Chapter 247

Antoine took advantage of the opportunity to spread the production technology of coke in the mercury balance to the rainbow tower, where he received more than three months of study. On the one hand, he improved the production technology of coke, and expanded the original small workshop style alchemy array to an industrial level production array. Although the cost of the layout was more expensive, the output has increased several times. Now, in the old street, Antoine Towan's Alchemy workshop is no longer the main producer of coke around. It only exists as his home.

On the other hand, Antoine's level of magic, which had not progressed for many years, has been loosened by this trip. According to his letter, he can try to advance to the second ring after a while.

This time Antoine came back, in addition to the end of his study in the rainbow tower, he can go home and gradually consolidate, there are also reasons for Lena.

Coke has been sold well in mainland China, gradually forming a brand culture, and the serial number of master card has reached more than 100. These roles are not all designed by Charlotte, but most of them are completed under her supervision, which is very popular among people of all levels.

But Lena doesn't think it's enough.

When he asked Antoine to come back this time, he was actually preparing for the second round promotion plan of crescent cola.

In the past, Lena once imagined that the old street would be transformed into a commercial street with the theme of crescent cola. At the beginning, it was just an idea, but now that Lena has enough financial resources, he is ready to implement the plan.

In the afternoon, Lena went to Antoine's Alchemy Workshop on old street alone.

The layout here has not changed much from the past. Lena has seen Antoine who looks much better.

"Mr. Ian gray, I often hear about you in the rainbow tower. To tell you the truth, if I didn't actually know you, I'm afraid I would be like many people who think that those stories are all fabricated stories through artistic processing."

Antoine said that he was wearing a clean dress and robe, which was popular in the rainbow tower. It set off the mature temperament of the middle-aged man. Compared with the dejected appearance when Lena first saw him, it was like a different person.

"Sometimes reality is more bizarre than stories, isn't it?"

Lena smiles. He takes a blueprint out of his storage bag.

"Mr. Antoine, this is the plan I told you about before."

He put the design on the table and opened it slowly. This is a very formal development plan.

It can be seen that the vast majority of shops in the old street have been included in the scope of development. We will cooperate with these shops to redecorate them. At the same time, we will investigate the operation of these shops, make norms, and improve the level of these shops.

The area of Antoine's Alchemy workshop and its surrounding abandoned stores will be reorganized into a larger one. Here, several coke production lines will be set up, but not as output, but for people to visit. Of course, the core parts will be encrypted to ensure that they will not be leaked.

In Lena's design, people can learn about the role of magic in life and the historical evolution of the array in each link by visiting the production process of cola. From this series of production links, people can see in detail the development and reform of magic in the past 300 years. Magic is no longer mysterious and mysterious, but accessible and convenient.

After the visit, the alchemy workshop also provides hands-on practice. With a simple alchemy array used with magic stone, people can experience the production of coke and make their own coke. Of course, this service is paid.

It can be said that this alchemy workshop is a magic amusement park, which can make people feel and understand magic at close range.

On the other side of the alchemy workshop is the crescent Cola direct sales shop, which sells cola and similar products, but also crescent Cola related derivatives.

Lena asked Charlotte to design a female character and a mascot as the spokesperson of crescent cola, also known as crescent girl.

Xinyue Niang has blonde hair and two horsetails. She is wearing the summer sailor uniform of Xinyue college and a long Cape. She is set as a 17-year-old magic girl, which is very attractive.

And the mascot is a black and white hot spring Penguin Pepe, its image source, naturally self-evident.

These two spokesmen are very cute and have a natural sense of closeness, and the related peripheral products, such as pillows, clothes, small pendant and so on, are sold in direct sales stores.

Lena wants to make crescent Cola a cultural product, not just a drink. These symbolic things are the first step.

In the future, Lena may expand the brand of new moon to other fields after having more capital. At present, the more planned ones are the clothing products developed in cooperation with Sofitel, as well as some magazines and newspapers cooperated with daily price.

Lainer's family, the Ian gray family, has a big business. To a large extent, they are involved in all walks of life. If the Ian gray family cuts off the supply of certain raw materials, it will be difficult for manufacturers to find another suitable substitute in a short time. Although this is not a monopoly, they almost control most of the channels and naturally make a lot of money.He knows that this kind of business model is called ecology on the earth, and creating an ecological closed loop is what every powerful enterprise tries to do.

Just like Apple's marketing philosophy, although it is extremely closed, all kinds of internal electronic products have been opened up. As long as all things use his home, this kind of closure will become an advantage.

Lainer's business idea is like this. Although it is only ordinary daily necessities now, he will gradually extend to magic items, such as the cooperation of magic costumes and magic props, the popularity of standard magic equipment, and gradually occupy a place in the magic world.

So, crescent alchemy workshop is just the first step.

"I'm afraid this kind of planning needs a lot of investment in advance and an agreement with the people on the old street."

Although Antoine studied in rainbow tower for several months and gained a lot of knowledge, he was still shocked to see Lena's plan.

When his thinking is still on how to improve the sales and varieties of cola, Lena has thought of the future industrial transformation and the overall spread.

I can only say that I am the son of Ian Gray's family. I have a superior business vision.

"That's right. Don't worry about the money. Coke's income is very high at present. We have enough cash to lose our family for more than ten years. As for the job of negotiating with people in old street, Mr. Antoine, I think you are the most suitable person."

Lena took out a document template and told Antoine.

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