Chapter 2309： TV screen

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The high temperature in the summer of 2010 seems to have waited until July. The release of "Inception" and "Pirates of the Caribbean 4" made the summer heat sweep the world, and the wave after wave of heat waves caused high temperature warnings all over the world. , and with the end of July, people thought that the high temperature of this summer was about to pass, but a heat wave from the British Isles struck again.

This time, the high temperature warning came not from the big screen, but from the small screen of the TV station.

On July 25th, the TV station's elaborate "Detective Sherlock" was officially broadcast. This drama, which was not well-received in the production stage, suddenly emerged, creating a fiery "Sherlock Holmes craze" with a sturdy attitude. .

"Detective Sherlock" received a lot of attention during the production stage because of the addition of Evan Bell, but in fact, this series is not well-received in the United Kingdom and the United States, and Americans cannot understand that Evan Bell will be in this series. The purpose of the show is beyond comprehension.

The British have a slightly different point of view. From a certain point of view, the British are very conservative and rigorous. They are famous for their dedication to tradition and classics. It can be illustrated by the simplest example. Wimbledon tennis public The tennis tournament, which has the longest history in the world but also has the most complete rules, shows the British people's adherence to the rules.

Therefore, when it was learned that the new version of "Sherlock" actually moved the story background to the 21st century, the entire British media was in an uproar. Although it was not a crusade, it was not optimistic about the prospects of this series. British media generally believe that the change in the background of the times is likely to cause the entire story to lose its original color, or even lead to the collapse of the entire story structure, which is a fatal blow to a classic character like Sherlock Holmes.

But it must be admitted that Evan Bell's strong influence has attracted more attention than ordinary people imagined in "Detective Sherlock". Whether it is for or against, people's expectations for this series are the same, at least Want to see what Evan Bell's version of Sherlock Holmes looks like, especially since Captain Jack Sparrow has become a swan song, people are eager to see what Evan Bell can do with Sherlock What kind of spark does the classic character of Locke Holmes produce?

After "Sherlock" aired its first episode "Pink Research" on July 25, it quickly created a series of topics. 12 million viewers across the UK watched the episode. This achievement Making it the most-watched TV series in the UK since 1981's "After the Storm"!

In fact, in the United Kingdom, because TV stations rely on fixed annual fees paid by viewers to maintain operations, they do not pay much attention to advertising revenue. This also makes British dramas different from American dramas. The ratings are not the first criterion, but the quality of the episodes is the most important. , which is similar to the American cable TV station - but the advantage of the TV station in the British TV market share is equivalent to the position of the American public TV station, so this also makes the British TV series have a wider mass base and more excellent episodes depth.

But even so, "Detective Sherlock" created a new historical record, which still amazed everyone. The audience of 12 million is a very good performance in the United States, and it is even more sturdy for the United Kingdom. You must know that the total population of the British Isles is only in the early 60s. That's it, this also means that the audience rating of "Sherlock" is as high as 20%. On average, one out of every five Britons has watched this series. How is this not surprising?

This statistic is truly astonishing, because the Guinness Book of Records publicly affirmed that the title of the highest-rated UK viewership was placed on the head of "Detective Sherlock", which also became the most shocking one before the end of July. upsurge.

Under the circumstance that most professionals are not optimistic, "Detective Sherlock" made a strong debut with a performance far exceeding expectations, and created countless topics. Different from the production mode of American dramas, British dramas are often short and powerful, with no more than six episodes in a season, and "Sherlock" has only three episodes. It's no less than a well-made movie.

There are more than 70 versions of Sherlock Holmes, a classic character like Sherlock Holmes, in the history of film and television, but this time Evan Bell played Sherlock Holmes, which once again broke people's habitual thinking. The Sherlock Holmes of the 21st century is an extremely fast-talking, empathetic, vicious, self-proclaimed "sociopathic" reasoning genius. Sherlock-Holmes's rambles and clues in his self-calculation even require Only by slow-playing can the audience's thinking completely follow--of course, the drama dares to shoot like this, in addition to highlighting the characters' personalities, it is also because the audience can't keep up with this part of the content. Just get the result.

