Chapter 118： : "Playboy" is a big hit

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The Playboy model was printed and placed on Hardy's desk. The cover was a **** photo of Heidi Rama, while the woman's face was dignified and elegant.

Just this cover is enough to keep people's eyes on this magazine.

There is only one sentence at the beginning.

"We should enjoy a life like this: in our apartment, make a few cocktails, prepare an appetizer or two, put a little ambient music on the phonograph, invite a pink lady, and talk quietly about Picasso, Nietzsche, Jazz, and love."

The entire magazine has 48 pages, including 16 pages of copperplate-printed **** photos of beautiful women. Except for the photos, the articles in it do not contain any low-level **** content.

Interviews with Heidi Rama, from her birth, marriage, Hollywood, filming, understanding of art, etc., include her experiences over the years.

She was born in a Jewish family in Vienna, Austro-Hungary. Her father is a banker and her mother is a pianist. Go to Berlin, Germany to study performing arts.

The first film she filmed was called "The Flame of Desire", which made her the first actress in the world to appear naked. She was later married to an arms dealer, and her husband personally controlled her. In 1937, when she attended a dinner party, Heidi retired midway because of physical discomfort, stunned her attendant maid in the cell with drugs, jumped out of the bathroom window, fled to Paris, France overnight by train on the same day, and then traveled to London, England, where she met Michael May's boss, Louis Mayer, entered Hollywood under Mayer's recommendation.

......

Heidi's deeds are legendary and a Hollywood star. Her story is enough to arouse the interest of many people.

Other articles,

There are novels, commentary articles, discussion of art, philosophy, music, and content about love and sex, but there is no vulgarity at all.

Hardy is very satisfied with the inaugural issue of "Playboy."

"What's the cost?" Hardy asked.

"It's very expensive. In the past, the printing price of the magazine in our magazine was about 10 to 15 cents, which is basically the normal printing price of all magazines. Now this Playboy has reached 1.4 US dollars, which is almost normal. 10 times the price of magazine printing."

"I asked the printing company. If you print 20,000 copies, it can be reduced to US$1.25, and the printing cost of 50,000 copies can be reduced to US$1.1."

Hardy said in his heart that this was already a lot lower than the price in his mind. He originally thought it would cost $2 a copy.

"Boss, do you see how much we print for the first issue, three thousand or five thousand? And how much we sell, our printing cost is too high, if a copy sells for $3, I am afraid no one will be willing to buy it." Hefner worried. Asked.

If the printing cost is high, the price will be high, and he is afraid that he won't be able to sell it.

The normal salary of Americans this year is about 200 US dollars, 10 cents for a bottle of beer, 10 cents for a hot dog, 20 to 30 cents for a movie ticket, and an ordinary magazine such as Time Magazine and Reader's Digest. It's about thirty or forty cents.

If "Playboy" sells for $3 all at once, which is 10 times that of other magazines, it is estimated that not many people can afford it.

Hardy smiled and waved.

"Three thousand and five thousand is not enough. You can print 50,000 copies directly. Don't worry, there are more rich people in this world than you think."

"Also, I want people to have a concept that "Playboy" pursues quality and nobility. It is a book worth cherishing, not a newspaper or magazine that you can throw away after reading it."

"As for the price, it is set at $3. There is actually no point in lowering the price. Those who can buy it will naturally buy it. Those who can't afford it will be too expensive even if the price is lowered to the cost price, which is simply higher."

"Also, the mail order address is printed on the back cover of the magazine. In the future, the magazine will assign a department to be responsible for the mailing business. Maybe the number of mail orders in the future will be more than the newsstand."

Hefner did not refute Hardy's decision.

The boss owns absolute equity in the magazine. His decision is an order. He only hopes that the boss's judgment is correct. There are so many people who are willing to spend 3 dollars to buy a magazine.

Then the two discussed the issue of distribution.

There are booksellers everywhere, and they can sell magazines all over the United States. Don't worry about this. The two researched wholesale prices.

In the end, Hardy set the wholesale price at US$2.2, which is equivalent to wholesale a copy. The magazine can earn US$1.2, and the remaining profits are shared by the bookstore and the distributor’s newsstand owner.

December 2.

The inaugural issue of "Playboy" is officially on sale. A magazine with **** photos of Heidi Rama is placed in the front of bookstores and book stalls in major cities across the United States.

Standing in front of the newsstand, the two young men saw Heidi's **** photo at a glance, "Wow~ this woman is so beautiful."

A guy next to him smiled: "It's not just beautiful, but it's more sexy. I like it. If it's on the head of the bed, it's fine."

"Boss, how much does this beautiful picture cost?"

The middle-aged boss smiled and said, "This is not a picture of a beauty, it is a magazine. Not only the cover photo, but also a lot of it. I just looked through it. After reading it, I was full of passion. I want to go back to find my wife."

"Oh~ It's so amazing, let's take a look." Now the two of them are more interested.

The boss took the book down, but didn't hand it to them, but flipped it gently in his hand. The two young men were completely attracted by the beauty inside.

Some are charming and innocent.

