Chapter 2250： Summer is coming

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The "King Bian King", which invested 30 million US dollars, is adapted from the comic of the same name by Mark Miller, the author of the original comic book "Wanted Order". It tells the story of a boy who tries to turn himself into a superhero. For the superhero father and daughter, but the drug lord and his son are also trying to deal with them.

This work was known for its subversiveness in the original comics, and Mark Miller is known for his subversive blatant denials of traditional superheroes, especially the previous "Wanted", which opened up an impressive story. Alternative action imagination space. In "Kai Bian Wang", the so-called superhero usually does not have special functions. Only when he encounters a real bad guy, will he show the ability to surpass ordinary people. Therefore, this is a hero who cannot protect himself. It can be said that "King Bian Wang" is a typical work with strong Cult meaning, which has similarities with Quentin Tarantino's funny violence.

The comic adaptation boom in Hollywood arose in the 1990s. As a pioneer, "Batman" also opened up an era, but the good times did not last long. With the fiasco of "Batman and Robin" at the box office, comic adaptation was once into a slump. The popularity of "Spider-Man" at the beginning of the 21st century has brought new hope to the comic adaptation. The fading of comic atmosphere and color, the addition of film technology and high-intensity action scenes have become a trend. Unfortunately, comic adaptation is still It is not omnipotent, "Batman" has found a new way to resurrect again, and the unexpected popularity of "Fantastic Four", "Hulk", "Watchmen", "The Demon Hunter", "The Shining Man" and other works have failed. Or let the comic adaptation work be in a state that is neither embarrassing nor embarrassing.

This time, the adaptation of "Kai Bian Wang" is shouldered by Eleven Studio, which has to be said to be highly anticipated.

Eleven Studio hired British director and producer Matthew Vaughn to direct. Matthew Vaughn and Guy Ritchie are close friends, and Matthew Vaughn's name can be seen in the producers' list of "Two Smoking Guns" and "Snatch".

In order to film this "Kick-off King", Matthew Vaughn got a budget of 30 million yuan from Eleven Studio, compared to the last "Wanted" in Angelina-Jolie's partner James McAvoy In terms of Yi's golden lineup, the 30 million budget of "Kai Bian Wang" not only can't use big names, but even the special effects are very difficult. So, Matthew Vaughn began to rack his brains.

First of all, Matthew Vaughn chose an unknown newcomer, one is Chloe Moretz, who has performed well in "Five Hundred Days with Summer" and "The American Version of Hell". The other is Aaron Taylor-Johnson, who came to prominence in the British film "Love.Love.Kiss". Then Matthew Vaughan extended an olive branch to Nicolas Cage.

Nicolas Cage has gradually become synonymous with box office poison in recent years, even winning the title of "King of Bad Movies", while Matthew Vaughn chose Nicolas Cage only because of his indestructibility of comics Drug obsession. In fact, everyone in the circle knows that Nicolas Cage has applied for auditions for many comic book characters including Superman and Spider-Man before and after, but unfortunately all of them were rejected. This is also the direct reason why Nicolas Cage danced when he got the invitation of "Hell Knight".

Nicholas Cage was chosen to play the "King Bian King", except for the remaining star effect that I don't know if it is aura. The main thing is that he fits the personality of this Cult work that subverts the comic hero.

After Matthew Vaughn finalized the cast, he worked out a new plan and finally managed to get $30 million in funding from the Eleven Fund, bringing the film's total budget to $60 million. For a comic book hero movie that requires a lot of special effects, the 60 million budget of "Kick-off King" is quite shabby, but it is enough for a Cult movie.

April 16. "Kai Bian Wang" was released in 3,300 theaters in the United States, and the comprehensive score of the media reached a good score of 69, and the freshness of Rotten Tomatoes was as high as 80%, which can be said to be praised. A rare hilarious line work in superhero comic adaptations. "Kai Bian Wang" undoubtedly fired the first shot in word of mouth.

"Nearly absurd entertainment, perfect rhythm grasp, ultra-violent film conflict, this film easily reached the height of the same type of film can not be achieved." "The film brilliantly integrates a variety of advanced filmmaking techniques to create a shameless, bold, refreshing, irresistible and endearing pure entertainment", "Kick Bian King has a punk energy and a sporty rhythm. , and the excavation of the quintessence of absurdism"...

This piece of praise is most exaggerated by "the best superhero movie after "The Dark Knight" by "Vanity Fair", and it has joined forces with eight media to send a full score of praise.

Of course, there are also a lot of criticisms. "The adaptation of this film to the comics is blasphemous", "Compared to the wonderful comics, the plot of the film itself is really lackluster"... Most of these criticisms come from faithful Comic book fans, but it does make further demands on the overall level of the film.

