Chapter 2085： draft melee

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Since the "X Factor" and "American Idol" hit TV screens in January, the competition between TV and Fox has also intensified.

From the start of the two talent shows in January to the end of April, in a total of four months, the ratings of "American Idol" have been declining, and the average number of viewers has only remained at around 19 million. Since 2006, the average viewership of American Idol has dropped below the threshold of 20 million for the first time, and the average viewership rating of 3.9 is even more disappointing. The brilliance of the fierce performance is gone forever. That's not good news for Fox.

According to the audience survey, the quality of the contestants of "American Idol" in the eighth season is still very good. The topical characters Adam Lambert, fresh and handsome Chris Allen, Danny Gaoji, Alison Erehart Everyone has a strong backup team. But on the whole, the level of players in this season is slightly inferior to the "big and small" David Cook and David Archuleta, who are "big and small" throughout the season in the seventh season. The fierce competition in the five seasons is also slightly inferior. And the most important thing is the lack of the soul of the judge, Simon Cowell, which makes the show drop a whole notch.

Despite the hard work of the new judges, Keira-Diogatti took over Simon Cowell's poisonous tongue, Ellen DeGeneres' gags and host Ryan Seacrest sparked countless sparks. Simon Fowler's professional and familiar face, Randy Jackson, made the jury lively, but after all, there was still a lack of excitement for the audience.

Coupled with the strong attack of competitors, this also makes the audience of "American Idol" very serious. Although according to the standard of the program, "American Idol" is still the current double champion in the number of viewers and ratings, but it has lost the absolute domineering that swept thousands of troops in previous years. Looking back, neither Jordin Sparks nor David Tickle, the champions of the past two years, were able to get the number one single on the Billboard, which also marked the beginning of "American Idol"'s overall decline.

The fatal blow to "American Idol" is undoubtedly the "X Factor" led by two former "American Idol" generals, Simon Cowell and Paula Abadoo.

"X Factor" was trapped in the old competition mechanism. At first, Evan Bell created "X Factor" on the basis of "American Idol". Although the range of contestants is wider and the forms are more diverse, "X Factor" "Factor" has entered the fifth year in the UK this year, and no combination has ever been able to win the championship. The senior group is also at a disadvantage in the confrontation with the youth group. It can be seen that although the form has changed, the "X-factor" or "American Idol" has a very obvious trend of younger champions. This is also the most fatal shortcoming of the "X factor".

But even so, after the "X Factor" landed in the US market, under the powerful propaganda offensive of TV stations, it still burst out with energy that cannot be underestimated. Within four months, the average number of viewers remained at 14 million, and the average viewership remained at 3.4. Judging from these two sets of data, the "X factor" is one size smaller than that of "American Idol", but even so, the results are still very good, especially as a freshman in the talent show, who can learn from "American Idol" He grabbed a piece of cake abruptly in his hand, and this performance was indeed eye-catching.

In the head-to-head confrontation between the two programs every Wednesday, just like the TV station's wishful thinking, the "X Factor" performance set against the "American Idol" result set, which also made the gap between the two sides not as big as imagined. Rather, it has been maintained within an acceptable range.

From such results, some phenomena can be analyzed. The decline of "American Idol" is doomed, and it must be more and more difficult in the future, but the thin dead camel is bigger than the horse, and the popularity accumulated in the past seven seasons is still not to be underestimated. , It is estimated that in the past one or two years, Fox TV will continue to maintain its important position as "American Idol", but how to make a fuss about the judges has already begun to enter the conference room of Fox TV's executives.

The "X Factor" is not threatening enough, and the flaws in the mechanism make it inherently lagging behind its competitors. Even if the TV station works hard, and even if Simon Cowell goes against the sky, it will be difficult for them to build the "X Factor". Become the second "American Idol". . It is very unlikely that the TV station wants to rely on the "X factor" to win this turnaround battle. Of course, it is only the first season. It is still too early to make an assertion, but it is indeed a more difficult statement.

But one thing is certain, the entire talent show market is already in a murky water. At this time, if you want to continue to benefit from this big cake, it is not an easy task. People can't help but turn their attention to the belated "Voice of America" ​​from Eclipse S TV. Regardless of the performance of this talent show, the U.S. talent show market has become increasingly saturated, and it is estimated that it will be difficult to produce a talent show with sufficient influence in the future. .

