Lena knocked on the door and saw Charlotte finish a painting, stretching and relaxing.
Because of the sultry weather, Charlotte took off her apprentice robe. She was wearing a shirt and skirt made of soft cloth. When she stretched out, her thin clothes showed her developing green curve. Her silver hair seemed to emit particles of light in the sun, which made Lena not know where to look.
"Mr. learner."
Charlotte soon noticed Lena's visit. She smiles and hands some paintings on the table to Lena.
"I drew it according to your idea. I don't know if it's suitable."
Lena cleared her throat and took over Charlotte's painting.
It was the image of an old mage, with a beard, one-sided glasses, star and moon robes on his body. The character was not a realistic sketch style, but rather a caricature style with exaggerated features, which made him feel familiar.
He looked at the other pictures. They were basically different images of mages. There were petite and lovely women and resolute men with different characteristics, which could be recognized at a glance.
"Great, Charlotte. You're a genius."
Lena said with a smile, counting, now there are almost 30 different paintings, although the number is still a little small, but also enough to put into use.
"I just prefer observation."
Charlotte, a girl of this age, can't accept the praise very easily. She answers shyly and then asks questions.
"But Mr. learner, can these paintings really help coke?"
These figures are fallen mages who only appear in the history of magic textbooks and legends. According to Leiner's instructions, Charlotte transformed her portraits into this exaggerated style, and painted them with large color blocks. Therefore, it takes only two or three hours to produce a painting, which can be described as highly efficient.
"Of course, Charlotte, I ask you."
Lena thought about it and gave a simple example.
"If there is a series of books and the third book is missing in the ten books, do you want to find the third one and complete it?"
"Well, I think so."
Charlotte nodded, but couldn't understand Lena's thinking.
"Then, if there are several missing figures in the portraits of these great mages, will they also encourage people to collect them all?"
Lena is good at persuasion and slowly explains the collection habit to Xia Luo.
"For most people, collection is only due to the cost. If the cost is low, many people will try to collect some things. When the way to collect these portraits is to buy three copper coins of cola, everything becomes simple."
That's right. What Lena is going to do next is to buy Coke and send cards.
It only costs three copper coins to buy a bottle of coke. You can get a card with an ancient magician on the back of the label by the number hidden on the back of the label. On the front of the card is a picture of Charlotte, on the bottom of the picture is a brief description of the magician's life, and on the back is the signature magic for verification.
This kind of behavior seems to be losing money, but it is a marketing scheme that makes extreme use of human weakness.
Lena still remembers that when he was a child, he had such cards in his noodles. In order to collect them, he made some transactions with the owners of snack shops. When he met rare cards, he even spared no effort to fight with his classmates.
After adulthood, a game platform has launched a similar game card mechanism, which is also very popular.
So that some software in the festival time to open the activities of text sharing bonus has become the topic of everyone.
As lainer said, when the cost of collection seems to be very low, people will subconsciously collect it, but in fact, it is possible that the price they pay for it has far exceeded their initial psychological expectations, and a long flow of water is the most effective way to pry open the pockets of people who have no consumption habits.
Charlotte's paintings will be copied in batches. At the same time, Lena will also control the proportion of each card, so that some cards become "rare" cards, and others become ordinary cards in rotten streets.
On the one hand, this is to increase the difficulty of collection, on the other hand, it is also to stir up hot topics.
You should know that the behavior of collecting does not only depend on personal intention, but many of them will change because of the trend of the people around them. In short, it means following the trend.
When people around you spend money to collect something, you, as one of them, will gradually accept this fact and start to spend money in order to integrate into it. This is the impact of the environment.
In Reiner's memory, this behavior is called persuading krypton.
Of course, these cards are not just entertainment products. The text above can also be used as popular science to let people know about these mages.
For this reason, Lena chooses those who have fallen and are not in the world to avoid disputes. Although there is no such law as portrait right in the world, Lena does not dare to offend the living high-level jurists at the risk of accurate prediction and long-range attack."But why are these numbers not consecutive?"
Charlotte picked up a picture. This is the original picture of the card by vandal aman, the master of change. This high-level mage, who is proficient in the change of four kinds of animals, stands on the cliff, surrounded by four kinds of deformed beasts he has mastered. In the upper right corner of the card, there is a sign with number 23.
But in Charlotte's memory, there are no cards of the 22nd and 24th.
"There are two reasons. The first is that we have to put them into the market as soon as possible. Obviously, I can't ask you to finish all the cards day and night, so you can only release some of them first, and then release the second batch of cards later."
Lena looks at Charlotte. The girl has some cocoons on her hands. Although she doesn't force her to draw, these days, Charlotte really spends all her spare time on painting. In her words, she has drawn all the ideas accumulated for ten years.
"The second reason is to create the illusion that these nonexistent cards are actually quite rare, leading them to rush to collect them."
Hearing what Lena said, Xia Luo was stunned. Unexpectedly, he could turn the construction period problem that could not be completed due to objective reasons into another means to attract people to buy.
Laina's marketing plan, which makes use of the public psychology, has never been seen in the world. No wonder Piram can't catch up with Laina even if he has a strong capital. You know, when Piram saw Laina's means, Laina's layout has come after the next three steps.
Although she had such an idea more than once, Charlotte still felt that the dean of the Ian gray family was indeed a business genius she had never seen before.
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