Chapter 133： : The Flamingo Casino is closed

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The Rocky Mountain Mineral Water Plant was finally completed, and the manager Adams asked Hardy to inspect it. Hardy took Andy and the others to New Mexico.

At the foot of the Rocky Mountains, there is a huge mineral water plant. Adams introduced to everyone:

"Mr. Hardy, this is a raw water tank, which is mainly used to store raw water, sediment large sand particles and other sedimentable materials in the water."

"Next is the multi-media filter, which uses multiple filtration devices to remove the silt, rust, colloidal substances, suspended solids and other substances with particles above 20 microns contained in the raw water."

"This is an activated carbon filter...this is an ultraviolet sterilizer..."

The mineral water factory produces two kinds of mineral water, one is ordinary drinking mineral water, which can be consumed directly, and the other is sparkling water with carbon dioxide added, which is mainly used to add beverages and alcoholic water.

Mineral water bottles are made of glass bottles. Plastic technology is still underdeveloped. Plastic mineral water bottles will not appear until the 1970s. The practical glass bottles are better for water preservation, but transportation and recycling are more troublesome.

Meeting room,

Everyone was drinking mineral water and chatting.

"Well, it's refreshing and delicious. It does feel like a wild iceberg spring water. By the way, can I still add some substances?" Andy said.

Hardy chuckled, "In fact, this thing is sold as a gimmick, and the difference is not as big as imagined."

"Boss, how much do you think the price of water is appropriate?" Adams asked.

This is the biggest issue of the conference.

There are several kinds of mineral water on the market, and the price is generally 5 to 10 cents, which is almost the price of a bottle of Coke and a bottle of beer.

The factory cost of Rocky Mountain mineral water is about 2 cents, mainly because glass bottles are expensive and sent to West Coast cities like Los Angeles and San Francisco, plus transportation costs, about 3 cents.

If it is sent to cities such as New York on the East Coast, the cost may be about 6 cents.

"How much do you think it should be set?" Hardy looked at everyone and asked.

Andy thought for a while, "I think 10 cents is more appropriate."

"Eight cents."

"7 cents."

"10 cents."

Anyway, no one offered a price higher than 10 cents.

Hardy shook his head, "Coca-Cola now sells 30 million bottles a year. His price is 5 cents and beer 10 cents. How many people do you think are willing to buy a bottle for the price of a bottle of Coke or a bottle of beer? water?"

Everyone understands that many people nowadays feel that it is not worthwhile to spend money on water. If you want to quench their thirst, just take two sips from the fountain.

"This is the reason why those mineral water brands are not selling well, they are positioning the wrong way, they are positioning mineral water as drinking products." Hardy said.

The people in the office were surprised.

"Boss, isn't mineral water just for drinking?"

Hardy shook his head, "I don't care about others. Anyway, our Rocky Mountain mineral water is not a drink, but a luxury item."

"Drinking Rocky Mountain mineral water can beautify your skin, strengthen your physique, you can live longer, you can feel the freshness of nature, and enjoy the gifts of snow-capped mountains, just don't think of drinking water when you are thirsty."

"Our sales volume is definitely not comparable to Coca-Cola, so what should we do? They take sales, then we take the high-end route."

......

A few days later.

The new issue of Playboy is listed.

This is the fourth issue of "Playboy", and now the Playboy magazine is well known, and it has become a well-known high-end publication in many people's mouths. The third issue has sold 200,000 copies.

Since the last issue, advertisements have appeared in the magazine, and more than one, Estee Lauder cosmetics, Barbie dolls, and MEBO TV have all appeared in the magazine.

In the fourth issue, a large section was devoted to the introduction of ‘Rocky Mountain Mineral Water’.

The beginning is a beautiful photo of the snowy mountains of the Rocky Mountains. The majestic snowy mountains, mirror-like lakes, and verdant cypresses are just like fairy tales and wonderland.

"The Rocky Mountains are the roof of the Americas, covered with snow and ice all year round, away from any pollution and human contact. The pure ice water from melting icebergs has undergone thousands of years of natural filtration and glacial sand mineralization. In the long natural filtration process , To inject natural, balanced and pure mineral ingredients into the water here."

"Rocky Mountain mineral water, after 18 layers of filtration, ultraviolet sterilization, the water quality is crystal clear and clean, the taste is round and sweet, the cylindrical bottle design is simple and smooth, elegant and pure, like a slim beauty, beautiful to suffocating."

"Men drink a bottle of Rocky Mountain mineral water every day to replenish the minerals they need throughout the day, which will make men more energetic, healthier, younger, and more energetic."

"Because it is rich in a variety of pure natural mineral essences, Rocky Mountain mineral water will give women the best care. Using Rocky Mountain mineral water to remove makeup will not hurt the skin. At the same time, it can also replenish the minerals needed by the skin in time to strengthen the skin. Flexibility makes women younger."

"Rocky Mountain sparkling water is an excellent companion for beverages. The beverages prepared with Rocky Mountain mineral water can better reflect the taste of the wine, and it is beautiful."

