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As the reporters said, the talent shows of the three major TV stations in 2010 ended last week. This week, the major media and major TV stations are counting the gains and losses of this season. This is "American Idol" and "X Factor" , "The Voice of America" in the second season of the duel between the three, and when all the results came out, people couldn't help but sigh, the world is really different.
After the fierce competition of the three major TV shows in 2009, after entering 2010, the competition is obviously more intense. The three TV stations, CBS and Fox, have tried their best, hoping to occupy the second season of the competition. upper hand. "The X Factor" and "American Idol" are still fighting since the beginning of January, and "Voice of America" will join the battle in February, starting from the audition, to the topical characters among the contestants, and then In terms of judges, competition system, and rewards, the three major TV stations have tried their best to strive for advantages, and hope to turn the advantages into real victory.
After "American Idol" experienced seven seasons of glory and the eighth season's struggle, the ninth season's decline has been clearly revealed, and the entire downward trend is particularly obvious. The disaster that Fox TV was worried about has finally come, "American Idol" Both the average viewership and viewership declined by more than 20%, and finally the average viewership for the whole season fell to 14 million. Compared with the average viewership of the previous season, the decline reached 14 million. Thirty percent! The average ratings fell to the level of 3.4, a drop of more than 20 percentage points.
Although the number of viewers of 15 million and the average rating of 3.4 are still very good results for other dramas, not only there is no problem in winning the next season reservation, but also in all dramas. It is still in the top ten in the number of viewers and ratings. But compared to the brilliance of previous seasons, the dominance of "American Idol" is nowhere to be seen, and it's a huge blow for Fox.
The disaster of "American Idol" is not over yet. The judges have resigned collectively. At present, only Randy Jackson remains in his post. In the face of the great popularity of "Glee", which was previously supported by "American Idol", the counterattack has been successfully completed. , Fox TV decided to let "American Idol" make way for "Glee" next year. "American Idol" continued its broadcast time on Tuesday and Wednesday for eight years, and postponed it to Wednesday and Thursday. Choir" occupies the place. Coupled with the threat of other similar competitors, this has put "American Idol" in a very embarrassing situation, which makes people sigh.
Compared with the decline of "American Idol", "X Factor" is trapped in the outdated competition system, and the ratings have not improved much. The number of viewers and ratings in the second season have not improved much. The average number of viewers 12 million, with an average rating of 2.9. In the first season, this set of data is 13 million and 3.3. Although the downward arc is not as obvious as that of "American Idol", there is still no doubt about it. , especially the ratings fell below the level of "3.0", which also makes people not optimistic about the prospects of "X factor".
Simon Cowell has pretty much shown what he can do when he invites Britney Spears and Demi Lovato to join him and Anthony L.A Reed on the jury lineup. middle.
Needless to say, Britney Spears is the most promising single female singer in the United States to rival Madonna. Although she has experienced a few years of downturn, since her comeback at the end of 2009, the rising momentum has been unstoppable. Returning to the top ranks again; Demi Lovato was born in Disney, and under the support of Mickey Mouse, movies and music blossomed on both sides, and the popularity was enough to be on a par with the Jonas Brothers, Miley Cyrus and others .
It can be seen that Simon Cowell very much hopes to get more attention from the judges, and attract the attention of the audience at the starting stage of the audition.
But unfortunately, judging from the results, Simon Cowell's strategy failed. The "X factor" was not able to break through the siege in terms of ratings, viewership data, or overall influence and topicality. Moreover, although the overall downward trend is not as serious as that of "American Idol", you must know that the wealth of "X Factor" is not rich enough, and there are not many parts that can be used to squander.
This has made the TV station already overwhelmed. After the end of the second season of "The X Factor", Britney Spears' high signing fee made them discouraged, and in Britney Spears's view, it was also rewarded to play "The X Factor" Not much, neither side has much intention to renew the contract, which means that the "X factor" who got the reservation for the third season will continue to change the lineup of judges, which is not good news.
The failure of "American Idol" and "X Factor" is naturally the victory of "Voice of America".
After entering the second season, the "Voice of America" has become more and more brave, from the judges to the contestants, from the topicality to the attention, and has fully completed the transcendence of the overlord "American Idol". When the second season started, "The Voice of America" played the first episode of Evan Bell's show, and the final viewership reached 36 million, which is naturally not the same as when Evan Bell starred in "American Idol" The number of viewers in the tens of millions is comparable, but this also created a record high for "Voice of America" and announced the beginning of "Voice of America" taking over the draft market in an all-round way.