Some are **** and sultry.

Both of them couldn't help but swallow.

Just when he was in high spirits, the boss suddenly closed the book, and the two young men were taken aback, "Boss, why didn't you turn it over."

"I'm selling it, if you guys see who I will sell it to." The boss curled his mouth.

Both of them scolded the boss for being stingy. One of them asked: "How much is it, I bought it."

"Three dollars."

The two young men were stunned.

"What, how much is it?"

"Three dollars a copy." The boss said again.

"Three dollars, are you robbing? A magazine sells for three dollars." A young man shouted excitedly.

The book stand owner shrugged: "This is not the price set by me. This is the price set by the bookseller. Take a look."

Turning the magazine over, the price is marked on the back cover.

3 dollars.

"This is too dark. Normally, a magazine is only about 30 cents. This one actually costs 3 dollars, which is 10 times that of ordinary magazines."

"I think the owner of this magazine is crazy."

The book stall owner also expressed helplessness, "I also think it's very expensive. When I got the magazine yesterday, I was shocked. I have sold newspapers and magazines for more than ten years. This is the most expensive magazine I have ever seen."

"But I have to say that this is the most well-made magazine I have ever seen. Look at this printing paper. It is all coated paper. This paper itself is several times more expensive than ordinary printing paper."

"Look at these beautiful pictures again. They are as exquisite as the photos, and there are so many. You can imagine how expensive the printing cost is, and there is a reason for it."

"Look at the words printed on the back of the magazine,'This is a magazine worth cherishing. After reading it, put it away. After many years, it will become your wealth.'"

The two young men left the newsstand, but they didn't go far out, and they stopped at the same time.

"Baiden, I think we should buy it."

"Yes Tremp, I am moved, and I want to buy it."

"Why don't we pool together money to buy a copy?"

"Okay, you one three five, I two four six."

"What about Sunday?"

"It can be rented out on Sunday."

Old Deng thought for a while, "We must say yes, not to get dirty."

"That's exactly what I want to say."

The two young men hurried back to the newsstand, pooled $3 to buy a copy of "Playboy," stuffed them into their clothes, and ran to school quickly.

......

new York.

A middle-aged man in a suit walked into the bookstore.

He often comes to this bookstore.

As soon as I walked into the door, I was attracted by the cover of a magazine on the magazine rack at the door.

"Playboy", a men's magazine.

He also knew the cover woman, Heidi Rama, a Hollywood movie star, who was once hailed by newspapers as one of the most beautiful women of the century.

The man has watched Heidi Lamarr's movie.

He even cherished a photo album of Heidi Rama.

Now I saw Heidi Rama's magazine again, and the photos of the magazine were so attractive. The man walked to the magazine shelf and reached for the magazine.

I thought it was just a photo on the cover, but when I opened it, I found that the photos inside were more beautiful. There were a dozen **** photos of Heidi Rama, as well as several other beauties, who were young and beautiful and curvy.

The man walked up to the boss with the magazine.

"I want this magazine."

The boss smiled, "Three dollars."

For a moment, the man picked up the magazine and turned it over to see the price. It was indeed three yuan.

He said in his heart that it was so expensive.

Already the price of a book is about the same.

But he didn't hesitate, and he still paid for it.

......

Newsstands in bookstores in major cities across the United States.

Countless people saw "Playboy" and were immediately attracted by it. When asked about the price, they were shocked by its high price.

But sometimes,

Don't really doubt people's spending power.

According to the statistics,

After World War II, the number of millionaires in the United States was about 50,000, and there were about one million mid-range families with an annual income of tens of thousands of dollars.

What is the value of an item?

There are no rules at all.

When people believe that an item is worth owning, some people agree that the price is high.

Someone bought "Playboy" back. Friends and classmates saw that more people knew about this magazine and bought them one after another. People bought it again a few days later and found that it was sold out.

Feedback on sales in various places.

Hefner was shocked to speak when he saw the sales data. The magazine he had previously had sales of only a few thousand copies at its peak, and later only maintained a few hundred copies per issue.

Now it's 50,000 copies, and the price is still so expensive, he really didn't expect it to sell so fast, he had even planned to sell it in his heart before.

"God, 50,000 copies were sold out. It's only three days."

Hefner called Hardy to report the good news, looking very excited:

"Mr. Hardy, "Playboy" is a success, 50,000 copies have been sold out, and many booksellers have proposed to reprint it."

"Can you tell me about the sales in various places?"

"New York has the highest sales books, Los Angeles also sold 5,000 copies, Chicago, Houston, and Philadelphia all have 2,000 copies, and other cities have 1,000 copies. Booksellers reported almost all sold out." .

New York is the largest city in the United States, with a population of more than 3 million and only sold 7,000. Los Angeles now has a population of one million and only 5,000 copies.

Hardy knows,

"Reader's Digest" currently sells 9 million copies in its first issue, 30 million copies at its peak in the later period, and 7 million copies of "Playboy" at its peak.

So there are not many buyers, the key is whether people like it.

"Add it and print another 50,000 copies." Hardy said.

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