Chapter 2257： the end of the battle

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At the end of June, the animation war that dominated the entire June has finally come to an end. The idol movie "Twilight: Lunar Eclipse", which broke the industry rules in the first week of July, was released, which was also the first two "Twilight" films in the series. , "New Moon" is the first time to compete in the summer season after its success, and it is obvious that Lionsgate has strong confidence in it.

"Lunar Eclipse" continues the excellent tradition of the first two films in the series, that is, "word of mouth **** and the box office goes against the sky". The media comprehensive review of "Lunar Eclipse" is only 48 points, and the Rotten Tomatoes Freshness score is 47%. The reason for such a mediocre score is because the people who are pursuing them are doing their best to praise them, but they don't feel it. Those who are interested will abandon it like a sham. This is the distinctive feature of idol movies, and the same is true of the media's comments.

But even so, "Eclipse" took home $64 million, though not on par with "Crescent Moon"'s $140 million opening figure, compared to "Twilight"'s $64 million opening. Nineteen million has also dropped. It can be seen that the idol movie is a little bit uncomfortable in the summer, but even so, this premiere result not only easily won the weekend box office championship in the first week of July, but also compared to its 6,000. The cost of 8 million US dollars also continued to continue the law that idol movies were not well received.

Although it is said that the championship battle has nothing to do with the three cartoons, the box office trends of these three works are still worthy of attention.

"Despicable Me" faced the impact of "Lunar Eclipse", and relied on excellent word of mouth to hand over an amazing report card with a 27% drop, and continued its excellent performance; "Toy Story 3" entered its fifth week of release Time, the box office decline is still controlled at about 30%, and the performance is staggering; "Shrek 4", which entered the seventh week of the show, has a stunned box office due to the large withdrawal of the theaters. A drop of 70 percent has officially dashed any hope that this work will surpass its predecessor.

The final release date of "Shrek 4" was much shorter than people expected. It was actually released in the first week of September. As a rule, the cartoon will be released for 24 weeks because of its long-term blockbuster. The above is a normal level, but this time, "Shrek 4" actually went offline after only 16 weeks of release, which is very embarrassing.

Under such circumstances, it is not surprising that the North American box office of "Shrek 4" stopped at 238 million, not to mention breaking the record of the second part of the series, even more than the first 206 million The data of 17 million is a little off, which is really disappointing.

Relatively speaking, with the worldwide popularity of the series, "Shrek 4" has performed very well at the overseas box office. The overseas box office data of 510 million can be regarded as a little consolation for DreamWorks. This also made the global box office of "Shrek 4" finally reach around 750 million US dollars. Even if it can't be compared with the first three films, it is still a successful work.

The performance of "Despicable Me" is much more in line with the cartoon genre. The box office decline has always been controlled within 40%. Even after September, there have been as many as six times of reverse growth. The final release time It was extended to the second week of January 2011, and it was released for 28 weeks. It can be seen that the popularity of this work in North America has been completely launched for Disney.

Compared with the successive fiasco of live-action movies, the victory of "Despicable Me" obviously makes Disney happier, and even the loss of live-action movies is within an acceptable range. The main reason is that animation is the foundation of Disney. After losing the help of Pixar, Disney realized that they were lagging behind in the 3D computer animation market. Several independent attempts before and after have proved that Disney is now in the technical link. The overall backwardness of the company, let alone the grasp of the story of the animation market, the emergence of lighting entertainment has undoubtedly given Disney confidence again. From the cartoon itself, to the surrounding area, to the theme park, the entire Disney has been revitalized, and the future is bright.

The North American box office of "Despicable Me" finally stopped at the position of 251 million US dollars, which is not only a lot higher than the North American data of "Shrek 4", but also more commendable Yes, the investment of "Despicable Me" is only 69 million US dollars, and the investment of "Shrek 4" is 165 million, nearly three times the difference, which makes the whole Disney permeate. In the warm smile, he swept away the haze of losing Pixar in the past three years, and raised his eyebrows again!

However, as expected, the appeal of "Despicable Me" in the overseas market is difficult to match the power of "Shrek 4". This is the difference between the sequel and the non-sequel, and the accumulation of fans is fundamentally different. . "Despicable Me" earned $290 million at the box office in 60 overseas countries and regions, and finally reached a global box office of $540 million. For the studio, this result is undoubtedly exciting!

