Chapter 2311： Hot surrounding

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"Where is the black coat Sherlock Holmes is wearing?"

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"It's on the shelf on your right."

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"What about the deerstalker hat? I mean, the one that Holmes wore, and the scarf, dark blue."

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"Both are accessories, in the accessories area on the second floor."

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"Thank you. Oh, wait, sorry, are there any other items like the notebooks and mugs in Sherlock Holmes?"

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"Sorry, this is the flagship store of Eleven men's clothing, not the peripheral sales point of 'Sherlock'. If you need it, you can go to the special peripheral store to buy. However, Evan Bell is in 'Sherlock' You can find the clothes you wear here, as long as they are sponsored by Eleven Menswear.”

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"Thank you, I'm really grateful."

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This kind of dialogue can actually be heard in the major stores of Eleven men's clothing around the world, and it is also familiar to the staff of the store.

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The cooperation between Evan Bell and Eleven Menswear was originally a match made in heaven. Now Eleven Menswear, which has become the industry's No. 1 menswear brand, has been enthusiastically sought after by the sponsorship of "Sherlock". Every coat, every suit, every shirt, and even every accessory worn by Evan Bell in the episode has been interpreted by netizens one by one, among which Eleven Men's clothing sponsorship exceeds 100% Fifty, which also makes the sales of eleven men's clothing soar after entering August.

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Take the long coat worn by Evan Bell in the series as an example. This pure wool black coat is the winter clothing of Eleven Menswear that just went on sale in 2009, with a standard price of $3,600. After entering March of 2010, this coat was temporarily taken off the shelves. After all, summer is not a good time to sell winter coats, but after the broadcast of "Sherlock", there were too many fans who asked, resulting in eleven Men's clothing stores all over the world had to put this coat on the shelves again, and the sales in one month exceeded the sales in the entire winter before, which shows that the fans are eagerly pursuing it.

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In addition to Evan Bell's costumes in the play, Martin Freeman's costumes have also caused a lot of discussion, as well as various accessories in the play, such as the one used in the first episode of Sherlock Holmes The little horse whips, such as the magnifying glass used by Sherlock Holmes, and even the mug they referenced coffee in the play have received a lot of attention, which makes "Sherlock" similar to the cartoon. The existence of all the surrounding areas contains unlimited commercial value.

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The cartoon dolls of the characters in the play, the mugs with the characters printed on them, the puzzles, the water pens, the sketchbooks, the soundtrack of the soundtrack... The inquiries rate of these peripherals are all high, and it is conceivable that if they are really produced, they will get What a business success. Although compared to the one-stop peripheral services like Disney, the peripherals of TV series are relatively limited, and even less than the potential value of "American Idol", but the current global trend caused by "Sherlock" is still There are countless possibilities around the show.

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Since the production company of "Detective Sherlock" is a TV station, Evan Bell is just a simple actor and has no involvement in the production process, so the surrounding of the drama has not been developed correspondingly - the TV station does not produce the surrounding of the TV series. habit. But with the fiery broadcast of the series, the development of the surrounding area has also been put on the agenda.

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Thanks to Evan Bell's intermediary role, the TV station finally handed over the peripheral production rights to Eleven Studio. Choosing such a drama with relatively limited peripherals for development is also more suitable for Eleven Studios, which have no involvement in the peripherals, and most of the peripherals can be found in Eleven Menswear.

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According to incomplete statistics, in the month of August 2010, "Detective Sherlock" knew a peripheral profit of 20 million US dollars - including eleven men's clothing, you must know that this was in "Detective Sherlock" It is only broadcast in the UK without logging into the global market, so the peripheral profit benefits have indeed caused the jealousy of countless people.

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And with "Sherlock" being broadcast on CBS TV on August 8, this Sherlock-Holmes trend has also officially landed in the North American market.

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The summer season has never been a time of wild ratings. The main reason is that people choose to take vacations during the summer period. The popularity of the movie market has also squeezed TV screens to a certain extent. Although the potential of the summer market has gradually been tapped in the past two years. , major TV stations are also paying more and more attention to the arrangement of summer schedules. In the past, they only rebroadcast episodes in summer, but now they will also produce brand new episodes for the audience who stay at home in summer.

