Chapter 2119： Reproduce the dark horse

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Everyone is paying attention to the box office trend of "Flying House", which has achieved a double harvest in word-of-mouth and box office, and has launched an indiscriminate wave among the whole people, attracting batches of audiences into the cinema. Go watch this work.

Animation has always been a long-term sell, and can often stay in theaters for more than four months, and the decline in the box office often does not show an alarming trend of more than 50%, even if there is a decline of less than 20%, for animation. It's not uncommon for the film. Of course, the most important thing depends on the reputation of the work itself.

The word of mouth of "Flying House" has been praised unanimously. At the same time, it is not limited by the subject matter like "Ratatouille" and "Robot Wall-E". On the contrary, "Flying House" is more similar to "Superman Special Attack". "Team" and "Finding Nemo" have a bit of an adventurous nature, which makes "Flying House Travel Notes" a family-friendly physique, and has an innate advantage in creating good results at the box office.

After accumulating 290 million US dollars at the box office within three weeks of its release, "Flying House" first resisted the strong impact of "Transformers 2" and handed over a drop of less than 40%; Harry Potter and the Half-Blood Prince..." confronted head-to-head and successfully completed the mission with a 30% drop. After that, the decline of "Flying House Travel Notes" has been controlled below 30%, and such a good reputation is really rare.

"Flying House" was finally released in the North American market until the third week of December, and the show lasted for 30 weeks. This work lived up to expectations and officially crossed the 400 million threshold in the fourth week of August, becoming The third animated film in North American film history with a box office of over 400 million, currently second only to "The Lion King" and "Shrek 2". The goal that "Ratatouille" and "Robot Wall-E" have been striving for.

At the beginning, "Robot Wall-E" finally accumulated 390 million at the box office, but it has never been able to cross the gap of the last 10 million. The difference between the 300 million club and the 400 million club is definitely not a little bit. On the surface, "Robot Wall-E" is only 10 million yuan away, but in fact, this is because the entire film market is less certain about the work. The decisive gap of a grade.

Imagine that "The Lion King" created a North American box office miracle of 422 million US dollars in 1994, but no animation has exceeded the 400 million threshold for ten years after that. This shows how strict the audience is.

It's no wonder that in 2004, when the box office of "Shrek 2" skyrocketed, the media wrote a lot about it. At that time, "Shrek 2" not only broke the threshold of 400 million, but also surpassed the "Lion King" with 400 million With millions of dollars at the box office, it became the king of North American cartoons.

This time, "Flying House Travel Notes" has become the third film in North American film history with a box office of over 400 million, relying on the indiscriminate popularity of the whole people, which is definitely the biggest good news this summer. In comparison, DreamWorks' work "Battle of the Aliens", which was released in April before the summer season, was obviously lacking in confidence, and this work ended up with a box office of 198 million US dollars. , which is one step away from the threshold of 200 million; at the same time, it also makes people place more high hopes on "Ice Age Heng", which will be released after "Flying House".

In the end, the North American box office of "Flying Home" was fixed at 411 million US dollars, but unfortunately it was not able to surpass "The Lion King" and "Shrek 2" to rank third in the North American film history animation works. , it seems that Pixar still needs to wait for the next work to surpass the blockade of "Shrek". But even so, Pixar has officially owned the first work with a box office of more than 400 million, and this achievement was created by the tenth work in the studio's history, "Flying House", which is definitely gratifying.

"Flying House" broke a series of Pixar's own historical records and became the most outstanding work in Pixar's history. The balanced strength of the ten works is also at a glance, which also makes the North American animation market, which was originally a tripartite of Pixar, DreamWorks, and Disney, changed again. Pixar is slightly ahead, and it is ahead of Disney, DreamWorks and Blue Sky Studio. The balance of power in the second group.

First "Hangover" and then "Flying House" Eleven Studios performed so well in the summer of 2009, but this is not the end.

The third week of June after "Flying Home" completed its third consecutive championship, this week has also been widely regarded by the media as a week for the North American film market to recharge, because there are only two new works released this week, and neither of them are It is a big production, so the media think that this week is for the debut of "Transformers 2" next week, so it should be no problem for "Flying House Tour" to complete the four consecutive championships, but the result makes people jump glasses. , the champion is someone else.