"The Voice of America" ​​officially launched on Monday, April 27th!

In the process of creating the "Voice of America" ​​on CBS TV, Sam Reid shouldered the heavy responsibility of the producer and worked with Eleven Studio to produce this brand-new talent show. In the selection of the judges, "Voice of America" ​​also continued the steady, cautious and witty style of CBS TV from the old people's station, without too much blood and confusion, and without adding the chaos of "X Factor" and "American Idol" in the bureau. "The Voice of America" ​​itself is a program that focuses on singing, so the selection of singers is also very clear.

Pop idol singer Christina Aguilera, veteran hip-hop singer Shiloh Green, country singer Blake Shelton, and rock band Magic Red frontman Adam Levy formed the final jury of four. The lineup of these four judges can definitely be regarded as the result of careful consideration. Although Christina Aguilera is an idol singer, her strength has always been absolutely recognized. The ups and downs also made her more in the music itself; the other three singers are all professional singers who focus on music and don't care much about additional products such as popular news awards.

The determination of "Voice of America" ​​can be seen from the lineup of judges. It does not consider the producer, popularity, or program effect, but simply starts from the recognition and concentration of the voice. Of course, the final judges are in the production, Popularity, program effects, etc. also have their own advantages, but these factors are not the primary focus of consideration.

When the "Voice of America" ​​joined the competition, the showdown between "American Idol" and "The X Factor" had already come to an end. The two programs had four and three weeks left to decide the champion, so the competition had entered the most intense competition. Closing stage.

The broadcast schedule of "Voice of America" ​​is the same as "X Factor", which is also very difficult. "The Voice of America" ​​was broadcast on Monday and Tuesday, respectively, but the first season of "The Voice of America" ​​cut off all the details and did not arrange the result set separately. Monday and Tuesday are both performance episodes, and the performance is over. After that, the results of the previous day are announced before the show starts the next day, and then the performance of a new group of players continues. This is also one of the means to focus the most attention on the players, which is undoubtedly a great innovation, distinguishing "Voice of America" ​​from the other two talent shows.

On April 27th, the premiere of the new season of "The Voice of America", the number of viewers was 17 million, and the viewership rate was 5.5. From the horizontal comparison of the results, the viewership number obviously did not meet expectations, but The compact program and novel format have achieved a bumper harvest in ratings, breaking through the threshold of 5.0 and winning a super hot response among the 18- to 49-year-old group.

Immediately on Tuesday, the 28th, the "Voice of America" ​​and "American Idol" had a head-to-head confrontation with "American Idol". Both programs were performance episodes, and the competition between the programs was far greater than that of Wednesday. Head-to-head duels are exciting. In the end, "American Idol" won the ratings and "The Voice of America" ​​won the ratings!

This is definitely an epoch-making victory! Because "Voice of America" ​​has beaten "American Idol"'s undefeated myth of seven consecutive seasons in ratings! The two contestant programs all came from the hands of Evan-Bell. It can definitely be said that Evan-Bell's right hand defeated his left hand, which made all the media excited In the program on Tuesday, The audience of "American Idol" exploded to the level of 21 million, but the audience rating was only 4.2, and its competitiveness was obviously insufficient; the audience of "Voice of America" ​​did not drop but rose. The results, combined with the ratings of 5.9, officially launched a strong challenge to "American Idol".

Affected by the strong rise of "Voice of America", the viewership of "American Idol" broadcast on Wednesday fell to 18 million, and the ratings dropped to 3.6; Chiyu's "X Factor" was affected. The number of viewers also failed to take the opportunity to rise, falling to 15 million, and the ratings were only 3.3. What really affected the "X factor" was the result set on Thursday. The number of viewers fell to 12 million, and the viewership rate was only 3.0. Television is worried.

Although the "Voice of America" ​​is only the first episode of the broadcast, it has attracted everyone's attention with its professional attitude and special way, and truly threatened the dominance of "American Idol"; and "X Factor" "The performance is also higher than expected, infinitely close to the current performance of "American Idol". As for "American Idol," despite the serious decline in performance, it still has a good appeal, especially now that the game is coming to an end, presumably the eighth season can still have a decent ending.

Even so, everyone knows that the era of American talent show melee has truly arrived!

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