This is completely different from the usual mode of general detective dramas. In general, detective dramas strive to express every detail of reasoning slowly until most audiences understand it, but "Detective Sherlock" is relaxed and easy to retract. , which is completely based on Sherlock Holmes' thoughts as the core to develop the narrative of the story, and strives to make the rhythm of the whole story run with Sherlock Holmes.

And Sherlock Holmes, played by Evan Bell, broke the conventional rules of countless people. The poisonous tongue of "your existence has lowered the IQ of the whole street" is a classic, while Sherlock Holmes is self-centered. His arrogance made the others around him grit their teeth with hatred. In the story, except for John Watson and Mrs. Hudson, almost no one liked Sherlock Holmes.

But it is such an annoying character in the play, but Evan Bell is so charming that he has successfully captured the hearts of countless audiences. This is a very difficult thing. The characters are unpleasant but they are played with enough charm by the actors to capture the audience's approval. There are few such actors in the world, and Evan Bell is exactly one of them.

Just look at Captain Jack Sparrow, under the interpretation of Evan Bell, this coquettish and cunning pirate captain has captured the hearts of audiences of all ages around the world, and now Evan Bell and Sherlock Holmes this The chemical reaction of the classic characters has not only made the 21st century version of Sherlock Holmes believable, but also pushed the charm of this character to a new extreme. In addition, Sherlock Holmes's British temperament and aristocratic demeanor have been vividly interpreted by Evan Bell.

As a result, history has been rewritten. After Sherlock Holmes came to the 21st century, the ability to attract fans has not diminished, and under the interpretation of Evan Bell, it exudes unprecedented appeal, and the ability to circle fans is amazing. stunned.

After the "Pink Study" was broadcast, more than 121 media outlets reported on the episode, which naturally included a large number of online media. When the episode was not well-received during the production stage, more than 100% reported Eighty percent of the media gave thumbs up to the episode, and the remaining 20% were mostly positive, but not to the level of rave reviews.

Not only the media, but even the House of Commons are discussing the plot trend with relish, which has become a hot topic in the streets of London. According to incomplete statistics, the upsurge on the Internet is even stronger. Twitter has more than 50 million pieces of content in a week discussing "Sherlock", and this set of Facebook data has reached 8 Ten million, it can be said that all aspects and corners are showing an absolutely popular attitude, even enough to compete with "Inception" in terms of topic heat.

With the birth of the first episode of the first season of "Sherlock", almost all countries and regions around the world have begun to request copyright purchases from TV stations, and the American CBS TV station, which is one step ahead, has become the envy of countless people. Object. Haruka remembers that in the early stage of the production of "Sherlock", when everyone was not optimistic, CBS TV station negotiated with the TV station at the first time because of its absolute trust in Evan Bell and successfully purchased the "Sherlock" The U.S. broadcast copyright of "Sherlock" is the first step to confirm that "Sherlock" can successfully land in the United States.

Before the three episodes of the first season of "Sherlock" ended, more than 180 countries and regions around the world had successfully purchased the overseas broadcast rights of the series, which also means that Evan Bell's version of Sherlock Holmes The footprints will be spread all over the world's five continents, which shows the popularity of the show in overseas regions.

After that, "Sherlock" continued to create topics. Although there were some fluctuations in the ratings of the second episode broadcast in the UK, it still maintained above the level of 10 million, and continued its magical performance. In the third episode, the appearance of Sherlock Holmes's lifelong enemy Jim Moriarty further stimulated the explosion of ratings, and actually broke the record set just before the first episode again, reaching 1,000. The position of 3 million viewers, the first season came to an end in such a shocking data level, and drew a happy ending for the outstanding performance of "Sherlock".

Although the first season of "Detective Sherlock" only has three episodes, the topics created far exceeded expectations. In addition to setting a series of historical records with an average of 12 million viewers, it also opened the invincible mode. It became the most powerful show on the TV screen in 2010.

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