Chapter 2121： slap directly in the face

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"Premier" magazine saw "Ice Age 3, the opening weekend box office "only" only $50 million, and couldn't wait to shout "Evan Bell's first defeat..." attracted countless people's attention.

In fact, from any point of view, "Ice Age Rengu" is not a "failure", nor is it Evan Bell's failure. In terms of "Ice Age 3, its own position, although the result of 50 million US dollars in the three weekends cannot be compared with the second episode of the series, it still far exceeds the number of the first episode, and the cumulative box office of the first five days is 9,500. The million-dollar revenue also quickly recovered the 90 million dollar book cost of Blue Sky Studio. What’s more, this is only the first week of the premiere, the box office drop in the second week, and the long-term sales of animated films…” “Binghe Exactly how Century 3 will behave in the future remains to be seen.

As for Evan-Bell's position, first of all, he has never been a box office star. From his debut work "Death Illusion", Evan-Bell's works have never been the strongest in terms of box office performance. What is really outstanding about Wen-Bell is that investment and income are always proportional, and his starring and supporting works have not lost money so far. This is the real strength of Evan-Bell; secondly, even if it is said "Ice World Special Ma, the premiere box office of such a work is also very good among Evan Bell's works, and it is far from failure.

Therefore, "Ice Age 3's premiere cannot be called a failure, it can be called a success, but the magnitude of success is not comparable to the second part of the series or other works by Evan Bell, that's all.

But the problem is that, on the one hand, the premiere performance of "Ice Age 3' is not as good as the second in the series. It is like "Shrek 3, which has been compared to the second part of the miracle when it was released; On the other hand, it is because Evan Bell's last starring work was "The Dark Knight" in the same summer season, and in the same July, it achieved the No. 1 sturdy result in North American film history.

Under such circumstances, the "Premier" magazine's remarks about "Evan Bell's first defeat..." was actually supported by a lot of remarks, but Evan Bell never cared about $50 million in this situation. 's premiere performance and a box office of $95 million in the first week were also called "failures", and Evan Bell didn't mind such a failure at all. The real accomplishment of the remarks was another boost in sales for Premiere magazine, which excited Elliott Carter, who wrote the press release.

But Elliott-Carter's excitement didn't last long. To be precise, it was less than a week, because in the second week of July, "Ice Age 3, slapped the face directly with the actual box office results!"

Although the comprehensive media score of "Binghe Shirenqiao" did not reach the height of the previous work, the freshness of Rotten Tomatoes began to rise to 65% in the second week due to the comic effect and entertainment level of the work. It can be seen that the most important thing is Bo Junyi's smile, the animated film that brings joy to the family, and the animation's super drop control ability has also been clearly reflected in "Binghe Shixunma".

A drop of 25% makes "Ice Age 3, the box office of the next week to reach 37.5 million US dollars! The cumulative box office performance of the two-week release has reached 150 million US dollars, and the threshold of 200 million is already approaching. The little squirrel beckoned. It seems that even if it can't break through the brilliant achievements of "Ice Age 3, Ice Age 3," the box office is still a big win. The 25% drop also shows that , fans remain loyal to the series.

There are two new works released this week, the pseudo-documentary-style spoof comedy film "Bruno" starring Sasha Baron Cohen, who relied on "Borat" to win undifferentiated love; and the campus youth romantic comedy "School Flower I Love You". " starring Haydn-Panettier, who became popular with the undead cheerleader in the TV series "Heroes."

It is a pity that the box office results of these two works did not meet expectations. "Bruno" opened a weekend box office of 30 million US dollars, and "School Flower I Love You" only had a premiere score of 5 million.

In this way, the North American movie box office chart in the second week of July ended with "Ice Age 3" winning the championship!

Faced with such a result, the voice of "premiering" suddenly stopped, "Ice Age 3, slapped Elliott Shite in the face with the most direct data and results. Rao is Elliott Shite in the I've gotten used to all kinds of setbacks in the battle with Evan Bell for many years, and I still feel that my cheeks are so hot." Ice Age 3, the second week's box office was so good and so strong that Elliott Carter almost Can't say anything to refute.

In Hollywood, the words "Don't try to challenge the Evan Bell effect..." are already a legend, "Ice Age 3, the explosive energy in the next week, is actually due to the collective box office pull of the animated film Family Fun. Motivation, but the media joked that "Evan's fans expressed their dissatisfaction with the 'premier' with practical actions." This has also become a topic of discussion after dinner in the second week of July.

