Chapter 2116： Midsummer battle

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Songs are played in June, fires flow in July, the sun is scorching hot, and the battle is in full swing. This is probably the situation of the summer season in the North American film market every year. Even in the most "boring" summer season, there are still many commercial blockbusters that make people overwhelmed. The audience is the real God at this time, watching There is a long list of movies at the entrance of the cinema, and then choose the movies according to your own preferences, and send these works to heaven or to hell.

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Eleven Studio still seemed to be in a hurry in the summer of 2009, and did not expand its battles, but did not change its plans due to the threat of the financial crisis. This year, Studio Eleven released a total of three works in the summer, namely "Hangover Little "Fake Marriage" and "Flying House Travels".

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In the past three years, Evan Bell has participated in the competition for the summer slot, and all have the last laugh, but those three works are not produced by Eleven Studio, the second and third "Pirates of the Caribbean" works It's Disney's, and "The Dark Knight" is Warner Bros., so it's not surprising that Evan Bell is not in the studio's summer strategy.

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However, this year's summer program, Evan Bell, doesn't seem to have any plans to participate. It's the same when thinking about it. Last year, Evan Bell's travel took up one-third of his time, and his main energy was on album promotion. Otherwise, it will not wait until March this year to start shooting new works. But Evan Bell still did not miss this summer vacation, and this time he represented him in "Ice Age 3".

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The "Ice Age" series has become the signature of Blue Sky Studio, but the first two films were released in the spring, and they achieved very impressive results. is an unknown. But this is also a helpless move by Twentieth Century Fox.

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For the past two years, 20th Century Fox has been at the bottom of the seven major Hollywood studios, which is not a good record. "Ice Age 3" has Evan Bell joined. Although it is only a dubbing work, and it has to face the impact of Pixar's "Flying House" under Eleven Studios, 20th Century Fox is not interested in Evan Bell and the little squirrel. The appeal is still very confident, I hope to gamble. Therefore, this pushed "Ice Age 3" into the fire pit. As for whether it can retreat completely, only after trying it will we know.

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After careful arrangements, Studio Eleven has also confirmed its plans for this year's summer vacation. On May 8th, "Hangover" took the lead and launched the first shot of Studio Eleven this year; on May 29th, "Flying House Travel Notes" will be the first representative to play. This is also the first time that Studio Eleven has moved Pixar animation from July to May. It is definitely a big adventure; the last battle is "fake marriage". Coming on June 19th.

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In addition, 20th Century Fox apparently also greeted Eleven Studios, so "Ice Age 3" was scheduled to be released on July 3 to avoid a fight between its own family members. As for Warner Bros.'s main event this summer, "Harry Potter and the Half-Blood Prince" is scheduled for July 17, when there must be another battle.

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Twentieth Century Fox opened the 2009 summer season, relying on Hugh Jackman, who became popular all over the world with the role of Wolverine in the "X-Men" series, this time brought a new series of movies "Wolverine" with Wolverine as the protagonist Teaming up with Ryan Reynolds, a strong attack; with "Wolverine" is a romantic comedy from "Ghost of Ex-Girlfriends" Jennifer Garner, who collaborated with Matthew McConaughey and Jennifer Garner, relied on last year. After "Juno" won his first Oscar nomination for Best Supporting Actress, the overall voice instantly became popular, and his career was much better than that of her husband Ben Affleck.

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Sure enough, "Wolverine" gave a boost to this year's summer season, kicking off the 2009 midsummer battle with an $85 million weekend box office. While "Ghosts of Ex-Girlfriends" only earned $15 million in its opening weekend, it's not bad for its romantic comedy theme.

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Then, on May 8, the first fierce battle of the 2009 summer season officially kicked off: "Hangover" against "Star Trek"!

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In fact, in the second week of the summer season, there will be such an explosive super red plate, which is indeed something that many people did not expect. These two competitors are both seed players who have the ability to hit the weekend box office champion, but now they hit the Together, this is bound to completely burn the entire summer season.

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For sci-fi fans, "Star Trek" is definitely a classic among the classics. After it first appeared in the form of a TV series in 1966, it began to sweep the world by itself, with 725 TV episodes and 30 TV series. Seasons, novels, video games, and other works of fiction are almost invincible. In addition, this classic sci-fi work has also appeared on the movie screen ten times. Although it did not achieve the high box office results of "Star Wars", it still has an irreplaceable position in the hearts of sci-fi fans.