The two works released in the third week of June are the comedy "Year 1" produced by Sony Columbia Pictures, starring Michael Cera, who won the attention last year as the leading actor in "Juno", and Jack Black. The list of producers includes Judd Apatow, who has been in the comedy field in recent years, relying on "Big Belly Overnight", "Pineapple Express", "Too Bad", "Forty-Year-Old Virgin" ” and other series of works, Judd-Apatow has become prosperous in Hollywood. This time, he proposed to invest 60 million in the “first year”, which is not a small investment compared to comedy works.

Another work is the second comedy work "Fake Marriage" from Eleven Studio this summer. This work is directed by Annie Fletcher and brings in the comedy-born Sandra Bullock partner to rely on "King Kong" Ryan Reynolds, who created the first peak of his actor career in Deadpool "The Wolf", invested 40 million US dollars, which can be said to be a typical small comedy work.

It was these two comedy works without any champions that messed up the North American box office list in the third week of June, and it was not the "First Year" that people were optimistic about in advance, but the "fake" from Eleven Studio that created the miracle. marry"!

"Fake Marriage" pulled "Flying House" from the throne of the three consecutive championships and took the initiative to take the position. This also became the second dark horse in the North American film market in 2009, which was also created by Eleven Studios.

"Fake Marriage" was screened in 3,000 theaters and earned $34 million at the weekend box office, making it the weekend champion of this week's North American box office charts. Compared to its $40 million investment, and its somewhat mediocre and simple story, this achievement really made the professionals in the entire film market fall under their glasses.

The $34 million mark is the best start to the year's romantic drama, especially when compared to the "He Doesn't Like You That Much" star-studded Jennifer Aniston, Drew Barrymore and more on Valentine's Day. It highlights the work's unimaginable commercial success. Although the seasons are different, "fake marriage" does not have a favorable schedule like Valentine's Day.

"Fake Marriage" not only became the highest premiere data for Sandra Bullock's solo starring work, but also let Ryan Reynolds take the top position this summer, first "Wolverine" Deadpool, and then "Fake Marriage". The box office hit, and Ryan Reynolds' popularity was completely unexpected.

Compared with the counterattack of "fake marriage", "Flying House Travels" took 33 million US dollars with a decrease of 29%, only behind the "fake marriage" which was less than one million US dollars. The gap, ranked second, failed to complete the four consecutive championships, made countless media express regret for "Flying House", but at the same time, they were a little bit dumbfounded, because the work of sniping "Flying House" came from Eleven Studios of another work. "It's because of the same root, why is it too urgent..." This kind of situation seems to be a habit for Studio Eleven.

"First Year", which was once expected to be the most favorable player to hit the box office championship of "Flying House" this week, only opened with a score of 20 million US dollars. Whether it can recover the book cost has become a huge problem. After the "Wonderful Night at the Museum 2" and "The Lost Continent", a comedy that failed again this summer.

"Fake Marriage" performed well in the premiere and became another shiny dark horse after "Hangover", but this dark horse can create a "Hangover"-style miracle It is still uncertain, because In the second week after the release of "Fake Marriage", "Transformers 2' hits hard", so the box office drop is still the top priority.

But fortunately, the word of mouth of "fake marriage" is still quite satisfactory. The overall score of the media is 60, and the freshness of Rotten Tomatoes is 58%. However, overall, the score of the media is still mainly medium, although there is no Like "The Hangover", there are rave reviews, but there are not too many bad reviews. This is good news for the long-term box office combat effectiveness of the work.

Sure enough, in the following week, "Transformers 2, a strong attack, the decline of "Fake Marriage" is naturally not as good as that of "Hangover" and "Flying House", but it is still controlled at 43%. , this is a big victory. Facing "Transformers 2," the premiere box office of up to 109 million US dollars, "Fake Marriage" ranked runner-up with 19 million US dollars, which also proved that, Although the reputation of this work is quite satisfactory, the audience just likes it, especially the support of female white-collar audiences, which also makes "fake marriage" occupy an unshakable place in the summer file of "men gather".

"Fake Marriage", a work that does not seem to have many bright spots, has achieved great success because it fits the hearts of urban white-collar women. North American film critics questioned that its box office could exceed 100 million US dollars. Rise strong!

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