"Drinking Rocky Mountain mineral water, what you drink is not water, but health, beauty, the future, and the deepest love from nature."

at the same time,

The mineral water company also advertises in several major newspapers in the United States, and the advertising words are similar to those in Playboy magazine.

Boast Rocky Mountain mineral water like fairy water.

Although Rocky Mountain mineral water hasn't been on the market yet, it has left a deep enough impression on people that it is high-end.

Drinking it is not to quench thirst,

Drinking is health and future, and drinking is luxury and face.

As advertisements spread overwhelmingly, Rocky Mountain mineral water officially went on sale. This mineral water is not sold in grocery stores, but directly sold in the domestic market.

A bottle of water sells for $0.50 and is distributed to bars, nightclubs, and private reservations are also accepted.

Take the high-end route from the beginning.

Sometimes people are cheap. The more expensive they are, the harder they are to buy. The more he is willing to try, more than 50,000 bottles of Rocky Mountain mineral water were sold in the first week.

If there is this sales every week in the future, the annual sales of the mineral water company will reach 1.5 million, the cost of the mineral water company is extremely low, and the profit should reach one million.

Another company started to make money, and Hardy was very happy.

And there is another good news. The sale of mineral water has caused the share price of Walsh Mining to rise again. The mineral water company is not listed, but Walsh Mining has 20% of his shares, which means that it can be allocated to 200,000 per year. In this way, Walsh Mining is no longer a real junk stock.

......

Hardy received a phone call from Heidi Lama that day, telling him that the script of "Human and Ghosts Are Coming" had been written, and asked him when he would be free to read it.

Hardy happened to be fine today and drove to Heidi's studio.

The studio has long since disappeared. Now it is more like Heidi's private residence. Heidi wears very casually, and gives Hardy a stack of scripts.

Hardy watched it again and found that some places were not quite similar to the original drama he had seen before, some were not as good as the original drama, and some were better than the original drama.

"Heidi, I think it is necessary to strengthen the pottery section so that the hero and heroine can show more affection."

Hardy knows that playing in the mud is a classic in the whole movie.

"For this scene, I also specially made a set of pottery equipment and came over to find the feeling, maybe it feels wrong." Heidi said.

Hardy was a little surprised,

"You also got a set of pottery equipment?"

"Yes, it's in the next room. I'll show you." Heidi led Hardy to the next room.

There was a set of pottery equipment in the room, and there was a pile of mud on the turntable, and there were a few crooked semi-finished mud tires on the shelf next to it, probably Heidi made it herself.

Turn on the motor, Heidi sits on the seat, pours some water on the mud, and starts to make pottery slowly. He raises his head and smiles at Hardy and said, "After doing this a few times, I found out that doing pottery is actually quite interesting."

"But that lingering feeling was not found."

Hardy thought for a while, sitting behind Heidi, Heidi's body stiffened slightly, Hardy grabbed Heidi's hand, and the two played in the mud together.

A delicate emotion breeds between the two.

Heidi's body slowly warmed and softened.

suddenly,

She felt the man kiss her neck.

"Do you feel anymore~~"

"~~Yes."

......

The next day.

Hardy took Heidi to HD Pictures and found director Nolan, "Here is a script, a fantasy urban romantic drama, look at it."

After reading the script, Nolan fell in love with the story at once, and said to Hardy with some excitement: "Mr. Hardy, can you let me make this movie?"

"Hehe, that's what I think."

"I'm going to let Miss Heidi Ramah be the heroine of this movie, and I will find a suitable actor. This time I will shoot in color and the investment will be about 1.5 million yuan. It will be produced entirely by HD Pictures itself. Confidence?" Hardy asked.

"Don't worry, Mr. Hardy, I will definitely shoot well." Nolan said excitedly.

......

Time went into March in a blink of an eye.

Hardy suddenly received a report from the intelligence studio that day.

"Boss, you told me to pay attention to Mr. Siegel's situation before, but now something goes wrong in Las Vegas." Henry said.

"what's the situation?"

"Yesterday, the Flamingo Casino announced that it was temporarily closed. It is no longer open today. During this period, the casino has been losing money. In the past three months, it has lost more than 1.2 million. Mr. Siegel can't keep it going, so he announced that it will be closed. "

Hardy sighed slightly.

It stopped Since the opening day of the casino, the Flamingo Casino has had frequent accidents. First, it encountered heavy rain and half of the guests could not come to the opening ceremony.

Immediately after the power outage at night, the central air-conditioning system broke down the next day, causing all the guests to leave.

In the following days, in order to attract gamblers, Siegel also adopted a series of preferential measures, such as sending mud yards when they came, halving the winnings, discounts on hotel accommodation, and delivery of meal coupons.

These measures have indeed attracted some gamblers, but this method is obviously to quench their thirst by drinking poison, and make no money from the gamblers, and the operating costs are very high, with a monthly loss of three to four hundred thousand US dollars.

After being firm for three months, Siegel really couldn't stand it anymore and had to announce that the Flamingo was temporarily closed. Siegel's idea was to raise another sum of money, complete all the construction planned, and then open it again. He still believed Flamingos can make a lot of money.

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