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But even so, it is generally difficult to make further breakthroughs in the ratings of the summer season. This is the influence of the entire environment and has no direct connection with the quality of the episodes.

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CBS TV originally planned to schedule "Detective Sherlock" at the end of August and early September, that is, before the arrival of the fall season, which is more favorable for the promotion and promotion of the series. CBS TV also hopes to use Evan Bell The talk of the small screen for the first time created a wider reach. But what is surprising is that "Detective Sherlock" is still playing on the other side of the Atlantic, and it is completely popular on the Internet, and then this fire has also burned to North America, calling on CBS TV to broadcast the episode as soon as possible. The voices are getting louder and louder, which makes CBS TV station, after negotiating with the TV station, officially bring "Sherlock" to the small screen in the United States after the "Pink Research Reveal" broadcast for two weeks. .

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Whether it is the public's curiosity about the highly sought-after "Sherlock" or the stunt of Evan Bell's debut in a TV series, "Sherlock" has won countless attention at the beginning of its broadcast, not to mention "Pirates of Dreams". Space"'s sturdy record-breaking pace made more people willing to believe in Evan Bell's golden hand.

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"Detective Sherlock" was broadcast in prime time at 8 pm on Sunday night, which shows the confidence of the TV station in the series. When the program was broadcast, there were quite a few people who were full of excitement. First, the second day is Monday, which makes most viewers willing to go home; secondly, the topic storm brewing in the two weeks before the episode is really not to be underestimated, which makes several big cities such as New York and Los Angeles become , the streets seem to be less lively than usual.

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As for this feeling of empty streets is just a self-righteous illusion, or a real situation, we will wait for the next day's ratings and the statistics of the number of viewers to be released.

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As a result, Nielsen's viewership data was released on Monday. The data showed that the first episode of the first season of "Sherlock" attracted 24 million viewers in North America. In terms of the ratings of the 49-year-old group, "Detective Sherlock" handed over a superhuman score of 8.1!

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24 million viewers and an 8.1 rating. Even in the highly competitive autumn season, this achievement should be arrogant. Even in the most brilliant years of "American Idol", the 8.1 ratings The rate is not something that can be achieved casually. In the case of a popular TV series with an audience rating of more than 3.00, the performance of "Sherlock" is nothing short of shocking.

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If you simply put the playback data of the first episode of "Sherlock" in the playback season from 2009 to 2010, this result can successfully win the championship position of the two charts, and these two results are still called Created in the off-season summer, it is really stunned and speechless.

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Of course, the topic effect of the first episode cannot be ignored. There are countless episodes that have made great achievements in the first episode, and it really depends on the performance after the episode, even if "Sherlock" has only three short episodes.

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Next, "Detective Sherlock" achieved 21 million viewers and a rating of 6.8 during the second episode. , is still enough to laugh at the heroes; then "Detective Sherlock" became more and more brave. The 20 million viewers in the third episode and the ratings of 6.9 successfully became the best performing CBS TV station in the past ten years. distance to success.

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Although "Detective Sherlock" only has three episodes, the overall performance is obviously easier to achieve than the American drama that lasts for nine months But it is undeniable that "Detective Sherlock", whether it is Both explosive power and endurance have reached a new peak, and Evan Bell's personal charm is a major contributor to this. It also made "Sherlock" the most successful British drama in American television history, with unbelievably good results.

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At the same time, "Detective Sherlock" joined the paid channel after it officially landed on utube on August 25. In just one week, it achieved 5 million hits - this is paid viewing, and it has become a With the best results in the history of Youtube paid channels, it can be clearly seen that the popularity of this series has exploded in all directions.

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From the UK to the US, the 'Sherlock' craze is on fire, and at the Edinburgh TV Festival on August 28, producers Steve Moffat and Mark Gatiss were delighted Announced a piece of good news, "Evan and Martin have agreed to our invitation, and they will both participate in the production of the second season, but due to scheduling issues, we expect to do this series in one year. Shooting, I believe we will not let everyone down when the time comes.”

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And just like that, Evan Bell's debut on the small TV screen sparked in an incredible way all the TV series enthusiasts, and ended the journey! In addition to jaw-dropping, it's hard to find more words to describe Evan Bell's stunning performance.

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