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This time, "Star Trek", directed by JJ Abrams, strikes again, which is highly anticipated. JJ Abrams is famous for his TV series "Lost", and then he took over the movies "Mission Impossible 3" and "Clover File". people".

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JJ Abrams found Chris Pine, Zachary Quinto, Zoe Saldana, Simon Peggy, Winona Ryder, Chris Hemsworth Actors who are capable and low-paying, spend almost all of the production cost of 150 million US dollars on special effects production, and they are definitely attacking with unswerving belief.

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Generally speaking, similar to "Star Trek, such a giant crocodile with an investment of 150 million, no work is willing to collide with it head-on, because the major Hollywood film companies have a tacit understanding with each other and will not do that kind of lose-lose. Stupid thing. But with one exception, like last week "Ghosts of Ex-Girlfriends" collided with "Wolverine", comedy movies are very special.

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Generally speaking, comedy movies do not have high investment, but no one can predict the final box office. It may be a masterpiece like "Wonderful Night at the Museum", or it may be a squib like "Fake Tenjin 2".

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Therefore, comedy movies have always had a very special place in the summer file, and sometimes film companies will promote them as "Star Trek, such a major drama, such as "Night at the Museum 2, which will be released in two weeks," but there are Sometimes it will rely on a certain big production to drill loopholes. For example, the "Big Belly" from the previous year is a very typical example. It is attached to the "Pirates of the Caribbean 3". Although it failed to win the weekend box office championship, it still won the title. Very impressive box office results.

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"Hangover" belongs to the latter.

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So far this year, Studio Eleven has not released any work, which is incredible for a large company, but not surprising for a small studio. The "Hangover" with an investment of 35 million was the first shot of Eleven Studio in 2009. This small-investment comedy film has an embarrassing position in the summer season! Take a look at the film schedule in the next few weeks: "Angels and Demons", "Wonderful Night at the Museum 2", "Flying House Travels", "The Lost Continent"... any work is a big work with an investment of over 100 million yuan, " "The Hangover" does not have the strength to directly shake them, so in order to avoid self-confrontation and internal energy consumption, Eleven Studio simply arranged the "Hangover" to the "Star Trek" schedule in advance.

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"For Star Trek, the real audience market is still professional sci-fi movie fans, and the audience base for comedy movies is also relatively wide, so Eleven Studio has thought about it again and again, and then arranged "The Hangover" on this day.

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Although the media all know the intention of Eleven Studio to do this, they deliberately put "Hangover" on the same horizontal line of "Star Trek" for rendering, which also made the craze of summer season hit one after another.

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There is actually another surprise in the confrontation between "The Hangover" and "Star Trek". Few people in the circle know that JJ Abrams should actually be an artist under Eleven Studios at first, but he is a Signed to David Greenblatt, so when David Greenblatt went to Universal, he took little Abrams with him. Although this time "Star Trek, it's Pyla" Meng's work, but what people are looking forward to more is the confrontation between J Jiang Abrams and Eleven Studio, which has now become the top of the industry pyramid The past grievances always make people want to stop .

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In the box-office predictions before the film's release, professionals estimated the "Star Trek" box office at between $65 million and $70 million, arguing that relying on the series' good reputation and J. Abram The most important thing about the appeal of the series is that there are no competitors of the same theme in the same period, and it can create a record high box office for the premiere of the series. You must know that the previous highest box office of the series was only 30 million US dollars. The year's "Star Trek 8" is maintained, which shows that this time the professionals are looking forward to JJ Abrams.

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And for "The Hangover," opening box-office estimates are generally between $25 million and $28 million, a streak between 2007's "Big Night" and 2008's "Breakthrough". "Super Bad", the box office of the premiere is close to the paper cost, and it can be seen that professionals are still looking forward to this first real comedy film created by Eleven Studios.

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According to professional estimates, "Wolverine" will take a big dip at the box office in its second week of release, with "Star Trek" taking over the title, "The Hangover" in runner-up, and "Wolverine" falling back to third. But What will be the actual situation?

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The North American summer vacation in 2009 ushered in the first climax early in the "Star Trek" and "Hangover" confrontation!

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Today's 12,000 update! (To be continued. If you like this work, you are welcome to come to "First Release" to vote for recommendation and monthly tickets. Your support is my biggest motivation.) "This text is provided by the breaking dawn update group @"