Chapter 2002： music shuffle

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The 51st Grammys ended, but the blow to the entire American music market was huge. After two consecutive cups last year and the year before, this time the Grammys finally came to an end and will shroud the American music market. The last layer of fig leaf on the market has also been removed, allowing people to clearly see the American music that is completely degenerate today. Grammy, after all, is still cruel.

Four comprehensive awards, Evan Bell's Best Album of the Year, Best Production of the Year; Coldplay's Best Single of the Year; Adele-Adkins' Best Newcomer of the Year, all swept by the British! As a music awards ceremony in the United States, this is unique in the history of the Grammys. If people still want to respond with "Evan Bell is a singer born in the American music market" at this time, then the following data makes people unable to argue any more.

Of the five major awards in the popular department, the United Kingdom won three, namely Adele Adkins, Duffy, Coldplay, and the American Legion won the best pop male by Jason Maez. Best pop instrumental performance by singers and eagles.

The rock department is dominated by veteran singers from the nominees, and the final winners are more veteran rock bands such as Bruce Springsteen, heavy metal bands, /, Radiohead; R&B department, rap department, and country department are also In this way, from Mary - Bridget, Lil - Wayne to Alison - Krause, Al - Green, all are all senior singers.

What is even more surprising is that the music of these departments has not achieved correspondingly good results in the past year. The only thing that can surpass the pop department is the rap department, but it was interrupted by the emergence of Evan Bell. Replacing Lear Wayne to complete the domination.

Look at the British representatives Adele Adkins, Duffy, Lianna Lewis, all of which are representative singers of the new generation, while the singers that can be compared in the United States are all such as Mary-Bridget, heavy metal bands, Eagles Old-school forces like the band.

From this situation, it can be seen that the development of the American pop music industry in recent years has been too monolithic and too commercial. It is either "American Idol" or rhythm and blues and hip-hop. Under the circumstance of highlighting the younger age and professionalism, it is very difficult for newcomers. Lack of effective means to cultivate the pursuit of professionalism in music; and the American music scene, which has always been good at launching global hit singles. In recent years, they have been more entangled in the transformation of equipment and the improvement of timbre, while ignoring the most important emotional link in music creation. This time, the boring British taught Americans a lesson: don’t just think about catering to the market. Music, but to make music that is truly worthy of people's love, then the popularity of the song is taken for granted.

Overall, the 51st Grammys came up with one result: Great Britain won. The singer lineup with a combination of old, middle and young singers has a reasonable structure;

The most notable thing in 2008 was the financial crisis that swept the world. Such a situation is naturally bad news for the European and American music markets. After all, the United Kingdom and the United States have always been the core existence of the global music industry. The decline of the land, in terms of customary reasoning, is bound to affect the investment of the entire music industry. This is undoubtedly a worse blow to the music market, which is already in the cold winter season.

But in fact, for the music market, which has now fallen to the bottom, the financial crisis may not all be a bad thing, even because of the cultural and belief differences that the economic crisis will inevitably bring. It is also possible that this will bring a new stimulus to the pop music market, which is at a trough stage. After all, the music market has nothing to lose. On the contrary, external stimuli will reawaken the chaos that has settled in the depths, and the music market after the shuffle may radiate new vitality.

Before that, music practitioners were fans of the authorities. They stood in the field of music and pointed fingers at the future of the entire market, but they all ignored a very important point, that is, music in modern society, like movies, although it has become a product, but Its manufacturing process is different from the general sense of the product. In the final analysis, music and film, whether it is popular, commercial or serious and sincere, are a perceptual art. Without inspiration, improvisation and imagination, there will be no music or film work.

Therefore, in the downturn of the music market in recent years, although there are factors of piracy and digital audio sources, the most important music is the bottom of the music quality, which has led to the decline of fans' interest in consuming music products. The most obvious comparison is that in the US market after the financial crisis, the album "Five" still sold a sturdy figure of 6.8 million, not to mention the previous "Four" in the whole chaotic trough of music. The market has achieved mythical sales.

This goes back to a sentence that has been emphasized in the music market in recent years: music is the source!

