Chapter 2202： Christmas Box Office

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In the second week of December, "On the Cloud" was expanded in 80 theaters, with a box office of 55,000 per theater, bringing the film's weekend box office to $4.4 million, which also made "In the Cloud". "Cloud" successfully entered the top ten of the North American box office charts, beating the disaster blockbuster "2012" to take eighth place.

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Topping the North American box office charts this week is Disney's long-lost 2D animation "The Princess and the Frog," and "Weakness" continues its magical performance, taking the runner-up spot, Clint Eastwood and Matt A Damon, Morgan-Freeman collaboration "It Happened to You" was released this week. It was screened in 2,000 theaters and earned $8 million at the box office. It came to the third place.

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In addition to the miracle "Weakness" and the single-house box-office shining "In the Cloud", there is another small-budget film in the studio this week, which is Tom Ford's "Single Man".

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"Single Man", as Tom Ford, the fashion master's debut in the film industry, also bears the title of the first work sponsored by the Eleven Fund, which makes the film attract a lot of attention during the production stage. Although Eleven Studio did not attend the Venice Film Festival this year, "Single Man" went to Venice, the water city, as an indirect representative. In Watertown, "Single Man" won critical acclaim and earned Colin Firth the title of Best Actor in Watertown, continuing Studio Eleven's stellar performance in Venice.

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Taking Venice as an example, "Single Man" started his journey in the awards season as a dark horse with a $7 million investment. It's a pity that although this gay-themed film has been well received, the overall content is too depressing and boring, and it is a "little family" love drama, which is so in line with the dark atmosphere of the post-economic crisis era that there is no film company. After winning the distribution rights, the North American distribution rights of "Single Man" finally fell to Eleventh Issue.

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"Single Man" won a comprehensive media score of 75 points and a freshness rating of 84% on Rotten Tomatoes. The overall evaluation even exceeded "Weakness" by a grade, but due to the film's sketchy temperament and the limitations of **** themes, Or make the work less competitive in terms of box office.

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You know, the "Single Man" sketch is not the type of "Juno" or "Slumdog Percentage". The story itself is locked in the twenty-four hours before a widowed professor decides to commit suicide. The subject matter, short stories, and Tom Ford endowed the work with a strong king, home guard-style artistic atmosphere, it is indeed difficult to make a difference at the box office.

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The same is true. The box office of a single hall of $24,000 won a weekend box office of $220,000 in nine theaters. This result is not too bright, but it is already very good. It ranks on the list. the twenty-first.

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So far, the three works released by Eleven Studio in the awards season this year, "Weakness", "In the Cloud", and "Single Man" have all been released separately. From the overall picture, it can be seen that Eleven Studio is indeed "out of state". ".

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"Weakness" was released in more than 3,000 theaters and performed well at the box office, and the excellent word of mouth was more concentrated on Sandra Bullock; "Single Man" was a complete sketch. Although it received constant praise, it was also a male The protagonist Colin - Firth's light is even more dazzling. The only one with the best performance is "in the cloud", which has shown outstanding competitiveness in all aspects. Although "in the cloud" is currently the most popular, the group advantage of Eleven Studio in the past two years has not been Not so obvious anymore.

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But in fact, this is only relative to other companies. In addition to the strong strength of the protagonists of "Weakness" and "Single Man", the overall level of the film has also received many affirmations, and it still occupies a tenth place in the awards season. Advantageous location. And "in the cloud", not to mention the top seed in the awards season, has fully blossomed and continued the undefeated record.

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Therefore, the current level of the eleventh studio's collection of excellent works is still the first-class in Hollywood.

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Returning to the North American box office during Christmas, the excellent performance of "In the Cloud" at the box office has made people look forward to whether "In the Cloud" will create "Little Sunshine" and "Juno". The miracle of the movie won the top spot in the North American box office chart for a week, but Evan Bell knew it was impossible, because in the third week of December, "Avatar" was released.

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Although it was said that before the release of "Avatar", there were rumors in the circle that the film was a complete failure, but Evan Bill couldn't understand this any more, "Avatar" is brilliant.

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Among the two scripts that Evan Bell has tried, one is "The King's Speech", which is the script that Evan Bell voluntarily gave up; the other is "Avatar", but this script is Evan Bell being Forced to give up, the development constraints of three-dimensional technology and the ten-year preparation of James Cameron have prevented Evan Bell from further contacting this script.