Bathed in this warm praise, "Kai Bian Wang" won the opening weekend box office of 23 million US dollars with a single venue of 7,000 US dollars, which can definitely be called a good start!

However, the biggest highlight of this week is not "Kick-a-Bian", but "How to Train Your Dragon", which won the box office of 20 million US dollars with an incredible drop of 21% in its fourth week of release. This DreamWorks production The cumulative box office of his masterpiece has reached 160 million in four weeks, which has surpassed the same period of three consecutive works of DreamWorks.

Since DreamWorks launched "Shrek" and won the first-ever Academy Award for Best Animated Feature Film, the animation showdown between DreamWorks and Pixar has become an annual focus battle, but in recent years, Pixar has become more and more brave, almost Impeccable, which also makes DreamWorks more and more spectator fringe trend, although DreamWorks also has some masterpieces similar to "Kung Fu Panda", but compared to the strength of the Pixar department, DreamWorks is undoubtedly lagging behind. One person, especially last year's "Alien vs. Alien" reputation plummeted, making DreamWorks a rare Oscar nomination.

This year, although DreamWorks left Paramount and started cooperating with Disney, "How to Train Your Dragon", which was produced before this year, was still released by Paramount. This work won unanimous praise from the industry and its box office performance It is also very brilliant. The fourth week of release can still launch a strong impact on the championship, which is the best manifestation. It also made "How to Train Your Dragon" the biggest focus on this week's box office charts.

Sure enough, in the last week of April, the box-office showdown between "How to Train Your Dragon" and "Kai Bian Wang" became the most lively scene. This week's new release of "The Leftover Girl is Crazy" and "The Loser" were not able to produce enough The energy launched an impact, so the final championship battle was still between "How to Train Your Dragon" and "King Bian King".

"How to Train Your Dragon", which continued the 21% drop again, won the weekend box office of 15.8 million, while the box office drop of "Kai Bian Wang" was "up to" 35%—— In fact, this box office drop is less than 40%, which is a laudable figure, but compared to the data of "How to Train Your Dragon", which is still controlled at about 20% in the fifth week of its release, "Kai Bian Wang" This ratio seems a bit too high. In the end, "Kick-off King" reached $15 million at the weekend box office and lost to "How to Train Your Dragon" by a disadvantage of $800,000.

"How to Train the Dragon" picked up again and won the championship again after three weeks, while "King Bian Wang" could only be the runner-up. It was followed by "The Leftovers Are Crazy," with "Date Night," which came out two weeks ago, at No. 4, and "Losers" at No. 5.

Although "Kai Bian Wang" failed to withstand the rave reviews of "How to Train Your Dragon" and failed to win the championship, the 35% drop can still show the audience's love for this work, which was released for two weeks. The cumulative box office has also reached 45 million US dollars, which also presents a promising prospect for the North American box office of "Kipian King".

After that, the box office drop of "Kick-Bian King" has always remained between 45% and 50%, which is not an excellent data, but it is not an excellent figure, but for a subversive comic hero movie with a Cult flavor. Said it was very rare. "Kick-Ass" ran until the second week of August, and ended up at $90 million at the North American box office.

Failing to cross the 100 million box office threshold is an expected achievement for "Kai Bian Wang". After all, the subject matter itself is destined to be difficult for the movie to obtain the box office of a real superhero, and compared to the paper cost of 3,000 In terms of the actual cost of 60 million, the box office of 90 million is still satisfactory, especially the excellent performance of the overseas box office makes people happy.

After its release in 48 countries and regions, the box office in the UK, France and Australia has exceeded 10 million US dollars, and it has also won championships in ten countries and regions including Norway, Sweden, and Poland. , and even completed the championship in four countries and regions, which is really commendable. In the end, the cumulative box office in overseas regions actually reached a tie with the North American box office, which is the same as the result of 90 million US dollars, which is really amazing.

The North American box office and overseas box office of "Kai Bian Wang" are basically the same. The real difference should be in the tens of thousands. The overseas box office is 40,000 US dollars more than the North American box office, and that's it. From this, it can also be seen that this movie that subverts hero comics seems to have won more resonance in overseas markets-compared to North America, where hero comics have more extensive influence, being able to tie the box office is a victory for overseas markets.

In this way, the global box office of "Kick-Bian King" has reached 180 million US dollars, which is really exciting.

With the end of April, the curtain was opened in May, which also means the official opening of the 2010 summer season, and Eleven Studio has two menacing works this year, "Toy Story 3" and "Pirates of Dreams". Space", will kill the Quartet in the summer!

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