Evan Bell's performance in the "Voice of America" has aroused indiscriminate and comprehensive heated discussions. The program team also created a blind selection environment for the audience, and Evan Bell's performance easily conquered all the audience. , After his blind selection performance of "Voice of America" appeared on uTube, he won 100 million hits within a month, creating various topics for "Voice of America" in all directions.
Then "Voice of America" really performed well, with an average audience of 16 million and an average audience rating of 3.8. In this set of data, the performance of the first season was 17 million and 4.2. Obviously, the data of "The Voice of America" has also declined, which is also a trend of all dramas this year as a whole, but it can be seen that the downward trend of "The Voice of America" is obviously within an acceptable range, and the The exceptional advantage ahead of the most powerful competitor "American Idol" has changed the pattern of the entire American singing talent market.
After the market of the American talent show entered the second season of the competition for hegemony, the final victory "Voice of America" was finally divided to maintain the advantage of the first season, and completed the transcendence, which made major media and countless experts last year. The situation that I began to look forward to finally appeared. "American Idol" is not only the dominance of one family is gone forever, but also has maintained its dominant position for eight years. Finally, the market of Xian Song talent show has officially entered the Warring States Period, and the competition in 2011 will be Brilliant.
Although "American Idol" has slipped from the champion position to the runner-up, an unprecedented dilemma appeared in the past eight years, but in fact the gap is not large, and there is still a chance to make a comeback next year after regrouping. As for the "X factor", even if the data performance is not satisfactory, there is still hope as long as Simon Cowell has a strong fighting spirit. Even if he can't challenge, it is absolutely no problem to be a spoiler.
Now Fox TV and TV stations must have very complicated feelings for Evan Bell. The chaos in today's market can be said to be entirely caused by Evan Bell. "American Idol" was launched by Evan Bell, which made Fox TV soar; but now the hegemony of "American Idol" was also destroyed by Evan Bell. The emergence of "Sound" has directly led to a sudden change in the entire draft market.
Of course, this also makes people more certain that Evan Bell's star in the TV industry is definitely well deserved.
It is foreseeable that the competition in the draft market next year will be a completely new situation. "American Idol" has shifted its broadcast time to Wednesday and Thursday, which indicates that "American Idol" will completely overlap with "X Factor" in the future, and the frontal competition will be fierce. At the same time, it can be seen that Fox TV's I no longer have enough self-confidence against "Voice of America", so I gave up the Tuesday schedule and turned to the soft persimmon of "X Factor".
On the Tuesday schedule, the currently popular "Glee" will compete with the "Voice of America"; on Monday, the contestants sent by Fox TV are "Don't Lie to Me", this work is performed by "Reservoir Dogs", "Vulgar" "Fiction" and "The Pianist at Sea" starred Tim Ross, and the investment has reached the film level, which is known as the most expensive work this year.
Fox's apparent plan for how to counter CBS' "Voice of America" has given people an early interest in next year's final ratings.
Of course, in the just-concluded 2009-2010 season, the order of the entire American TV drama market has undergone tremendous changes due to the collapse of "American Idol" dominance. "Occupying a stronghold, the "Naval Criminal Investigation Service", which entered the seventh season, has officially become the pillar of CBS TV. Whether it is word of mouth or audience support, this series has been deeply rooted in the hearts of the people The performance is exceptional outstanding. CBS TV even teamed up with Eleven Studios to develop a spin-off drama, "Los Angeles Naval Criminal Investigative Service", which aired in the first season and took the runner-up position in the year-end average viewership rankings, followed by "Navy Crime". behind the investigation.
And the championship status of the ratings was taken over by "The Big Bang Theory". The otaku who entered the third season, became more and more brave, and the overall quality improved in an all-round way compared with the previous two seasons. The Doctor," became the biggest winner of the season.
The works of CBS TV both won the championship in the number of viewers and ratings, which completely changed the situation of Fox TV's dominance in the past few years, and all the works that contributed to CBS TV came from Eleven Studios. The top three average viewers are "NCIS", "Los Angeles NCIS", and "Super Detective", and the top three average viewers are "The Big Bang Theory" and "Doctor House" , "Grey's Anatomy", all six dramas come from Eleven Studios.
No wonder the media will be interested in Evan Bell's star awarding ceremony whether he will become a judge of the talent show !
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