Of course, if the face-slapping operation only lasted for a week and ended, it would not be Evan-Bell. Elliott Ten and "Premier" continue to pay for their own blunders.

In the third week of July, "Harry Potter and the Half-Blood Prince..." hits strongly, with 77 million on the three days of the weekend and 160 million on the five days of its release, which will undoubtedly dominate the North American box office this week. The top spot on the leaderboard.

Under the collective oppression of the little wizards, "Bruno" dropped by 73%, and "Transformers" also dropped by 45%. The drop of less than 20% for "The Hangover" and "Flying House" is even more amazing. As for "Ice Age 3," the drop was also controlled at 30%, and the results were very good.

"Ice Age 3, in its third week of release, won $26 million at the box office over the weekend, and the cumulative box office has directly rushed to 190 million. 200 million is no longer a problem, even "Glacier" World training. "The $260 million record also has a chance to be hit.

"Pop" Elliott-Carter got another slap on the face.

In the fourth week of July, Disney and Jerry Bruckheimer’s computer-based 3D animation “Guinea Pigs”, with an investment cost of $150 million, only won $31 million at the box office—— Disney's own impact on the computer 3D animation market failed again.

"Ice King Has 3" faced the head-on challenge of the same type of opponents, responded with a 45% decline, and continued to stand firm in the North American box office charts, gaining 1,400 in three days over the weekend. $1.3 million, with a cumulative box office of $215 million.

Although the "Guinea Pigs" and "Ice Age 3" matchup is strictly a comparison between Disney and Blue Sky Studios, people can't help but think of Evan Bell's move to take away Pixar, which also makes a generation of The animation overlord Disney has started a three-year incubation period, and it is still unknown when the lighting entertainment company will exert its power. What's more, if "Guinea Pig" is compared with "Flying House", even if it is compared with "Flying House" "Ice Age 3, by comparison, was also dominated by squirrels.

"Pop" Elliott-Carter got another slap on the cheek.

In the fifth week of July, it fell by 30%; in the first week of August, it fell by 40%; in the second week of August, it fell by 40%. The long-term selling ability of "Chuan" Glacier History has been 3, although there is still a difference compared to the phenomenal "Flying House Travel Notes", it can be seen that the gap in word of mouth still has a considerable impact, but it is actually low. The 40% drop is still a very good result, not to mention, the long-term ability of animation has always been very good.

Sure enough, "Ice Age 3 was released until the last week of Year Z, and finally the cumulative box office swayed to the position of 265 million US dollars, which exceeded the 200 million of "Ice Age Heart". 60 million records 'although it is only a little more than that, but it is still the result that the blue is better than the blue.

This is definitely a result that no one expected. Looking at the release of "Ice Age 3" on a special schedule such as Independence Day, the box office results failed to meet the predictions of industry professionals, and the film's reputation also continued the sequel film gradually. The downward trend once made people worry about whether the box office of the movie can cross the threshold of 200 million But it is in such a situation that is not optimistic, "Binghe Shixunma, but rely on this group of small animals. Infinite charm, steady progress, and an arduous battle in the North American film market, including the impact of giant crocodiles such as "Harry Potter and the Half-Blood Prince...", and the head-on confrontation of similar works such as "Guinea Pig Special Forces", But "Ice Age 3" still unswervingly took steps to overcome obstacles, and finally achieved such impressive results.

Although it is said that "Ice Age 3's North American box office performance and "Flying House Tour", which broke the threshold of 400 million, are not the same level of opponents, it is undeniable that "Ice Age 3 continues the popular series of the series." The situation has become another masterpiece of Blue Sky Studio.

The $265 million North American box office is the fifth-highest in the history of movies released on Independence Day! This made 20th Century Fox and Blue Sky Studios all excited. Although it was said that this was the credit of the entire team, people still couldn't help but think that Evan Bell played a major role in it, even if Evan Bell did not participate in "Glacier" at all. The propaganda of Century 3. But people in Hollywood circles are a little superstitious, and they are willing to believe that with Evan Bell there, it is positive energy for the movie!

Looking at such a result, Elliot Carter's cheeks should have been swollen with slaps one after another!

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