Chapter 123： : Preaching is also fooled by karma

"Hadi Empire 1945 Novels ( Find the latest chapters!

Hardy took Tyler back to the hotel and was stopped by the lobby manager as soon as he walked into the lobby, "Mr. Hardy, someone will leave a message for you."

"Oh, who is it?"

Hardy was a little surprised who was looking for him, could it be Mrs. Lauder?

"It's Mr. Johnny Fontaine," the manager said respectfully.

Johnny Fontaine?

How did he know he came to New York.

No one would have thought that things would be so coincidental. He saw Mrs. Lauder, and Mrs. Lauder inquired about him, and it was passed to Judy Garland. Judy Garland told Johnny Fontaine again.

Hardy originally wanted to come to New York for two days, and accompany Taylor back. He didn't intend to disturb others, but by chance, people in New York knew his whereabouts.

Hardy made a call back to the phone left, and Fang Ting’s voice came from inside, with excitement and respect in his voice, "Mr. Hardy, I didn’t expect you to come to New York. I just went to the hotel. The hotel said you were out, I I have to leave a message."

"Judy Garland and I are going to hold a small party in my little villa. We invite you to attend and please give us a reward."

Hardy thought for a while.

Smiling and said: "Okay, can I take someone there?"

"Of course it's okay. I'll pick you up in a while." Johnny Fontaine said with joy.

......

And in Mrs. Lauder's house.

The husband and wife are discussing Hardy's acquisition.

"Joseph, do you think we have to agree to Mr. Hardy's acquisition, so that we will lose Estee Lauder?" Mrs. Lauder asked worriedly.

"Listening to your tone, are you tempted?" the husband asked.

Mrs. Lauder softened her forehead in distress: "Mr. Hardy is a multi-millionaire. If he can invest in our business, I believe that the company will have a great leap in a short time. Relying on our little accumulation, I'm afraid it will take many years to get better."

"Think about our experience of entering Fifth Avenue this year. We found a lot of relationships and spent all the money before we got a counter. If we want to promote Estee Lauder, or even make it an international brand, it will be difficult."

Joseph sighed slightly. In order to open this counter this year, the couple worked hard to finally succeed.

"How many shares do you think is appropriate to sell, and if the other party wants to invest, I am afraid it is directed at the major shareholders." Joseph said.

Mrs. Lauder hesitated again.

She wanted Estée Lauder to rise quickly, but she was afraid that she would lose it after Estee Lauder's rise, and she was worried about gains and losses.

"What do you think of 30%?" Mrs. Lauder asked tentatively.

The husband shook his head.

Mrs. Lauder also knew that she was giving less. After all, a wealthy man like this would definitely look down on this share.

"Sixty percent, this is my bottom line, but I want to manage decision-making power." Mrs. Lauder gritted her teeth.

Joseph thought for a while, "Should we go talk to Mr. Hardy and find out what he means before making a decision?"

Mrs. Lauder immediately decided to see Hardy.

But when they drove to the St. Regis Hotel, they saw Hardy walking out of the hotel with Tyler, and there were a few people beside them. The two of them greeted each other with a glance.

"Mr. Hardy, do you remember me?" Mrs. Lauder asked with a smile.

"Ah, of course, Mrs. Lauder, I didn't expect you to come so soon. I was about to go to a party." After speaking, Hardy pointed to Johnny Fontaine and Judy Garland next to him.

Mrs. Lauder only saw the two of them at this moment, and was taken aback. Johnny Fontaine and Judy Garland, these two are really big stars.

He had no doubts about Hardy's identity at this moment.

"I'm sorry to bother you." Mrs. Lauder stepped back two steps to give way.

The current Mrs. Lauder is not the head of an international brand in later generations, but just the owner of a small company that produces cosmetics.

Hardy looked at Mrs. Lauder and her husband, and said with a smile: "How about going to the party together?"

"Ah~~!"

Hearing these words, Mrs. Lauder was very surprised. She had never participated in such a big star gathering, and she became excited.

"Is this appropriate?" Mrs. Lauder said pretentiously.

At the moment, Johnny Fontaine also invited the two to the party. Hardy was the guest of honor at the party, and the person he invited, Johnny, naturally wanted to invite them.

The group drove to Johnny's villa.

In Johnny's little villa, there were already twenty or thirty people here, all of them from the show business circle. When Hardy took Taylor into the villa, these people stood up and applauded.