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You know, James Cameron is preparing for "Avatar" with the excellent record of "Titanic". Even so, he has already suffered the distrusting eyes of the whole circle, not only because of the ultra-high budget of 500 million US dollars, More because he insisted on using three-dimensional technology, which made it difficult for him in the preparation process. In fact, before "Avatar", 3D movies were born as early as 1959, but they have never been recognized by the industry. Even in the 21st century, 3D movies have not yet become mainstream, and big film companies have never believed that 3D stereoscopic movies can become mainstream.

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"Avatar" is the historical turning point when 3D movies entered the mainstream. Although there are still many debates about the use of 3D technology since then, the number of 3D movies has increased rapidly since 2010.

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Therefore, "Avatar" is a very special movie. Evan Bell also knows that this movie has created a series of new historical records, with a North American box office of 760 million and a global box office of 2.78 billion. This has refreshed the historical record of "Titanic", and once again achieved the title of "King of the World" by James Cameron.

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Even if "in the cloud" is against the sky again, Evan Bell believes that "Avatar" is still an insurmountable mountain.

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Sure enough, in the third week of December, "Avatar" dominated North America with a $77 million premiere, becoming the box office champion, with "The Princess and the Frog" and "Weakness" in second and third places respectively. As for "In the Cloud", after the expansion of 200 theaters, the single-house box office result of 33,000 US dollars brought its weekend box office to 6.6 million, ranking No. 1 in this week's North American weekend box office rankings. four positions.

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In the last week of 2009, three films were released one after another, "Sherlock Holmes", "Mouse Noble 2", and "Love Is Complicated" came to the Christmas schedule. Needless to say, "Sherlock Holmes" is the work of Robert Downey Jr., Jude Law, and Blake Lively; It's Complicated" is a romantic comedy with three popular actors Meryl Streep, Alec Baldwin and Steve Martin.

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It is a pity that none of these three new works can shake the championship status of "Avatar". "Avatar" won the championship with a sky-high 1.8% drop. "The Great Detective Sherlock Holmes" performed well, under pressure of 6,000 The $2 million opening box office not only allowed people to see the appeal of Robert Downey Jr. and Jude Law, but also made Blake Lively's first box-office hit. Combined with the outstanding performance of "In the Clouds", which was released at the same time, this also made Blake Lively really enter the ranks of A-list stars.

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"Mouse Laibao 2" was the third place, "Love is Complicated" was the third place, and the fifth place was "On the Cloud", which was expanded in 2,000 theaters, with a box office of $10,000 per venue. At the $20 million weekend box office, it was only $2 million behind "Love Is Complicated" in fifth place. "Weakness" also remained strong, taking sixth place with 12 million.

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Although the box office of 77 million in the first week was not as expected, the outstanding box office for two consecutive weeks proved the dominance of James-Cameron. "Avatar" swept away the controversy before its release and conquered it with absolute outstanding performance. The critical film critic has a comprehensive media score of 83 points, with a freshness rating of 83% on Rotten Tomatoes. Although the score seems to be lower than that of "In the Cloud", the overall box office performance After that, "Avatar" has become the highest point of the year's praise!

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The absolute advantage of "Avatar" in technical awards gives it an absolute advantage in the Oscars. Although there are fatal shortcomings in acting awards, it will not hinder "Avatar" in the strong competition for best picture and best director. force. In the blink of an eye, "Avatar" rose strongly and became the strongest seed in the awards season comparable to "On the Cloud".

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But what's interesting is that "Avatar" and "In the Cloud" are two completely different types of works. The former is technically superior and has outstanding commercial achievements, while the latter is a petty bourgeoisie with unparalleled acting skills. These two works have become Z The biggest opponent in the first half of the awards season of the fierce year is indeed very interesting. In addition, the Academy has changed its dynasty this year, so the trend of the 82nd Oscar has become elusive.

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The closing week of 2009 obviously brought a lot of surprises. "Avatar" turned out, "Sherlock Holmes" and "In the Clouds" teamed up to bring Blake Lively into the ranks of first-line actresses, and the overall box office hit. The outstanding performance made the North American film market lively in the week of Christmas and New Year. In addition, the awards season has gradually entered its climax, and 2009 ended with a fiery attitude.

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