model from sticking to the Oscar tradition, which also makes Oscar's "academy" coat quietly under the skirt.

The counterattack of the sketch made the 81st Oscars still two months away, and it presented a situation full of interest. In this kind of attention, the box office curve of "Juno" burst out with energy comparable to the original "Little Miss Sunshine".

Following the gratifying results of the single-house box office in the first week, "Juno" was expanded to 100 theaters in the second week, and the single-house box office won $61,000, which is second only to "Brokeback Mountain." "Became the runner-up in the box office of the second week of the film history. In this record, "Juno" was created by stepping on "The Blood Is Coming" and "Little Sunshine". This also allowed "Juno" to earn $6.1 million over the weekend of its second week of release, placing it at No. 5 on the North American box office charts.

The last commercial blockbuster of the year, "The Day the Earth Stood Still," was released this week, but it only made a start of $30 million, which is disappointing. Relatively speaking, the cumulative box office of "Twilight" has exceeded $150 million. City" and "Juno", which continue to create miracles at the box office in a single venue, are even more eye-catching.

"Juno"'s position on the box office charts not only easily defeated a series of Eleven's own works such as "Slumdog Millionaire", but also defeated the large-scale release in 2,700 theaters. "Australia Talks Troubled Times." and "Nothing Like a Holiday", which premiered in 1,700 theaters this week. The results of "Juno" are really good.

In the next week, the Christmas Day is approaching, and "Juno" will be fully expanded again, and screenings will be held in 900 theaters across the United States. The absolute strong figure of 12,000 US dollars, won 19.8 million US dollars in three weekends, an amazing box office, this, the data is so amazing that it eclipses all other works, even the annual box office dark horse "Twilight" The city" has lost its light.

The result was the same, with "Juno" taking the No. 1 spot at the North American box office for the fourth week of December with a $19.8 million weekend box office! This also makes "Juno" another independent work that has won the North American box office champion after "Little Sunshine" in film history, and the era of independent films has really come.

This one, the championship is definitely hard-won for "Juno". There are three works fully released this week, "Mr. Good" by Warner Bros., "Seven Pounds" by Sony Columbia Pictures and "Seven Pounds" by Universal Pictures. "Romantic Mouse," the three works have reached about 3,000 theaters, which is definitely the level of a large-scale premiere.

"Mr. Good" is led by Jin Yikai Rui. Although Jin Yi Kai Rui's box office performance in the past two years does not seem to be as strong as before, the thin dead camel is bigger than the horse, not to mention Jin Yi Kai Rui's camel has not yet reached thin dead. "Seven Pounds" is another classic living work challenged by "The Emperor" Will Smith, this time by the production team of "Knock on the Door when Happiness" collaborates again. Obviously, I hope to be able to hit the Oscars again. I don't want to talk about the film's trial stage, and the word of mouth is mediocre. Internal sources believe that there is a long way to go to "knock on the door when happiness", so Sony Columbia Pictures had to change its strategy, hoping to use the Will-Smith's title was a hit at the box office; "Romantic Mouse" was a sub-film based on the award-winning novel that dominated the New York Times bestseller list for ninety-six weeks. The children's book of the same name, this work is called by Universal Pictures as a masterpiece that wants to challenge "Ratatouille", which shows its ambition.

In the face of such three works with an investment of 60 million beautiful teeth, the above works, and in the face of such three works that were released in 3,000 theaters, only invested 7.5 million and released in a small area in 900 theaters. The "Juno." completed the lore, leaving them all behind, occupying the No. 1 spot on the North American box office chart this week, which is indeed a great achievement.

Behind "Juno," "Mr. Nice" is a million-dollar runner-up, followed by "Seven Pounds" and "Romantic Mouse". The $80 million "Earth Stopped Day" saw a slump at the box office, occupying only the fifth place. The 67% drop made the star Keanu-Reeves's super popularity accumulated through "The Matrix". Basically gone crazy. It is worth mentioning that this week, "Slumdog Millionaire" ranked seventh, and two works from Eleven Studio appeared in the top ten at the same time. I believe this situation will become more and more frequent in the future.

After three weeks of release, the cumulative box office reached 30 million teeth. In the last weekend of 2008, "Juno" ushered in twelve new works, which is also known as the last carnival of 2008.

"The Devil Wears Prada" director David Frankel teamed up with Jennifer Aniston and Owen Wilson to bring "Marley and Me"; Disney's "Bedtime Story". Invited Adam Sandler, Courteney Tox and others to come to dub, the lineup is strong; David-Finch and Brad-Pitt, Cate Blanchett, Tilda-Swinton and a crowd "The Curious Case of Benjamin Button" is the final highlight of the 2008 awards season, and shoulders countless expectations like last year's "There Will Be Blood"; Tom Cruise once again hit the Oscar's masterpiece, "Action Target Hitler". " is also on the premiere list.

In addition, there are Scarlett Johansson and Eva Mendes' "The Shining Man", and the Indian work "Unknown Death" starring Aamir Khan, who is representative of "Three Silly Bollywood". , Leonardo-DiCaprio and Kate-Winslet "Titanic" and then reunite with "American Beauty" Sam Mendes brought "Revolutionary Road", Das Ting-Hoffman and Emma-Thompson brought by two veteran actors, "Love is a late bloomer..."

This series of works can be said to be menacing. Whether it is the box office or the awards season, they have a lot of background. Among them, there are five works with more than 2,500 theaters. It can be said that, like "Benjamin One "The Curious Case of Button" is a work that requires word-of-mouth, box office and awards. Very much this year.

In the face of such enormous pressure, "Juno" went upstream again, continued to expand, and was released in 1,500 theaters across the United States. This is not only the strategy of the 11th issue, and it is not only the result of the good reputation of "Juno", but also the situation caused by the audience's unconditional trust in Evan Bell.

$11,000 at the single-house box office let "Juno" take $16.5 million in its fourth week of release, a weekend box office, and a Christmas box office scuffle , proudly occupying the fifth position, can definitely be said to be a huge victory.

In the fifth week of December, "Marley and Me" topped the North American box office with $36 million, and "Bedtime Story" continued Disney's bad luck after missing out on Pixar, with a $27 million debut. Compared with the investment of 80 million US dollars, the results are really disappointing; the "Benjamin-Barton Curious Case", which invested 150 million US dollars, rejected Aibel, chose Brad-Pitt, and finally won 2,000 $6 million at the opening; "Action on Hitler" came in fourth with $21 million.

Although the four new releases beat "Juno" with exceptional box office results. Makes last week's champion fell to fifth this week. But in fact, with the exception of the small-budget comedy "Marley and Me," which gave a huge box-office surprise, the box-office results for the other works were unsatisfactory. Disney's frustration is of course needless to say, and Paramount's high-profile "Benjamin-Barton Curious Case" is even more disappointing.

"The Curious Case of Benjamin Button", which was released in 3,000 theaters, not only failed to show sufficient energy in terms of box office, but also failed to meet expectations in terms of word of mouth, and fell into an absolute struggle. Compared with the thriving situation of "Juno" today, it is even more worth pondering.

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