The party was very lively. Everyone talked, laughed, drank and chatted. All people in the entertainment industry have a common language. Hardy is the boss of the film company. These people are very fond of Hardy. If they seize the opportunity, they will come forward and talk to Hardy. Two sentences.

Sitting in the corner with her husband, Mrs. Lauder looked at Mr. Hardy, who was like a moon with stars, and said that Mr. Hardy might not have time to take care of himself tonight.

Mrs. Lauder looked at the other stars again, wondering if she would go up and get to know them, and broaden her contacts to lay the foundation for the future.

Just then Hardy walked over.

"Sorry, knowing that you are not familiar with them, but also bringing you." Hardy said.

"Ah no, no, it is our honor to be able to participate in this kind of party." Mrs. Lauder said quickly.

Hardy sat down and said, "Mrs. Lauder, do you have any thoughts on my proposal during the day? Would you like to accept my purchase?"

"I don't know how Mr. Hardy wants to buy?" Mrs. Lauder asked.

"I invested in some shares, Estee Lauder will continue to be operated by you." Hardy said.

Hearing what Hardy said, Mrs. Lauder breathed a sigh of relief. At the very least, the other party didn't want to swallow herself completely, and the rest was the question of how many shares.

Hardy is optimistic about Estee Lauder. In fact, Mrs. Lauder is optimistic about this person. There are so many cosmetic brands. Why are only so few successful in the end? In the final analysis, it is the difference in managerial ability.

Time Magazine once evaluated the 20 most influential business wizards in the 20th century. Among them was Mrs. Estée Lauder, and Mrs. Lauder was the only woman among the 20.

From a small business of tens of thousands of dollars to a large company of hundreds of billions of dollars, how much wind, frost, snow and rain will have to go through in the middle, and Mrs. Lauder's success is enough to show her ability.

"Then how many shares does Mr. Hardy intend to take?" Joseph asked.

"I hope it is 80%, but I can give you the right to operate. This can be written into the agreement. As long as it is not a major event that endangers the company's survival, the two are responsible for everything in the company." Hardy said.

Hearing 80%, the couple's heart sank. The heart said that they had guessed it correctly, and the other party really opened his mouth.

"You want too much, I'm afraid we can't agree." Mrs. Lauder said.

Hardy smiled and stopped talking about shares, but changed the subject and said: "I want to hear how you will operate next?"

Mrs. Lauder glanced at her husband and said: "We now have four main products, cleansing oil, cream, lotion, and full-effect moisturizing essence. We plan to vigorously promote these four products and advertise in newspapers to increase their visibility. "

"When I have the funds, I plan to open a counter in high-end shopping malls in each city. After sales increase, I will continue to develop new products, expand categories, and expand production capacity."

"When the funds are sufficient in the later period, I still want to hire celebrity endorsements to make Estee Lauder a star product. My ultimate ideal is to make Estee Lauder a major international brand like L'Oreal."

Hardy nodded from time to time as she listened to Mrs. Lauder's explanation.

"You think you want to operate on your own, when can you complete these ideas?" Hardy asked again.

Mrs. Lauder was silent.

"This, I'm afraid, it will take a long time." Mrs. Lauder said.

Hardy smiled.

"Mrs. Lauder, would you like to hear about my plans for Estee Lauder?"

"Of course." Mrs. Lauder cheered up immediately.

"The business method that the lady just said is in the right direction. Unfortunately, the speed is too slow. Why is the speed slow? The reason is that your basic strength is insufficient and you can only develop a little bit. If you want to develop quickly, you must finance."

"Mrs. Lauder helps customers make-up in the mall. The experiential service really helps to find customers. This model will be retained in the future. In the future, we will open counters in various places. Each counter in the mall will have one or two makeup artists."

"You can also make some demos. Customers come over and send them one or two packs of demos. These guests will take the demos home and they will naturally give them a try. If the results are good, they might be able to develop into customers."

mock up.

This idea shocked Mrs. Lauder.

She was sure that this was a brilliant idea.

People all over the world love small and cheap, and give women some samples. They will definitely go back and use them, and maybe they will become customers of Estee Lauder.

"Ms. Lauder's idea of ​​advertising to increase brand value is very correct. A company must have brand awareness. My idea is to advertise on a large scale in newspapers, magazines, and even TV and movies to increase Estee Lauder's brand awareness. ."

"The newspaper should choose a big newspaper like the New York Times. For magazines, I can let Playboy have a page. Beauty and cosmetics will always complement each other. TV commercials are very popular now. As for movies, they can be made into insert ads, such as heroines. Use Estee Lauder products when applying makeup."