Of course, when this animation war is over, there is only one real winner, and that is "Toy Story 3". The unique Pixar plus the unparalleled Eleven Studios, the energy that burst out together pushes "Toy Story 3" To the new peak of animation!

The box office decline of "Toy Story 3" has always been controlled below 35%, and after entering September, it has also experienced a reverse growth situation four times. Twenty-six weeks later, the performance was as good as expected without any surprises.

In the end, "Toy Story 3" not only broke the six-year-old record of "Shrek 2" at the North American box office, but also surpassed "Star Wars" released in 1977 with $480 million. It occupies the third place in the North American film history box office rankings, only behind "The Dark Knight" and "Titanic", which both broke 600 million at the box office!

Although it is said that the total North American box office of "Toy Story 3" still failed to break the 500 million shackles and became the third work in North America with a box office of more than 500 million, but even so, the achievement of 480 million US dollars is still bright for everyone. At the same time, it has also achieved a new high for animation in the North American film market!

This is not the end, and the performance of "Toy Story 3" in overseas markets is even more astounding.

"Toy Story 3" was fully released in 70 countries and regions around the world, of which the box office in Japan and the United Kingdom broke the $100 million mark, and the box office in Mexico, France, Spain, Australia, Brazil and other five countries and regions were It broke through the threshold of 40 million US dollars, and 16 countries and regions with a box office of more than 10 million!

Thirty-six countries and regions have won the championship for at least one week, and more than 12 countries and regions have won the championship for four consecutive weeks, and won the global box office championship in two weeks before and after. This series of sturdy achievements has made "Toy Story" 3"'s overseas box office reached a height of 700 million US dollars!

The sequel advantage of "Shrek 4" was brought into full play in "Toy Story 3". After the overseas box office of 700 million US dollars was superimposed on the North American results, the global box office of "Toy Story 3" not only broke through one billion in one fell swoop, becoming the It was the first film in film history to break one billion at the global box office, and achieved the tasks that "Flying House" and "Shrek 2" had not been completed, and further passed the threshold of 1.1 billion, and the final box office data reached as high as $1.18 billion!

All the historical animation records are all under the banner of "Toy Story 3", and Pixar officially dominates the country! Not only that, "Toy Story 3" also ranks among the top ten in the box office charts of movie history, and currently ranks behind the three works of "Titanic", "Dark Knight" and "Pirates of the Caribbean 2", stepping on "Pirates of the Caribbean 3" has a data of 1.16 billion, occupying the fourth place in the film history list!

There is no doubt that "Toy Story 3" has achieved a big win at the North American box office and the global box office. The box office figure of 1.18 billion US dollars has made the cost of 200 million US dollars worth every penny. , which not only continues the record of success of the cooperation between Pixar and Eleven Studio, but also completes "Ratatouille", "Robot Wall-E", and "Flying House Travels" and has been working hard to complete it. The dream of surpassing "Shrek 2" and becoming the first cartoon in the global history to break one billion at the box office!

Therefore, when the animation war came to an end in the summer of 2010, the impact of "Toy Story 3" was beyond doubt, which not only made Pixar the industry leader, but also made Eleven Studios in the seventh It occupies a very delicate position among the big film companies. Presumably, Eleven Studios will gradually increase its weight in Hollywood, and gradually take root and stabilize.

The ten years of DreamWorks have created countless brilliance, but in the end, they were forced to split up and sell. Without the support of the consortium, DreamWorks struggled in the later period; the ten years of Eleven Studios, from being known as the "Second Dream" Factory", and has now taken off the so-called "second" hat, becoming the most special eleven studio in the world's film industry, the only one. Along the way, there have been countless brilliance.

The animation war led by "Toy Story 3", "Shrek 4" and "Despicable Me" came to an end temporarily after the release of "Lunar Eclipse", but the summer box office war was far from over. Just a start.

Just as the North American summer war situation was in full swing, Evan Bell, who was filming "Sherlock" in London, also ended his 70-day TV series shooting and returned to Los Angeles.

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