The Grammys realized this. They realized that apart from commercial interests, really good music is the core of the market. This is also the fundamental reason why Evan Bell can become the darling of the Grammys. And this financial crisis, for the pop music industry, the biggest positive news that may appear is the new perspective of creation brought about by cultural variation. So after two years of lows, the Grammys decided to be cruel to teach the American music market a lesson, which resulted in a stark contrast between the music of the United Kingdom and the United States at the 51st Grammy.

On the one hand, it is the perfect answer sheet of the three generations of British old, middle and young generations with balanced performance, and on the other hand, it is the disastrous answer sheet of the broken veteran in the United States. The results are clear at a glance.

As we all know, real art comes from turbulence and conflict. Only when artistic cells collide can sparks of inspiration emerge. The more impoverished and more turbulent the environment, the more great works of art can be produced. Music is a window of social culture. Pop music in any country or region in the world will never be isolated at a certain stage of prosperity, and is often closely related to a certain political event and economic change at that time. This is not only true of music, but also literature and movies. For example, the anti-war sentiment in the United States in the 1970s gave birth to the first boom period of rock and roll. This was the case.

The financial crisis this time is obviously such a historical event. Economic changes will inevitably lead to cultural changes, and cultural differences will bring about changes in the way of thinking. At the same time, what is the reason why popular music has become more and more boring in recent years? In fact, it is because of the lack of belief and the depletion of culture that many musicians can only create hedonic music on the basis of no experience. When there is less current in the music that impacts human beings, the attention to the songs will naturally be It's one of the reasons why Evan Bell's music has always been so distinctive.

Therefore, the financial crisis this time has solved the core problem of creation of the European and American pop music industry from an essential aspect to a certain extent.

It is conceivable that the American music market after the financial crisis has been stimulated by the 51st Grammy Awards, and is bound to go through a period of violent pain. Like the bright flowers when summer comes, flowers will bloom in the music market.

In addition, another shock to the record industry under the financial crisis is to reduce the operations of some record companies, which is an opportunity for real musicians. At present, the largest part of the expenditure of the record company is on the creation and promotion strategy of stars, and more investment is only on the additional products such as costumes, props, makeup and music videos. It can even be said that the record company uses the original music production money. , feed the clothing industry, cosmetics industry. And the music produced on this framework, the result is self-evident, it must be exaggerated and showy, and as the competition intensifies, it will only become more and more exaggerated, and finally completely deviate from the essence of music— —In fact, this is the current state of the music market in the United States.

The reduction in investment brought about by the financial crisis has really affected this extravagant atmosphere. In fact, think about it carefully, reducing the investment of one million US dollars to one hundred thousand US dollars, the real reduction is the investment in the clothing part. On the contrary, this helpless "poverty" makes the record company have to focus on the music itself. . In other words, all the limited funds are spent on the cutting edge, and the thrifty and low-key days have instead given music a better living soil.

In addition, the financial crisis has also brought the monopoly of the American pop music industry under the most restrictive control. After all, the prosperity of an international industry is far from enough if it only depends on one country or region. Under the financial crisis, with the weakening of American music, it will also give more living space for popular music in other regions. The record presented by the British Legion at the 51st Grammy is the most obvious wake-up call. The British Legion has completed a comprehensive hegemony in the comprehensive awards, the pop department, and the rap department, while the US has an advantage in the rock department, rhythm and blues department. The performance of the department in the past year is far from enough to see, which also makes the entire music market show a situation of recession and melee in the United States. This is definitely a good opportunity for the global music market to revive.

I have to say that the 51st Grammy Awards Ceremony is indeed very wise. It used an ear-shattering fiasco to make the American music market truly realize the importance of music itself, although this sentence has been shouted five times before and after. In 2009, the rise of Evan Bell ran through the history of music development in the first ten years of the 21st century, but everything was not as profound as the situation where everyone was in danger under this financial crisis. The Grammy's wake-up call is not only timely but also Appropriately, it is conceivable that after this music shuffling, perhaps American music really ushered in the best opportunity to re-emerge!

Celebrate the fans of this book for completing the rudder master's frequency, today is a super explosion, bow and thank you!