"You can even shoot a movie alone in the future, such as Estee Lauder Breakfast, Estee Lauder Angels or something."

Mrs. Lauder swallowed hard.

Making a movie with a brand, this proposal completely shocked Mrs. Lauder.

If you really follow the publicity that Mr. Hardy said, Estee Lauder will become a well-known brand in a short time.

But when you think about it, you know that with such advertising investment, advertising costs would be an astronomical figure.

Before, she asked about advertising in newspapers. Tabloids cost thousands of dollars a year. Big newspapers like the New York Times cost tens of thousands of dollars a year. This is why Estée Lauder has not advertised so far. Tabloids are useless and big newspapers are too expensive. No money.

Hardy continued to fool around.

"Ms. Lauder is right to ask celebrities to endorse. This idea is also correct. The celebrity effect is the best propaganda tool. Mrs. Lauder will look at these celebrities at the party today and see how much reputation they will bring to Estee Lauder."

"Ava Gardner is an artist under my banner, and now she is in the limelight, so she can be the exclusive spokesperson for Estee Lauder."

"In the future, as long as which celebrity becomes popular, please invite which celebrity."

Estee Lauder said to her heart, I know which one pleases which is so good, but the endorsement fee is probably a figure she can't even think of.

"Barbie dolls have opened counters in major cities across the United States. I remember there are 78 stores in total. Estee Lauder wants to open all counters in these cities. The amount of funds required will probably not be less than four or five million US dollars."

It's throwing money again.

If I had money, I would play that way too.

Mrs. Lauder slandered slightly in her heart.

Unfortunately, all she lacks is money.

"After the Estee Lauder brand is established, it will go to the world and occupy the European market. Mrs. Lauder is talking about making Estee Lauder a brand comparable to L'Oreal."

Before Mrs. Lauder only regarded this as a slogan, now she knew how difficult it would be to accomplish this goal.

"When the sales go up, it is natural to build a larger modern cosmetics production enterprise, and also have a special cosmetics laboratory. My idea is that Estee Lauder produces all the cosmetics that women can use."

"Water cream, face cream, eye cream, lipstick, perfume, eye shadow, foundation cream, makeup box, eyeliner, essential oil, etc., there are probably thousands of varieties."

"This is not enough. We have to acquire and merge some other cosmetics brands, increase the brand ladder, and form second, first, and top different brands to meet the needs of different customer groups."

Mrs. Lauder swallowed.

According to what Mr. Hardy said, this company may have to invest astronomical amounts of money. Estee Lauder is still a workshop-style company and cannot afford it at all.

Hardy felt that Mrs. Lauder was a little confused by what she said, and said with a smile.

"Ms. Lauder, to be honest, I don’t choose Estée Lauder. I don’t choose Estee Lauder. I just find any cosmetics company. You can quickly expand this company, quickly occupy the market, and become a well-known brand. What?"

Hardy looked at Mrs. Lauder and said.

Mrs. Lauder looked a little panicked. She was a smart woman and naturally knew that the method Hardy was talking about was simply too powerful.

It is the most complete and effective development plan she has heard so far.

It can even be applied to many companies.

Any business can be successful.

What does Estee Lauder have?

There are only four products that she has researched herself, and she feels that she is not enough to look at them now, and any cosmetics company can research them.

Mrs. Lauder gritted her teeth.

"Mr. Hardy, we are willing to sell 75% of the shares."

As expected to be Mrs. Lauder, she really has the decisive power. When she finds opportunities and crises, she makes a decision quickly.

Hardy smiled.

In fact, he was just asking for 80%, and he was waiting for Mrs. Lauder to counter-offer. If the operator’s shares are too small and the motivation is insufficient, the investment money will be spent for nothing.

His bottom line is 60%.

I didn't expect to flicker to then you are welcome.

"Well, tomorrow we will discuss the funding and publicity issues in detail, and then sign an agreement. Now I will take you to meet these stars in New York, maybe we will use it when we meet in the future." Hardy said.

Mrs. Lauder was overjoyed.

Immediately stand up and follow behind.

This is also one of the reasons why she is willing to join Mr. Hardy, because Mr. Hardy not only has money and resources, but also has a huge network for her.

She didn't know any star, and these people would only speak respectfully in front of Hardy's first talk.

Now she became Mr. Hardy's partner, and her identity immediately jumped to a new level.

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