Chapter 2252： 1st battle

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The warmer DreamWorks, the revived Disney, and the strong Pixar, who will have the last laugh?

On May 21, "Shrek 4" landed in 4,360 theaters in the United States. This achievement is the largest release of an animated film in film history. This shows that the producer DreamWorks and the distributor Paramount Loving and looking forward to this work.

Since the second and third premieres of "Shrek" both broke the 100 million yuan mark at the box office before, this time, the menacing fourth film has also been given a 100 million dollar box office according to the predictions of professionals. According to the premiere prediction, professional opinions generally believe that it is almost impossible for the fourth film to surpass the height of the second film, but it should be similar to the third film's final box office of 330 million in North America.

But a situation that surprised everyone and calmed down arose. The single-hall result of $16,000 made "Shrek 4" a $70 million premiere at the box office. Not only did this result not set foot on the 100 million threshold, It is far from the second and third parts of the series, and even lags behind the level of "Flying House" and "Robot Wall-E", which is really disappointing.

Despite the $70 million premiere result, "Shrek 2" still easily defeated "Iron Man 3", which won the two-week championship in a row, and "Robin Hood", which had a great reputation for diving, to win the North American box office championship in the third week of May. , but this result is really unsatisfactory.

But why do you say that this result makes you calm? This brings us back to the old topic of sequels. The sequels can bring loyal fans of the series to the cinema, but the sequels also consume the essence and creativity of the series, and gradually become boiled water. The success or failure of the sequel has always been a double Blade, and the "Shrek" series has reached the fourth installment, and the weakness is not a shocking unpopularity.

From the comments of the media, we can see the tip of the iceberg. The comprehensive score of the media is 58 points, and the freshness of Rotten Tomatoes is only 54%. The main body, the lack of new ideas in the main story line, the replay of the core theme, and the lethal injury of the lack of funny sections made it difficult for the premiere box office of "Shrek 4" to reproduce the brilliance of the year.

However, it must be admitted that the premiere result of 70 million is only "lower than expected". Compared with other animation works, this is still a very dazzling premiere result, which is similar to "Finding Nemo" Ice Age 2 "The Incredibles" is a high-level work, and it can still rank among the top ten in the premiere rankings of movie history animations, which can be said to be a remarkable achievement.

Under the leadership of "Shrek", the North American film market performed unsatisfactorily this week. After the two consecutive championships of "Iron Man 3", the box office plummeted by 50%, and it is impossible to break the 400 million mark. Even 350 million has become a little precarious.

And Universal Pictures' "Robin Hood", which cost 200 million US dollars to build, was a complete failure. This work, which once invited Evan Bell to star, was finally starred by Oscar winner Russell Crowe. Unfortunately, both word-of-mouth box office failed miserably. The box office of 16 million US dollars shocked Universal Pictures, and the box office fell by as much as 48% in the next week. The cumulative box office of the two-week release was only 66 million. It seems that the book cost of 200 million US dollars can only be I am pinning my hopes on the overseas market and the DVD market.

On the other hand, Amanda Seyfried's low-budget romantic comedy "Letter to Juliet" performed well. Not only did it occupy the fourth place on the North American box office chart this week, but it also fell by only 33%. The cumulative box office of the film for two weeks after its release came to 28 million US dollars. Compared with the investment of 30 million, this achievement is indeed eye-catching.

"Shrek 4", one of the top three summer animations, debuted first. Although the results were not as good as expected, it still performed well with the support of fans of the series. "Toy Story 3" will come in two weeks. What will the battle look like? However, before the official start of the first battle, there is still a week in between, and this week is also filled with gunpowder. The two works of "Prince of Persia: The Blade of Time" and "Sex and the City 2" will compete fiercely.

"Prince of Persia: The Blade of Time" is Disney's $200 million meticulously crafted work, directed by "Four Weddings and a Funeral Little "Harry Potter and the Goblet of Fire", "The Traitor" director Mike Neville Directed and invited Jake Gyllenhaal to join, it can be said to be menacing, and it is also a favorite to win this week.

Needless to say, "Sex and the City 2" is of course. After New Line Cinema was acquired by Warner Brothers, it spent 100 million US dollars to invite the original crew of the first TV series and movie to continue to build, and I also look forward to being able to rely on women again during the summer. power to create success.

But what surprised everyone was that the two newly-released works were met with severe scrutiny. "Prince of Persia: The Blade of Time" opened a box office of 30 million US dollars in the media's criticism, and even It is even more bleak than "Robin Hood", giving Disney a fatal blow to the road to recovery; "Desire, Hope City 2" is also difficult to reproduce the bravery of the first part, and relied on female supporters in the condemnation to win three. Eleven million dollars at the opening weekend, but it's still hard to satisfy Warner Bros.

Under such circumstances, "Shrek 4", whose box office dropped by as much as 40%, finally won the championship with a weekend box office of 42 million US dollars! This suddenly brought DreamWorks back to life in a second, and the current box office of 133 million US dollars still retains the hope of hitting 250 million - but 300 million is already a pipe dream.

In the face of such a result, box office analysts couldn't help but start to mourn. Such a result is indeed extremely disappointing. This summer, two blockbusters have become duds, namely "Robin Hood" and "Prince of Persia: Time". "Blade" This is definitely not good news for North American film history.

Of course, the only good thing is that "Toy Story 3" will be released next week! Well, the weakness in the fourth week of May can also be seen as the audience building up on the box office explosion of "Toy Story 3", after all, "Toy Story 3" and "Shrek 4" are both cartoons! Covering the film market of all ages indiscriminately, the head-to-head contest between cartoons is a huge threat to any other work, and the poor "Prince of Persia: Blade of Time" and "Sex and the City 2" are the poor ones. insect.

On June 4th, "Toy Story 3", the fourth work of the collaboration between Eleven Studio and Pixar, came to the fore. It also opened the prelude to the first battle of the 2010 summer animation war. This time it was Pixar against DreamWorks. !

Although it is said that the focus of everyone in the first week of June is on the animation showdown, in fact, there are also many works of fishing in troubled waters this week, including the comedy film "Going to the Greek Theater", which Universal Pictures invested 40 million "The Reconstruction Agent" starring Shitton and Katherine Heigl, the comedy "Marmaduke the Great Dane" starring Owen Wilson, and "Beasts," starring Hedrien Brody.

These four works of fishing in troubled waters are obviously not aimed at the title of champion. They want to reproduce the original scene of "big belly" relying on "Pirates of the Caribbean 3" to generate income, and relying on the card of comedy movies to gain market share. Breakthrough, "Going to the Greek Theater Little" Rearrangement Agent" and "The Great Dane Marmaduke" are comedy works that are completely Sima Zhao's heart that is well known to passersby.

Among them, "The Reorganization Agent" obviously attracted a lot of attention. One of its leading actors, Katherine Heigl, had a conflict with the "Grey's Anatomy" crew last year, which continued to the accusation of Evan Bell's "Caesar hegemony" , and the two sides broke up after the broadcast of "Grey's Anatomy" last month, and now Katherine Heigl and Eleven Studio are truly a clean break.

After leaving the "Grey's Anatomy" crew, Katherine Heigl announced that she would concentrate on filming and sneer at Evan Bell in an interview with reporters. When the reporter asked about Katherine Heigl replied, "You know, I'd better keep my mouth shut about this, or who knows if I'll get a script invitation."

Katherine Heigl's big mouth once again caused an uproar When she was interviewed, Evan Bell just finished the filming of "Sherlock" and returned to Los Angeles, so Evan Bell quickly Surrounded by reporters, Evan Bell replied with a laugh at LAX at LAX, "Yeah, I don't think she has the right to speak, you know, that's the first under my rule. a rule."

Evan Bell's ridicule of four or two jins suddenly brought Katherine Heigl to the forefront. For a time, her exposure in the media even surpassed that of Evan Bell, until the "Los Angeles Times" mocked her for jumping up and down to promote her new work. The jumping clown, people realized that: it turns out that "The Reorganization Agent" is about to be released.

Of course, as soon as "Toy Story 3" came out, all the miscellaneous discussions disappeared in an instant, the only focus was the battle between Pixar and DreamWorks, from word of mouth to the box office, from the premiere to the final box office and even the weekly decline, people Will be closely watching the comparison between "Toy Story 3" and "Shrek 4", not to mention that there is a "Despicable Me" waiting in two weeks.

Under such a high-profile situation, "Toy Story 3" landed in the North American market, with a premiere box office of 129 million US dollars, and easily killed all competitors with the momentum of swallowing mountains. The victory of the first battle!

Today's 12,000 update! (To be continued. If you like this work, you are welcome to come to "First Release" to vote for recommendation and monthly tickets. Your support is my biggest motivation.) "This text is provided by the breaking dawn update group @"